Pricing Initiative Optimizes Network Structure and Services for Efficiency, Value

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, announced the launch of Optimal Pricing: a new initiative to deliver better performance to search advertisers by segmenting and pricing traffic according to that traffic’s value. Optimal Pricing offers advertisers a unique opportunity to reach and attract audiences outside of the major search engines, while managing to meet and exceed return-on-investment (ROI) goals.
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Award-Winning AdCenter Platform to Be Showcased at SES San Jose 2009, Booth #609
Search Engine Strategies San Jose 2009

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, announced that LookSmart’s AdCenter platform has been named a finalist in the annual SEW Awards’ “Best Search Engine Ad Platform” category for the second year running. LookSmart took the SEW award home in 2008.
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New CPA-Optimized Ad Rotation Feature Serves Best-performing Ad Creative

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, announced the full release of SmartRotation, a cost-per-action (CPA) driven tool that automatically serves the best-performing ad creative in an ad group based on conversion data from a tracking pixel. The new tool, a feature of LookSmart’s ad rotation, allows advertisers to optimize campaigns by conversion events like sales, sign-ups, downloads, and registrations to drive higher performance.
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SAN FRANCISCO – LookSmart (NASDAQ: LOOK), a leading search advertising network, is pleased to announce its relationship with Diigo.com, an innovative online research tool and knowledge sharing solution. Under the new combination, Looksmart will transfer the Furl social bookmarking technology and service to Diigo.com in return for a potential equity position in the company. The partnership enables LookSmart to deliver on its stated goal of narrowing corporate focus while also providing continued participation in the rapidly expanding knowledge management space. This relationship will give users a robust set of social bookmarking, research and annotation tools.

“LookSmart is pleased to know that Furl’s loyal user base will benefit from a reliable platform run by a team highly focused on bringing users the most advanced features and functionality in the marketplace. The relationship drastically changes the social bookmarking landscape and we look forward to being a part of it,” said Ted West, chief executive officer and president of LookSmart.
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SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, announced that Gill Brown has joined the company as Vice President of Advertising Sales. Brown most recently served on the sales leadership team of Tribal Fusion. Brown will be based out of LookSmart’s San Francisco headquarters and will report to Sr. Vice President and General Manager Jonathan Ewert. He will be responsible for developing new business relationships, forming strategic partnerships and managing LookSmart’s existing sales team.

“We are very pleased to have Gill join our sales and management teams,” said Ewert. “As a veteran of Internet media, Gill brings with him a wealth of experience, having held leadership positions with Yahoo!, Deja.com and CMP Media. I look forward to working with Gill as we build on LookSmart’s success in the market and seek to enhance our leadership position in search advertising networks.”

From 2000 to 2007, Brown worked at GoTo.com, Overture Services, and Yahoo! Search Marketing where he evangelized the paid-search advertising model for Yahoo! and built the company’s entire Northwest Regional Sales operation.
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Online Advertisers Focus Budgets Where the Buyers Are
Search Engine Strategies Chicago 2008
Booth 410

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a premier search advertising network and management company, today launched a new geo-conversion reporting tool that enables online advertisers to improve return on investment by focusing their budget on the geographic locations best responding to a campaign.

Unveiled today at the Search Engine Strategies conference in Chicago, these geo-conversion tracking reports can be as granular as needed, measuring results at the account, campaign, ad and keyword level, and returning conversion rates by country, designated market area (DMA), state, city and ZIP code. In addition, cost-per-action (CPA) can also be measured.
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Leading Search Advertising Agencies Leverage LookSmart’s Professional Services and Quality Search Advertising Network to Save Time and Drive Results

SAN FRANCISCO – Advertising agencies and search engine marketers (SEMs) continue to achieve positive results for their clients with LookSmart, Ltd. (NASDAQ:LOOK), a premier search advertising network and management company. dBase Media (www.dbasemedia.com), a leading SEM firm specializing in managing brand and direct marketing campaigns for leading advertisers, leverages LookSmart to generate quality clicks for its clients in the travel and tourism, political issue and advocacy, entertainment, and non-profit industries.
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Search Advertising Network Delivers High Volume of Quality Clicks at a Reasonable Cost

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, highlighted metrics that demonstrated the company’s delivery of superior value for search advertisers who seek broad and cost-effective reach for their keyword text advertising campaigns.

During this year’s second fiscal quarter, LookSmart’s network averaged nearly 500 million queries per day, providing search advertisers with a quality complement to their campaigns on the major search engines. According to a research paper from search engine marketing solutions provider Efficient Frontier, “Search Engine Performance Report Q2 2008,” Google, Microsoft Live and Yahoo delivered CPCs of approximately 71 cents, 59 cents and 51 cents, respectively. LookSmart’s average cost-per-click during the same period was 8 cents.
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