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Ad Ops Daily Briefs: February 11 2009
- Focus on Commercials During Nielsen Sweeps As Hollywood studios enter the nail-biting sweeps season once again, producers are asking what they can do to capture and hold the attention of TV watchers across the country. According to a recent NYU Stern study, commercial breaks can be a key ingredient to enhancing the TV watching [...]
As Online Ad Spending, Revenues Grow, ClickZ Presents Online Marketing Summit (OMS)
Interactive advertising event features all new content and online marketing certifications 2009 OMS Summit SAN DIEGO – Though most signs point to a downward economy, interactive advertising, including local search, display ads and e-mail marketing, is expected to grow from 7.4 percent of the global advertising market at the end of 2007 to 21 percent [...]
DialPlus announced as Smaato Winner of Mobile Advertising Award 2008
Cool mobile application for ad enabled calls convinced international jury Mobile World Congress 2009 SAN FRANCISCO, Calif. – Smaato Inc., a pioneering provider for mobile advertising solutions announced the winner of the Smaato Mobile Advertising Award 2008. San Diego based DialPlus won over the jury with its application that is showing visual information from the [...]
Verve Wireless Signs New Partners, Building Out the Largest Local Mobile Ad Network Covering the Top 200 DMAs; Launches Mobile Couponing Applications for Publishers
Chicago Sun-Times, The San Diego Union-Tribune, Pittsburgh Post-Gazette, Time Out Chicago, Time Out New York and Metro International Join Verve’s List of Over 140 Local Media Partners SAN DIEGO – Verve Wireless, the leading provider of mobile publishing technologies to local media companies, today announced that the Chicago Sun-Times, The San Diego Union-Tribune, The Pittsburgh [...]
Mobile Marketing Association Announces 2008 Global Award Finalists
Impact of Mobile Marketing Visible Through Successful Utilization and Development of Mobile Channel NEW YORK & LONDON & SINGAPORE & SAO PAULO, Brazil – The Mobile Marketing Association (MMA) (www.mmaglobal.com), which globally promotes the development and sustainability of mobile marketing, today announced the finalists for the MMA’s Fourth Annual Global Mobile Marketing Awards which honors [...]
Ad Ops Daily Briefs: November 4 2008
- Arizona State University Taps Impress Public Relations to Support Flexible Display Center Impress Public Relations, Inc., an international B2B agency, has been named agency of record for the Flexible Display Center at Arizona State University (“FDC”). The FDC is a partnership of ASU, the U.S. Army and private industry for the purpose of advancing [...]
Adconion Launches its AMG-TV Video Content Syndication Network, Announces Distribution Deals Including EMMY-Nominated Vuguru New Media Studio
Adconion’s AMG-TV Provides Both Global Distribution and Monetization for Web Video Creators via Adconion’s Global Ad Network Santa Monica, Calif. – September 30, 2008 – Adconion Media Group, (www.adconion.com) the independent global advertising network, today announced the launch of its new video content syndication offering, AMG-TV which allows creators and studios access to Adconion’s massive [...]
Ad Ops Daily Briefs: September 16 2008
- Lyris CMO Blaine Mathieu Joins Industry Visionaries for CMO Power Panel at iMedia Connection Brand Summit 2008 Mathieu was selected to participate as a panelist at the upcoming iMedia Connection Brand Summit in San Diego, Calif. Mathieu will join other leading executives, including Douglas Diamond, CMO, Emigrant Savings Bank; Bob Kraut, vice president of [...]
New Digital Ad Company Analog Analytics Optimizes Interactive “Super Banner” Ads to Increase Value and Conversion Rate of Online Campaigns
New Super Banner Ads Increase Sales at Retail Stores and Call Centers SAN DIEGO, Calif.–(BUSINESS WIRE)–Analog Analytics, a digital advertising company specializing in integrating and optimizing interactive direct response marketing, today announced it will be offering “Super Banner” online ads to help retailers and online advertisers deliver innovative interactive marketing campaigns with higher ROI and [...]
Adconion Media Group Grows U.S. Reach by 94 Percent in One Year
—Only Independent Global Ad Network Now Ranked Eighth in the U.S. According to comScore— Santa Monica, Calif. – July 22, 2008 – Adconion Media Group, the only independent global advertising network, today announced it nearly doubled its U.S. audience reach year over year, posting 94 percent growth for a rate outpacing every top 10 network [...]
Adconion Media Group Continues North American Expansion with Acquisition of Frontline Direct for $20 M
Proprietary Technology and Relationships Enables Ad Agencies and Marketers to Reach Consumers Across Platforms New York, N.Y. – March 6, 2008 – Adconion Media Group, the global independent online advertising network, today announced it has acquired Frontline Direct, a leading data management and direct marketing solutions provider for $20 million in cash and equity. Frontline [...]





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