SAN FRANCISCO & SUNNYVALE, Calif. – RGB Networks, the leader in network video processing, and OpenTV (Nasdaq:OPTV), a leading software and technology provider of advanced digital television solutions, have developed a joint demonstration that shows how cable television operators can use the companies’ advanced, standards-based advertising capabilities to generate new ad revenues from their video-on-demand (VOD) services and traditional linear programming.

Using the combined OpenTV-RGB solution – which is comprised of RGB’s Broadcast Network Processor (BNP) and OpenTV’s campaign management solution – operators can digitally overlay video, graphics or text onto ads or directly within programs. Based on the SCTE 35 and SCTE 130 standards, RGB’s overlay capability combined with OpenTV’s real-time insertion and campaign management solution gives cable operators several advanced advertising options. The first is to “localize” national ads by adding locally-relevant information. For example, individual cable systems can add in real time the addresses and other promotional information for local restaurant franchises to a single, nationally broadcast ad. Operators can also use overlays as ads themselves, which can be added to live or on-demand programming. Because these ads appear within actual programs, they cannot be skipped and do not interrupt program viewing. Additionally, overlays can be used as “triggers” for interactive or telescoping ads.

“The advertising opportunity for cable operators is already substantial, and with the new generation of advanced advertising capabilities that we’re offering with OpenTV, cable operators will have the tools they need to dramatically grow their advertising revenues,” said Jeff Tyre, Director, Product Marketing for RGB Networks. “Combining ad insertion, digital overlay and extremely high stream processing density, our Broadcast Network Processor gives cable operators unprecedented abilities to easily and continually localize ads based on location, language and other factors to generate new ad revenues.”

”We are moving beyond the traditional 30-second spot and opening up new advertising possibilities for cable operators,” said Bruce Dilger, VP R&D and Chief Architect for Advanced Advertising at OpenTV. “The combination of OpenTV’s campaign management with RGB’s overlay technology demonstrates a new breed of advertising product that is inherently addressable and audience focused. It’s exciting to apply these new, flexible standards to achieve dynamic, localized ad insertions that enhance the viewer’s experience while expanding the opportunities for advertisers.”

Local advertising is a significant business, earning U.S. cable operators more than $4.3 billion in 2008. However, the extensive post-production work traditionally required to localize ads dramatically increases costs, limiting the number of advertisers. The proven digital overlay capability of the BNP can overcome this limitation, enabling carriers to easily localize ads in real time by overlaying text, graphics and even video directly onto ads to provide locally relevant or time-sensitive information. Working as an integrated solution with the BNP, OpenTV’s campaign management solution manages and provides the real-time ad decision rules based on selected ad type against the appropriate audience addressing criteria.

About OpenTV

OpenTV is one of the world’s leading providers of advanced digital television solutions dedicated to creating and delivering compelling viewing experiences to consumers of digital content worldwide. The company’s software has been integrated in more than 127 million devices around the world, and enables advanced program guides, video-on-demand, personal video recording, interactive and addressable advertising and a variety of enhanced television applications. OpenTV’s campaign management solutions, including Eclipse® and EclipsePlus™, currently provide advertising services to nearly 30 million cable subscribers across the United States representing more than 52 percent of the top ten MSOs’ subscriber base. For more information, please visit www.opentv.com.

About RGB Networks

RGB Networks delivers extremely high-density, flexible video processing solutions that enable video service providers to deliver highly targeted and personalized video content at considerably lower costs than conventional solutions. Based on its unique Video Intelligence Architecture™ (VIA), RGB’s VIA product family simplifies management and delivers scalable, multi-function capability in a single, programmable platform, allowing video service providers to leverage existing infrastructure, while building an advanced foundation to meet the needs of the rapidly growing market for personalized video services.

For more information about RGB Networks and its unique video processing solutions, please visit www.rgbnetworks.com.

ANAHEIM, Calif. – At the TelcoTV 2008 conference, RGB Networks, the leader in network video processing, and TANDBERG Television, part of the Ericsson Group (NASDAQ: ERIC), are demonstrating their advanced integrated ad insertion solution for telecom carriers, which enables them to earn additional advertising revenue by inserting local ads into MPEG-4 AVC High Definition (HD) programming. The demonstration in the RGB booth (565) shows RGB’s carrier-class Modular Video Processor (MVP) performing frame-accurate ad splicing into MPEG-4 AVC streams encoded by the market-leading TANDBERG EN8090 Series MPEG-4 AVC HD encoder.

Television programming and broadcast movies are increasingly being delivered in the popular MPEG-4 AVC format which offers tremendous bandwidth advantages compared to MPEG-2, particularly for HD programming. Splicing MPEG-4 AVC encoded transport streams is not the same as splicing MPEG-2 streams due to the more complex MPEG-4 AVC encoding structure. This requires intelligent video processing by the encoder and the splicer to support seamless frame-accurate ad insertion at the splicer. Working as an integrated solution, the TANDBERG EN8090 encoder adds the SCTE-35 cue tones to the MPEG-4 AVC programs which are then detected by the MVP and used to seamlessly and accurately insert local ads into the programs. Seamless and accurate splicing is a critical aspect of the ad insertion process, without which ad spots can run short or overlap the broadcast content, causing serious consequences, such as picture freezes from buffering problems at the set-top box level.

“Local and zoned advertising is a proven source of additional advertising revenue that earned cable television operators more than $4.7 billion in 2007, and working with TANDBERG Television we are enabling telecom carriers to take advantage of this lucrative opportunity,” said Ramin Farassat, RGB Networks’ Vice President of Product Marketing. “RGB is committed to helping our customers make the most from their networks. Whether it’s delivering more programming without increasing bandwidth or inserting local ads, RGB – and our partners – will help our customers achieve their most strategic business goals.”

Carl Furgusson, Vice President of Product Management at TANDBERG Television said: “Delivering localized and targeted advertising creates new revenue generating opportunities for operators and drives the next generation of personalized television. With the growth of MPEG-4 AVC HDTV services it is important that we enable our customers to take advantage of advanced advertising business models, whilst at the same time ensuring the high quality of their HD pictures.”

About RGB’s Modular Video Processor

The Modular Video Processor (MVP) is a complete IPTV solution that enables telecom carriers to deliver high quality, IP-based video services to their subscribers. The MVP is specifically designed for mid-to-large size carriers and fully supports the MPEG-4 AVC and MPEG-2 encoding standards. The MVP utilizes all of RGB’s proven video processing capabilities, enabling carriers to aggregate content, groom channel line-ups from multiple sources, transrate programs to enable the delivery of more programming without impacting picture quality and deliver advanced advertising solutions. By combining all these capabilities within a single, carrier-grade chassis, the MVP dramatically reduces the start-up costs for carriers to begin delivering video services.

About TANDBERG Television

TANDBERG Television, part of the Ericsson Group, delivers the multimedia technology and expertise that is moving digital video forward. Whether it’s advanced compression systems, on-demand or content distribution, the company’s award-winning solutions are used by the world’s leading broadcasters, operators and programmers to deliver new viewer experiences and advertising opportunities. With a broad suite of open, standards-based products, TANDBERG Television offers the highest quality solutions for Digital TV, HDTV, VOD, and IPTV. For more information, please visit www.tandbergtv.com

About RGB Networks

RGB Networks delivers extremely high-density, flexible video processing solutions that enable video service providers to deliver highly targeted and personalized video content at considerably lower costs than conventional solutions. Based on its unique Video Intelligence Architecture™ (VIA), RGB’s VIA product family simplifies management and delivers scalable, multi-function capability in a single, programmable platform, allowing video service providers to leverage existing infrastructure, while building an advanced foundation to meet the needs of the rapidly growing market for personalized video services.

For more information about RGB Networks and its advanced video processing solutions, please visit www.rgbnetworks.com.