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Twitter Profiles List – Ad Operations and Online Advertising

Otilia Otlacan — Fri, 20 Feb 2009 21:44:46 +0000

Below is a list that is regularly maintained – well, as regularly and accurately as possible – of Twitter accounts related to Ad Operations, Online Advertising, Online Marketing topics. In other words, if you’re interested in the topics discused here at AdOperationsOnline.com, you may want to follow the twits and bits from the accounts listed below.

To suggest an addition, please leave a comment with the Twitter URL and I’ll review it as soon as possible.

Ad Ops Daily Briefs: October 28 2008

Otilia Otlacan — Tue, 28 Oct 2008 22:30:41 +0000

- Marchex to Report Third Quarter 2008 Results on November 5
Marchex, Inc., a local search and advertising company, today announced that it will release financial results for its third quarter 2008 ended September 30, 2008 on November 5, 2008, at approximately 4:30 p.m. ET. At that time, Marchex will also post the press release on the News section of its corporate Web site (www.marchex.com/marchex-news/). Following the release, management will hold a conference call, starting at 5:00 p.m. ET on November 5 to discuss the results and outlook for the company. A live Webcast will be available on the Earnings Releases area of the Investor Relations section of the Marchex Web site (www.marchex.com/investors/earningsreleases), where an archived version of the Webcast will be also available, beginning two hours after completion of the call.

- Slowdown in RSS Uptake Good for Advertisers?
Aaron from Sazbean Consulting runs a very interesting article on this topic, based on data from Forrester Research: “It seems that adoption of this federated method of content consumption has begun to level off, putting into question assumptions about how most people really do want to ‘consume’ web content. [...] usage of RSS is only 11% and that only 17% of the 89% still not using it are even interested.” Read it all from Sazbean.com .

- Everyday Health Network Enters Content Alliance with Yahoo!
The new #1 in online health, The Everyday Health Network, which is operated by Waterfront Media and recently merged with Steve Case’s Revolution Health Network, has entered a content partnership with Yahoo! Health. As part of the deal, Waterfront Media will provide Yahoo! Health with content from its Everyday Health portfolio of health sites, such as WhatToExpect.com, from the bestselling series of What To Expect pregnancy and parenting books, JillianMichaels.com of NBC’s The Biggest Loser, SouthBeachDiet.com from the best selling diet book of all time, and RevolutionHealth.com. The agreement is Waterfront Media’s first content agreement with a major health portal.

Ad Ops Daily Briefs: October 20 2008

Otilia Otlacan — Mon, 20 Oct 2008 22:00:15 +0000

- VidEngage.com Announces the World’s First Video-Integrated Social Network
VidEngage.com today announced the grand opening of its video enabled social networking platform. Among a comprehensive offering of traditional social networking functions, VidEngage.com has launched a new video enabled community, in which users can create multiple video profiles for different purposes, such as for job hunting, networking, dating or communication. In addition, the platform includes new “video recording” functionality, virtually eliminating the need to capture, edit, upload and save video presentations, by using its “one-button-record” system. In effect, users can now manipulate personal video sequences as easily as with pictures on other social networks, enabling quick and effortless creation of video in multiple applications.

- Trend Spotting – how good are you?
Aaron Worsham featured a great article on trend spotting on his blog, Sazbean Consulting: touching subjects from bacon to web semantics, how can you not check it out?

- SellPoint Continues Rapid Growth Trajectory; Signs Seven New Customers, Adds Three Retailers to Syndication Network
SellPoint Inc., the leading provider of on-demand video product tours, is continuing its rapid growth with the recent addition of seven new clients including Avenues in Leather, Digital Blue, Digital Spectrum, IOGEAR, Kensington, Sennheiser and Swann Communications. SellPoint has also expanded its industry-leading Retail Syndication Network with the addition of three new retailers including Hooper Camera and MacForce. Buzzillions.com, the leading reviews-driven shopping portal, has also joined SellPoint’s Retail Syndication Network.

- Take Care Health Systems Launches National Brand and Advertising Campaign
In an important move reaffirming its commitment to healthcare consumers nationwide and as one of the largest managers of convenient care clinics, Take Care Health Systems today launched a new multimedia brand and advertising program.
The campaign, entitled “Life Diagnosis,” represents Take Care Health Systems’ first integrated advertising program since the company was acquired by Walgreens (NYSE, NASDAQ: WAG) in May 2007, and is its first major branding initiative to focus on building healthcare around people’s lives. Starting this week, ads will appear across a broad array of media, including print publications, television, radio and online.

Interview with Jonathan Rivers, Executive VP of AdJuggler

Otilia Otlacan — Thu, 11 Sep 2008 14:31:11 +0000

Sarah Worsham of Sazbean Consulting has just published a must-read interview with Jonathan Rivers, executive VP of AdJuggler. Main issues discussed:

- how to stay competitive in the ad serving industry dominated by giants;

- difficulties working with 3rd party ad tags;

- click fraud;

- behavioral targeting.

Read the whole interview here.

Ad Ops Daily Briefs: August 27 2008

Otilia Otlacan — Wed, 27 Aug 2008 21:56:24 +0000

- blinkx named ”Star Performer” by Speech Technology magazine
blinkx has been named a winner of Speech Technology magazine’s 2008 Speech Industry Awards in the “Star Performers” category. Awards are presented to individuals and companies for extraordinary efforts made to increase benefits, acceptance and adoption of speech technologies and for outstanding accomplishments in bringing new products and services to the marketplace. The awards were presented recently at the 14th Annual SpeechTEK Conference and Exposition in New York City.

- More tips on getting people to sign up for your website or social network
Sarah of Sazbean Consulting has just published a new set of tips on how to help you in your social media marketing efforts.

- ZZPartners, Inc. announces official release of website and launch date of local business online advertising program
Henry Fong, CEO, commented that “we are very excited about the release of the website as well as the advertising program which will enable local businesses throughout the U.S. to reach a specific targeted demographic at competitive rates.” Recent research reports indicate there is a growing demand for local business owners to advertise online versus the traditional methods of print advertising.

Sazbean Consulting Gets a New Site

Otilia Otlacan — Tue, 15 Jul 2008 13:39:45 +0000

Sarah and Aaron of Sazbean Consulting have recently created a new site for their business: http://sazbeanconsulting.com/ – check it out and don’t be shy on leaving feedback!

Sazbean Consulting specializes in Internet analysis & strategy, website design, coding, project management, eCommerce, analytics (statistics), advertising, search engine optimization (SEO), website optimization, hosting, content, graphics and infrastructure – all these aspects give them the expertise to help companies meet these unique challenges and reach their business goals.

Well done, guys, good luck!

Are Your Ads Reaching all Your Visitors?

Otilia Otlacan — Thu, 03 Jul 2008 12:44:03 +0000

Aaron of Sazbean Consulting raises some excellent points over ad reach, user behavior and ad blocking practices on advertising-supported sites.

Read his post at http://sazbean.com/2008/06/30/are-your-ads-reaching-all-your-visitors/ to find a great suggestion on how to overcome the ad blocking issue.

Interview with Dharmesh Shah, Co-Founder and CSA of HubSpot

Otilia Otlacan — Fri, 27 Jun 2008 10:48:59 +0000

It’s been quite some time since I posted anything on search marketing matters – which is, in fact, my main specialty.

Sarah Worsham (Sazbean Consulting) has recently published her interview with interview with Dharmesh Shah, co-founder and CSA of HubSpot and there were some interesting things worth chewing on.

HubSpot provides a marketing application and advice to small businesses enabling them to leverage the disruptive effects of the internet to “get found” by more prospects shopping in their niche and to convert a higher percentage of prospects into customers.

Dharmesh explains how HubSpot is different from other SEO and Internet Marketing companies and how inbound marketing can improve business websites – you can read the whole interview here.