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comScore Releases January 2009 U.S. Search Engine Rankings


Ad Operations OnlineRESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. In January 2009, Americans conducted 13.5 billion core searches, a 7-percent gain versus December 2008.

January 2009 U.S. Core Search Rankings
Google Sites led the U.S. core search market in December with 63.0 percent of the searches conducted, followed by Yahoo! Sites (21.0 percent), Microsoft Sites (8.5 percent), AOL LLC (3.9 percent) and Ask Network (3.7 percent).

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Posted in Ad Operations, Facebook, Google, Microsoft, Online Media, Reports and Studies, Social Networks, Yahoo, comScoreComments (0)

comScore Releases December 2008 U.S. Search Engine Rankings


RESTON, VA, January 16, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In December 2008, Americans conducted 12.7 billion core searches, a 3-percent increase versus November.

December 2008 U.S. Core Search Rankings

Google Sites led the U.S. core search market in December with 63.5 percent of the searches conducted, unchanged from November, followed by Yahoo! Sites (20.5 percent), Microsoft Sites (8.3 percent), Ask Network (3.9 percent), and AOL LLC (3.8 percent).
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Posted in Ad Operations, Google, Microsoft, Reports and Studies, Search Marketing (SEM), Yahoo, comScoreComments (0)

comScore Releases July 2008 U.S. Search Engine Rankings


RESTON, VA, August 21, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In July 2008, Americans conducted 11.8 billion core searches (up 2 percent versus June) as Google Sites slightly extended its lead in core search market share by 0.4 percentage points.

July 2008 U.S. Core Search Rankings

Google Sites led the U.S. core search market in July with 61.9 percent of the searches conducted, up from 61.5 percent in June, followed by Yahoo! Sites (20.5 percent), Microsoft Sites (8.9 percent), Ask Network (4.5 percent), and AOL LLC (4.2 percent).

comScore Core Search Report*
July 2008 vs. June 2008
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0

Core Search Entity

Share of Searches (%)

Jun-08

Jul-08

Point Change

Jul-08 vs. Jun-08

Total Core Search

100.0%

100.0%

NA

Google Sites

61.5%

61.9%

0.4

Yahoo! Sites

20.9%

20.5%

-0.4

Microsoft Sites

9.2%

8.9%

-0.3

Ask Network

4.3%

4.5%

0.2

AOL LLC

4.1%

4.2%

0.1

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Posted in Ad Operations, Reports and Studies, Search Marketing (SEM), comScoreComments (3)

India Search Market Led by 1 Billion Searches on Google Sites in June


RESTON, VA, August 20, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of the online search market in India, indicating that Google Sites commanded the strong majority of searches conducted in this developing market.

Google Sites Ranks as Top Indian Search Property

Google Sites ranked as the top search property in India with more than 1 billion searches conducted in June, representing 81 percent of the market. Yahoo! Sites ranked second with 9.4 percent, followed by Ask Network (1.9 percent) and Microsoft Sites (1.7 percent). Indian Internet portal Rediff.com ranked fifth with 1.5 percent. Read the full story

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Posted in Ad Operations, Google, Reports and Studies, Search Marketing (SEM), comScoreComments (1)

Publicis Groupe to Acquire Performics Search Marketing Business


Paris and Mountain View, California – August 6, 2008 – Publicis Groupe (EURONEXT Paris: FR0000130577) and Google (NASDAQ: GOOG) announced today that Publicis Groupe has agreed to acquire the Performics Search Marketing business (Performics) from Google.

Chicago-based Performics, one of the leading search marketing service providers, helps to improve the performance of advertisers’ investments and maximize client campaign effectiveness. Its profit-driving suite of marketing solutions includes Performics’ reporting platform, local platform, advanced market expertise and active account management.

The acquisition of Performics will enrich Publicis Groupe’s strong search capabilities and strengthen the offering of the VivaKi Nerve Center, a new strategic entity launched by the Groupe in June. VivaKi leverages the collective scale of Digitas, Starcom-MediaVest, Zenith-Optimedia and Denuo to develop new services, tools and partnerships, including new and emerging performance marketing platforms. The VivaKi Nerve Center includes a number of performance marketing assets, including Phonevalley, Webformance, Click2Sales and iBase. The addition of Performics will deliver a full and enhanced suite of performance marketing tools and capabilities to Publicis Groupe agencies and their clients.

Launched in 1998, Performics now employs nearly 200 search marketing specialists with employees in Chicago, San Francisco, New York, London, Hamburg, Sydney, Singapore and Beijing. The business will report into Curt Hecht, President of the VivaKi Nerve Center.
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Posted in Ad Groups & Agencies, Ad Networks and Platforms, Advertising Industry Deals, Google, Internet Strategy, Marketing Strategy, Publicis Groupe, Search Marketing (SEM), VivaKiComments (1)

Isobar to Launch Search Engine Marketing Firm iProspect Thailand Through Acquisition of Globlet


Aegis Group plc (“Aegis”), the marketing communications group, today announces the acquisition of Globlet in Thailand. The value of the gross assets acquired is £0.1 million.

Globlet is Thailand’s leading search specialist. It provides search engine marketing consultancy and technical execution for a range of local clients across the retail, technology, healthcare and real estate sectors.

Globlet will reinforce Isobar’s leadership position in Thailand. Its search expertise will complement the interactive services of Digithais, Thailand’s leading interactive agency and part of Isobar since 2005. Digithais offers website development, online media, internet marketing, content management and e-commerce for clients including Coca-Cola, adidas, Honda and Nivea.

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Posted in Ad Groups & Agencies, Advertising Industry Deals, Aegis Group, Search Marketing (SEM)Comments (0)

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