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CMO, Blaine Mathieu and Communications Director, Erick Mott to Address Audience on Leading Online Marketing Strategies 2009 Email Evolution Conference Booth #204 EMERYVILLE, Calif. – Lyris, Inc., the online marketing expert, announced that executives Blaine Mathieu, CMO, and Erick Mott, communications director, will present at the 2009 Email Evolution Conference. Mathieu will join industry leaders [...]
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Reprise Media Releases 5th Annual Super Bowl Search Marketing Scorecard, Measures Integration of TV Commercials with Search & Social Media Marketing NEW YORK – Super Bowl XLIII is officially sports history, with the Pittsburgh Steelers taking home the coveted Lombardi trophy in one of the most exciting games yet. For advertisers, however, the excitement isn’t [...]
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Will collaborate in client development, technology, new products and the training of over 500 WPP professionals in Omniture technologies; WPP invests $25 million in Omniture DAVOS, Switzerland – WPP (NASDAQ: WPPGY), the world leader in communications services and Omniture, Inc. (NASDAQ: OMTR), the leading provider of online business optimization, announced a strategic partnership that will [...]
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New Lyris HQ Functionality Enables Marketers to Easily Scale and Transform Email Messaging and Online Interactions into Social Networking Conversations, Intelligence and ROI OMMA Social SAN FRANCISCO – Lyris, Inc., the online marketing expert, announced social media enhancements to the Lyris HQ integrated online marketing suite. With Lyris HQ, marketers are now able to leverage [...]
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NEW YORK – Incisive Media, a global leader in specialized business news and information, announced the formation of the Legal Business Solutions Division and promoted Kevin Iredell to head the new group. The Division will focus on expansion and marketing of Incisive products and services used by law firms to manage their businesses and organizations. [...]
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- Trinity Mirror to Build Online Communities Using Social Media Pluck® Corporation, a subsidiary of Demand Media and the leading provider of social media capabilities to publishers, brands and retailers, today announced that Trinity Mirror has selected Pluck’s SiteLife Suite to bolster reader interaction on its main national and regional newspaper websites, including Mirror.co.uk, DailyRecord.co.uk [...]
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Click Fraud Traffic from Botnets Breaks New Barrier Growing to 31.4 Percent AUSTIN, Texas – Click Forensics™, Inc. released industry pay-per-click (PPC) fraud figures for the fourth quarter 2008 from the search advertising industry’s leading independent click fraud reporting service – the Click Fraud Index® (www.ClickFraudIndex.com). Now in its fourth year, the Click Fraud Index [...]
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New Master Certificate Program Equips Professionals and Organizations With the Tools, Tactics and Best Practices of Integrated Online Marketing TAMPA, Fla. – In today’s turbulent economy, companies require more accountability for marketing dollars than ever before – prompting a significant advertising shift from traditional media to an ever-evolving array of interactive strategies that offer immediate, [...]
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Ad coverage sheds light on future performance of top search engines CHICAGO – On the heels of earnings announcements from Google (Goog) and Microsoft (MSFT), AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, reaffirmed the importance of ad coverage as a critical success metric for leading search engines and serious [...]
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Ai Media Group is delighted to acquire talented marketing and advertising veteran as new, incoming CEO NEW YORK – Ai Media Group, the innovative search marketing firm based in New York, announces the addition of its new CEO, Andy Fenster. Mr. Fenster’s experience in the marketing and advertising industry includes his previous employment as Vice [...]
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Interactive advertising event features all new content and online marketing certifications 2009 OMS Summit SAN DIEGO – Though most signs point to a downward economy, interactive advertising, including local search, display ads and e-mail marketing, is expected to grow from 7.4 percent of the global advertising market at the end of 2007 to 21 percent [...]
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AMSTERDAM, Netherlands – Incisive Media today announced that its Search Engine Strategies (SES) Conference and Expo, the premier event for search engine marketing and optimization, is launching in Amsterdam, Holland in conjunction with BBP the publisher of Twinkle and initiator of the Search Engine Marketing (SEM) Conference this March 16 – 17 at The Grand [...]
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