SAN FRANCISCO – To save advertisers money, VideoEgg, the rich media ad network that guarantees brand engagement, today introduced VideoEgg ToGo, a solution that allows advertising creative on the VideoEgg network to run on any site within a broader media buy at no additional cost. With VideoEgg ToGo, brand advertisers can take advantage of VideoEgg’s rich media advertising capabilities, including design, ad serving and reporting, while increasing the reach of campaigns and eliminating third-party rich media fees.

Since launching AdFrames and pioneering the cost-per-engagement (CPE) pricing model, VideoEgg has provided accountable, interactive online advertising to over 500 brands by engaging consumers with a full-page, invitation-based rich media experience across its network. VideoEgg ToGo enables media buyers to extend AdFrames across non-VideoEgg Network sites for free, adding no incremental rich media or creative costs. With rich media-serving fee CPM’s averaging $1.00, VideoEgg ToGo allows brand advertisers to save tens of thousands of dollars on a typical media buy.

“Our goal with VideoEgg ToGo is to enable advertisers to fully maximize the value of the AdFrames experience by taking it anywhere on the Web,” said Troy Young, CMO for VideoEgg. “The VideoEgg network of 100 million uniques across 900 sites, blogs and applications provides a cost efficient foundation with guaranteed engagement. Media buyers can then take the same experience for free to vertical sites on their plan. The economics of this approach are really smart for advertising agencies like Carat and Deep Focus, and their clients.”

With VideoEgg ToGo, advertisers on the VideoEgg network are able to utilize the full range of benefits offered by the AdFrames platform, including:

* Rich media functionality, such as localization services, Twitter functionality, RSS feeds, social sharing, multi-clip video and in-unit browsing.
* Dimensionless ad units that can live in any size—IAB standard or otherwise—and in any environment.
* Direct support from VideoEgg’s creative team to integrate ads into third-party sites, eliminating the need for third-party rich media providers.
* Access to VideoEgg’s full reporting of campaign metrics, including impressions, engagements, time spent with the ad unit, clicks to site and viral sharing.

Carat is one of several agencies to take advantage of VideoEgg ToGo and eliminate third-party rich media fees for their advertising clients, such as Outback Steakhouse. As well as running Outback campaigns on VideoEgg’s expansive network of online environments, Carat is bringing AdFrames’ rich media overlay experience to other consumer-oriented sites, like Citysearch.com.

“We love the VideoEgg ad experience and wanted to extend it across our media buy,” said Lina Miranda, senior media planner for Carat. “VideoEgg ToGo allows us to exploit AdFrames’ rich media capabilities with no incremental costs to our clients.”

“Online advertising today calls for engaging experiences that capture consumer attention across a wide variety of environments and afford brands the opportunity to interact directly with consumers, while also providing consumers the opportunity to interact with each other,” said Ian Schafer, CEO for Deep Focus. “The VideoEgg ad experience allows our creatives to come up with innovative ideas as well as leverage the latest social media tools so viewers can share their enthusiasm with friends. With VideoEgg ToGo, our clients have richer experiences, greater reach and deeper insight, making their media dollars work harder than ever before.”

VideoEgg works with major brands such as Starbucks, Unilever, Sprint, Kia Motors, EA, Mercedes and Target to ensure ad campaigns provide engaging experiences for consumers. To see how VideoEgg is changing brand marketing online, check out the demos at http://www.videoegg.com.

About VideoEgg, Inc.

VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 100 million uniques across more than 900 leading video, gaming and social network sites as well as social applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit http://www.videoegg.com.

Follow VideoEgg on Twitter: http://twitter.com/videoegg

AdFrames and VideoEgg are trademarks, servicemarks or registered trademarks in the United States and other countries. All other brands, names, or trademarks mentioned in this document are the property of their respective owners.

NEW YORK – Fred Ehrhart, a creative producer at NYC interactive marketing agency Deep Focus, had the perfect plan to propose to his girlfriend, Dalila; that is, until she guessed his intentions. However, with the help of his employer as well as VideoEgg, the rich media ad network for guaranteed engagement, and SheKnows.com, one of the fastest growing online content and community destinations for women, Fred was able to surprise Dalila today and “get down on one knee” virtually, using social media tools and a creative campaign sure to win accolades for most unique marriage proposal.

Deep Focus, VideoEgg and SheKnows.com partnered to provide Fred with an innovative approach that allows the creative director to appeal to the Internet audience for support in his plight to get his girlfriend to “say yes.” By creating a custom ad unit with a broad array of social media tools for Fred, VideoEgg also set out to put its mantra of “guaranteed engagement” — the tagline behind its pioneering cost per engagement pricing model, in which advertisers pay only when a consumer engages with its ad unit — to the test.

Featuring a video from Fred and a photo montage of the couple, VideoEgg developed an ad experience that integrates social media capabilities to help Fred and his supporters spread the word. In addition to full Twitter integration, including the ability to Tweet directly from the AdFrames unit, viewers can also connect directly to their Facebook feed via Facebook Connect without leaving the ad unit to rally support for Fred.

Additionally, SheKnows.com created a special web page dedicated to the proposal that features the ad unit. Formatted as an article written by Fred about Dalila and why she should accept his proposal, the web page will be featured as a story in the “top 10” list on the SheKnows.com home page. SheKnows.com also plans to run follow up articles after the proposal takes place.

“Since my girlfriend is not a person who is easily convinced, we are asking people who go to the SheKnows.com page and see the banner, and then post to Twitter and Facebook with the hash tag #SayYesD with a message as to why my girlfriend Dalila should say yes,” said Fred. “Please help me out!”

View the campaign and help Fred convince Dalila to accept his hand in marriage by visiting the SheKnows.com proposal page, featuring Fred’s article about Dalia and the interactive advertising unit.

Supporting Quotes

“What better way to draw attention to technology’s ability to facilitate and improve engagement, than a real-life engagement? And what better way to support a valued employee, than to help him make the biggest, most important, least reversible decision of his life?” – Ian Schafer, CEO of Deep Focus

“The Deep Focus team came to us with an irresistible challenge – use AdFrames to seal the deal for Fred. The ability to pull in social functionality over the full-page video experience fit nicely with Fred’s intentions and showcases the rich media capabilities VideoEgg is known for. We really hope she says yes!” – Troy Young, CMO of VideoEgg

“SheKnows is always looking for partners who share our vision for creativity, so it’s a great opportunity to bring a whole new meaning to the term ‘engagement.’ We certainly wish Fred and Dalila the best and invite them to come back and share updates with the SheKnows audience.” – Zach Alter, Director of Marketing & Sales Integration, SheKnows.com

About Deep Focus

Founded in 2002, Deep Focus, Inc. is a fully independent interactive marketing agency that creates, promotes, and distributes shared, positive experiences that bring consumers closer to brands – and each other. Deep Focus delivers a holistic combination of strategic and creative services, technology development, media planning and buying, public relations and community management. Recognized as an industry leader in Social Media, Deep Focus was OMMA Magazine’s 2007 Media Planning & Buying Agency of the Year, and a winner of a Cannes Lion. Deep Focus is headquartered in New York City, with an office in Los Angeles.

About VideoEgg, Inc.

VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 100 million uniques across more than 600 leading sites, blogs, and gaming sites, as well as social and mobile applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit http://www.videoegg.com.

Follow VideoEgg on Twitter: http://twitter.com/videoegg

About SheKnows.com

Getting to the heart of what it really means to be a woman, SheKnows (www.sheknows.com) attracts more than 24 million unique visitors. With editors dedicated to providing daily content for women seeking advice, information and a fresh fun take on life, the site is the authoritative source for women ages 18 to 54. The SheKnows audience gains access to exclusive content on entertainment, parenting, health and wellness, money and career, dating, beauty and style and more, and are offered a stimulating, well-rounded online experience enhanced with a vibrant message board community, free games and activities, and captivating blogs.

As one of the fastest growing destinations on the web, SheKnows is consistently one of the top 10 properties for women, generating over 150 million page views each month. For advertisers, opportunities for sponsorship and creative integration go well beyond the banner and make marketing messages an uninterrupted part of the user experience. The company is based in Los Angeles with offices in New York, Scottsdale and Chicago. SheKnows is part of Atomic Online (www.atomiconline.com), a diversified online media company.

SAN FRANCISCO – VideoEgg, Inc., the rich media ad network for guaranteed engagement, announced a partnership with Six Apart Ltd., a leading social media and services company dedicated to making bloggers successful. Under the terms of this agreement, Six Apart Media will offer AdFrames ad units as part of the company’s advertising program, allowing bloggers to easily integrate VideoEgg’s invitation-based ads into their TypePad blogs and subsequently increase ad revenue potential.

“Our goal is to help our publishers make money on the content they work hard to create,” said David Tokheim, executive vice president of Six Apart. “By partnering with VideoEgg and incorporating their proven performance-based AdFrames unit into our advertising solution, Six Apart provides great service and meaningful ad revenue to our publishers.”

As part of the collaboration, Six Apart bloggers can now integrate Twig, a new AdFrames unit that has already demonstrated a two-fold improvement in publishers’ advertising returns compared to standard in-page advertising units. Stretching the full width of the browser window, Twig is the industry’s first ad unit that is always at the top or bottom of the frame and has an opt-in full page expansion, allowing advertisers to bring a rich interactive environment directly to the user. As with the other AdFrames ad units, Twig is offered with VideoEgg’s cost-per-engagement (CPE) model, ensuring advertisers only pay when a user engages with the ad.

The partnership also expands the reach of VideoEgg’s ad network, adding access to thousands of additional blogs and web sites and vastly extending the company’s reach into the online blogging community. Launch partners include Orbitcast, Jake Ludington’s MediaBlab, Geeks are Sexy, Make Use Of and Blog Net News.

“VideoEgg continues to grow its network with environments that deliver engaged audiences to brand advertisers,” said Brian Birtwistle, vice president of Audience Network at VideoEgg. “Many new media environments are an undervalued opportunity for advertisers. Twig changes this equation – especially for blogs. Now, thousands of Six Apart blogs can bring additional value to advertisers through the AdFrames experience.”

Advertisers such as Puma, Unilever and BMW use VideoEgg to increase the amount of time users spend with their brand content. The company’s model is changing the way brands deliver advertising and provides the industry’s most feature rich advertising experience. VideoEgg was recently recognized with ClickZ’s 2009 Marketing Excellence Award for its CPE pricing approach and accountable brand advertising platform.

About VideoEgg, Inc.

VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 100 million uniques across more than 600 leading video, gaming and social network sites as well as social and mobile applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit http://www.videoegg.com.

Follow VideoEgg on Twitter: http://twitter.com/videoegg

About Six Apart

Six Apart Ltd. is a leading social media software and services company and the maker of the TypePad premier hosted blogging service, the Movable Type social publishing platform, and Vox, a free blogging service for friends and families. Six Apart Media provides advertising solutions for leading brands and influential bloggers, and Six Apart Services offers a wide range of web site development services dedicated to help publishers and corporations thrive in today’s social media landscape. Founded in 2001, Six Apart is a global company with its headquarters in San Francisco, and offices in Tokyo, Paris and New York City. For more information, visit the Six Apart corporate web site at http://www.sixapart.com.

AdFrames and VideoEgg are trademarks, servicemarks or registered trademarks in the United States and other countries. All other brands, names, or trademarks mentioned in this document are the property of their respective owners.

SAN FRANCISCO – VideoEgg, the rich media ad network that guarantees brand engagement, announced the appointment of Phil O’Neill as director of network analytics. O’Neill will be responsible for advancing VideoEgg’s optimization solutions, which enable the company to maximize brand engagement, quantify the value of performance-driven ads and develop data-driven design methodologies.

O’Neill brings to VideoEgg extensive experience in developing algorithms that maximize yield, target ads, find clicks and actions, pace campaign spending and report meaningful metrics. His recognized expertise in analytics will help further drive VideoEgg’s leadership position in data-driven ad optimization.

“The market is hungry for an understanding of what influences online ad engagement and how to improve results for brand advertisers,” said Matt Sanchez, CEO of VideoEgg. “Phil’s background in data, optimization and research add critical expertise to the VideoEgg team as we continue to make great progress on these fronts.”

In his role, O’Neill will continue to build AttentionRank, a new optimization approach introduced in May 2009 that identifies when and where users are most receptive to a brand’s message—evaluating media not on an impression basis but on its ability to capture attention. In addition, O’Neill will be responsible for evaluating the relationship between performance metrics and design characteristics in order to develop data-driven design methodologies for the company’s creative studio. He will also focus on quantifying the ROI, purchase intent and value of performance-driven ads.

Before joining VideoEgg, O’Neill was a technical director of research and development for Advertising.com. Prior to Advertising.com, he worked for several years as an independent consultant solving operational business problems with optimization software for clients like Siemens, United Airlines, Verizon, Johnson & Johnson and Toyota.

About VideoEgg, Inc.

VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 100 million uniques across more than 600 leading sites, blogs, and gaming sites, as well as social and mobile applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit http://www.videoegg.com.

Follow VideoEgg on Twitter: http://twitter.com/videoegg

AdFrames and VideoEgg are trademarks, servicemarks or registered trademarks in the United States and other countries. All other brands, names, or trademarks mentioned in this document are the property of their respective owners.

NEW YORK – Today at 1:30 p.m. EDT, VideoEgg, Inc., new kind of rich media ad network, will host an industry event, Seven Minutes to Reinvent the Internet, during which seven leading advertising visionaries will have just seven minutes to present a case for what they’d do to make the Internet work better for brand advertisers. Hosted by Randall Rothenberg, president & CEO of the Interactive Advertising Bureau, the event will be streamed live online to allow for Internet audience participation.

* When: Wednesday, May 6, 2009, 1:30 p.m. – 3:30 p.m. Eastern Daylight Time, with live presentations starting at 2:00 p.m. Eastern Daylight Time.
* Where: The event will be streamed live online at 7minutestoreinventtheinternet.com
* Who: Brand marketers, media executives, advertising agency representatives, new media and journalists, industry analysts, technology insiders (participants listed below)
* For more information and to watch the live webcast, visit the 7×7 event website

“Never have the opportunities for creativity in advertising been greater,” said Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB). “Interactivity allows for a level of literal, physical engagement with consumers that simply was not possible in an era of one-way media. That means we’ve got to break the habits we fell into during the Analog Century, and rethink and redesign the way we inform, entertain and advertise. And what could be a more enjoyable way to do that than to get a bunch of media thought leaders in a room, ask them to throw caution to the wind and put their ideas on stage for the rest of us to judge?”

Side-stepping the usual lightweight panel banter, seven leading executives have seven minutes each to put their best ideas forward about what’s possible for the future:

* Ty Montague, Chief Creative Officer, Co-President, JWT North America
* Rishad Tobaccowala, CEO, Denuo
* Troy Young, CMO, VideoEgg, Inc.
* Rob Norman, CEO, GroupM Interaction Worldwide
* Michael Lebowitz, CEO, Big Spaceship
* Bob Garfield, pundit, NPR Radio, AdAge, author
* Matt Freeman, CEO, Betawave Corporation

Insightful commentary provided by an all-star panel of industry insiders:

* Patrick Keane, CEO, Associated Content, Inc.
* Colleen DeCourcy, Chief Digital Officer, TBWA Worldwide
* Quentin George, Chief Digital Officer, Mediabrands

Audience Participation

The Internet audience is encouraged to watch the event while it’s streamed live online at the event website, 7minutestoreinventtheinternet.com. Viewers can give props to their favorite presenters in real time via integrated Twitter functionality on the 7×7 site or directly on Twitter with #7minutes. Following the event, each presentation will be made available online at the 7×7 website for later viewing and download to iPod and desktop.

In conjunction with Seven Minutes to Reinvent the Internet, VideoEgg today announced AttentionRank™, an innovative ad delivery approach to optimize the placement of brand advertising and maximize user attention and engagement. Re-evaluating media not on an impression basis but on its ability to capture attention, AttentionRank enables VideoEgg to understand where to place brand messages to capture user attention, increasing the time users spend with an advertiser’s content by an average of 15 percent. For more information, including an overview and FAQs, please visit: http://www.videoegg.com/attentionrank.

Seven Minutes to Reinvent the Internet follows on the heels of the widely successfully VideoEgg-hosted Engagement Debate and once again delivers broad insights about what isn’t working and what the future could be from people who are leading the industry forward.

About VideoEgg, Inc.

VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 100 million uniques across more than 400 leading video, gaming and social network sites as well as social applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit http://www.videoegg.com.

Follow VideoEgg on Twitter: http://twitter.com/videoegg

AdFrames and VideoEgg are trademarks, servicemarks or registered trademarks in the United States and other countries. All other brands, names, or trademarks mentioned in this document are the property of their respective owners.

San Francisco, CA. April 15, 2009 – VideoEgg, the rich media ad network for guaranteed engagement, introduced Twig, a new AdFrames unit designed to optimize advertising on long Web pages, such as blogs and other social sites where comments and content increase page length. Stretching the full width of the browser window, Twig is the industry’s first ad unit that is always at the top or bottom of the frame and has an opt-in full page expansion, allowing advertisers to bring a rich interactive environment directly to the user. As with the other AdFrames ad units, Twig is offered with VideoEgg’s cost-per-engagement (CPE) model, ensuring advertisers only pay when a user engages with the ad.

Blogs represent a vital component to new media environments and oftentimes are an undervalued opportunity for advertisers. Since the page format on blogs typically runs long, users frequently scroll past ads, creating a missed opportunity for brands to engage with their audience. Twig was specifically designed to provide a solution by affixing to the top or bottom of a page and staying within view as the user scrolls up or down.

“Twig addresses a key challenge in the online media environment—ads that aren’t in frame long enough to drive user engagement,” said Troy Young, CMO of VideoEgg. “By offering a unit that’s always in view, VideoEgg provides bloggers and publishers with a powerful new way to monetize content. Like everything we do, Twig is performance based and expands to a highly rich full-page experience, so brands love it as well.”

Over the next several weeks, VideoEgg will be rolling out Twig across more than 1,000 blogs and sites in key advertising and publishing categories, including:

• Fashion, Entertainment and Celebrities: Go Fug Yourself (Buzznet), I Can Has Cheezburger Splendicity, Mrs. O
• Technology: IDGTechNetwork, RedOrbit
• Social media: TwitPic
• Food and Health: Macheesmo, BlissTree (B5Media)
• Business and Politics: Powerline, StockTwits
• Sports: Blogs by Fans, NFL House
• Gaming: Curse
• Auto: The Truth about Cars (Name Media)

“With over 150 sites reaching our 40 million unique visitor audience of gaming, entertainment and tech enthusiasts, the IDGTechNetwork is always looking to bring cutting edge ideas to our publishers to monetize their content,” said Mike Romoff, vice president at IDGTechNetwork. “The new Twig ad unit allows advertisers to delight and entertain our users, whether they are at the top of the page reading a story, or the bottom of the page leaving a comment.”

Twig is a new addition to VideoEgg’s expanding Publisher Toolkit. The Toolkit gives publishers more flexibility around how they integrate AdFrames ads with their site content to maximize ad effectiveness and revenue. Publishers can then decide which AdFrames ad units best suit their environment and deliver attention to brand advertisers.

Advertisers, such as Puma, Unilever and Mercedez Benz, use VideoEgg to increase the amount of time users spend with their brand content. The company’s model is changing the way brands deliver advertising and provides the industry’s most feature rich advertising experience. VideoEgg was recently recognized with an ASPY award for its CPE pricing approach and accountable brand advertising platform.

Check out a demo of Twig in action: http://clients.videoegg.com/preview/twig/
Or watch a video of Twig: http://www.youtube.com/watch?v=_GAwNc6203I

About VideoEgg, Inc.
VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 100 million uniques across more than 400 leading video, gaming and social network sites as well as social applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit http://www.videoegg.com.

Follow VideoEgg on Twitter: twitter.com/videoegg