Tag: retail
Despite Weak Season, Online Spending Trends Outperform Brick-And-Mortar Across Several Key Retail Categories
Sport & Fitness Ranks as Top-Growing Online Category for the Season RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, released online spending data by category for the online holiday shopping season, which showed that trends in online spending outperformed offline in several key product categories. The study compared [...]
Channel M Launches Ad Supported In-Store TV Network for Dollar Financial Group’s Money Mart Stores
New Network Enables Advertisers to Target Male Demographic Ages 18-35 at Point of Purchase LOS ANGELES – Channel M, the industry’s leading producer of customized in-store TV networks, announced that through its Money Mart branded stores, Dollar Financial Group, Inc, a subsidiary of Dollar Financial Corporation, the leading international financial services company serving under-banked consumers, [...]
IAB Creates Marketplace Transparency between Agencies and Publishers, Releases Lead Quality Accountability Best Practices
Improves ROI and Conversion Rates for Essential Digital Platform NEW YORK – The Interactive Advertising Bureau (IAB) announced the release of Lead Quality Accountability Best Practices, a document designed to create marketplace transparency by improving communication between agencies and publishers in the lead generation industry. The recommendations outlined in the document address two main areas: [...]
comScore Media Metrix Ranks Top 50 U.S. Web Properties for October 2008
U.S. Presidential Race Drives Americans Online for Election News Halloween and Early Holiday Browsing Boost Traffic to Retail Sites RESTON, VA, November 20, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for October 2008 based on [...]
American Association of Advertising Agencies to Sponsor “Diversity in Advertising Career Day” on April 22, 2009, in NYC in an Ongoing Effort to Change the Face of Advertising
Diversity in Advertising Career Day is Back by Popular Demand. Advertising, Marketing and Communications Firms Will Once Again Meet Thousands of Experienced, Diverse, Mid-Career Professionals NEW YORK – The American Association of Advertising Agencies (4A’s) has joined forces with 25-year veteran career fair producer Shomex Productions to present Diversity in Advertising Career Day (www.diacareerday.com), a [...]
Gannett Co., Inc. Reports Third Quarter Results
MCLEAN, Va. – Gannett Co., Inc. (NYSE:GCI) reported that 2008 third quarter earnings per diluted share from continuing operations were $0.69 compared with $1.01 per share in the third quarter of 2007. The results for the quarter include $23.0 million in pre-tax severance expenses ($14.4 million after tax or $0.07 per share) related to reductions [...]
Specific Media Launches Industry’s First Comprehensive Offline Sales Impact™ Reporting Product for Online Advertisers
Offline Sales Impact Reports Reveal How an Advertiser’s Online Campaign Directly Correlates to Consumers’ Offline Purchase Behavior Irvine, Calif. – October 21, 2008 – Specific Media, the largest independent online advertising network, today announced the launch of Offline Sales Impact™, the industry’s most comprehensive and accurate offline sales reporting product for online advertising clients across [...]
LookSmart Delivers Enhanced Search Network Quality
Superior Distribution Partners Position Network as a Smart Choice for Search Advertisers SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, announced its ad network has been bolstered by the addition of 30 high-quality distribution partners, some of which resulted from expanding internationally into the UK and Australia. [...]
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