Company Gains Momentum, Plus Hundreds of New Customers Around the World, Thanks to Advanced Engineering That Brings Buyers and Sellers Close Together LOS ANGELES - Rubicon Project (http://www.rubiconproject.com), which operates REVV,…
Analysis Shows That Automation Can Help Drive Mobile Adoption and Growth LOS ANGELES - Rubicon Project, which operates the advertising industry’s largest, fastest and easiest-to-use independent real-time trading platform for buying…
Former Head of Sales at 24/7 Real Media to be first employee in Italy LONDON – Leading advertising automation company Rubicon Project® has selected Patrizio Zanatta, to drive the company’s publisher…
Rubicon Project – Which Has Passed Google to Consistently Demonstrate the Greatest Audience Reach of Any Digital Advertising Company – Gives Public the Fullest Available Look at the Automated Marketplace for Free LOS ANGELES…
Mediaplex’s Founder & CEO Joins Overture’s founding CFO at Leading Advertising Automation Company LOS ANGELES - Rubicon Project CEO and Founder Frank Addante has named former Mediaplex Founder & CEO Greg…
Some of the biggest RTB ad buyers, happy with the results they’re seeing, increased their buys in October, according to the latest Rubicon Project® Real Time Trading Marketplace Report. Rubicon Project, the leading digital advertising technology company for the comScore 500, showed in the same report that while AT&T remains the #1 RTB advertiser in terms of spend, Verizon has moved up three places to take the second slot, and Southwest Airlines, spending 64% more via RTB than it had the month before, had shot from 16th place to 3rd.
Glam Media, Inc. (www.GlamMedia.com), a leading vertical social media company with the largest online global reach in lifestyle, announced it has launched an invite-only premium private marketplace powered by REVV Connect®, Rubicon Project’s real-time trading platform. In partnership with Rubicon Project, the leading advertising technology company for the comScore 500, advertisers will now have access to custom contextual packages and advanced audience targeting.
Rubicon Project®, the leading digital advertising technology company for the comScore 500, reveals a look at the top global buying and selling activity on its real-time trading platform, REVV. In Rubicon Project’s first quarterly global Marketplace Report, top advertisers spending through real-time bidding included AT&T, American Express and Toyota. AT&T also topped the list for the U.S. market, but on that list American Express came fourth, after Toyota and Sprint.
Rubicon Project, the leading independent digital advertising technology platform for the comScore 500, has been ranked first in reach (measured by unique visitors) in the comScore Media Metrix monthly ranking of Ad Focus properties for July 2012.
Rubicon Project, the leading independent digital advertising technology company for the comScore 500, today launches REVV for Mobile, enabling publishers to sell mobile ad inventory through both direct and indirect sales channels. Building upon REVV, Rubicon Project’s real-time trading platform, comScore 500 publishers and ad buyers now have a single platform and marketplace for the buying and selling of both display and mobile ad inventory. The debut of REVV for Mobile follows the acquisition of Mobsmith in May 2012.
