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Epic Advertising Announces London Office Opening

Otilia Otlacan | February 18, 2009 | 0 Comments

Online Performance Marketing Leader Also Announces the Hiring of Key Staffers Under SVP and GM, Rob Wilson, as Company Expands International Operations LONDON – Epic Advertising (www.epicadvertising.com), the privately-held, New York-based online performance marketing firm, announced the official opening of its London office. The announcement follows recent news of the company’s successful 2008 performance, impressive [...]

Web Analytics Association and eMetrics Marketing Optimization Summit Become Community Sponsors of Web Analytics Wednesday

Otilia Otlacan | February 11, 2009 | 0 Comments

Industry Leaders Join in Recognition of Web Analytics Wednesday’s Impact on the Global Web Analytics Professional Community Web Analytics Wednesday (WAW), the world’s largest social networking event for web analytics professionals, is proud to announce the addition of the Web Analytics Association and the eMetrics Marketing Optimization Summit as Community Sponsors. “Having the web analytics [...]

Lotame Partners with Vizu and Amplify to Measure the Value of Advertising on Social Media Beyond the Click

Otilia Otlacan | February 11, 2009 | 3 Comments

Advertisers See the Real Impact of Campaigns Through Measurement of Brand Lift and Contextual Linguistics Analysis NEW YORK – Lotame, a platform enabling targeted advertising to customizable audiences through social media, announced it has partnered with two innovative technology providers to maximize the value of online brand advertising campaigns. With Vizu’s brand advertising measurement system [...]

E-Trade, Frosted Flakes, Cash4Gold.com Score Integrated Marketing Touchdowns During the Super Bowl

Otilia Otlacan | February 9, 2009 | 0 Comments

Reprise Media Releases 5th Annual Super Bowl Search Marketing Scorecard, Measures Integration of TV Commercials with Search & Social Media Marketing NEW YORK – Super Bowl XLIII is officially sports history, with the Pittsburgh Steelers taking home the coveted Lombardi trophy in one of the most exciting games yet. For advertisers, however, the excitement isn’t [...]

Marketers Harness the Power of Social Media with Lyris HQ

Otilia Otlacan | February 6, 2009 | 0 Comments

New Lyris HQ Functionality Enables Marketers to Easily Scale and Transform Email Messaging and Online Interactions into Social Networking Conversations, Intelligence and ROI OMMA Social SAN FRANCISCO – Lyris, Inc., the online marketing expert, announced social media enhancements to the Lyris HQ integrated online marketing suite. With Lyris HQ, marketers are now able to leverage [...]

Lotame Closes 2008 with Record Quarterly Revenues

Otilia Otlacan | February 4, 2009 | 1 Comment

Online advertising platform serves over 100 brands in 2008; expands to five locations NEW YORK – Lotame, a platform enabling targeted advertising to customizable audiences using social data, announced it achieved significant company growth and momentum in 2008. Closing the year with its highest quarterly revenues to date, more than a 450 percent increase as [...]

Priceline.com Joins Super Bowl Advertising Lineup

Otilia Otlacan | February 4, 2009 | 1 Comment

NORWALK, Conn. – Priceline.com (Nasdaq: PCLN), said that it has succeeded in making a last-minute play to join the lineup of TV advertising sponsors for Sunday’s Super Bowl in Tampa, FL, between the Pittsburgh Steelers and Arizona Cardinals. Priceline.com aired one of its brand new spots featuring William Shatner as The Priceline Negotiator, a relentless [...]

Epic Advertising Posts Strong 2008 and Q4 Gains as Recession-Resistant Marketers Increase Activity, Move to Multi-Platform Online Campaigns

Otilia Otlacan | January 29, 2009 | 0 Comments

Online performance marketing firm sees trend to performance-based campaigns blending brand and direct response on search, display and social media NEW YORK – Epic Advertising (www.epicadvertising.com), the privately-held, New York-based online performance marketing firm, announced strong 2008 results, posting core revenue gains of 29 percent over 2007. The company turned in a healthy 21 percent [...]

Federated Media Welcomes Mixx into Industry-Leading Collection of Conversational Media Sites

Otilia Otlacan | January 28, 2009 | 0 Comments

Mixx Augments Federated Media’s Family of Sites with Unique, Customizable Blend of Social Media Content and Social Networking Functionality SAN FRANCISCO – Federated Media Publishing (FM), a next-generation media and publishing company, announced a partnership with Mixx, a customizable social media website with an unprecedented blend of user-recommended media, online social networking and comprehensive personalization [...]

Internet2Go Offers One-Day ‘Crash Course’ in Mobile Advertising with Leading Firms

Otilia Otlacan | January 19, 2009 | 2 Comments

Yahoo! keynote headlines one-day event that features real mobile marketing case studies and presentations from Microsoft, JumpTap, AOL, Google and others SAN FRANCISCO – Mobile devices will become the primary Internet access platform for more than 100 million U.S. consumers in the next few years, according to the Pew Foundation*. But the majority of companies [...]

blinkx Founder and CEO Named One of Digital Media Wire’s “25 Executives To Watch In Digital Entertainment”

Otilia Otlacan | January 7, 2009 | 0 Comments

Digital Media Wire Recognizes blinkx CEO Suranga Chandratillake as Executive to Watch in the Digital Media and Entertainment Industry SAN FRANCISCO, CALIF. – January 6, 2008 – blinkx, the world’s largest and most advanced video search engine, today announced that CEO and Founder Suranga Chandratillake has been selected as one of Digital Media Wire’s “25 [...]

blinkx Unveils the Un-roll Unit, A Unique, Immersive Approach to Online Video Advertising

Otilia Otlacan | January 6, 2009 | 0 Comments

MediaCom and Shell Oil leverage the Un-roll to tell Shell’s alternative energy story to the world SAN FRANCISCO, CALIF. – blinkx, the world’s largest video search engine, introduced the Un-roll Unit, an entirely new and immersive branding experience that gives advertisers the unique opportunity to tell a compelling story through their brand and online television, [...]