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Internet Ad Revenues at Nearly $15 Billion in 1st-Half 2011, Up 23%, 2nd Quarter 2011 Breaks Record Again
Display and Search Advertising Both Grow 27%, With Digital Video & Sponsorships the Fastest-Growing Formats NEW YORK – Internet ad revenues rose 23.2 percent — to a record $14.9 billion — in the first half of 2011, according to figures released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC US). The rate of [...]
IgnitionOne Partners with DataPop to Improve Search Advertising Relevancy
Combined technologies bring new innovations to search advertising NEW YORK – IgnitionOne, the first closed-loop Digital Marketing Suite, announced a strategic partnership with DataPop, a provider of technology to improve search ad relevancy. The two companies have already combined their search technologies with great results on behalf of ABetterStay.com, which offers consumers access to independent [...]
SES London Conference & Expo 2011: Search and Social Media Top Priority For UK Marketers
Incisive Media Reports A Significant Increase In Delegates And Exhibition Hall Completely Sold Out SES London Conference & Expo 2011 LONDON – Incisive Media announced that delegate registrations for SES London have increased sharply compared to results from last year, confirming that Search and Social Media has become the top priority for UK marketers.
Myspace and Google Renew and Expand Search and Advertising Agreement
LOS ANGELES & MOUNTAIN VIEW, Calif. – Myspace and Google, Inc. announced a multi-year agreement to renew and expand their long-standing search and advertising relationship. Under the terms of the new agreement, Google will continue to power Myspace search and search advertising and will also provide additional display advertising services to enhance the rich entertainment [...]
BlueKai and Efficient Frontier Partner to Extend Keyword-Based Targeting Beyond Search Engines
Beta keyword targeting capability offered through BlueKai Intent™, the largest aggregation of in-market shoppers and keyword searchers on the Internet SEATTLE – BlueKai, the world’s largest data auction marketplace for all audience data and online marketing’s largest source of user intent data, announced a partnership with Efficient Frontier, a leading global performance marketing company with [...]
Adchemy Selects Crescendo’s App Delivery Controller to Deliver Optimized Advertising Experiences on a Massive Scale
Innovative Digital Marketing Superstar Chooses AppBeat DC for Optimal Throughput, Acceleration and Predictability MENLO PARK, Calif. – Crescendo Networks, the recognized performance leader for accelerating and optimizing application delivery for web properties, announced that Adchemy selected its AppBeat DC application delivery controller to scale their ad optimization platform.
Contextual Ad Leader Vibrant Shows 50+% Growth in 2nd Quarter 2010
“Advertising as Content” Trend Boosts Vibrant Revenue; In-Text Continues to Bridge Gap Between Search and Display NEW YORK – Vibrant (www.vibrantmedia.com), the global leader in contextual advertising, is reporting 51% Y-Y growth in Q2’10, and 45% Y-Y growth in H1’10. Categories which have shown particular strength globally during the first half of 2010 include Automotive [...]
Yield Software and Marchex Announce Integration for Search Engine Marketers
Yield Web Marketing Suite and Marchex Call Analytics Enable Advertisers to Optimize for Telephone Conversions SAN MATEO, Calif. – Yield Software, a leading provider of next-generation online marketing technology, announced that it has integrated its flagship Yield Web Marketing Suite for Advertisers and for Agencies with Marchex Call Analytics (NASDAQ:MCHX). Advertisers and digital media agencies [...]
Local.com Enhances Search Advertising Technology
Improved Ad Relevance Expected to Increase Search Monetization IRVINE, Calif. – Local.com Corporation (NASDAQ: LOCM), a leading local search site and network, announced the launch of enhancements to its search advertising relevance, which are expected to increase monetization of search traffic across the Local.com site and network.
Advertise.com CEO Daniel Yomtobian Demystifies Remarketing at Search Engine Strategies San Francisco 2010
SES San Francisco 2010 Booth 308 SAN FRANCISCO – Advertise.com, a premier platform for search and display advertising, announced its CEO, Daniel Yomtobian will participate in a panel discussion about Remarketing at the web’s premier search engine marketing conference, Search Engine Strategies San Francisco. The event runs August 16-20, 2010, at Moscone West, 4th Street [...]
Turn’s ROI Optimizer Tunes Performance Across Multiple Consumer Events, Shopping Cart Values
Tool enables advertisers to optimize media spend based on weighted beacons and transactional data Redwood City, CA. – Turn Inc., the industry’s only end-to-end platform for managing data-driven digital advertising, today announced the release of the ROI Optimizer. The tool optimizes media spend against weighted consumer events online as well as values like shopping cart [...]
US Spending on Mobile Display Ads Will Nearly Quadruple over the Next Five Years, Says ABI Research
NEW YORK – Mobile advertising is a young and relatively small market today. But over the next five years, spending on mobile display ads in the United States, estimated at just under $313 million today, will almost quadruple to exceed $1.2 billion in 2015. ABI Research practice director Neil Strother says, “A survey conducted by [...]
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