Tag Archives: Rubicon Project

Rubicon Project’s Global RTB Report Identifies Monthly Top Advertisers and Industry Trends
Ad & Media Strategies
November 28, 2012 posted by Otilia Otlacan

Rubicon Project’s Global RTB Report Identifies Monthly Top Advertisers and Industry Trends

Some of the biggest RTB ad buyers, happy with the results they’re seeing, increased their buys in October, according to the latest Rubicon Project® Real Time Trading Marketplace Report. Rubicon Project, the leading digital advertising technology company for the comScore 500, showed in the same report that while AT&T remains the #1 RTB advertiser in terms of spend, Verizon has moved up three places to take the second slot, and Southwest Airlines, spending 64% more via RTB than it had the month before, had shot from 16th place to 3rd.

Glam Media Launches Private Marketplace Powered by Rubicon Project
Ad & Media Strategies
November 23, 2012 posted by Otilia Otlacan

Glam Media Launches Private Marketplace Powered by Rubicon Project

Glam Media, Inc. (www.GlamMedia.com), a leading vertical social media company with the largest online global reach in lifestyle, announced it has launched an invite-only premium private marketplace powered by REVV Connect®, Rubicon Project’s real-time trading platform. In partnership with Rubicon Project, the leading advertising technology company for the comScore 500, advertisers will now have access to custom contextual packages and advanced audience targeting.

Rubicon Project Releases First Global Quarterly Marketplace Report, Including Top Global RTB Advertisers and Categories
Ad & Media Strategies
November 6, 2012 posted by Otilia Otlacan

Rubicon Project Releases First Global Quarterly Marketplace Report, Including Top Global RTB Advertisers and Categories

Rubicon Project®, the leading digital advertising technology company for the comScore 500, reveals a look at the top global buying and selling activity on its real-time trading platform, REVV. In Rubicon Project’s first quarterly global Marketplace Report, top advertisers spending through real-time bidding included AT&T, American Express and Toyota. AT&T also topped the list for the U.S. market, but on that list American Express came fourth, after Toyota and Sprint.

Rubicon Project Launches REVV for Mobile
Ad & Media Strategies
July 19, 2012 posted by Otilia Otlacan

Rubicon Project Launches REVV for Mobile

Rubicon Project, the leading independent digital advertising technology company for the comScore 500, today launches REVV for Mobile, enabling publishers to sell mobile ad inventory through both direct and indirect sales channels. Building upon REVV, Rubicon Project’s real-time trading platform, comScore 500 publishers and ad buyers now have a single platform and marketplace for the buying and selling of both display and mobile ad inventory. The debut of REVV for Mobile follows the acquisition of Mobsmith in May 2012.