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New Research shows Entertainment Banners Impact Box Office Revenues

Otilia Otlacan | July 14, 2010 | 0 Comments

Joint Study from MediaMind and comScore Study Ad Effectiveness and User Behavior in Entertainment Verticals New York, New York - MediaMind, the leading independent provider of digital solutions and comScore, Inc., a leader in measuring the digital world, released “Dwelling on Entertainment,” a joint study that examines how online marketing influences modern consumer behavior in [...]

Research: As Dwell on Ads Increase, Conversion Rate Climbs Higher

Otilia Otlacan | July 13, 2010 | 8 Comments

New research from MediaMind links metric with both response and branding objectives New York, New York – A periodic analysis of global benchmarks released by MediaMind, the leading independent provider of integrated digital advertising solutions, reveals that when more consumers engage with an ad, conversion rate increases, showing a direct link between a high Dwell [...]

Local.com Added to Russell 3000 Index

Otilia Otlacan | July 9, 2010 | 1 Comment

IRVINE, Calif. – Local.com Corporation (NASDAQ:LOCM), a leading local search site and network, announced that the company has been added to the Russell 3000® Index according to a list posted June 28, 2010 on Russell’s website: www.russell.com. The Russell 3000 Index serves as the U.S. component to the Russell Global Index and provides a comprehensive [...]

Advertise.com Launches Self-Serve Display Platform with Remarketing

Otilia Otlacan | June 21, 2010 | 1 Comment

Do it Yourself Interactive Allows Marketers to Customize Campaigns that Work CHICAGO – Advertise.com, a premier platform for search and display advertising, announced the availability of new tools that give savvy interactive marketers direct control of display ads enhanced with Advertise.com’s Remarketing services. The self-service platform is ideal for independent marketers and advertisers who want [...]

Clickable To Introduce A Simple Way To Advertise On Facebook

Otilia Otlacan | April 6, 2010 | 0 Comments

Clickable makes Facebook Ads simple and effective alongside search advertising NEW YORK – Clickable, the platform that makes online advertising Simple, Instant and Profitable™, introduces a live advertising solution to integrate both search and social media. Clickable makes it simple for marketers to advertise on Facebook® by integrating Facebook Ads into Clickable’s self-manage Pro tool [...]

pubMarketplace Launches Ad Tag Cloud 2.0

Otilia Otlacan | March 10, 2010 | 0 Comments

An Award-Winning Ad Unit for Web Publishers Ad Tag Cloud 2.0 Also Receives Industry Innovation Award New York, NY – adMarketplace, Inc. announced the launch of version 2.0 of its Ad Tag Cloud, an engaging ad unit that brings the yield of search advertising to content publishers.

Q4 2009 Search Advertising Report

Otilia Otlacan | March 8, 2010 | 0 Comments

The AdGooroo Q4 2009 Search Engine Advertising Report is now available for download. You may access this report at no charge (link below). Highlights of the Q4 2009 Search Advertising Report

New Integrated Display and Search Reporting Solution Helps Large Advertisers Optimize Media Performance

Otilia Otlacan | February 11, 2010 | 0 Comments

Covario Introduces New Display Advertising Insight Software to Improve Online Marketing Campaigns SAN DIEGO – Covario, the leader in search and display advertising software and services for Fortune 500 companies, announced at their annual customer conference – INFLECTIONPoint, the release of a new technology solution – Display Advertising Insight (DAI). DAI is the first SaaS [...]

Anchor Intelligence Reports One out of Every Four Ad Clicks was an Attempt at Click Fraud

Otilia Otlacan | January 27, 2010 | 1 Comment

Proliferation of Botnets and Exploitation of Holiday Spend Caused Attempted Click Fraud Rate to Peak at 26% in Q4 2009 MOUNTAIN VIEW, Calif. – Anchor Intelligence, the leading provider of traffic quality solutions, released the Anchor Intelligence Traffic Quality Report: 2009 Year In Review. The Anchor Intelligence network saw the average attempted click fraud rate [...]

AdReady Expands Key Executive Roles

Otilia Otlacan | December 17, 2009 | 0 Comments

Advertising Veteran Karl Siebrecht Named CEO; Aaron Finn Named Chairman and CSO SEATTLE – AdReady, a pioneering technology company making online display advertising accessible to advertisers of any size, announced that President Karl Siebrecht will be assuming the additional duties of CEO. AdReady’s founder, Aaron Finn, has been named Chairman of the Board and Chief [...]

AdGooroo Offers Academics Free Tools, Other Resources

Otilia Otlacan | November 23, 2009 | 2 Comments

AdGooroo’s SEM Insight tool headlines a set of complimentary resources for educators CHICAGO – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, unveiled the AdGooroo Academic Program (http://www.adgooroo.com/adgooroo_academic_program.php), which provides industry leading resources to help educators conduct Internet marketing research and offers students around the globe access to actual search [...]

Clickable Empowers Marketers To Simply Manage Larger and More Complex Search Campaigns

Otilia Otlacan | November 19, 2009 | 2 Comments

New Version Of Clickable’s Award-Winning Search Advertising Solution Introduces More Powerful Reporting and Map-Based Location Targeting NEW YORK – To help fuel growth in a challenging economic environment, marketers are investing more in performance-based search advertising. As a result, pay-per-click (PPC) campaigns are growing increasingly complex. To simplify marketers’ lives while delivering greater return on [...]