Tag: search engine marketing

BrightEdge: For the Year Ahead, Search Marketers Want Tools to Interpret Social Signals and Demand Enterprise-Grade Technologies

| January 7, 2012

With a variety of digital marketing tools at their disposal, 73 percent of search marketing decision makers still plan to increase their focus on search engine marketing in the coming year

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Facebook Ads Get More Competitive as Prices Rise in Q2 2011; Search Spend Growth Slows as Advertisers Focus on ROI

| July 25, 2011

Data Based on Efficient Frontier and Context Optional’s Q2 2011 Digital Marketing Performance Report SUNNYVALE, Calif. – Advertising on Facebook continued to get more competitive in the second quarter of 2011, with Cost Per Clicks (CPCs) increasing by 22% from the first quarter of 2011. Brands that are actively acquiring fans on Facebook are on [...]

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SES Toronto Offers Canadian Experts as Search and Social Media Marketing Speakers and Moderators

| May 24, 2011

Program Also Includes Canadian Keynoters Amber Mac and Tracy Smith SES Toronto 2011 TORONTO – During SES Toronto at the Hyatt Regency Toronto June 13-15, 2011, Canadian marketers will have the opportunity to hear from their peers on the latest trends in search engine optimization (SEO), social media, local, mobile, link building, video optimization, pay-per-click [...]

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comScore Releases March 2011 US Search Engine Rankings

| May 9, 2011

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch  analysis of the U.S. search marketplace. Google Sites led the explicit core search market in March with 65.7 percent of search queries conducted.

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SES Toronto 2011 Registration Open for June 13-15 Conference

| April 29, 2011 | 0 Comments

Canadian Social Media and Search Marketers Receive up to $400 savings if Registering Before April 15 SES Toronto 2011 TORONTO – The Hyatt Regency Toronto will be the venue for Incisive Media’s SES Toronto, to be held June 13-15, 2011. From now through April 15, marketers can register to receive a pre-agenda savings of up [...]

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Merkle Acquires IMPAQT, Leading Search Marketing Agency

| April 21, 2011 | 0 Comments

Leading Customer Relationship Marketing Agency Expands Digital Marketing Suite of Services COLUMBIA, Md. – Merkle (www.merkleinc.com), the nation’s fastest growing customer relationship marketing (CRM) agency, announced its acquisition of Pittsburgh-based IMPAQT, a recognized leader in search marketing. IMPAQT’s expertise in SEM, SEO, bid management and search analytics complements Merkle’s extensive analytics, database and digital marketing [...]

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BlueKai and Efficient Frontier Partner to Extend Keyword-Based Targeting Beyond Search Engines

| November 9, 2010 | 0 Comments

Beta keyword targeting capability offered through BlueKai Intent™, the largest aggregation of in-market shoppers and keyword searchers on the Internet SEATTLE – BlueKai, the world’s largest data auction marketplace for all audience data and online marketing’s largest source of user intent data, announced a partnership with Efficient Frontier, a leading global performance marketing company with [...]

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Google Continues to Dominate US Search Market, but Early Results of Bing-Yahoo Alliance Show Positive Signs for Advertisers

| October 20, 2010 | 0 Comments

SearchIgnite issues Q3 report evaluating the state of U.S. search marketing ATLANTA – The U.S. paid search market continued to heat up in Q3, with spend on paid search advertisements increasing nearly 6% year-over-year as marketers again turned to search marketing to fuel online growth. Among the engines, Google took an even more dominant lead, [...]

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AdSpace Innovation Puts SMBs in the Online Advertising Game

| October 19, 2010 | 0 Comments

Go Daddy’s Ad Solution Gives Smaller Businesses ‘Big Time’ Internet Presence in 24 Hours SCOTTSDALE, Ariz. – Move over, Yellow Pages. Good riddance pricey online marketing. Go Daddy introduces AdSpace, a marketing product designed to help small businesses conquer online advertising without huge investments in time, money or technology. Instead of spending hours to create [...]

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Yield Software Introduces Power Editing and New Custom Reporting to its Flagship Yield Web Marketing Suite for Advertisers and for Agencies

| October 14, 2010 | 0 Comments

New Advanced Features Make PPC Campaign Creation, Active Campaign Editing and Reporting More Flexible, Efficient and Effective for Both Business and Agency SEM Managers Search Marketing Expo East 2010 NEW YORK – Search Marketing Expo East 2010 – Yield Software, a leading provider of next-generation Web marketing technology, introduced advanced pay-per-click (PPC) campaign management and [...]

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GoodSearch Announces Issuance of US Patent for Charitable Search Engine

| August 30, 2010 | 0 Comments

92,000 Nonprofits and Schools On Board LOS ANGELES – What if even a fraction of the billions of dollars generated by search engine advertisers was directed towards good causes? That is the concept behind GoodSearch.com, a Yahoo-powered Internet search engine that donates 50% of its revenue, approximately a penny per search, to the charities designated [...]

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Yield Software Announces Free Pay-Per-Click Bid Management System

| August 26, 2010 | 0 Comments

Yield Web Marketing Suite Lite Enables Any Online Advertiser to Optimize Campaigns Across Google, Yahoo! and Bing for Free SES San Francisco 2010 SAN FRANCISCO – Search Engine Strategies (SES) Yield Software, a leading provider of next-generation online marketing technology, announced that it has introduced a new version of its flagship Web marketing system called [...]

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