Brand Advertisers Can Now Take AdFrames’ Enhanced Creative Capabilities Anywhere on the Web

SAN FRANCISCO – To save advertisers money, VideoEgg, the rich media ad network that guarantees brand engagement, today introduced VideoEgg ToGo, a solution that allows advertising creative on the VideoEgg network to run on any site within a broader media buy at no additional cost. With VideoEgg ToGo, brand advertisers can take advantage of VideoEgg’s rich media advertising capabilities, including design, ad serving and reporting, while increasing the reach of campaigns and eliminating third-party rich media fees.
Read the full story

Social Media Mashup Renders Classic “I Do” Moment

NEW YORK – Fred Ehrhart, a creative producer at NYC interactive marketing agency Deep Focus, had the perfect plan to propose to his girlfriend, Dalila; that is, until she guessed his intentions. However, with the help of his employer as well as VideoEgg, the rich media ad network for guaranteed engagement, and SheKnows.com, one of the fastest growing online content and community destinations for women, Fred was able to surprise Dalila today and “get down on one knee” virtually, using social media tools and a creative campaign sure to win accolades for most unique marriage proposal.
Read the full story

Collaboration Enables VideoEgg to Extend the Reach of Its Ad Network While Allowing Members of Six Apart’s Advertising Program to Maximize Ad Revenue

SAN FRANCISCO – VideoEgg, Inc., the rich media ad network for guaranteed engagement, announced a partnership with Six Apart Ltd., a leading social media and services company dedicated to making bloggers successful. Under the terms of this agreement, Six Apart Media will offer AdFrames ad units as part of the company’s advertising program, allowing bloggers to easily integrate VideoEgg’s invitation-based ads into their TypePad blogs and subsequently increase ad revenue potential.
Read the full story

Expert in Analytics to Advance VideoEgg’s Optimization Technology and Lead Research Efforts to Quantify the Value of Ad Engagement

SAN FRANCISCO – VideoEgg, the rich media ad network that guarantees brand engagement, announced the appointment of Phil O’Neill as director of network analytics. O’Neill will be responsible for advancing VideoEgg’s optimization solutions, which enable the company to maximize brand engagement, quantify the value of performance-driven ads and develop data-driven design methodologies.
Read the full story

Presented by VideoEgg, Event Will Be Streamed Live Online

NEW YORK – Today at 1:30 p.m. EDT, VideoEgg, Inc., new kind of rich media ad network, will host an industry event, Seven Minutes to Reinvent the Internet, during which seven leading advertising visionaries will have just seven minutes to present a case for what they’d do to make the Internet work better for brand advertisers. Hosted by Randall Rothenberg, president & CEO of the Interactive Advertising Bureau, the event will be streamed live online to allow for Internet audience participation.
Read the full story

New Ad Stays in View While Users Scroll, Making Content Work Harder for Brand Advertisers

San Francisco, CA. April 15, 2009 – VideoEgg, the rich media ad network for guaranteed engagement, introduced Twig, a new AdFrames unit designed to optimize advertising on long Web pages, such as blogs and other social sites where comments and content increase page length. Stretching the full width of the browser window, Twig is the industry’s first ad unit that is always at the top or bottom of the frame and has an opt-in full page expansion, allowing advertisers to bring a rich interactive environment directly to the user. As with the other AdFrames ad units, Twig is offered with VideoEgg’s cost-per-engagement (CPE) model, ensuring advertisers only pay when a user engages with the ad.
Read the full story