Acquisition Adds Internet Marketing Services, Fulfillment Expertise and Web Resources

BUDD LAKE, N.J. – CoolerAds, the industry-leading local online advertising platform for community newspapers and their local advertisers, announced the acquisition of Atricity, a full-service Internet marketing company based in Allentown, Pennsylvania.
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Discussing Interactive Marketing Strategies and The Future of Digital Advertising; Fortune 500 Industry Experts to Share Search and Online Marketing Strategies that Drive Results

SAN DIEGO – Covario, Inc., the leader in search engine optimization (SEO) and search engine marketing (SEM) software and services for Fortune 500 companies, announced the program and keynote speakers for INFLECTIONPoint 2010, the company’s invitation-only customer conference. The two-day conference begins Wednesday, February 3, 2010 in San Diego.
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Spend Expected to Grow by More Than 15 Percent in 2010; Data Based on Efficient Frontier’s Q4 2009 U.S. Search Engine Performance Report

SUNNYVALE, Calif. – The Search Engine Marketing (SEM) industry posted solid sequential and year on year growth for the fourth quarter of 2009. Marketers, especially in the retail category, took advantage of growing consumer demand and took a more aggressive position with their search campaign spend. This is according to Efficient Frontier, a leading performance marketing company with more than $750 million in global client spend annually. This data and specific industry trends were released in the company’s Q4 2009 U.S. Search Engine Performance Report.
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Delegates new to online marketing and advertising will now be able to clearly identify sessions suitable for them

Search Engine Strategies London 2010
LONDON – Search Engine Strategies (SES) announced the newcomer programme for the 2010 SES London Conference & Expo. The programme has been designed specifically for people with a fundamental knowledge of online marketing and advertising.
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Search Engine Strategies Chicago 2009

CHICAGO – Today at the Search Engine Strategies (SES) Chicago conference, experts from Clix Marketing, Click Forensics, Pepperjam and Page Zero Media will participate in a panel discussion titled: “Ads in a Quality Score World.” Panelists will explore the impact that the quality of online advertising campaigns has on overall ROI and performance. This includes a detailed overview of various ad quality factors as well as tips on increasing the perceived relevancy of campaigns.
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Avinash Kaushik, Author of Web Analytics 2.0, Co-Founder of Market Motive Inc and Analytics Evangelist for Google, Announced as Keynote Speaker at Search Engine Strategies London 2010

LONDON – Incisive Media announced that Avinash Kaushik, author of Web Analytics 2.0, co-founder of Market Motive Inc and analytics evangelist for Google will be a keynote speaker at the London SES Conference and Expo 2010.
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Report Uncovers Prevalence of Universal Results and Social Media, Reveals SEO Audit of Top 100 US Advertisers

NEW YORK – Digital marketing agency 360i issued a white paper revealing key trends shaping search marketing strategy and introducing PageShareSM, a new metric for quantifying the success of a brand’s presence on the search engines. As part of the report, a brand SEO audit calculating approximate PageShare was performed for each of the Top 100 Advertisers in the United States.
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New Version Of Clickable’s Award-Winning Search Advertising Solution Introduces More Powerful Reporting and Map-Based Location Targeting

NEW YORK – To help fuel growth in a challenging economic environment, marketers are investing more in performance-based search advertising. As a result, pay-per-click (PPC) campaigns are growing increasingly complex. To simplify marketers’ lives while delivering greater return on investment, Clickable introduced Version 2.2 of its Pro search-management solution.
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