- Focus on Commercials During Nielsen Sweeps
As Hollywood studios enter the nail-biting sweeps season once again, producers are asking what they can do to capture and hold the attention of TV watchers across the country. According to a recent NYU Stern study, commercial breaks can be a key ingredient to enhancing the TV watching experience for certain kinds of programming.
NYU Stern Marketing Professor Tom Meyvis, Doctoral Candidate Jeff Galak and Leif D. Nelson of the Rady School of Management at the University of California, San Diego, demonstrate through six studies that viewers watching a television program with commercial breaks rate the program higher than viewers who watch the same program without commercial interruptions.
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Interactive advertising event features all new content and online marketing certifications
2009 OMS Summit

SAN DIEGO – Though most signs point to a downward economy, interactive advertising, including local search, display ads and e-mail marketing, is expected to grow from 7.4 percent of the global advertising market at the end of 2007 to 21 percent by 2012 (source: The Kelsey Group). Encouraging further growth, ClickZ presents the Online Marketing Summit (OMS) San Diego, the only purely educational event of its kind – built around content that drives action and delivers insight that online marketers can build into their marketing plans immediately. The ClickZ Network is the world’s largest online resource of interactive marketing news, information, commentary, advice, opinion, research, and reference.
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Cool mobile application for ad enabled calls convinced international jury
Mobile World Congress 2009

SAN FRANCISCO, Calif. – Smaato Inc., a pioneering provider for mobile advertising solutions announced the winner of the Smaato Mobile Advertising Award 2008. San Diego based DialPlus won over the jury with its application that is showing visual information from the web for a phone number before, during and after a call.

“Congratulations to DialPlus for their outstanding product and thanks for the jury to select the winning companies. With more than 100 entrants in its first year we could not ask for more positive feedback. We think this is a clear indicator that there is a lot of creativity and positive energy in the mobile ecosystem. The best is yet to come!” stated Harald Neidhardt, CMO & Co-Founder of Smaato Inc.
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Chicago Sun-Times, The San Diego Union-Tribune, Pittsburgh Post-Gazette, Time Out Chicago, Time Out New York and Metro International Join Verve’s List of Over 140 Local Media Partners

SAN DIEGO – Verve Wireless, the leading provider of mobile publishing technologies to local media companies, today announced that the Chicago Sun-Times, The San Diego Union-Tribune, The Pittsburgh Post-Gazette, Time Out Chicago, Time Out New York and Metro International have partnered with Verve, joining the family of over 140 local media properties including eight of the largest media properties in the U.S. Verve’s local mobile network now covers the top 200 designated market areas across America. Additionally, Verve launched a new mobile couponing application for publishers that utilizes location based technologies, LBS.
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Impact of Mobile Marketing Visible Through Successful Utilization and Development of Mobile Channel

NEW YORK & LONDON & SINGAPORE & SAO PAULO, Brazil – The Mobile Marketing Association (MMA) (www.mmaglobal.com), which globally promotes the development and sustainability of mobile marketing, today announced the finalists for the MMA’s Fourth Annual Global Mobile Marketing Awards which honors the companies who are successfully utilizing and leading the adoption of the mobile channel for marketing purposes. The awards will be presented at the Annual Global Awards dinner and ceremony on November 13 in San Diego, concluding the MMA’s Mobile Marketing Forum (www.mobilemarketingforum.com).

The MMA received submissions from companies across the globe across 12 categories. Finalists were selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.
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- Arizona State University Taps Impress Public Relations to Support Flexible Display Center
Impress Public Relations, Inc., an international B2B agency, has been named agency of record for the Flexible Display Center at Arizona State University (“FDC”). The FDC is a partnership of ASU, the U.S. Army and private industry for the purpose of advancing development and commercialization of flexible display technologies. Impress will be involved in helping raise awareness of the FDC within government, academic and industry circles and the broader public.
Unique among the Army’s University centers, the FDC was formed through a 10-year cooperative agreement with Arizona State University in 2004. This adaptable agreement has enabled the FDC to create and implement a proven collaborative partnership model with over 20 engaged industry members, and to successfully deploy world-class wafer-scale R&D and GEN-II display-scale pilot production lines for rapid flexible display technology development and manufacturing supply chain commercialization.

- Valtira Expands Partnership with ExactTarget, Joins Extensions Network
Valtira announced today it has expanded its partnership with ExactTarget and joined the Extensions Network, an online showcase of integrations to the ExactTarget platform. This integration provides marketing professionals with a proven model to increase conversions and campaign ROI.
With the Valtira Online Marketing Platform, clients can create and personalize landing pages, microsites or complete websites with integration to ExactTarget with no IT resources or HTML knowledge. By leveraging ExactTarget and Valtira, personalized communications continue throughout the lifecycle of a campaign — from email delivery to website visit to request for information.
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Adconion’s AMG-TV Provides Both Global Distribution and Monetization for Web Video Creators via Adconion’s Global Ad Network

Santa Monica, Calif. – September 30, 2008 – Adconion Media Group, (www.adconion.com) the independent global advertising network, today announced the launch of its new video content syndication offering, AMG-TV which allows creators and studios access to Adconion’s massive global network of publisher sites, advertiser and agency partners to broadly distribute and effectively monetize their premium Web video content.

Adconion’s launch of AMG-TV signals its innovative evolution from the traditional ad network model pairing advertisers with publisher sites, to a truly global distribution platform designed to monetize all types of audience-targeted, multimedia content. For Adconion’s ad agency partners, AMG-TV provides a scalable branded video solution paired with highquality original content and the ability to optimize campaigns across video, display and email. In addition, Adconion will provide advertisers and brands with a range of data on the performance of their campaigns and how new and existing customers are interacting with their messages.
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- Lyris CMO Blaine Mathieu Joins Industry Visionaries for CMO Power Panel at iMedia Connection Brand Summit 2008
Mathieu was selected to participate as a panelist at the upcoming iMedia Connection Brand Summit in San Diego, Calif. Mathieu will join other leading executives, including Douglas Diamond, CMO, Emigrant Savings Bank; Bob Kraut, vice president of marketing communications, Pizza Hut Inc.; and Brad Berens, chief content officer and editor at large, iMedia Communications and CMO Executive Summits in a discussion on the key issues and challenges that marketers, advertisers and branding agencies need to address when creating true integrated marketing.

- Lamar Advertising to Present at CL King Best Ideas Conference
Sean Reilly, COO and President of the Outdoor Division is scheduled to present at the CL King’s Best Ideas Conference which will be held at The Omni Berkshire Place Hotel, New York, New York. The presentation is scheduled for September 18, 2008 at 9:30 a.m. Eastern time. The presentation will be carried live via audio webcast at the Company’s website, www.lamar.com and will be archived for 30 days.