Tag: search engine marketing
Dapper Announces Fixing Advertising Special Event at SES San Francisco: “The Quants Strike Back”
Dapper Hosts Fireside Chat with eBay and Expedia to Discuss How Search Engine Marketers Can Leverage Their Expertise to Transform Display into a Profitable Channel SAN FRANCISCO – Dapper, a pioneer in transforming display advertising into a predictable and scalable performance marketing channel, announced that it will host a Fixing Advertising special event – The [...]
BrightRoll and other Video Ad Networks Partners with Magnetic to Leverage Search Re-Targeting and Optimize Performance of Video Ads
Many Video Ad Networks Apply Magnetic Search Data for Precise Targeting of Consumer Interests for Nearly Half of U.S. Online Video Audience NEW YORK – August 9, 2010 – Magnetic (www.magnetic.is), the leader in search re-targeting, today announced integration with BrightRoll, the leading provider of online video advertising services, to improve and optimize performance on [...]
Q2 Search Trends Signal Recovery – SMB Ad Spend Up 160 Percent Over a Year Ago
Job Recruitment Services and Luxury Categories Spending More, According to WebVisible Report Consumer Response Also Increases Significantly – Website Visitors Twice as Likely To Fill out a Form, View a Video and Print Driving Directions SES San Francisco 2010 IRVINE, Calif. – Small businesses continue to increase their search spending over last year, while Yahoo! [...]
Click Fraud Rate Rises Slightly in Q2 2010 to 18.6 Percent
AUSTIN, Texas – Click Forensics, Inc. released advertising audience quality figures for the second quarter 2010 from the industry’s leading independent online advertising data reporting service. Now in its fourth year, the Click Forensics reporting service provides statistically significant data collected from Cost Per Click (CPC) advertising campaigns for both large and small advertisers across [...]
US Paid Search Spend Continues to Soar, Bouncing Back from Recession-Level Lows
SearchIgnite issues Q2 report evaluating the state of U.S. search marketing ATLANTA – US paid search spend increased 14% in Q2 2010 from a year earlier, following an 11% year-over-year increase in Q1. The first two quarters of the year have marked the strongest period of growth for paid search since Q4 2008, indicating that [...]
Marchex and eNom Partner to Help Businesses Acquire New Customers Through Search Marketing
SEATTLE – Marchex, Inc. (NASDAQ: MCHX) announced a partnership with eNom® to offer search marketing services to eNom’s customers through Marchex’s Local Leads product beginning in July. This new partnership enables eNom to offer its customers a new website traffic generating service essential for online success. Search marketing will be added to eNom’s product portfolio [...]
Search Marketing Spend Growth Accelerates, Exceeding Expectations
Retail Sector Leads the Recovery; Positive Trends Expected to Continue in Second Half of 2010; Data Based on Efficient Frontier’s Q2 2010 U.S. Search Engine Performance Report SUNNYVALE, Calif. – In Q2 2010, the Search Engine Marketing (SEM) industry posted solid year on year (YoY) growth of 24% and 9.7% quarter on quarter (QoQ) growth. [...]
Adlucent Search Campaign Doubles Revenue for Discount Office Items
Performance-Based SEM Model Guarantees Online Retailer’s Results; Internet Retailer 2010 Conference & Exhibition CHICAGO – At The Internet Retailer Conference & Exhibition (IRCE 2010), Adlucent, a leader in retail search engine marketing, announced today the initial results of its search marketing campaign for Discount Office Items, an online retailer based in Columbus, Wisconsin. Adlucent was [...]
Internet Advertising and Search Expert Jon Rosen Joins WebVisible as Chief Revenue Officer
Veteran of AOL, Autobytel, and iProspect to Direct Revenue Growth for Leading Provider of Local Interactive Advertising IRVINE, Calif. – WebVisible (www.webvisible.com) announced that online advertising and search veteran Jon Rosen has joined as Chief Revenue Officer, to lead the company’s continued expansion of its revenue channels and partnerships worldwide. Rosen will be responsible for [...]
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