Tag Archives: richrelevance

RichRelevance Shopping Insights™ Study Reveals How Social Networks Stack Up for Retailers
Ad & Media Strategies
September 12, 2012 posted by Otilia Otlacan

RichRelevance Shopping Insights™ Study Reveals How Social Networks Stack Up for Retailers

RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today released a new Shopping Insights™ study that benchmarks the performance of major social channels – Facebook, Twitter, and Pinterest – in driving traffic to retail sites. The research drills into nearly 700 million shopping sessions on leading U.S. retail sites to uncover which channels are driving the most traffic and sales.

RichRelevance Introduces RichPromo™: Dynamic Campaign Targeting for Retailers
Ad & Media Strategies
April 24, 2012 posted by Otilia Otlacan

RichRelevance Introduces RichPromo™: Dynamic Campaign Targeting for Retailers

RichRelevance®, the leading provider of dynamic personalization for the world’s largest retailers and brands, today launched RichPromo to provide state-of-the-art dynamic content targeting for retailers. The newest addition to the company’s integrated personalization suite, RichPromo, combines real-time consumer behavior analysis with a retailer’s existing customer segments to deliver the most relevant, appealing campaign content to online shoppers. Now, retailers can optimize their valuable web real- estate for overall engagement, revenue and conversions, while delivering a highly personalized and engaging shopping experience that respects consumers’ real-time behavior and past history with the brand.