LONDON – Search Engine Strategies London 2009 takes place February 17, 2009 – February 20, 2009 at the Business Design Centre in London.

Business Wire is the official news wire for Search Engine Strategies London 2009. Breaking news releases, advisories, photos, and multimedia are available at Tradeshownews.com, Business Wire’s trade show, conference, and event news resource.

Listed below are Search Engine Strategies London 2009 exhibitor profiles.
Company:           ACQUISIO
Stand:         305
Media Contact:         MARC POIRIER
Phone:         450.465.2631 x210
E-mail:         mpoirier@acquisio.com
Web:         www.acquisio.com
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Despite Recession, Search Advertising Held Value, ROI Was Steady and Retail Sector Saw 9% Spend Increase Annually

SUNNYVALE, Calif. – Efficient Frontier, the worldwide leader in Search Engine Marketing (SEM) technology and services, released the U.S. Search Engine Performance Report: Q4 2008. The report, the largest independent research in the search marketing industry, was based on an analysis of 92 billion impressions and 600 million clicks across a portion of Efficient Frontier customers, which includes some of the world’s largest brands. The results of the research indicate that Google has maintained its hold on the search advertising market with 76 percent market share, and Yahoo continued to increase its presence, gaining 3 percent market share year-over-year. Despite the economic downturn and reports of the erosion of other marketing channels in 2008, the index of Efficient Frontier customers included in the Q4 report saw a minimal 8 percent decrease year-over-year, while the retail sector saw a 9 percent uptick in spending year-over-year, an indication of the strength of the search marketing channel.
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Search Engine Strategies Chicago 2008

CHICAGO – The 2008 SES Chicago Conference & Expo (http://www.searchenginestrategies.com/chicago) announces a lineup of sessions that cover intermediate-level and advanced tools and strategies to improve campaign performance, optimize website content, and take existing SEO and digital marketing knowledge to the next level. This year’s SES search conference takes place at the Chicago Hilton, December 8-12, 2008.

This year’s program, developed with feedback from SES alumni, provides intermediate and advanced attendees with new ways to boost their organizations’ profitability, which is more important than ever in the current economic climate. SES also provides the ultimate atmosphere to network with peers, connect with clients and prospects, and share compound strategies to strengthen their business’s visibility online. For the intermediate attendee, SES offers the following sessions:
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Newbies add search engine marketing to their 2009 marketing arsenals with insights from industry experts
Search Engine Strategies Chicago 2008

CHICAGO – Search Engine Strategies (http://www.SearchEngineStrategies.com) educates tens of thousands of delegates each year. With more than 60 sessions designed for every skill level, SES Chicago 2008 provides the ultimate atmosphere for those seeking opportunities to grow their knowledge of SEO/SEM, network, further their career development and strengthen their business’s visibility online. The SES event takes place at the Chicago Hilton, December 8-12, 2008.

For those professionals new to search engine marketing, SES provides a lineup of introductory sessions that aim to cover the most basic tactics, answer questions, and provide insight on must-have SEO skills. New in this year’s agenda is the First Timer’s Guide to SES and SEM. This session will walk attendees through the “SES experience,” including the logistics, networking opportunities and special event details, thoroughly preparing participants for a whirlwind week. Additionally, this session will present a sneak peek to the Introduction to Search Engine Marketing session that will be held on Tuesday.

Additional sessions geared toward newbies include:
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Leader in Landing Page Optimization Offers Search Marketers a New Tool to Optimize Campaigns and Combat Falling Budgets

LOS ANGELES – Built specifically for search marketers and agencies running Google AdWords campaigns, magnify360 (www.magnify360.com), a leading provider of conversion optimization solutions, today unveiled a new tool, called the Google Cost Optimizer. The new tool provides unmatched visibility into the performance of campaigns, allowing for unprecedented end-to-end performance management and rapid optimization of landing pages. magnify360 will launch comparable tools for other advertising and affiliate networks, all of which will eventually feed into a single interface on the magnify360 Platform.

Google Cost Optimizer synchronizes in real-time to clients’ Adwords accounts and automatically responds to campaign changes, including bids, Ad groups, keywords and more. This synchronization enables the tool to calculate campaign performance metrics in clients’ actual dollar values:
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Gregory Markel, Founder/President of Infuse Creative and iPhone Search Marketing Pioneer, Will Speak On iPhone Search Engine Optimization & Marketing for YouTube and Google at the 2008 Search Engine Marketing Expo (SMX) East in New York, NY, Oct. 6, 2008

NEW YORK – Founder/President of Infuse Creative, Gregory Markel, will share his 13 years of search engine marketing expertise while focusing on Apple iPhone Search Engine Marketing Optimization at the 2008 Search Engine Marketing Expo (SMX) East at the Javits Convention Center in New York, NY, October 6, 2008.

During his session, Gregory Markel will provide analysis and insight on how the Apple iPhone is currently used for search as well as tips and advice on approaches to integrated marketing strategies utilizing no cost/low cost to high level web site, iPhone App & Store, social, video, press release, and viral techniques to maximize the power and visibility of one’s iPhone search marketing related efforts.
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Awards Honor Innovation, Creativity in Search Industry
Search Engine Strategies San Jose 2008

SAN JOSE, Calif. – Recognizing innovation in the search industry, the first annual Search Engine Strategies (SES) Awards were announced this week at Search Engine Strategies (SES) San Jose http://www.searchenginestrategies.com/sanjose). The SES conference, which wrapped up today at the San Jose Convention Center, is an international event series for online marketers, digital agencies, webmasters and corporate decision makers.

The SES Awards, presented at keynote and Orion panel sessions throughout the four-day event, celebrate the event’s 10-year anniversary and were created to inspire innovation and encourage new ideas. Judged by a panel of industry experts and the SES editorial staff, the SES Awards honor outstanding search marketers.

The 2008 SES Awards winners are:
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Stokes argues three percent of search advertisers dominate Google AdWords

SAN JOSE, Calif.–(BUSINESS WIRE)–Richard Stokes, AdGooroo founder and chief gooroo, reveals successful search marketing tactics known only by a small amount of search advertising’s elite in his new book, Mastering Search Advertising – How the Top 3% of Search Advertisers Dominate Google AdWords.

“Mastering Search Advertising conveys a ton of insights that go well beyond well-trodden AdWords knowledge. It puts hard numbers on a lot of things that I’ve believed but been unable to prove, about what makes the top 3 percent dominate the search engines,” says Perry Marshall, author of Ultimate Guide to Google AdWords. “…Those who want to prevail in hyper-competitive markets need this book.”
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