- GreenChek Commences Internet Marketing Campaign for Distribution Network
GreenChek Technology Inc. (OTCBB:GCHK), a leading globally focused provider of hydrogen fuel cell technology reports that they are implementing a new Internet marketing campaign designed to develop a North American distribution partner network. GreenChek has entered into exclusive discussions with CyberMesh Systems Inc, regarding the implementation of this campaign. Modeled after Barack Obama’s successful grassroots Internet presidential campaign, the initial goal is to establish 30 regional distribution partners in 2009, growing by 30 distributors annually to 90 regional distribution partners by the end of 2011. The estimated potential gross revenue from this project for 2009-2011 is $76.8M.

SAN DIEGO – Though most signs point to a downward economy, interactive advertising, including local search, display ads and e-mail marketing, is expected to grow from 7.4 percent of the global advertising market at the end of 2007 to 21 percent by 2012 (source: The Kelsey Group). Encouraging further growth, ClickZ presents the Online Marketing Summit (OMS) San Diego, the only purely educational event of its kind – built around content that drives action and delivers insight that online marketers can build into their marketing plans immediately. The ClickZ Network is the world’s largest online resource of interactive marketing news, information, commentary, advice, opinion, research, and reference.

Set at the Westin Gaslamp Quarter in San Diego, California, from February 4-7, 2009, the Online Marketing Summit attracts marketers from leading companies who will gather to share best practices and learn from expert online practitioners. Leading educators in online marketing will facilitate a world-class forum of best practices in interactive marketing. Hands-on workshops, thought leadership panels, one-on-one usability and search engine optimization (SEO) classes and peer work groups are conducted by best-of-breed speakers and organizations.

The only objective of the OMS Summit is to educate attendees on how to execute the best known practices in online marketing. By incorporating feedback from past events, new “Acumen Tracks” will address various levels of expertise. Designed to meet the unique needs of beginner, intermediate, and expert-level practitioners, the content of the summit will allow attendees to educate themselves at a foundational level on a topic unfamiliar to them or dive deeper into a topic they want to learn more about.

The 2009 OMS Summit includes sessions on:

* Social Media Business Strategies
* Search Engine Marketing in-depth education
* Website Usability Primers
* Customer Experience Best Practices
* Web Analytics & ROI Tracking
* Planning & Budgeting for Online Success
* Email Marketing & Landing Page Tactics
* Website Strategy Thought Leadership
* Behavioral Targeting & Testing

“OMS is exclusively for marketing professionals interested in learning and networking,” said Aaron Kahlow, founder of Online Marketing Summit. “We’re sort of an ‘anti-conference’, and it’s working out for us. There is no expo hall, no conflagration of sponsor logos, and no sales-folk to interfere with the world-class education and networking opportunities on which we’ve built our reputation. It’s 100% peer to peer knowledge sharing. Can’t get any more direct than that.”

“No marketer knows it all. And if they do, they’re probably speaking at OMS,” noted Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, SearchEngineWatch.com and the ClickZ Network. “If there’s a question you have, there’s likely a session that will answer it. Attendees will not only receive invaluable education and direction from each session, but they’ll also have the opportunity to network, collaborate and share ideas with interactive marketers from leading companies around the world.”

Discounted passes are still available and include access to the 2009 Resource Center to download the slide decks, professionally video recorded session and media from all the presentations. To register, visit https://www.onlinemarketingsummit.com/registration/default.php. For more details on the Online Marketing Summit event and other ClickZ events including free online marketing webinars visit www.ClickZEvents.com.

About the Online Marketing Summit (OMS)

The Online Marketing Summit (OMS) is truly unique from any other conference. There are no vendors, no salesmen, no exhibitors/booths and no pitching allowed. The application process ensures only attendees who are serious about trying to gain a competitive advantage through education. The environment facilitates networking and collaboration amongst like-minded marketing peers. This summer tour will be attended by at least 2000 professionals who are passionate about marketing. OMS is a not-for-profit organization with the simple mission to educate marketers on the emerging best practice of online marketing

About Incisive Interactive Marketing LLC — A Division of Incisive Media PLC

Incisive Media’s The ClickZ Network is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to e-mail, technology to trends, our coverage is expert, exclusive, and in-depth. Other Incisive resources for interactive marketers include the Search Engine Strategies global conference and training series focused on search engine optimization and search engine marketing and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit www.incisivemedia.com.

SAN FRANCISCO, Calif. – Smaato Inc., a pioneering provider for mobile advertising solutions announced the winner of the Smaato Mobile Advertising Award 2008. San Diego based DialPlus won over the jury with its application that is showing visual information from the web for a phone number before, during and after a call.

“Congratulations to DialPlus for their outstanding product and thanks for the jury to select the winning companies. With more than 100 entrants in its first year we could not ask for more positive feedback. We think this is a clear indicator that there is a lot of creativity and positive energy in the mobile ecosystem. The best is yet to come!” stated Harald Neidhardt, CMO & Co-Founder of Smaato Inc.

108 companies participated in the Smaato Award and in the quest for the coolest ad-enabled mobile application, website or game. Smaato organized the award together with Silicon Valley based vator.tv and with the support of the INmobile.org community.

“We are honored to be selected by the judges as the winner of the Smaato Mobile Advertising Award. This is a strong validation of the DialPlus product vision and mobile advertising capabilities,” said Lisa LeVasseur, CEO of DialPlus. “In a very short time, DialPlus has gone from concept to product and become a world class advertising partner.”

As the winner of the Award, DialPlus will receive free booth participation at the 2009 Mobile World Congress in Barcelona and introductions to four first-class VC partners from the U.S. and Europe.

“DialPlus is the type of company that provides a very simple and useful solution for a problem that is common for cellphone users. I believe this company has the opportunity for wide acceptance, and I personally will be trying out the application,” comments jury member Bambi Francisco (Co-founder & CEO of vator.tv)

Finalist company Aka Aki will receive a special prize for participating with a free booth at the M-Days taking place in January in Munich, Germany – selected by the events organizer. The other finalist companies are: Buzzd, FISHLABS, fring, FunkySexyCool, Peperoni, Qeep, Skout, Tourspot and Vayyoo.

“We are honored to help grow the recognition of young and innovative startups in the mobile advertising space. Together we can make the mobile advertising ecosystem better and enhance the customer experience significantly,” said Ragnar Kruse, CEO & Co-Founder of Smaato Inc.

About DialPlus:

DialPlus (www.dialplus.net) enriches the standard phone call experience by automatically and simultaneously providing dynamic, contextually relevant visual information about the called or calling party before the call is answered, during the call and after the call is over. DialPlus makes it easy for users to engage in mobile social networking or to get information about a business they’re speaking with, such as directions, menus and reviews.

About the Smaato Mobile Advertising Award:

The award honored mobile publishers or developers with an outstanding mobile ad-enabled solution either in-app or mobile web app/widget. Developers should provide a video pitch of about 1 min 30 sec. and upload it to the award section at vator.tv (http://www.vator.tv/competition/show/smaato-inmobile-and-vatortv). In addition they might provide up to 3 PDF pages of screenshots and supporting materials.

For further information and to download a brochure please visit www.smaato.com/award.

The jury members 2008: Adam Zawel (INmobile.org), Bambi Francisco (vator.tv), Bena Roberts (GoMoNews), Caroline Lewko (WIP), Giselle Abramovich (Mobile Marketer), Jim Cook (MobiAdNews), Lubna Dajani (Mobile Monday, NYC), Mark Wächter (Mobile Monday, Germany & BVDW), Michael J. O’Farrell (dotMobi MAG), Ragnar Kruse (Smaato Inc.) and Tim Draper (Draper Fisher Jurvetson).

The Venture Capital partners introduced to the winning company are: Frédéric Veyssiere, (Innovacom Venture Capital, France / San Francisco), Howard Hartenbaum (August Capital, Menlo Park), Niall Davis (aeris CAPITAL, Switzerland / San Francisco) and Tim Draper (Draper Fisher Jurvetson, Menlo Park).

About Smaato Inc.

Smaato Inc. is a leading mobile advertising technology company that provides the open mobile advertising platform called SOMA (Smaato Open Mobile Advertising) and partners with mobile publishers, developers, ad sales networks and operators.

SOMA’s unique feature is the aggregation of multiple leading ad sales networks globally to maximize mobile advertising ARPU. SOMA can be easily integrated with ad sales networks, ad inventory owners (developers, publishers and operators) and 3rd party ad technology providers.

Smaato is an active member of the Mobile Marketing Association, the dot.mobi Advisory Group and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2007) and was an Andrew Seybold Choice Awards finalist at CTIA 2008 for best Newcomer, among other awards.

Smaato Inc. is based in Redwood Shores, California. The privately held company was founded in 2005 by an experienced International management team. The European headquarters are in Hamburg, Germany.

SAN DIEGO – Verve Wireless, the leading provider of mobile publishing technologies to local media companies, today announced that the Chicago Sun-Times, The San Diego Union-Tribune, The Pittsburgh Post-Gazette, Time Out Chicago, Time Out New York and Metro International have partnered with Verve, joining the family of over 140 local media properties including eight of the largest media properties in the U.S. Verve’s local mobile network now covers the top 200 designated market areas across America. Additionally, Verve launched a new mobile couponing application for publishers that utilizes location based technologies, LBS.

Verve is a wireless technology developer that provides applications and services to local media companies and publishers. Using Verve’s proprietary publishing and mobile advertising system, these local content partners can extend their communities and readership onto mobile phones as well as utilize their local ad sales teams’ knowledge and existing relationships with local businesses to offer mobile ad solutions. National brand advertisers can leverage Verve’s ad platform to target mobile consumers based on a variety of targeting parameters ranging from regional down to a hyper-local neighborhood level.

The new mobile couponing application enables local publishers to offer their advertisers another way to reach customers. The application is based off the success of Verve’s SMS push alerts, but incorporates new functionality as well as advance targeting features that use location based technologies. Advertisers can send out coupons based on a variety of options, including time of day, neighborhood radius, user’s present location, and context, among others. And just like a print coupon, users will be able to redeem the coupon at the place of business.

“We have community businesses that have been advertising with us for years, and they are always looking for ways to drive customers into their place of business. They are embracing mobile advertising because it compliments their other advertising efforts, it can be measured and it is comparable to other marketing methods that they are familiar with,” said Tim Repsher, managing director of mobile product & business development for Media General. “They see how a mobile coupon campaign delivered at a precise time, to a specific area and audience generates real store traffic.”

Unlike other mediums, such as print and desktop online access, mobile can leverage a person’s location and the “always-with-you” nature of a mobile phone to provide frequent, consistent and immediate access to news and information. New data from Verve shows users are accessing news from the network consistently throughout the day beginning at 7 a.m. and growing steadily until 10 p.m. Users are accessing news just as much, if not slightly more, during the weekend than any given day of the week.

“Each day people look to any one of the tens of thousands of local media organizations for news, updates and guidance in local affairs,” said Art Howe, chief executive officer of Verve Wireless. “For these local publishers the mobile medium offers an insurmountable opportunity for brand expansion coupled with a new lucrative advertising revenue stream.”

Other Verve Wireless milestones:

* To date, traffic on over 1,000 local mobile sites managed by Verve Wireless is growing at a rate of more than 375% per month.
* Verve Wireless’ network has 1 million average daily page views
* Verve has served over 1.5 million local mobile ads

About Verve Wireless

Based in Encinitas, CA; Verve Wireless, Inc., and their proprietary Verve Local Content Gateway(TM) allow local media companies and advertisers to seamlessly extend their reach into mobile devices across all the major carriers. Verve Wireless currently works with leading media companies from across the country including dailies, radio, and local broadcast stations. For more information visit http://www.vervewireless.com.

NEW YORK & LONDON & SINGAPORE & SAO PAULO, Brazil – The Mobile Marketing Association (MMA) (www.mmaglobal.com), which globally promotes the development and sustainability of mobile marketing, today announced the finalists for the MMA’s Fourth Annual Global Mobile Marketing Awards which honors the companies who are successfully utilizing and leading the adoption of the mobile channel for marketing purposes. The awards will be presented at the Annual Global Awards dinner and ceremony on November 13 in San Diego, concluding the MMA’s Mobile Marketing Forum (www.mobilemarketingforum.com).

The MMA received submissions from companies across the globe across 12 categories. Finalists were selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.

“The quality of submissions we receive for our awards program continues to increase as the mobile marketing channel matures. The increase in submissions from brands and agencies this year as well as new applications from APAC and LATAM make this a truly global awards program,” said Laura Marriott, president of the MMA. “We appreciate the contribution of all those who submitted applications and congratulate these finalists, each of whom demonstrate innovation, creativity and excellence in their mobile marketing implementations.”

The 2008 MMA awards finalists are:

Best Use of Mobile Marketing, Branding:

APAC

* Group M Media India pvt Ltd., Nokia E66 & Nokia E 71 Launch
* OgilvyOne Worldwide Hong Kong, Guinness Passport to Greatness
* TigerSpike – Virgin Festival Buddy, Virgin Mobile Music Festival 2008

EMEA

* BBH (Bartle Bogle Hegarty), Lynx Get In There mobile tools
* BBH (Bartle Bogle Hegarty), Cippis Trump Selecta!
* Mobile Dreams Factory, LA FÁBRICA DE LA FELICIDAD

LATAM

* Okto Tecnologia e Serviços de Informática Ltda, Happiness Factory
* Pontomobi Interactive, Center Norte Christmas
* Unilever, F.biz, Nokia Interactive Advertising, Unilever Seda Teens Shampoo Mobile Marketing Campaign

NA

* Anheuser-Busch, Apology Bot 3000
* AT&T, AT&T and Rock the Vote Go Mobile
* Golden Gekko S.L., Absolut Drinks in Your Mobile

Best Use of Mobile Marketing, Cross-Media Integration:

APAC

* AURA Interactive, Paramount Pictures BlueZone® campaign
* Madhouse Inc., Nike Zoom Mobile Marketing Campaign in China
* The Hyperfactory, United Nations “Voices” Campaign

EMEA

* Mobiento and Initiative Universal Media, Snickers Peanut Power
* Mobile Dreams Factory, TIENES UN PLAN
* MOBILERA Turkey & Mindshare Turkey/NIKE Football Campaign: “Take it to the Next Level”

LATAM

* Mobext Brazil, Media Contacts Brazil and Citroën, Delivering Geo-Target Information
* Pontomobi Interactive, MOVE
* QuickMedia, Pasalo de dedo en dedo

NA

* ABC.com, The Oscars® Mobile program
* HipCricket, TXT4Dummies
* The Hyperfactory, Peyton Manning’s Priceless Pep Talks

Best Use of Mobile Marketing, Direct Response:

APAC

* AURA Interactive, Hoyts BlueZone® network
* GroupM Media India Pvt Ltd, The New HSBC Premier Mobile Handset
* The Hyperfactory, United Nations “Voices” Campaign

EMEA

* Incentivated, Bookstart DRTV Campaign
* Mobile Dreams Factory, Voice Push
* YOC AG and KRAFT FOODS, Jacobs 3für1/2für1

NA

* Cellfire Inc. and Kroger, Cellfire Mobile Grocery Coupons
* MGM Grand, Las Vegas, MGM Grand, Mobile Data Acquisition
* Walmart, Kraft Foods, AT&T, and Single Touch Systems, #MEALS

Best Use of Mobile Marketing, Product/Services Launch:

APAC

* Bharti Airtel Ltd., iPhone Launch on Airtel
* FarEasTone Telecommunication Co., Ltd, Mobile Advertising Campaign: The Unrestrained Spirit
* The Hyperfactory, Nike T90 Kick Off Launch in 3D Augmented Reality on Mobile

EMEA

* iconmobile GmbH, BMW VideoCall
* Mobile Dreams Factory, INFORMATION IN YOUR PHONE
* AKQA, Nike PHOTOiD

LATAM

* F.biz, Seda Teens
* Pontomobi Interactive, One Missed Call
* Pontomobi Interactive, Reach One

NA

* Edelman Mobile, Dove Fresh Takes
* INCENTIVATED, Jaguar Cars NA, Jaguar XF Launch Campaign
* KADOINK, Jason Mraz Mobile Album Premier

Best Use of Mobile Marketing, Promotion:

APAC

* AURA Interactive, Paramount Pictures BlueZone® campaign
* WOLFPAC MOBILE, Inc., Coffee-Mate Challenge
* WOLFPAC MOBILE, Inc., NESCAFE 3in1 Decode Promo

EMEA

* AERODEON, SHOW YOUR EMOTIONS!
* Electric Agency, COCA-COLA EUROCUP 2008 – ‘WHAT HAPPENED TO THE BALL?’
* Mobile Dreams Factory, IDRINKS

LATAM

* HANZO SA, HANZO Online Mobile Marketing Campaigning
* Mobext, ADIDAS FAIRPLAY
* Pontomobi Interactive, Besni in cinemas

NA

* Valassis 1-to-1 Solutions and IKEA, IKEA Catalog “Find It” Mobile Sweepstakes
* Limbo, Verizon Wireless’s The Fight For Gotham City Promotion
* The Weather Channel Mobile, Mobile Month

Best Use of Mobile Marketing, Relationship-Building:

APAC

* AURA Interactive, Hoyts BlueZone® network
* GroupM Media India Pvt Ltd, Pepsi – Youngistaan – A New Cult for Youth!
* TigerSpike – Mobile Warnie, VB Summer of Spin

EMEA

* Mobile Dreams Factory, IDRINKS
* OMD International and Vodafone, Vodafone Mobile – Football
* R/GA, Nokia Urbanista Diaries

NA

* CellTrust Corp., Harlem Case Study
* Edelman Mobile, Dove Fresh Takes
* Obama for America, Obama for America Mobile

Innovation:

EMEA

* Ad Infuse, Strongbow: Turning Virtual Pints into Reality
* AKQA, Nike PHOTOiD
* Praekelt Foundation, TxtAlert

NA

* Cellfire Inc., Cellfire Mobile Grocery Coupons
* Polo Ralph Lauren, Mobile Commerce – Two-dimensional barcodes
* Rhythm NewMedia, vSNAX Videos

Innovation for Creativity in Media

* Mobile Dreams Factory, APLICACION NATIVA PARA IPOD
* Mobile Dreams Factory, INFORMATION IN YOUR PHONE
* Mobile Dreams Factory, THE PARTY PROJECT

Innovation for Creativity in Technology

EMEA

* MOBILE DREAMS FACTORY & VODAFONE, Vodafone Club2020
* Mobile Dreams Factory, IDRINKS
* R/GA, Nokia Urbanista Diaries

NA

* Macrovision / TVGuide, Dynamic mobile ad-network for publishers
* Mobile Accord, Inc., Keep a Child Alive Mobile Donation Campaign
* R/GA, Nike Basketball Ballers Network

The MMA will also announce the winners of the Overall Excellence Award for Company/Committee, Individual and Academic awards. Regional award winners will be eligible to win the Global awards for their category which will also be presented at the awards ceremony.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.

- Valtira Expands Partnership with ExactTarget, Joins Extensions Network
Valtira announced today it has expanded its partnership with ExactTarget and joined the Extensions Network, an online showcase of integrations to the ExactTarget platform. This integration provides marketing professionals with a proven model to increase conversions and campaign ROI.
With the Valtira Online Marketing Platform, clients can create and personalize landing pages, microsites or complete websites with integration to ExactTarget with no IT resources or HTML knowledge. By leveraging ExactTarget and Valtira, personalized communications continue throughout the lifecycle of a campaign — from email delivery to website visit to request for information.

- Yoh Wins Three Marketing Awards
Yoh, a leading provider of talent and outsourcing services and a unit of Day & Zimmermann, has been honored with three Staffing VOICE Awards from the American Staffing Association (ASA), celebrating members’ marketing programs. Yoh was honored with the Staffing VOICE Awards for the launch of a campaign for Yoh Talent Solutions, the comprehensive managed solution to centralize talent acquisition and contingent workforce management.
At this year’s Staffing World, held Oct. 22-25 in San Diego, Calif., Yoh was presented with an Award of Excellence in the category of Company Website (www.yohtalentsolutions.com) and two Awards of Merit. The first was for achievement in Magazine Advertising for Yoh’s “Supply and Demand” campaign. The second recognized superiority in Other Advertising for Yoh’s SAPPHIRE Tradeshow booth. This is the fifth consecutive year that Yoh has been recognized by the American Staffing Association. Since 2004, the company has won 18 Staffing VOICE Awards.

Santa Monica, Calif. – September 30, 2008 – Adconion Media Group, (www.adconion.com) the independent global advertising network, today announced the launch of its new video content syndication offering, AMG-TV which allows creators and studios access to Adconion’s massive global network of publisher sites, advertiser and agency partners to broadly distribute and effectively monetize their premium Web video content.

Adconion’s launch of AMG-TV signals its innovative evolution from the traditional ad network model pairing advertisers with publisher sites, to a truly global distribution platform designed to monetize all types of audience-targeted, multimedia content. For Adconion’s ad agency partners, AMG-TV provides a scalable branded video solution paired with highquality original content and the ability to optimize campaigns across video, display and email. In addition, Adconion will provide advertisers and brands with a range of data on the performance of their campaigns and how new and existing customers are interacting with their messages.

Vuguru (www.vuguru.com), the Emmy®-nominated new media studio backed by Michael Eisner’s The Tornante Company, is the first production studio using Adconion’s AMG-TV to syndicate its new show Back on Topps beginning today. Back on Topps, a hilarious, behind-the-scenes journey into one of the world’s most recognizable sports companies, will premiere new episodes twice weekly online.

“AMG-TV is a boon to both creators and agencies and brings Adconion closer to fulfilling our vision of becoming the largest IPTV network by 2010,” said Tyler Moebius, Founder and CEO, Adconion. “We are breaking the stranglehold that YouTube and other video platforms have had on professional video creators and giving them broader, global distribution and a sales force dedicated to pairing their content with brand advertisers for greater monetization opportunities. We are essentially meeting Web video’s two greatest challenges to date: audience and monetization.”

“The partnership with Adconion’s AMG-TV will provide an optimal platform for Back on Topps to achieve an instant global footprint through Adconion’s network of publishers,” said Michael Eisner, The Tornante Company. “As Vuguru continues to create high-quality professionally-produced content for the Internet, it becomes vital to develop measurement platforms and distribution models that will help move the space forward.”

“AMG-TV offers agencies a one-stop solution that unites hard-to-find quality content with massive distribution for instantly scalable video campaigns,” said Keith Kaplan, President of North America, Adconion. “We understand that many of our agency partners – both digital and traditional – are not interested in sponsoring user-generated content, and we will continue to add premium branded video content that will be syndicated across our worldwide network of publishers.”

Adconion’s network reaches over 240 million unique users, or nearly one-third of the global Internet population, according to comScore.

About Adconion
Adconion Media Group is the only independent global advertising network. The company completed a record $80 million Series C round of funding led by Index Ventures in February 2008. Since its founding in 2005 Adconion has focused on the realization of performance-driven branding campaigns that deliver massive global reach. Adconion’s clients consist of advertising agencies and direct advertisers as well as its partner base of premium websites from a wide range of sectors. Adconion combines its in-house technology and high touch client service with quality media to exceed its partners’ campaign objectives. The company has offices around the world in London, Munich, Hamburg, Paris, Madrid, Melbourne, Sydney, New York, Toronto, Santa Monica, San Diego, Chicago and Detroit. Adconion is a member of the International Advertising Bureau (IAB) and a founding member of IASH Europe. Visit Adconion at www.adconion.com.

- Lamar Advertising to Present at CL King Best Ideas Conference
Sean Reilly, COO and President of the Outdoor Division is scheduled to present at the CL King’s Best Ideas Conference which will be held at The Omni Berkshire Place Hotel, New York, New York. The presentation is scheduled for September 18, 2008 at 9:30 a.m. Eastern time. The presentation will be carried live via audio webcast at the Company’s website, www.lamar.com and will be archived for 30 days.

SAN DIEGO, Calif.–(BUSINESS WIRE)–Analog Analytics, a digital advertising company specializing in integrating and optimizing interactive direct response marketing, today announced it will be offering “Super Banner” online ads to help retailers and online advertisers deliver innovative interactive marketing campaigns with higher ROI and conversion rates than ordinary banner ads. The Super Banner ads allow users to click on the banner to receive an E-coupon on their mobile handsets to redeem at participating retail stores or be connected automatically with a company’s call center.

Analog Analytics’ proprietary technology allows companies to capture new registrations for lead generation with names, mobile numbers and location. In addition, the company’s technology tracks banner ad to retail conversions with its analytics engine and real time demographic profiling, offering advertisers unique insight into their customer base. The Super Banner ad to call center feature allows businesses to connect with a highly motivated customer and close a sale immediately.

The Super Banner Ads are delivered to the web by Analog Analytics’ Dynamic Coupon Ad Server (DCAS). This is a software platform for digital advertisers designed to deliver millions of “Super Banner Ads” and their associated coupons as a function of the conversion rate. The DCAS software modifies the frequency and the value of an advertiser’s coupon offering in real time. Depending on the conversion rate and the Return on Ad Spend (ROAS) requirements, the software will dynamically increase or decrease the value of the offering for each coupon.

Similar to paid search optimization tools, the software enables advertisers to set limits and goals for their coupon campaigns and enable the software platform to optimize the value within the online media spend for the specific goal within a defined time period.

For example, a flower company might decide to run 1 million banner impressions the day before Mother’s Day with a coupon offering free delivery. However, if conversions are running poorly or not hitting the desired ROAS goal, the software platform can automatically create a new associated coupon that might offer free shipping, and $10.00 off for all orders placed before midnight.

“We are combining the best of rich interactive and direct response marketing with E-coupons,” explains Analog Analytics CEO Ken Kalb. “Our Super Banner ads allow retailers and ad agencies to provide convenient and easy-to-redeem mobile e-coupons or a fast connection to a call center where businesses can make a sale instantly. The banner ad over time has lost much of its effectiveness, but the new Super Banner ad makes for a whole new advertising experience. This is a rich new source of quality leads.”

Recent marketing studies have confirmed that with the economic downturn, more companies are continuing their online campaigns as well as shifting dollars from offline programs to the interactive space. According to the 2008 Promo Interactive Marketing survey, even in a tough economy, interactive marketing remains a valuable way to reach out to customers in a measurable way. And online coupons are of increasing interest to consumers.

Consumers will find several benefits to clicking on the Super Banner ads:

* Instant connections to call centers allow for immediate redemption of E-coupons
* E-coupons on mobile handsets are fast, easy-to-use anytime and anywhere
* Mobile E-coupons enable multiple purchases and facilitate loyalty reward programs
* Shopping experience with on E-coupon is streamlined and efficient
* Mobile E-coupons “live” on the mobile handset, and don’t get lost or mangled and are inherently green.

About Analog Analytics

Analog Analytics is a digital advertising company specializing in integrating and optimizing interactive advertising and direct response marketing. The company, based in San Diego, California provides advertisers, agencies, publishers and advertising networks with its proprietary and patent pending technology to increase the performance and return on interactive advertising spend.

Santa Monica, Calif. – July 22, 2008 – Adconion Media Group, the only independent global advertising network, today announced it nearly doubled its U.S. audience reach year over year, posting 94 percent growth for a rate outpacing every top 10 network for which comScore data are available including Google, Specific Media, ValueClick Networks and Tribal Fusion. According to the same data, Adconion’s reach grew 27.4 percent from January-June 2008.

Adconion is now the eighth largest network in the United States reaching over 125 million unique Internet users in June 2008, or 66 percent of the market, according to comScore. Globally, Adconion reaches over 244 million unique users.

“Expanding our audience network’s reach is a crucial piece of our mission to be a true partner to agencies and marketers by offering both an independent, global perspective and tailored services to protect their brands and reach the right consumer across platforms” said Tyler Moebius, founder and chief executive officer of Adconion, based in Santa Monica.
“Adconion’s vastly increased reach both in the U.S. and globally contributed to revenue growth of 35 percent from Q1 to Q2 this year.”

Since completing a record $80 million Series C round of funding in February 2008 and subsequently acquiring leading direct marketer Frontline Direct in March, Adconion has invested heavily in the North American market, opening offices in Santa Monica, New York, Toronto, San Diego, Chicago and Detroit, in addition to steadily growing its dedicated global sales team. Adconion now employs nearly 250 people in 12 offices worldwide. “We are committed to closely collaborating with agencies and marketers to build lasting relationships with them and their brands,” said Keith Kaplan, Adconion’s President of North America, based in New York. “Our focus continues to be on growing our audience network by working with high quality publishers, developing proprietary audience targeting technology and further broadening our global footprint to enable our clients to reach their audience in the U.S. and around the world.”

About Adconion
Adconion Media Group is the only independent global advertising network. The company completed a record $80 million Series C round of funding led by Index Ventures in February 2008. Since its founding in 2005 Adconion has focused on the realization of performance-driven branding campaigns that deliver massive global reach. Adconion’s clients consist of advertising agencies and direct advertisers as well as its partner base of premium websites from a wide range of sectors. Adconion combines its in-house technology and high touch client service with quality media to exceed its partners’ campaign objectives. The company has offices around the world in London, Munich, Hamburg, Paris, Melbourne, Sydney, New York, Toronto, Santa Monica, San Diego, Chicago and Detroit. Adconion is member of the International Advertising Bureau (IAB) and a founding member of IASH Europe. Visit Adconion at www.adconion.com.

New York, N.Y. – March 6, 2008 – Adconion Media Group, the global independent online advertising network, today announced it has acquired Frontline Direct, a leading data management and direct marketing solutions provider for $20 million in cash and equity. Frontline has longstanding relationships with leading companies – including ConsumerInfo.com, Inc., an Experian® company and Reunion.com – as well as top interactive advertising agencies.

“Beginning with my days as one of the first employees of Avenue A and through the founding of Adconion the vision has always been to enable advertising agencies and marketers to reach the same consumer across platforms,” said Tyler Moebius, founder and chief executive officer of Adconion. “Integrating Frontline’s technology with our own and taking it global as part of our independent network is a significant step towards that goal.”

The acquisition of Frontline, including its proprietary data management technology, email products and 25 employees, fuels Adconion’s rapid expansion into North America, including the planned opening of a new office in San Diego; Adconion currently has offices in New York and Toronto in addition to North American headquarters in Santa Monica. Globally, Frontline further enhances Adconion’s offering of global performance branded solutions to advertising agencies and marketers worldwide, including audience targeting, video and email.

“Adconion arms agencies with the technology solutions necessary to compete in the evolving media and advertising landscape, and we recognize that audience targeting is an important element of campaigns that advertising agencies are designing on behalf of their clients’ brands,” said Keith Kaplan, Adconion’s president of North America. “Nevertheless, we are extremely committed to respecting personal privacy; we already adhere to the stringent European privacy standards and will continue to respect those high standards wherever we do business.”

“Adconion is technologically and strategically a natural partner for Frontline,” said Kim Reed Perell, chief executive officer of Frontline Direct. “As part of Adconion’s independent global network we can instantly enhance our existing offerings for our clients and enable them to reach a much broader audience both here in the U.S. and abroad.”
Frontline Direct was represented by KPMG Corporate Finance in the transaction.

About Adconion:
Adconion Media Group is an international, independent Advertising Network which completed a record $80 million Series C round of funding led by Index Ventures in February 2008. Since its founding in 2005 the company has focused on the realization of performance-driven branding campaigns that deliver massive global reach. Adconion’s clients consist of advertising agencies and direct advertisers as well as its partner base of premium websites from a wide range of sectors. Adconion combines its in-house technology and high touch client service with quality media to exceed its partners’ campaign objectives. Adconion has offices around the world in London, Munich, Hamburg, Paris, Melbourne, Sydney, New York, Toronto and Santa Monica. Adconion is member of the International Advertising Bureau (IAB) and a founding member of IASH Europe.

Visit Adconion at www.adconion.com.