SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, announced that Gill Brown has joined the company as Vice President of Advertising Sales. Brown most recently served on the sales leadership team of Tribal Fusion. Brown will be based out of LookSmart’s San Francisco headquarters and will report to Sr. Vice President and General Manager Jonathan Ewert. He will be responsible for developing new business relationships, forming strategic partnerships and managing LookSmart’s existing sales team.

“We are very pleased to have Gill join our sales and management teams,” said Ewert. “As a veteran of Internet media, Gill brings with him a wealth of experience, having held leadership positions with Yahoo!, Deja.com and CMP Media. I look forward to working with Gill as we build on LookSmart’s success in the market and seek to enhance our leadership position in search advertising networks.”

From 2000 to 2007, Brown worked at GoTo.com, Overture Services, and Yahoo! Search Marketing where he evangelized the paid-search advertising model for Yahoo! and built the company’s entire Northwest Regional Sales operation.
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Clickable’s Award-Winning Pay-Per-Click (PPC) Advertising Solution Introduces Bulk Keyword Editing across Networks, Conversion Tracking and Improved Recommendation Engine

NEW YORK – To be successful in search advertising, one must be bionic – able to achieve better results in less time, despite growing complexity, tedious analysis and fierce competition. To make advertisers bionic, Clickable introduced the newest version of its flagship tool. With one of the world’s largest development teams dedicated to a pure-play search management product, Clickable Pro 2.0 makes search and PPC advertising simple, instant and profitable for small businesses, midsize enterprises and agencies.

A host of innovations come together in one intuitive, online interface to empower advertisers to manage search and PPC performance across Google, Yahoo and MSN’s advertising networks. Driven by customer feedback, Clickable Pro 2.0 innovations include:
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Online Advertisers Focus Budgets Where the Buyers Are
Search Engine Strategies Chicago 2008
Booth 410

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a premier search advertising network and management company, today launched a new geo-conversion reporting tool that enables online advertisers to improve return on investment by focusing their budget on the geographic locations best responding to a campaign.

Unveiled today at the Search Engine Strategies conference in Chicago, these geo-conversion tracking reports can be as granular as needed, measuring results at the account, campaign, ad and keyword level, and returning conversion rates by country, designated market area (DMA), state, city and ZIP code. In addition, cost-per-action (CPA) can also be measured.
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Search Advertising Network Delivers High Volume of Quality Clicks at a Reasonable Cost

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, highlighted metrics that demonstrated the company’s delivery of superior value for search advertisers who seek broad and cost-effective reach for their keyword text advertising campaigns.

During this year’s second fiscal quarter, LookSmart’s network averaged nearly 500 million queries per day, providing search advertisers with a quality complement to their campaigns on the major search engines. According to a research paper from search engine marketing solutions provider Efficient Frontier, “Search Engine Performance Report Q2 2008,” Google, Microsoft Live and Yahoo delivered CPCs of approximately 71 cents, 59 cents and 51 cents, respectively. LookSmart’s average cost-per-click during the same period was 8 cents.
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FACTr Service to Give Greater Insight into Network, Improve Advertiser Value

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, announced it is partnering with Click Forensics, the industry leader in scoring, auditing and improving traffic quality for the online advertising community, to receive third party PPC quality reports. LookSmart is leveraging Click Forensics’ FACTr reports to improve the speed and flow of feedback from advertisers on the value delivered through the LookSmart network.

“LookSmart is focused on maintaining and enhancing our network quality assurance processes, which are key to delivering the highest return on investment to our search advertisers,” said Ted West, chief executive officer and president of LookSmart. “The FACTr reports represent one more way we are delivering on our promise to advertisers to help them make smart, dependable choices that will make a real difference for their business.”
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SAN FRANCISCO–(BUSINESS WIRE)–LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) Search Advertising Network and technology solutions provider, was named “Best Search Engine Ad Platform” today by Search Engine Strategies (SES) in its inaugural SES awards program. SES is the leading global conference and expo series dedicated to search advertising.

SES presented the award at a keynote address during the first day of its 10th annual Search Engine Strategies San Jose conference. The mission of the SES Awards is to inspire innovation and encourage new ideas. The awards were judged by a panel of industry experts and the SES Awards editorial staff.
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Leading Search Advertising Provider Partners with Digital Influence Group for New Corporate Identity

SAN FRANCISCO, Aug 18, 2008 – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) Search Advertising Network and technology solutions provider, today unveiled its new corporate identity and redesigned Web site, LookSmart.com, at the 2008 Search Engine Strategies Conference in San Jose. The company is an exhibitor, as well as a sponsor and participant in a panel discussion entitled “Everything but Google: Alternative Search Advertising Options.” LookSmart worked with Boston-based, social media marketing agency Digital Influence Group on the project.
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PPC Advertising Veteran to Present as Part of SES’s Search Ad Network Panel

SAN FRANCISCO, Aug 11, 2008 – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) Search Advertising Network and technology solutions provider, announced today that LookSmart’s AdCenter has been named a finalist for the first annual SES Awards in the category of “Best Search Engine Ad Platform”.

“We are honored that Search Engine Strategies has recognized the work of our talented employees who have built a proven search advertising platform that advertisers trust to extend their PPC campaigns beyond major search engines,” said Ted West, chief executive officer and president of LookSmart. “We congratulate all the finalists and look forward to connecting with them throughout the conference.”
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