NEW YORK – Ringleader Digital, RLD, the world’s premier mobile ad serving solution provider, announced that it has launched an online certification center that allows publishers to easily participate in Media Stamp campaigns. Through the Certification Center, advertising agencies will have real-time access to the complete list of Media Stamp certified publishers along with key publisher demographics and contact information, making it quicker and easier to launch highly targeted and relevant, mobile advertising campaigns.

Through the Certification Center, publishers are able to check for technical compatibility with Media Stamp and are educated on Ringleader Digital’s privacy and opt-out policies. Publishers are highly encouraged to share privacy and opt-out information with their visitors. For agencies, the Certification Center allows for easy access to publishers currently certified for Media Stamp campaigns, enabling agencies to run highly targeted, trackable campaigns.

“Media Stamp is becoming the de facto tool for agencies and publishers looking to run highly targeted, measurable campaigns,” said Bob Walczak, CEO of Ringleader Digital. “The Certification Center grants agencies easy access to the publishers leveraging our proprietary technology and also allows us to make sure that publishers are sharing important information about our privacy and opt-out policies with their visitors.”

The Media Stamp technology does not track users. Rather, it builds profiles of each device by tracking mobile online usage patterns across nearly 100 discriminators that include device type, geography, and mobile carrier information. Importantly, Ringleader Digital’s solution does not collect personally identifiable information – and, for example, would not track mobile phone numbers or other personal data. For more information about Media Stamp and Ringleader Digital’s opt-out and privacy policies please visit http://ringleaderdigital.com/privacy-policy.

About Ringleader Digital

Since it was founded in 2005, Ringleader Digital has focused on being the world’s premier ad serving solution provider, delivering the online equivalent of ad serving technology and functionality to the mobile and new media markets. Today, Ringleader Digital provides technology to leverage rich user data for targeted, trackable advertising and real-time visibility into online campaign performance. Ringleader has developed the RLD platform which consists of scalable, licensable solutions that allow publishers, agencies and analytics companies to identify, track and target mobile and new media users – in real time. Every component works together and integrates with the ad serving systems already in use providing RLD Platform users with the ability to utilize everything that can be done in the online world in mobile and new media. Ringleader exclusively licenses the RLD platform and its solutions to customers as either a bundled solution or on an à-la-carte basis. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

NEW YORK – Ringleader Digital, RLD, the world’s premier mobile ad serving solution provider, announced a partnership with AccuWeather, Inc. and AccuWeather.com to integrate multiple Ringleader Digital mobile advertising solutions. AccuWeather.com has completed integration of RLD’s Spark Server, the world’s only mobile third-party ad server, Media Stamp™, the industry’s lone persistent, unique identifier integrated with leading agency buy side tools to enable online analytics in mobile, and RLD Network Manager, a mediation platform that dynamically maximizes revenue across multiple ad networks.

AccuWeather.com, a top-ten mobile Web site according to Opera Mobile, will now use Ringleader Digital’s technology to monetize inventory on their mobile Web sites. As a provider of up-to-the-minute weather information, users look to AccuWeather.com to provide relevant information while they are on-the-go. Consumers also want to receive relevant advertising that is tailored to their wants and needs. AccuWeather.com will extend the relevancy of ads served by leveraging the RLD Platform for optimal targeting, tracking and reporting capabilities.

“As a leading mobile web publisher, AccuWeather.com is interested in providing the best weather for its audience and the best advertising opportunities for its clients,” said Jim Candor, Senior Vice President of Digital Media for AccuWeather.com. “Working with a mobile ad serving innovator like Ringleader helps us differentiate our ability to serve and target ads and ultimately bring more value to advertisers.”

“We’re pleased to be working with one of the top mobile Web sites in the industry,” said Bob Walczak, CEO of Ringleader Digital. “By implementing the RLD Platform, Media Stamp and RLD Network Manager, AccuWeather.com is now able to deliver targeted advertising that is relevant to the demographic that typically visits its mobile Web site for alerts and other weather-related information.”

Ringleader exclusively licenses its RLD platform and solutions to publishers, ad networks, agencies, brands and analytics companies as either a bundled solution or on an à-la-carte basis. The platform is an established technology of scalable, licensable solutions that allows customers to identify, track and target mobile and new media users in real time. Every component of the RLD platform works with existing systems used for ad serving. As a result, mobile and new media users can do everything that is being done in the online world, without costly software investments or interoperability issues. More information on Media Stamp can be found at http://ringleaderdigital.com/our-technology/rld-media-stamp.

About Ringleader Digital

Since it was founded in 2005, Ringleader Digital has focused on being the world’s premier ad serving solution provider, delivering the online equivalent of ad serving technology and functionality to the mobile and new media markets. Today, Ringleader Digital provides technology to leverage rich user data for targeted, trackable advertising and real-time visibility into online campaign performance. Ringleader has developed the RLD platform which consists of scalable, licensable solutions that allow publishers, agencies and analytics companies to identify, track and target mobile and new media users – in real time. Every component works together and integrates with the ad serving systems already in use providing RLD Platform users with the ability to utilize everything that can be done in the online world in mobile and new media. Ringleader exclusively licenses the RLD platform and its solutions to customers as either a bundled solution or on an à-la-carte basis. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

About AccuWeather, Inc. and AccuWeather.com

AccuWeather, Empowering You to Be the Best™, presents accurate, localized, branded forecasts and severe weather bulletins to over 125 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, and in print. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 50,000 third-party Internet sites, including CNN Interactive, the ABC-Owned Television Station Group, and washingtonpost.com.

Visit www.accuweather.com for more information.

NEW YORK – Ringleader Digital, RLD, the world’s premier mobile ad serving solution provider, announced partnerships with FlightStats and WhitePages. These mobile publishers have completed integration of RLD’s Spark Server, the world’s only mobile third-party ad server, Media Stamp™, the industry’s lone persistent, unique identifier integrated with leading agency buy side tools to enable online analytics in mobile, and RLD Network Manager, a mediation platform that dynamically maximizes revenue across multiple ad networks.

FlightStats and WhitePages look to Ringleader Digital’s technology to increase revenue on their mobile Web sites through optimal targeting, a high degree of integration with multiple networks, tracking and reporting capabilities similar to online.

“We’re pleased to be working with some of the top mobile publishers in the industry,” said Bob Walczak, CEO of Ringleader Digital. “By implementing the RLD Platform, FlightStats and WhitePages will benefit from advanced targeting capabilities to deliver relevant advertising that will be proven value to their mobile Web sites.”

FlightStats’ mobile site enables users to track individual flights, see flight status by route or by airport, view flight progress on a map, and save flights they need to track for quick and easy status updates. Airport information is also included that depicts current weather conditions, FAA delays for US airports and FlightStats departure delay indices for global airports. The FlightStats’ mobile site has experienced such significant consumer growth that it is outpacing its established online site.

By deploying Ringleader’s integrated suite of solutions, FlightStats gains integrated revenue management across their direct sales and remnant backfill network partners. A key driver for FlightStats was RLD Spark Server’s ability to leverage its unique location data enabling ads to be geo and time targeted based on a traveler’s itinerary.

“Prior to working with Ringleader Digital, we lacked a mobile ad server, thus forcing us to undergo a tedious and unsustainable process of hardwiring our ad tags,” said David White, vice president of FlightStats. “The ease of deployment and increased utility of Ringleader’s Spark Server, RLD Network Manager and Media Stamp will enable us to quickly increase fill rates while implementing the targeting and frequency capping that our advertising partners have grown accustomed to online.”

As the leading online destination for contact information, WhitePages offers a suite of mobile and Internet services that make it easy for people to find and connect immediately.

WhitePages’ iPhone, Android and BlackBerry applications have been downloaded more than five million times and combined with the company’s popular SMS Text Messaging service and m.whitepages.com mobile Web site, reach an active monthly audience of over two million users. WhitePages’ mobile advertisers, including McDonald’s and Jiffy Lube, benefit from unique geo and contextual targeting and rich media solutions that can be customized across each of the company’s mobile platforms.

With over four years of experience working with a mobile ad server, WhitePages chose to integrate with Ringleader to enhance its reporting, targeting and tracking capabilities. Ringleader’s Media Stamp technology, the equivalent of a “mobile cookie,” gives WhitePages the ability to track unique users and frequency cap on most devices across sessions. Another new offering that Ringleader provides for WhitePages is action tracking, a unique feature which allows its advertisers to track conversions on their Web sites and optimize their WhitePages plan more effectively.

“The continued success of WhitePages’ mobile advertising strategy hinges on our ability to provide advertisers with accurate, efficient targeting at scale and the best measurement tools on the market,” said Craig Paris, vice president of sales, WhitePages. “The implementation of Ringleader’s RLD Platform allows us to provide our clients with the mobile expertise needed – whether it is through targeting, delivery or reporting – to create effective advertising solutions for any of our mobile offerings.”

Ringleader exclusively licenses its RLD platform and solutions to publishers, ad networks, agencies, brands and analytics companies as either a bundled solution or on an à-la-carte basis. The platform is an established technology of scalable, licensable solutions that allows customers to identify, track and target mobile and new media users in real time. Every component of the RLD platform works with existing systems used for ad serving. As a result, mobile and new media users can do everything that is being done in the online world, without costly software investments or interoperability issues. More information on Media Stamp can be found at http://ringleaderdigital.com/our-technology/rld-media-stamp.

About Ringleader Digital

Since it was founded in 2005, Ringleader Digital has focused on being the world’s premier ad serving solution provider, delivering the online equivalent of ad serving technology and functionality to the mobile and new media markets. Today, Ringleader Digital provides technology to leverage rich user data for targeted, trackable advertising and real-time visibility into online campaign performance. Ringleader has developed the RLD platform which consists of scalable, licensable solutions that allow publishers, agencies and analytics companies to identify, track and target mobile and new media users – in real time. Every component works together and integrates with the ad serving systems already in use providing RLD Platform users with the ability to utilize everything that can be done in the online world in mobile and new media. Ringleader exclusively licenses the RLD platform and its solutions to customers as either a bundled solution or on an à-la-carte basis. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

About FlightStats

FlightStats is an airline, airport, and travel information service provided by Conducive Technology Corp. Travelers can get flight alerts, view flight status, track flights, check on-time performance ratings by flight or by airline, monitor current airport delay and weather information, and much more at http://www.flightstats.com and http://mobile.flightstats.com/.

FlightStats provides global flight status information and is the definitive source for historical airline performance data. Conducive Technology is also a leading supplier of air travel information services to travel agencies, logistics professionals, airlines, airports and industry analysts.

About WhitePages

As the largest and most trusted online directory, WhitePages offers a suite of free mobile and Internet services that makes it easy for people to find and immediately connect with anyone in the US. Only WhitePages offers one-click access to more than 200 million adults and powers more than 2 billion searches on over 1,300 partner sites including Verizon, AOL, United States Postal Service, and MSN. For more information, please visit http://www.whitepages.ca, www.whitepages.com or check out the WhitePages blog at blog.whitepages.com.

NEW YORK CITY – -Mobile advertising industry leaders have joined forces to help the relief efforts for those impacted by the earthquake in Haiti in the largest mobile fund-raising effort. AdMob, Eyeblaster, Jumptap, Microsoft Advertising, Millennial Media, Ringleader Digital and other networks were approached by mGive-Mobile Accord to develop the mobile advertising campaign designed to broaden the reach of the American Red Cross Haiti relief efforts via the organization’s text messaging mobile campaign.

These mobile partners donated their time and ad-serving fees to enable the campaign across multiple publisher sites that donated their inventory for the campaign. The publisher sites, including MSN Mobile, Hotmail, Windows Live Messenger Mobile and E! Online featured banner advertisements allowing consumers to click on the ad to learn more about how they can donate to the American Red Cross, and providing the number (Text “HAITI” 90999) to make a donation.

“We are thrilled to be a part of this campaign and supporting the American Red Cross relief efforts,” said Charles Johnson, general manager of mobile advertising at Microsoft. “By offering consumers the opportunity to donate to the relief fund via mobile advertising and text messaging campaigns, we believe we are enabling a faster and more direct option for consumers to donate to help those in time of need.”

The mobile campaign was designed exclusively for the convenience of consumers to donate via the device they carry with themselves at all times – their mobile phone. In fact, Gartner, Inc. recently reported that by 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units and be greater than the installed base of PCs. This statistic highlights the increase in consumer use of the mobile medium to perform multiple tasks, including donating to a charitable cause.

“Through this targeted mobile advertising campaign, consumers are able to immediately act upon their will to donate via the same device they are using to keep up-to-date on the events in Haiti,” said Andrew Frank, research vice president at Gartner. “By providing consumers with a convenient avenue to donate to this cause, this campaign is aiding in the relief effort via a medium that continues to grow as the dominant avenue when accessing the Web.”

“When I heard about all of the struggles currently underway in Haiti I knew that I wanted to help out any way possible,” said Peggy Traut of North Andover, MA. “Through this mobile campaign, I was able to immediately act upon my will to donate via the same device that I was using to keep me updated on the events in Haiti. It is this convenience that will help continue to drive additional consumer support.”

The mobile advertising campaign is currently underway and will run over the next several weeks. This timeframe will provide consumers with the opportunity to continue to help donate to those impacted by the disaster.

About AdMob

AdMob is one of the world’s largest mobile advertising networks, serving billions of mobile banner and text ads a month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.

AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com’s 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapulous, and Universal Pictures. To learn more about AdMob, visit www.admob.com.

About Eyeblaster

In 1999, Eyeblaster was a pioneer of rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising to ad serving and global campaign management. As the leading provider of digital advertising solutions, Eyeblaster empowers marketers to engage consumers online. The company’s flagship product, MediaMind, is the only ad serving and campaign management solution built from the ground up for agencies and advertisers. MediaMind includes critical functions that simplify campaign process, enable cross channel analytics, and streamline integration with other technology components.

Headquartered in New York, Eyeblaster has 36 offices across all major markets worldwide. This footprint allows Eyeblaster customers to deploy global campaigns with guaranteed service levels, publisher acceptance and integrated metrics. The company is the only publisher-independent provider in the field, as well as the only one certified for compliance with the three IAB measurement guidelines: ad serving, video and rich media.

In 2009, Eyeblaster delivered campaigns in a variety of ad formats including rich media, in-stream video, display, search and mobile for over 8,500 brands serving approximately 3,400 agencies across over 5,200 global web publishers in 45 countries worldwide. Learn more at: http://www.eyeblaster.com\.

About Jumptap

Jumptap leverages its highly advanced, sophisticated algorithmic engine and unique IP to deliver the highest performance for advertisers and the best monetization for publishers. The result is a network of mobile websites and applications that combine best-in-class content and services together with highly relevant advertising to create an experience that appeals to the mobile consumer. Jumptap operates the largest independent premium mobile advertising network in North America and Europe and has the largest unique user footprints with a penetration of approximately 44 million unique visits a month in the US alone. Jumptap’s proprietary technologies, which leverage search-based algorithms, understand the content of pages, resulting in dramatically increased revenues. Jumptap’s self-service marketplace, tapMatch, reduces operating costs and boosts price points through competition in its auction-based system. In addition, Jumptap’s tapLink software allows mobile operators to manage inventory distribution to third-party ad networks, optimize yield across such networks, and provide best ROI for advertisers. For more information, visit www.jumptap.com or contact: Julie.ginches@jumptap.com 617-460-2330.

About mGive and Mobile Accord

Mobile Accord is the innovator and leader in mobile technology for nonprofit organizations, powering mobile donations in the United States. Founded in 2005, Mobile Accord was the first company in the U.S. to offer mobile tools specifically built for nonprofit organizations. Mobile Accord serves more than 200 leading U.S. philanthropic organizations and has raised more 95% of all funds raised via mobile giving. The mGive Foundation is the charitable partner of Mobile Accord.

About Millennial Media, Inc.

Millennial Media is the proven leader in mobile advertising. With the largest mobile media audience in the U.S., Millennial Media uniquely offers brand advertisers the only set of specific, scalable audiences. Our ability to reach, target and engage consumers is unparalleled. As an innovative technology leader, our mobile decisioning, serving, and mediation platforms are powering some of the largest companies in the media business today. The company is committed to growing the mobile advertising marketplace by becoming the preferred partner to all advertisers seeking to reach mobile consumers, all publishers seeking to maximize ad revenue, and all mobile operators seeking to further monetize their networks. Millennial Media was named the winner of the AlwaysOn “OnMedia Top 100” best private companies in digital advertising in 2010. For more information, please visit http://www.millennialmedia.com or follow us on Twitter at www.twitter.com/millennialmedia.

About Ringleader Digital

Since it was founded in 2005, Ringleader Digital has focused on being the world’s premier ad serving solution provider, delivering the online equivalent of ad serving technology and functionality to the mobile and new media markets. Today, Ringleader Digital provides technology to leverage rich user data for targeted, trackable advertising and real-time visibility into online campaign performance. Ringleader has developed the RLD platform which consists of scalable, licensable solutions that allow publishers, agencies and analytics companies to identify, track and target mobile and new media users – in real time. Every component works together and integrates with the ad serving systems already in use providing RLD Platform users with the ability to utilize everything that can be done in the online world in mobile and new media. Ringleader exclusively licenses the RLD platform and its solutions to customers as either a bundled solution or on an à-la-carte basis. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

NEW YORK – Ringleader Digital, RLD, the world’s premier mobile ad serving solution provider, announced that Jesse Hurwitz has joined Ringleader Digital as Director of Business Development. Hurwitz joins Ringleader Digital after spending three years with the mobile advertising division of AOL where he managed top mobile publishers. In his new role at RLD, Hurwitz will focus on business development while bringing nearly 10 years of experience working with major mobile players, understanding their ad serving needs for both their direct sales force and through partner networks.

“We’re looking forward to implementing Jesse’s top-tier mobile publishing management experience to our business development team,” said Bob Walczak, CEO of Ringleader Digital. “Ringleader is creating an evolution in the marketplace by licensing its RLD Platform to top players in the mobile advertising space. There is a growing demand for the technology we’ve created that is transforming the mobile advertising industry into an experience similar to the online world.”

Ringleader Digital exclusively licenses its RLD platform and solutions to publishers, ad networks, agencies, brands and analytics companies as either a bundled solution or on an à-la-carte basis. The platform is an established technology of scalable, licensable solutions that allows customers to identify, track and target mobile and new media users in real time. Every component of the RLD platform works with existing systems used for ad serving. As a result, mobile and new media users can do everything that is being done in the online world, without costly software investments or interoperability issues. Ringleader Digital’s suite of mobile advertising technologies and solutions is a major initiative in the company’s business development team.

“I’m excited to join a company ahead of the curve – creating an online experience for the mobile advertising industry for example,” said Jesse Hurwitz. “My experience managing top mobile clients needs has led me to recognize that Ringleader is leading the market in the right direction with its mobile solutions and is providing exactly what major publishers are looking for as mobile moves from early days to main stream media.”

Prior to joining Ringleader Digital, Hurwitz was a Senior Client Manager at the mobile advertising division of AOL. In his role, Hurwitz managed multiple strategic, big-name brand accounts to increase reach, scale, and engagement through the use of SMS, mobile couponing, mobile payments, store locator, click-to-call and data capture campaigns. He was also responsible for managing client accounts to ensure they receive crucial information regarding mobile advertising platforms and functionality to ensure the success of mobile advertising campaigns.

Prior to joining AOL, Hurwitz was the National Account Manager for USA Wireless Solutions. In his role Hurwitz managed multiple sales accounts and developed strategies to launch new products and improve sales. Hurwitz has also held sales and advertising positions with Conductive Corporation and the HotJobs division of Yahoo.com.

About Ringleader Digital

Since it was founded in 2005, Ringleader Digital has focused on being the world’s premier ad serving solution provider, delivering the online equivalent of ad serving technology and functionality to the mobile and new media markets. Today, Ringleader Digital provides technology to leverage rich user data for targeted, trackable advertising and real-time visibility into online campaign performance. Ringleader has developed the RLD platform which consists of scalable, licensable solutions that allow publishers, agencies and analytics companies to identify, track and target mobile and new media users – in real time. Every component works together and integrates with the ad serving systems already in use providing RLD Platform users with the ability to utilize everything that can be done in the online world in mobile and new media. Ringleader exclusively licenses the RLD platform and its solutions to customers as either a bundled solution or on an à-la-carte basis. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

NEW YORK – Ringleader Digital, RLD, the world’s premier mobile ad serving solution provider, and Medialets, the leader in rich media advertising and analytics for mobile applications, announced that the two companies are integrating their best in class advertising and analytics technology to provide publishers and advertisers the industry’s first comprehensive solution to run in-application rich media campaigns and measure reach and frequency metrics for campaigns that run across both mobile Web sites and applications.

As part of the agreement, Ringleader will be offering Medialets Rich Media Ad Units and Medialytics, the most comprehensive pre-click, ad engagement, and post-click measurement platform, as the default solution for advertising within mobile applications. In addition, Medialets will integrate the RLD ad serving platform for mobile Web ad formats. Each company will present this offering to their existing clients as well as working on new opportunities that span their integrated services.

“Medialets has long provided best in class rich media ad units and analytics for the application environment,” said Bob Walczak, CEO of Ringleader Digital. “By integrating our Media Stamp technology with the Medialets advertising and analytics SDK, publishers and advertisers will benefit by being able to achieve full visibility into their mobile Web and application campaigns for the first time.”

“One of Ringleader’s greatest strengths as a third-party ad server is their ability to deliver ads from multiple networks,” said Eric Litman, CEO of Medialets. “At Medialets we strive to enable advertisers to deliver rich media ads to any mobile application. Now, with Ringleader’s support, we’re able to make the process even more lucrative for publishers and advertisers by allowing them to tap into any of Ringleader’s participating clients.”

Ringleader exclusively licenses its RLD platform and solutions to publishers, ad networks, agencies, brands and analytics companies as either a bundled solution or on an à-la-carte basis. The platform is an established technology of scalable, licensable solutions that allows customers to identify, track and target mobile and new media users in real time. Every component of the RLD platform works with existing systems used for ad serving. As a result, mobile and new media users can do everything that is being done in the online world, without costly software investments or interoperability issues. More information on Media Stamp can be found at http://ringleaderdigital.com/our-technology/rld-media-stamp.

About Ringleader Digital

Since it was founded in 2005, Ringleader Digital has focused on being the world’s premier ad serving solution provider, delivering the online equivalent of ad serving technology and functionality to the mobile and new media markets. Today, Ringleader Digital provides technology to leverage rich user data for targeted, trackable advertising and real-time visibility into online campaign performance. Ringleader has developed the RLD platform which consists of scalable, licensable solutions that allow publishers, agencies and analytics companies to identify, track and target mobile and new media users – in real time. Every component works together and integrates with the ad serving systems already in use providing RLD Platform users with the ability to utilize everything that can be done in the online world in mobile and new media. Ringleader exclusively licenses the RLD platform and its solutions to customers as either a bundled solution or on an à-la-carte basis. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

About Medialets

Medialets is a New York City-based rich media advertising and analytics platform for native applications on devices such as iPhone and Android. Medialets works with agencies and brands to define and deploy innovative ad campaigns that tap into all of the capabilities of the iPhone. Medialytics, Medialets’ free analytics and reporting solution, is the leading analytics and advertising solution for the world’s most downloaded iPhone applications. Medialets is a privately-held company with offices in New York, NY and San Francisco, CA. Email us at connect@medialets.com and follow us on Twitter at www.twitter.com/medialets.

NEW YORK – Ringleader Digital, a technology provider for targeted, trackable advertising campaigns, announced a collaboration with Useful Networks™ to co-develop a solution to offer wireless location services to customers. The relationship will enable Ringleader to provide geo-targeting and location-based multicarrier targeting capabilities via Useful Networks’ PlaceWhere™ Platform which reduces costs, time to market and complexity in launching location-aware products.

Their platform serves as a secure location clearinghouse for applications and application providers who want access to carrier-agnostic location based services. In addition, PlaceWhere provides a simple suite of APIs to access mapping and geo-services which complement the core location services.

“We are constantly exploring new opportunities to provide premier services for our customers,” said Bob Walczak, CEO of Ringleader Digital. “The Useful Networks alliance will allow us to offer location-based services for our customers to directly connect with consumers in a non-invasive manner. We welcome the opportunity to embark on this program with Useful Networks, which has a significant presence in the mobile advertising world.”

A major obstacle the mobile advertising industry has experienced over the last several years has been the ability to provide relevant advertising to consumers. Useful Networks’ PlaceWhere location clearinghouse dramatically increases advertising relevancy by adding location context to a variety of mobile marketing campaigns while enforcing the principles of informed consent and user control to ensure the consumer is in control of how and when their location information is accessed. The entire process is managed by Useful Networks per the CTIA’s best practices, carrier guidelines and consumer regulations.

Ringleader exclusively licenses its RLD platform and solutions to publishers, ad networks, agencies, brands and analytics companies as either a bundled solution or on an à-la-carte basis. The platform is an established technology of scalable, licensable solutions that allows customers to identify, track and target mobile and new media users in real time. Every component of the RLD platform works with existing systems used for ad serving. As a result, mobile and new media users can do everything that is being done in the online world, without costly software investments or interoperability issues.

“The opportunity for advertisers to target consumers on a more personal level via geo-targeting capabilities provides them with the ability to offer more effective advertising,” said Brian Levin, CEO of Useful Networks. “By collaborating with Ringleader Digital, we are effectively combining our technologies and services efforts to provide our customers with the capabilities to implement mobile campaigns not only quickly, but effectively.”

About Ringleader Digital

Since it was founded in 2005, Ringleader Digital has focused on being the world’s premier ad serving solution provider, delivering the online equivalent of ad serving technology and functionality to the mobile and new media markets. Today, Ringleader Digital provides technology to leverage rich user data for targeted, trackable advertising and real-time visibility into online campaign performance. Ringleader has developed the RLD platform which consists of scalable, licensable solutions that allow publishers, agencies and analytics companies to identify, track and target mobile and new media users – in real time. Every component works together and integrates with the ad serving systems already in use providing RLD Platform users with the ability to utilize everything that can be done in the online world in mobile and new media. Ringleader exclusively licenses the RLD platform and its solutions to customers as either a bundled solution or on an à-la-carte basis. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

About Useful Networks

Useful Networks is a Denver-based company that delivers innovative mobile location technology products to end users via the Internet and mobile carriers. Founded in July 2006, Useful Networks powers cross-carrier location aggregation for both carriers and content providers. Their PlaceWhere platform helps reduce costs, time to market and complexity in launching location aware products. Useful Networks is a privately held subsidiary of Liberty Media. Liberty Media Corporation owns interests in a broad range of electronic retailing, media, communications and entertainment businesses. Useful networks and PlaceWhere are trademarks of Useful Networks, Inc. For more information, please see http://www.useful-networks.com.

NEW YORK – Ringleader Digital, RLD, announced the refining of its strategy to focus on the core competencies of the company’s technology platform. The shift is a result of the industry’s demand for a stand-alone technology solution as well as the evolution of RLD’s experience as the world’s premier ad serving solution provider.

Under the new strategy, Ringleader exclusively licenses the RLD platform and its solutions to publishers, ad networks, agencies, brands and analytics companies as either a bundled solution or on an à-la-carte basis. The platform is an established technology of scalable, licensable solutions that allows customers to identify, track and target mobile and new media users – in real time. Every component of the RLD platform works with existing systems used for ad serving. As a result, mobile and new media users can do everything that is being done in the online world, without costly software investments or interoperability issues.

“Ringleader’s strategy shift is a direct answer to the substantial growth that the mobile advertising industry has experienced as more and more brands and agencies invest in this medium,” said Bob Walczak, CEO of Ringleader Digital. “The amount of inventory in the market has created a need for publishers who want interoperable and enterprise grade scalable solutions to manage their inventory. We believe that Ringleader’s customized solutions help publishers do just that while enhancing their existing system.”

The following RLD solutions can be licensed separately, or as part of a fully-bundled, integrated platform: RLD Spark Server™, RLD Real Time™, RLD Network Manager™, RLD Special Ops™. Specific Ringleader Digital technologies available for licensing include: RLD Spark Server™, RLD Media Stamp™, RLD Context Extractor™ and RLD Device Detector™.

As a part of the refined business strategy, the Ringleader mobile advertising network and pipeline has been purchased by Kristine Latronica at Access Mobile Advertising who will now work with existing ad network customers. In addition, Access Mobile Advertising will be the first ad network to utilize Ringleader’s Spark Platform.

About Ringleader Digital

Since it was founded in 2005, Ringleader Digital has focused on being the world’s premier ad serving solution provider, delivering the online equivalent of ad serving technology and functionality to the mobile and new media markets.

Today, Ringleader Digital provides technology to leverage rich user data for targeted, trackable advertising and real-time visibility into online campaign performance. Ringleader has developed the RLD platform which consists of scalable, licensable solutions that allow publishers, agencies and analytics companies to identify, track and target mobile and new media users – in real time. Every component works together and integrates with the ad serving systems already in use providing RLD Platform users with the ability to utilize everything that can be done in the online world in mobile and new media. Ringleader exclusively licenses the RLD platform and its solutions to customers as either a bundled solution or on an à-la-carte basis. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

- Wendy Goldberg Named Vice President of Business Development and Strategy for Hearst Entertainment & Syndication
Goldberg has more than 15 years of experience in providing management and strategic counsel to companies and executives, including America Online and AOL Time Warner, Six Flags and the Pilot Group, a New York-based private equity firm. In this new role she will be involved in all aspects of developing and expanding new and existing business within Hearst Entertainment & Syndication, the operating group responsible for Hearst’s interests in cable television networks, including ESPN, Lifetime, A&E and History; television production and distribution; newspaper syndication; and merchandise licensing.

NEW YORK – Ringleader Digital, the only mobile third-party ad-serving network, announced that Rachel Walkden has joined Ringleader Digital as the company’s Senior Vice President of Product Management and Operations. Walkden brings more than 20 years of business and product management success to Ringleader Digital, which includes focused expertise in wireless and digital advertising. She has held a series of senior management positions for companies including Operative Media, Inc. and Lucent Technologies, Inc., where she directed innovation and managed growth while holding varied roles in product marketing, business development and global operations.

At Ringleader Digital, Walkden will be responsible for setting product strategy, defining major corporate initiatives, and managing the ad operations and marketing strategies for the organization.

“Rachel’s appointment brings us a skill set that allows us to scale our business for a growth rate at the next order of magnitude,” said Bob Walczak, CEO of Ringleader Digital. “She is the perfect addition to capitalize on the growing demand for our next-generation mobile advertising network and cutting-edge targeting technologies that help to increase campaign ROI.”

Ringleader Digital provides third-party ad-serving, agency integration with Dart and Atlas, and Media Stamp technology – the industry’s first server-side technology that provides the ability to track individual mobile handsets anonymously across the entire mobile ecosystem. By delivering powerful analytics to both publishers and agencies, Media Stamp provides new levels of campaign control and visibility required to provide users with the highly relevant content required to enhance the mobile experience. Ringleader Digital is leading the industry in mobile media technologies, which is a key reason why Rachel Walkden has joined the company to head up product management.

“I’m excited to join a dynamic, fast-growing company that has separated itself from traditional mobile advertising companies,” said Rachel Walkden, Senior Vice President of Product Management and Operations, Ringleader Digital. “Ringleader Digital is on the cutting-edge of mobile advertising strategies and technologies, and I look forward to supporting the company’s next phase of growth.”

Prior to joining Ringleader Digital, Walkden was the Vice President of Global Operations at Operative Media, Inc., where she ran the company’s managed services and ad-serving businesses. Walkden’s team completed several tens of thousands of transactions monthly, leading to the serving of several billion impressions for over 200 media clients. She was also responsible for managing the largest client account, created key performance indicators to produce the actionable data that led to positive results, and conducted business and process reviews for large multi-media clients producing recommendations that were adopted to a high degree.

Prior to Operative Media, Inc. Walkden was responsible for all service provider business development and operations at ReefEdge Inc. Walkden has also held executive positions at Lucent Technologies, Inc. where she was responsible for business development, marketing, strategy, sales support and product management within the wireless, new ventures and sales divisions.

Walkden received an MBA at INSEAD University in France. She also received her BSc. 1st Class Honors Degree from Brunel University, and was awarded the university prize.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile—fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

NEW YORK – Ringleader Digital, the only mobile third-party ad serving network, introduced Media Stamp, the industry’s first persistent device identification technology. The server-side Media Stamp technology provides the ability to track individual mobile handsets anonymously across the entire mobile ecosystem. By delivering powerful analytics to both publishers and agencies, Media Stamp provides new levels of campaign control and visibility required to provide users with the highly relevant content required to enhance the mobile experience.

By “stamping” a mobile device, Ringleader Digital enables agencies and brands to identify unique visitors and track their clicks, impressions, and acquisitions across all browsing sessions, mobile sites, and wireless carriers. Media Stamp is the first technology to standardize these ad serving and analytic capabilities in mobile, which were previously only available for online advertising.

Media Stamp’s anonymous device identification technology does not track users. Rather, it builds profiles of each device by tracking mobile online usage patterns across nearly 100 discriminators that include device type, geography, and mobile carrier information. Importantly, Ringleader Digital’s solution does not collect personally identifiable information – and, for example, would not track mobile phone numbers or other personal data.

Thumbplay, the leading U.S. mobile entertainment destination, is among the first customers to employ the new Ringleader Digital technology. Effective immediately, Thumbplay.com will feature the service and begin providing focused ads to site visitors.

“We now have the ability to provide a greater degree of targeted ads across our growing portfolio of products,” said Toby McKenna, VP of Advertising Sales at Thumbplay, Inc. “Ringleader Digital’s Media Stamp has the potential to provide ‘game changing’ visibility into mobile user reach. For the first time, we can provide frequency capping, sequential ad delivery and detailed reporting on uniques. This will translate directly into greater campaign ROI for advertisers.”

Ringleader Digital’s open architecture is designed to integrate seamlessly with advertising technologies such as analytics tools and agency ad serving platforms. By employing a standard tracking methodology across the mobile environment, Media Stamp will help position mobile advertising as an increasingly critical and measurable component of the digital media mix.

“The potential of mobile advertising has been constrained because agencies and publishers have not had the real-time visibility or analytics required to validate the return on investment for mobile ad campaigns” said Bob Walczak, CEO of Ringleader Digital. “Media Stamp is reinventing mobile advertising by quickly gaining a strong understanding of user preferences and enabling mobile advertisers to provide targeted, relevant advertisements to growing and active mobile audiences.”

With the unique identification of devices, advertisers can employ frequency and session capping controls to increase ad rotation and reduce oversaturation of individual ads. Media Stamp also allows advertisers to deliver sequential messaging to a single user. As profiles of mobile devices grow, the “self-training” Media Stamp system gains additional information on user preferences, which in turn enables the delivery of a new level of targeted, relevant mobile advertisements.

“The ability to provide enhanced targeting and analytics also creates an increased requirement to fine-tune privacy guidelines,” said Sonjoy Ganguly, VP of Product Management at Ringleader Digital. “Ringleader Digital is committed to supporting privacy best practices and is taking an active role shaping future mobile privacy policies with industry organizations.”

Conversion tracking capabilities from Media Stamp analyze how impressions/click results are connected to actions. Media Stamp can also associate the user’s behavior to each page that included a specific served ad – enabling publishers to identify all pages that contributed to a visitor’s conversion. Ringleader Digital is also expanding Media Stamp capabilities to enable real-time delivery of targeted ads by correlating behavioral and engagement patterns to deliver targeted and actionable advertisements.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile—fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

NEW YORK – Ringleader Digital, a leading mobile third-party ad serving platform technology provider, today announced that go2 Media has selected Ringleader Digital as a mobile ad server for its Mobile Content Network™. go2 Media’s selection of Ringleader Digital illustrates that leading mobile sites understand that the deployment of an open third-party ad serving model is pivotal to a company’s mobile advertising success. Ringleader Digital’s mobile campaign management platform simplifies mobile advertising by automating and accelerating advertising campaign distribution to virtually any mobile publisher, and offering real-time campaign management visibility, and centralized reporting across sites, networks, and new media.

go2 Media is one of the largest mobile local search and content information publisher networks in the United States, providing brands and advertisers with a large content portfolio through which they can target and reach the mobile consumer. Ringleader Digital’s ad serving platform provides the technical features and functionality that will allow go2 Media to effectively manage and monetize all the mobile web sites in the go2 Media content network, including go2 Movies®, go2 Dining, go2 Sporting News, and go2 Travel.

“Ringleader Digital offers us more advertising and business collaboration flexibility with technology features such as enhanced targeting abilities and centralized reporting,” said Tim Solt, SVP of Sales and Business Development of go2 Media. “Ringleader Digital makes it possible for us to easily expand the go2 mobile content network by integrating with multiple mobile advertising networks.”

Drawing from the successful online advertising model of open standards, Ringleader Digital delivers advertising to nearly all mobile sites and networks. Ringleader Digital’s third-party advertising model continues to gain attention from major industry players including advertisers, agencies, and publishers. The company’s unique ability to integrate advanced campaign features including sequential creatives and animated GIF support, as well as the ability to provide common reporting that integrates with DoubleClick and Atlas ad management systems are only a few of the reasons why companies have integrated with Ringleader Digital’s ad server.

“We are very excited to work with such a well known and leading company in the mobile content arena,” said Bob Walczak, CEO of Ringleader Digital. “As a company that has been a major player in mobile for the past decade, go2 Media’s selection of Ringleader Digital’s ad and mobile campaign management platforms demonstrate the value of an open third-party ad network and the need for the mobile advertising industry to adopt a model that differentiates itself from the closed loop model.”

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile—fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

- DreamWorks Pictures Takes Flight with Millennial Media to Launch Groundbreaking Mobile Advertising and Promotional Campaign For Highly-Anticipated Theatrical Release of D.J. Caruso’s Eagle Eye
Paramount Pictures Corporation announced it has teamed with Millennial Media, Inc., the industry’s largest and fastest-growing mobile advertising networks company, to design and launch a revolutionary, innovative mobile advertising and promotional campaign surrounding the theatrical release of DreamWorks Pictures’ highly-anticipated film, Eagle Eye, which is a DreamWorks/Paramount distribution release. The “Eagle Eye Mobile Challenge,” which began September 8 and continues through September 28, represents Paramount’s most extensive mobile marketing initiative to date, and the largest ever for a fall theatrical release.

NEW YORK — Ringleader Digital, the only mobile third-party ad serving network, today announced it has appointed Mark Herman as Chief Financial Officer. Mr. Herman brings more than 25 years of financial and accounting experience to Ringleader Digital. He has an extensive background directing growth at emerging technology companies, specifically global financial management, strategic planning, managing venture capital funding, initial public offering (IPO), and merger and acquisition (M&A) activities. In his role as Ringleader Digital CFO, Mr. Herman will work with the management team to manage the company’s growth and capitalize on new opportunities in the dynamic mobile advertising industry.

“We are experiencing a banner year and will look to Mark’s experienced leadership to guide the next phase of our growth,” said Bob Walczak, CEO of Ringleader Digital. “Mark’s familiarity with emerging company operations makes us well positioned to rapidly expand our footprint while continuing to drive mobile advertising innovation.”

Prior to joining Ringleader Digital, Mr. Herman was CFO at mFormation Technologies, Inc., a privately held global leader in mobile device management software, where he was responsible for all financial activities including raising $40 million in two rounds of financing. Mr. Herman also held CFO responsibilities at Business Layers, Inc., a privately-held VC-backed company which he led through revenue growth over 250 percent and subsequent acquisition by Netegrity. As SVP of Finance at CPA2Biz, Mr. Herman worked with the CEO to raise in excess of $65 million in venture and strategic financing while managing M&A activities including acquisition and integration of two companies. Additionally, as CFO at Caminus Corporation, a provider of software solutions and strategic services to the energy markets in North America and Europe, Mr. Herman managed all areas of domestic and international financial operations and successfully led its IPO. He also held senior positions at IPP of America, Inc., Atari Inc., and The Grand Union Company.

Mr. Herman holds a B.S. in Business Administration from Boston University and is a Certified Public Accountant.

“Ringleader Digital is experiencing rapid growth and continues to impress publishers and advertisers alike with its game-changing mobile advertising technology,” said Mark Herman, Chief Financial Officer of Ringleader Digital. “The company’s ability to sign these advertising and publishing deals and continued innovation in the mobile ad space makes this a compelling and exciting opportunity.”

Ringleader Digital recently announced availability of its On-Demand Network, which allows agencies and brands to place advertisements where they will be most effective, while eliminating the complexities associated with multiple publisher and network mobile advertising campaigns. Because advertisers can optimize their ads immediately based on performance, it allows for stronger campaigns with better results.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile–fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

NEW YORK CITY – Ringleader Digital, the only mobile third-party ad serving network, today announced availability of its On-Demand Network, a third-party mobile advertising network without boundaries. Advertisers leveraging Ringleader Digital’s On-Demand Network can now access any mobile publisher site regardless of whether that publisher is in-network. Ringleader’s On-Demand Network allows for placing media buys across all desired publisher sites and networks, and enables users to manage entire campaigns through a single network platform without requiring software integration.

By integrating with common campaign management systems such as DoubleClick and Atlas, Ringleader Digital’s On-Demand Network gives agencies and brands the power of real-time campaign tracking from their own single administration interface. Further, this open infrastructure allows agencies and brands to place advertisements precisely where they will be most effective, while eliminating the traditional complexities associated with working with multiple publishers and networks for mobile advertising campaigns. Agencies have the added benefit of monitoring digital campaigns across both web and mobile mediums using existing standardized tools and metrics. Advertisers can then optimize their ads immediately based on performance.

“Mobile advertising is appealing to many brands because it is the only medium that stays with the consumer throughout the entire day,” said Greg Hallinan, VP of Marketing & Operations at Verve Wireless, a major publisher for local news content including Associated Press’ Mobile News Network as well as hundreds of other local newspapers, broadcasters, and radio stations. “As a publisher offering up-to-date inventory, we looked to partner with an ad network that helps us leverage the power of the mobile medium. Ringleader Digital’s On-Demand Network is an original solution to a complex problem, and enables any brand or agency to advertise on our partner sites quickly and easily. It’s that simple.”

Ringleader Digital’s open network model breaks down mobile advertising barriers created by closed networks through the use of third-party ad serving. Due to the third-party ad serving approach, no additional software such as Server-Side Include (SSI) is required to serve ads to publisher sites outside of Ringleader Digital’s network.

“Cost, control and ease-of-use are important features that other mobile ad networks are unable to provide,” said Bob Walczak, CEO of Ringleader Digital. “Other mobile ad networks force advertisers and agencies to master a whole new way of advertising. Ringleader Digital has taken the simple approach of serving mobile ads in the same way advertisers and agencies serve advertising on the Web. The result is faster adoption, easier campaign management, and the paradigm shift necessary for mobile advertising to finally take off.”

Other mobile advertising networks require agencies and advertisers to purchase inventory through their closed networks – thereby preventing a single view of an entire mobile advertising campaign, creating unnecessary complexity, and limiting an ad campaign’s success. Closed ad networks cannot serve to out-of-network sites because of software limitations. What’s more, other ad networks don’t offer agencies the ability to monitor campaigns in real-time. Instead, to evaluate a campaign’s performance, the agencies receive a post-campaign report that they have to merge with other ad network reports, each employing different methodologies. Post-campaign review of reports is ineffective and does not allow agencies to make the necessary modifications during the campaign.

For more information about becoming part of Ringleader Digital’s On-Demand Network, please contact ondemand@ringleaderdigital.com.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile—fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

NEW YORK CITY, Sep 15, 2008 – Ringleader Digital, the only mobile third-party ad serving network, today announced availability of its On-Demand Network, a third-party mobile advertising network without boundaries. Advertisers leveraging Ringleader Digital’s On-Demand Network can now access any mobile publisher site regardless of whether that publisher is in-network. Ringleader’s On-Demand Network allows for placing media buys across all desired publisher sites and networks, and enables users to manage entire campaigns through a single network platform without requiring software integration.

By integrating with common campaign management systems such as DoubleClick and Atlas, Ringleader Digital’s On-Demand Network gives agencies and brands the power of real-time campaign tracking from their own single administration interface. Further, this open infrastructure allows agencies and brands to place advertisements precisely where they will be most effective, while eliminating the traditional complexities associated with working with multiple publishers and networks for mobile advertising campaigns. Agencies have the added benefit of monitoring digital campaigns across both web and mobile mediums using existing standardized tools and metrics. Advertisers can then optimize their ads immediately based on performance.

“Mobile advertising is appealing to many brands because it is the only medium that stays with the consumer throughout the entire day,” said Greg Hallinan, VP of Marketing & Operations at Verve Wireless, a major publisher for local news content including Associated Press’ Mobile News Network as well as hundreds of other local newspapers, broadcasters, and radio stations. “As a publisher offering up-to-date inventory, we looked to partner with an ad network that helps us leverage the power of the mobile medium. Ringleader Digital’s On-Demand Network is an original solution to a complex problem, and enables any brand or agency to advertise on our partner sites quickly and easily. It’s that simple.”

Ringleader Digital’s open network model breaks down mobile advertising barriers created by closed networks through the use of third-party ad serving. Due to the third-party ad serving approach, no additional software such as Server-Side Include (SSI) is required to serve ads to publisher sites outside of Ringleader Digital’s network.

“Cost, control and ease-of-use are important features that other mobile ad networks are unable to provide,” said Bob Walczak, CEO of Ringleader Digital. “Other mobile ad networks force advertisers and agencies to master a whole new way of advertising. Ringleader Digital has taken the simple approach of serving mobile ads in the same way advertisers and agencies serve advertising on the Web. The result is faster adoption, easier campaign management, and the paradigm shift necessary for mobile advertising to finally take off.”
Other mobile advertising networks require agencies and advertisers to purchase inventory through their closed networks — thereby preventing a single view of an entire mobile advertising campaign, creating unnecessary complexity, and limiting an ad campaign’s success. Closed ad networks cannot serve to out-of-network sites because of software limitations. What’s more, other ad networks don’t offer agencies the ability to monitor campaigns in real-time. Instead, to evaluate a campaign’s performance, the agencies receive a post-campaign report that they have to merge with other ad network reports, each employing different methodologies. Post-campaign review of reports is ineffective and does not allow agencies to make the necessary modifications during the campaign.

For more information about becoming part of Ringleader Digital’s On-Demand Network, please contact ondemand@ringleaderdigital.com.

About Ringleader Digital
As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile–fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

NEW YORK – Ringleader Digital, the only third-party ad serving network for mobile devices, today announced it has hired Sonjoy Ganguly as Vice President of Product Management. Ganguly brings 15 years of product management experience to Ringleader. His directives will include setting product strategy, defining the roadmap of major corporate initiatives, and managing the ad operations and marketing strategies for the organization.

“Mobile is at the forefront of digital advertising – it is the only medium where relevant ads can be positioned in front of consumers wherever the consumer is. And, we’re now seeing significant media spend shift to the emerging mobile market,” said Mr. Ganguly. “Ringleader Digital is the industry’s most viable player due in large part to its groundbreaking technology approach to the mobile ad space. As we move the company forward, we will play a major role in shaping the industry’s future success.”

Ringleader Digital’s open, third-party advertising model continues to gain attention from major industry players including advertisers, agencies, and publishers. Recent announcements consist of deals with major brands like IAC Advertising Solutions and innovative mobile application companies like HopStop, with more deals in negotiations. The company’s unique abilities to target campaigns by device functionality as well as to provide common reporting that maps through DoubleClick and Atlas ad management systems are only two of many reasons for Ringleader’s strengthening popularity. Digital advertising benefits are vast, requiring the right sophisticated solution to roll out strong go-to-market product strategies.

“The timing is absolutely right to augment our team with Sonjoy,” said Bob Walczak, CEO of Ringleader Digital. “We’ve experienced considerable and steady growth since our re-launch earlier this year. It’s time to take advantage of that momentum; to define next steps that will continue realizing our digital advertising platform’s potential. Having Sonjoy’s expertise as part of the leadership staff is invaluable to meeting these objectives.”

Prior to Ringleader, Mr. Ganguly was Director of Product Management for DoubleClick’s Rich Media product line, functioning as the general manager for the multi-million dollar global business unit. Before that, he was at TheLadders.com, an online job board for professionals, where he was hired to develop the product development department, implementing standards and procedures using software development lifecycle methodologies. Mr. Ganguly also held product director responsibilities at Donovan Data Systems, the leading global data service provider to the advertising industry, where he was responsible for numerous global product launches. He holds a BS in Management, Industrial & Labor Relations and International Business from New York University’s Stern School of Business.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile–fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

NEW YORK – Ringleader Digital, the only third-party ad serving network for mobile devices, today announced that it will provide the mobile advertising platform for IAC Ad Solutions (IAC/AS) and its broad range of consumer brands. For Ringleader Digital, the IAC/AS relationship significantly increases its direct publisher network to include some of the most visited Web sites in North America. The deal also creates greater reach and return on investment for mobile advertising campaigns, the fastest growing segment of the advertising world.

“We’re committed to offering our brands and external marketers powerful advertising tools that leverage digital technology,” said Rich Stalzer, President of IAC/AS. “As the mobile ad market grows, and our audience reach extends, we want to make sure our inventory is filled by the right brands, and delivered to the right people. We believe our partnership with Ringleader Digital will help make this happen.”

Ringleader Digital’s next generation mobile advertising network allows advertising agencies and direct brands to easily extend their digital advertising initiatives to mobile. The company offers the only third-party mobile advertising service that delivers ads by device functionality, not just device type, among many other targeting parameters. This means that advertisers purchasing inventory on mobile sites in the IAC/AS network can be sure their ads are sent to their entire target demographic on any available mobile network. Advertisers are no longer limited by incompatible ad formats or costs associated with designing and serving up multiple ad formats.

“Our partnership with IAC/AS is yet another example of a world-class publisher endorsing our third-party approach to mobile advertising, which allows advertisers and agencies to efficiently and effectively deliver their online ads to mobile,” said Bob Walczak, CEO of Ringleader Digital. “Ringleader is pleased to be working with an interactive leader that positively impacts the way we live and communicate every day with digital technology.”

Additional inventory will be made available to advertisers as IAC Ad Solutions continues to roll out its brands’ mobile sites throughout the year.

About IAC Advertising Solutions

A division of IAC Search & Media, a wholly-owned business of IAC (Nasdaq: IACI), IAC/AS offers innovative marketing opportunities across some of the world’s top interactive brands, including Citysearch, Match.com, Evite, Ticketmaster, Excite, Fun Web Products, IWON, and RealEstate.com. Display and interactive media, content and feature sponsorships, custom creative solutions, direct marketing, and mobile are just some of the ways IAC/AS helps marketers effectively engage their target audiences. Main office of IAC/AS is located in New York City. For more information please visit iacadvertising.com or phone 212-404-1000.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile–fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

NEW YORK – Ringleader Digital, the only third-party ad serving network for mobile devices, today announced that HopStop has selected Ringleader to serve ads over its mobile Web site. Ringleader’s third-party ad serving platform enables HopStop advertisers to hyper-target advertisements via user location without the need for gathering GPS data from mobile carriers. As a result, the success potential for mobile advertising campaigns on HopStop increases by ensuring ads and correlating promotional campaigns are delivered to users when and where they are most likely to benefit from them.

HopStop.com offers consumers door-to-door directions via public transportation systems and other forms of urban navigation in several major metropolitan areas. The company serves 1.7 million visits, 10 million pageviews and 30 million ad impressions per month.

With a highly successful online presence, the company required a mobile advertising partner that enabled advertisers to take advantage of the unique location-oriented inventory quickly and effectively. Now, through Ringleader’s platform, mobile advertisements on HopStop can either relate to the physical address of the user based on voluntarily inputted information, or on the nature of the place (e.g., restaurants, shops, museums, etc.) the user searches for. And, the location-based advertising is possible without requiring HopStop to pull GPS data down from the wireless carriers–easing the complexity and increasing the speed of mobile ad serving.

“Ringleader Digital is the right partner for local advertising,” said Chinedu Echeruo, CEO of HopStop. “Ringleader’s advertising platform is able to first take the location data, then quickly identify and serve ads that can be for establishments along the user’s route or right next door to his destination. This creates a whole new level of relevancy for ad targeting, with a level of granularity the market hasn’t seen before.”

Ad campaigns utilizing this type of location-based targeting can include a variety of marketing possibilities. For example, advertisers can daypart offers (i.e., breakfast coupons for the nearest coffee shop), drive special promotions for area mobile users, or select categorical restrictions. Advertisers can even target users based on the city block they’re traversing. These and other targeting capabilities offered via Ringleader Digital create a hyper-local clarity that drives a greater return on investment.

“We expect that location-based services on the phone will bring a new dimension to digital marketing,” said Jeremy Lockhorn, Director of Emerging Media for Avenue A | Razorfish. “Physical location becomes a targeting variable that we can leverage much like other behavioral and contextual inputs. However, the industry as a whole must continue to respect privacy and exercise a level of restraint. The consumer comes first, period.”

The Ringleader Digital and HopStop relationship also helps brands increase their customer loyalty by not flooding the user’s mobile inbox, a practice that can increase a user’s mobile service bill. Ringleader Digital’s platform ensures that advertisements served are accurately displayed in a single SMS message to the user, eliminating the risk of ad data overflowing into a second message.

“Working with HopStop illustrates how Ringleader Digital can complement the power of online publisher sites in the mobile environment,” said Bob Walczak, CEO of Ringleader Digital. “Together, we’re creating a valuable option for advertisers looking for location-based targeting features. As the mobile advertising industry continues to grow, it’s becoming more valuable to be able to target based on consumer location and interests while still ensuring ad relevancy. Our model is able to do that.”

For more information on how to advertise on HopStop’s mobile site, please contact Lilia Kunin at Ringleader Digital at +1.212.947.9800 x2312 or lilia@ringleaderdigital.com.

About HopStop

HopStop.com (www.HopStop.com) operates in the navigational and local search industry and is defining a new sector: Urban Navigation. The Company’s technology provides door-to-door directions to city residents and tourists via public transportation systems. HopStop does for subway and bus riders, what Mapquest does for drivers. The Company’s services are currently available in New York City, Boston, Chicago, San Francisco and Washington D.C. metropolitan areas.

HopStop was named one of TIME magazine’s 50 Coolest Websites of 2006 and was also named Travel + Leisure’s Top 25 Travel Websites of 2007.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile–fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

NEW YORK – Next-generation mobile advertising company Ringleader Digital today announced the launch of Ringside, a blog focused on the latest news and trends in the mobile advertising industry. Blog posts written by Ringleader executives will offer insider perspectives on issues relating to mobile advertising, while also providing an opportunity for visitors to comment.

Ringside’s target audience includes the complete mobile industry, such as publishers, agencies, enthusiasts and brands. The Ringleader bloggers will examine a range of topics including mobile campaigns, technology advances and breaking news, and will address how these issues directly impact the mobile space. Blog readers are invited to engage in dialogue with the Ringleader executives who post, in an effort to keep the issues relevant and compelling.

“This is the time for mobile advertising,” said Bob Walczak, CEO of Ringleader Digital. “There is so much buzz in the marketplace as it advances. As experienced industry professionals with valuable insight, we feel compelled to help highlight the meaningful content and frame it within a discussion to engage other industry players. Through these discussions, we can all develop and share vital ideas that will drive the market to its intended success.”

Ringside is now live at www.ringleaderdigital.com/ringside.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile–fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

NEW YORK – Next-generation mobile advertising company Ringleader Digital, today announced the mounting success of its creative, mobile click-to-call campaign designed to promote Magnolia Pictures’ latest horror movie, “The Signal.” By using the one feature every phone has, the ability to make and receive phone calls, Ringleader’s viral campaign has yielded a 16 percent response rate within its target demographic, meaning that thousands of people to date have clicked to hear “The Signal.”

Approached by Magnolia Pictures’ media agency, Media Storm, Ringleader seized the opportunity to use the hottest new marketing medium, mobile, to spread the word–or in this case, the sound. Seeking an innovative campaign that would grab the attention of movie goers, the agencies toyed with the idea of a click-to-video campaign. However, to maximize reach, Ringleader advised a click-to-call campaign–offering a creative solution that soon had mobile phone users interacting to create movie buzz.

“The mobile medium is undoubtedly one of the most useful and, simultaneously, underutilized channels available to marketers today,” said Craig Woerz, Managing Partner of Media Storm. “Much like TVs are in nearly every home, most people now carry a mobile device. With the right partner, like Ringleader, you can reach those people and engage them on the spot. The success and high response rate we’ve experienced through Ringleader’s campaign has encouraged us to recommend mobile advertising elements as part of future projects.”

The campaign initially relies upon a mobile banner that invites fans to click the ad, an action that sends them to the movie’s mobile Web site. Created by Ringleader, this site offers people a chance to hear the signal, send the sound to a friend or read a film synopsis. Moments after clicking on the “Listen to the Signal” option, a call comes through the user’s handset. When answered, the call plays the same noise responsible for chillingly transforming the movie’s characters into mass murderers.

Also through the ad site, users can read a film synopsis or send the mesmerizing signal noise to their friends. The independent film tells the story of innocent people transformed into sociopathic killers after listening to sounds and viewing images transmitted through their television sets.

“‘The Signal’ project exemplifies how innovative advertising campaigns can and should cross from one screen to the other,” said Bob Walczak, CEO of Ringleader. “And, the beauty of it is how easily that capability grows your opportunities to capture minds. The mobile element complemented other online components–it didn’t mirror them. The click-to-call program gave Media Storm the next medium through which to reach tech savvy people with a catchy, viral campaign.”

In addition to managing the click-to-call element, Ringleader Digital sourced ad inventory on mobile Web pages frequented by Media Storm’s target demographic as well as created the WAP site. The click-to-call program hit the third screen on February 19 just in time for the February 22 movie release.

About Media Storm LLC

Founded in 2001 by cable and entertainment media veterans Craig Woerz and Tim Williams, Media Storm LLC South Norwalk, Conn., is one of most well respected and fastest growing agencies in entertainment media sector. The independently owned strategic media agency is known for multi-media campaigns that achieve high levels of audience tune-in for several entertainment properties, including Magnolia Pictures, Food Network, HGTV, TruTV, The Weather Channel, FX Networks, SPEED, NFL Network, Fox Broadcasting, Fox Pay Per View, Video in Demand, WE tv, DIY Network and Fine Living TV Network. Media Storm recently announced the formation of the creative agency MAUDE. Media Storm’s knowledge and usage of emerging media like Video On Demand and Broadband Video partnerships has re-defined the digital media space. The agency was named 106 on Inc. 500 list of most successful companies in America with a three-year growth of 869.7%. Media Storm was ranked No. 13 on Entrepreneur Magazine’s Hot 500 Fastest-growing Businesses in America, and Advertising Age named Woerz one of its “Media Mavens – The Year’s Ad Industry Media Stars.”

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile–fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.