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LookSmart Launches Pay Per Click Search Advertising Model with Optimal Pricing
Pricing Initiative Optimizes Network Structure and Services for Efficiency, Value SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, announced the launch of Optimal Pricing: a new initiative to deliver better performance to search advertisers by segmenting and pricing traffic according to that traffic’s value. Optimal Pricing offers advertisers a unique [...]
LookSmart AdCenter Named “Best Search Engine Ad Platform” Finalist by Search Engine Watch for 2 Consecutive Years
Award-Winning AdCenter Platform to Be Showcased at SES San Jose 2009, Booth #609 Search Engine Strategies San Jose 2009 SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, announced that LookSmart’s AdCenter platform has been named a finalist in the annual SEW Awards’ “Best Search Engine Ad Platform” category for the [...]
LookSmart Launches SmartRotation, Driving More Revenue for Advertisers
New CPA-Optimized Ad Rotation Feature Serves Best-performing Ad Creative SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, announced the full release of SmartRotation, a cost-per-action (CPA) driven tool that automatically serves the best-performing ad creative in an ad group based on conversion data from a tracking pixel. The new tool, [...]
LookSmart and Diigo Partner to Offer Enhanced Social Bookmarking Platform
SAN FRANCISCO – LookSmart (NASDAQ: LOOK), a leading search advertising network, is pleased to announce its relationship with Diigo.com, an innovative online research tool and knowledge sharing solution. Under the new combination, Looksmart will transfer the Furl social bookmarking technology and service to Diigo.com in return for a potential equity position in the company. The [...]
LookSmart Appoints New Vice President of Advertising Sales
SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, announced that Gill Brown has joined the company as Vice President of Advertising Sales. Brown most recently served on the sales leadership team of Tribal Fusion. Brown will be based out of LookSmart’s San Francisco headquarters and will report to Sr. Vice [...]
LookSmart’s Geo-Conversion Reporting Helps Connect Online Behavior With Offline Location
Online Advertisers Focus Budgets Where the Buyers Are Search Engine Strategies Chicago 2008 Booth 410 SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a premier search advertising network and management company, today launched a new geo-conversion reporting tool that enables online advertisers to improve return on investment by focusing their budget on the geographic locations best responding [...]
dBase Media Boosts Brand and Direct Marketing Campaigns with LookSmart
Leading Search Advertising Agencies Leverage LookSmart’s Professional Services and Quality Search Advertising Network to Save Time and Drive Results SAN FRANCISCO – Advertising agencies and search engine marketers (SEMs) continue to achieve positive results for their clients with LookSmart, Ltd. (NASDAQ:LOOK), a premier search advertising network and management company. dBase Media (www.dbasemedia.com), a leading SEM [...]
LookSmart’s Search Advertising Network Approaches 500 Million Queries per Day Milestone in Q2 2008
Search Advertising Network Delivers High Volume of Quality Clicks at a Reasonable Cost SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, highlighted metrics that demonstrated the company’s delivery of superior value for search advertisers who seek broad and cost-effective reach for their keyword text advertising campaigns. During this year’s second [...]
LookSmart Presents Thought Leadership Series for Online Advertisers
John Battelle, Danny Sullivan and Other Industry Experts Contribute to Network’s Blog SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, today announced the launch of its Thought Leadership Series, a blog featuring online advertising industry visionaries such as John Battelle, Danny Sullivan, Charles Knight and Anita Campbell. [...]
LookSmart Strengthens Network Quality with Click Forensics
FACTr Service to Give Greater Insight into Network, Improve Advertiser Value SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, announced it is partnering with Click Forensics, the industry leader in scoring, auditing and improving traffic quality for the online advertising community, to receive third party PPC quality [...]
LookSmart Elevates Award-Winning Ad Platform with Refined Targeting, Pricing Management, and Traffic Management Tools
New Functionality Delivers Improved ROI for Search Advertisers SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, today announced the release of valuable enhancements to its award-winning text advertising platform that make it even easier for advertisers to target niche audiences, manage bid prices, and control traffic quality. [...]
LookSmart Delivers Enhanced Search Network Quality
Superior Distribution Partners Position Network as a Smart Choice for Search Advertisers SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, announced its ad network has been bolstered by the addition of 30 high-quality distribution partners, some of which resulted from expanding internationally into the UK and Australia. [...]
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