LAS VEGAS – Roundarch, a digital consultancy focused on designing and building enterprise class Web sites and Web applications, will award Scott Guthrie, corporate vice president of the .NET Developer Platform at Microsoft Corp., its annual Interactive Experience Award, which recognizes pioneers in the advancement of digital experiences, on March 19 at the MIX09 conference put on by Microsoft in Las Vegas, NV.

Guthrie was selected for his ground-breaking efforts in Web development including the creation of the Microsoft .NET platform, Windows Presentation Foundation (WPF) and Microsoft Silverlight. The award will be presented just prior to Guthrie’s presentation at Open Space.

“The Web is undergoing a quiet revolution,” said Jeff Maling, president and chief experience officer of Roundarch. “The static sites of yesterday are being replaced by rich, immersive experiences that are more commonly associated with desktop applications. The vision of Scott’s team is that developers will be able to create these applications once and deploy them on the desktop with WPF and through the Web with Silverlight. It is an ambitious but eminently logical vision that, in the end, will benefit enterprises, developers and consumers alike.”

Roundarch believes that in the coming years, applications built on these emerging technologies will change how people and businesses consume information, shop, work and connect with others. Guthrie’s work with the Silverlight platform is forging into this new territory by enabling next generation media experiences on the Web on a global scale.

“I am honored to accept the Interactive Experience Award from Roundarch, a company that shares Microsoft’s vision for encouraging innovative, dynamic and intuitive digital experiences,” said Guthrie. “Silverlight is changing user experiences on the Web, and when combined with the tooling in Microsoft Visual Studio and Microsoft Expression Studio, Microsoft is making it easier and cheaper than ever to build and deploy interactive and cutting-edge applications. It’s exciting to see that work recognized.”

The Roundarch Interactive Experience Award is given to companies and individuals that best represent the advancement of Web experiences through the integration of user-centric design and advanced technology. Previous award winners include Max Carnecchia, president of Interwoven; Jeremy Geelan, Sr. Vice-President of SYS-CON Media & Events; David Mendels, Senior Vice President of the Enterprise and Developer Solutions Business Unit at Adobe; David Temkin, Founder of Laszlo Systems; and Coach Wei, Founder of NexaWeb Technologies.

About Roundarch

Roundarch imagines, designs and implements Web sites and Web applications for leading organizations. From deep customer and company insight to breakthrough interface design to full-scale implementation, Roundarch helps clients such as Avis, HBO, Motorola, and the US Air Force achieve their goals in the digital age. Roundarch delivers a complete set of solutions that includes Web sites, Web applications, marketing campaigns, mobile applications, SEO and more. Roundarch has offices in Chicago, New York, and Boston. http://www.roundarch.com.

The new feature doesn’t seem to have propagated in all DFP accounts yet, and the knowledge base doesn’t seem to include any new entries about streaming Silverlight. I’ll let you enjoy the feature announcement in full, below.

MOUNTAIN VIEW, Calif. (August 05, 2008) –Today, DoubleClick, a premier provider of digital marketing technology and services, announced the new capability to serve video ads into Microsoft Silverlight 2 video environments. The move is part of DoubleClick’s ongoing effort to help clients maximize the yield on their advertising inventory as they deliver content into emergent online, video and mobile channels.

With this new feature of DoubleClick In-Stream, DoubleClick clients such as NBC Universal Digital Media are able to monetize video content played within the Silverlight 2 player. NBCOlympics.com, a division of NBC Universal, will be one of the first sites to open Silverlight 2 content up to advertisers with DoubleClick In-Stream. The solution carves out new video inventory across 2,500 hours of video content running as part of NBC’s Olympics coverage.

“Microsoft has always had a strong commitment to working closely with partners and the industry to enable them to leverage our tools and platform to deliver great user experiences. With Silverlight, we’ve extended that commitment to the advertising space,” said Scott Guthrie, Corporate Vice President, .NET Developer Division. “We’re pleased to see the investment DoubleClick has made to enable customers such as NBCOlympics.com to take advantage of Silverlight to offer compelling packages to their advertisers.”

DoubleClick In-Stream is a video ad serving solution used by online publishers to deliver exciting new advertising experiences into Flash, Real Media, Windows Media and now Silverlight 2 video players. As part of the DoubleClick Revenue Center, the product is completely integrated into DoubleClick’s core ad serving platform, DART for Publishers. The combined DoubleClick solution enables trafficking, targeting forecasting and reporting for video advertising. By working with DoubleClick to serve ads into Silverlight 2, NBCOlympics.com is able to leverage their existing ad operations workflow and staff to package video ads with other opportunities, such as online display and mobile ads. One platform for online display, video and mobile has made it possible for NBC to create compelling cross-channel packages for advertisers who want to reach the Olympics-viewing audience.

“With hundreds of advertisers, multiple platforms and large site traffic spikes, we needed to work with a partner that could provide an integrated, scalable, robust solution,” said Steven Gold, Vice President, Sales Planning and Operations, NBC Universal Digital Media. “Thanks to DoubleClick In-Stream’s new support for Silverlight 2, we are able to monetize our groundbreaking online video coverage on the same platform we already use for display and mobile advertising. This lets our sales and operations teams work together really efficiently.”

“DoubleClick’s vision is to help publishers grow their revenues by creating great user experiences and providing compelling value to advertisers,” said Google Group Product Manager Ari Paparo. “By expanding the capabilities of DoubleClick In-Stream to work with Silverlight 2, we can make it possible for clients to create unique entertainment and advertising experiences without increasing their workload or creating new complex processes.”

For more information on DoubleClick In-Stream, please visit http://www.doubleclick.com/instream

To learn more about the entire DoubleClick Revenue Center, please visit http://www.doubleclick.com/revenuecenter

About DoubleClick
DoubleClick is a premier provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, mobile, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. DoubleClick is a division of Google Inc. (NASDAQ: GOOG). Learn more at www.doubleclick.com.