Intent to View Climbs Steadily until 76 Seconds of Exposure and then Falls Off NEW YORK – Lotame, a provider of data-driven techniques to improve the targeting, delivery and performance…
Findings defy conventional wisdom and standard ad pricing based on ad dimensions NEW YORK – Lotame, a platform enabling targeted advertising to customizable audiences through social data, revealed surprising results…
Below is a list that is regularly maintained – well, as regularly and accurately as possible – of Twitter accounts related to Ad Operations, Online Advertising, Online Marketing topics. In…
Advertisers See the Real Impact of Campaigns Through Measurement of Brand Lift and Contextual Linguistics Analysis NEW YORK – Lotame, a platform enabling targeted advertising to customizable audiences through social…
Joseph Jaffe, author of “Join the Conversation” and “Life After the 30 Second Spot” keynotes to leaders in digital advertising and marketing pharmaceuticals NEW YORK – Lotame, a platform enabling…
