Content Delivery Networks (CDNs) posted $1.16 billion in 2008 revenue, notching 30% improvement over 2007.

The U.S. market made up an estimated 57% of the global tally; combined geographies are forecast to grow at 19% in 2009.

Revenue attached to audiovisual verticals including professional video, video advertising, video advertising networks, CMS platforms, online music spins, UGV and podcasting totaled $550 million, or 47.3% of total billings.

Professional video (including advertising) remains the most penetrated and lucrative audiovisual vertical, with 76.2% of views delivered through CDN contracts. Going the other way, 20.4% of lower margin UGV volume was handled by CDNs, plus another 31.7% of online music radio spins and track plays.

Commercial market (retail and transit) value attending the delivery of audiovisual content (including self-hosted networks and CDN) was equivalent to $886 million in 2008, with bandwidth making up 60% of billable costs.

Bandwidth fees as a percentage of CDN contract value are forecast to tack downward through 2010. The report analyzes historical and current pricing and pricing models by contract type, including volume and rate alternatives.

Content Delivery Networks (CDNs) posted $1.16 billion in 2008 revenue, notching 30% improvement over 2007.

The U.S. market made up an estimated 57% of the global tally; combined geographies are forecast to grow at 19% in 2009.

Revenue attached to audiovisual verticals including professional video, video advertising, video advertising networks, CMS platforms, online music spins, UGV and podcasting totaled $550 million, or 47.3% of total billings, according to CDN Account Verticals and Revenue Performance 2006 – 2010, a rigorous analytics report published by AccuStream iMedia Research.

Professional video (including advertising) remains the most penetrated and lucrative audiovisual vertical, with 76.2% of views delivered through CDN contracts.

Going the other way, 20.4% of lower margin UGV volume was handled by CDNs, plus another 31.7% of online music radio spins and track plays.

Large media combines such as Google’s YouTube, AOL, Real Networks, Amazon, Yahoo and Comcast approach bandwidth provisioning as a core infrastructure precondition, taking that potential revenue base off the table.

Commercial market (retail and transit) value attending the delivery of audiovisual content (including self-hosted networks and CDN) was equivalent to $886 million in 2008, with bandwidth making up 60% of billable costs.

Bandwidth fees as a percentage of CDN contract value are forecast to tack downward through 2010. The report analyzes historical and current pricing and pricing models by contract type, including volume and rate alternatives.

Total media servers in deployment rose by 56.7% in 2008. Year end ’08 accounts under contract grew by 25% to 8,496.

Monthly recurring revenue (MRR) for the CDN group rose 1.8% in 2008 to $6,735, as the market pivots toward revenue growth linked more tightly to ROI-driven, value-added applications, reducing exposure to bandwidth commoditization.

Akamai (MRR up 21.4%) and Limelight Networks (MRR up 18.7%) significantly exceeded the CDN group MRR average.

“CDN content verticals and markets of opportunity are expanding as online experiences are transformed through a broadband medium powered by reach, scale and accountability,” commented research director Paul A. Palumbo.

“The infrastructure and application sophistication necessary to deliver broadband media continues to return healthy 50% – 65+% gross margins,” he added.

For more information visit http://www.researchandmarkets.com/research/9c23e1/cdn_account_vertic

The U.S. market made up an estimated 57% of the global tally; combined geographies are forecast to grow at 19% in 2009.

Revenue attached to audiovisual verticals including professional video, video advertising, video advertising networks, CMS platforms, online music spins, UGV and podcasting totaled $550 million, or 47.3% of total billings, according to CDN Account Verticals and Revenue Performance 2006 – 2010, a rigorous analytics report published by AccuStream iMedia Research.

Professional video (including advertising) remains the most penetrated and lucrative audiovisual vertical, with 76.2% of views delivered through CDN contracts.

Going the other way, 20.4% of lower margin UGV volume was handled by CDNs, plus another 31.7% of online music radio spins and track plays.

Large media combines such as Google’s YouTube, AOL, Real Networks, Amazon, Yahoo and Comcast approach bandwidth provisioning as a core infrastructure precondition, taking that potential revenue base off the table.

Commercial market (retail and transit) value attending the delivery of audiovisual content (including self-hosted networks and CDN) was equivalent to $886 million in 2008, with bandwidth making up 60% of billable costs.

Bandwidth fees as a percentage of CDN contract value are forecast to tack downward through 2010. The report analyzes historical and current pricing and pricing models by contract type, including volume and rate alternatives.

Total media servers in deployment rose by 56.7% in 2008. Year end ’08 accounts under contract grew by 25% to 8,496.

Monthly recurring revenue (MRR) for the CDN group rose 1.8% in 2008 to $6,735, as the market pivots toward revenue growth linked more tightly to ROI-driven, value-added applications, reducing exposure to bandwidth commoditization.

Akamai (MRR up 21.4%) and Limelight Networks (MRR up 18.7%) significantly exceeded the CDN group MRR average.

“CDN content verticals and markets of opportunity are expanding as online experiences are transformed through a broadband medium powered by reach, scale and accountability,” commented research director Paul A. Palumbo.

“The infrastructure and application sophistication necessary to deliver broadband media continues to return healthy 50% – 65+% gross margins,” he added.

Lijit created the Content Networks offering in response to publishers’ requests for a way to build dynamic topical communities that would promote their content and drive traffic to their individual sites. Lijit powers the infrastructure for the offering, which includes destination sites featuring the aggregation of content feeds, networked search, and display and search advertising. The offering also includes Content Network search widgets for network members to install on their sites, which provide not only excellent site-search capabilities, but also surface results from across the associated Content Network. This gives readers access to a wealth of information about a topic from the people who know it best – the influencers and trusted experts in that field.

- Rockport Launches Its ‘Choose to Walk’ Global Advertising Campaign
The Rockport® Company (www.rockport.com) announced the launch of a new global advertising campaign – called “Choose to Walk” – to promote its spring 2009 collection.
The new campaign features four authentic individuals who have chosen interesting and often unexpected paths to success and personal fulfillment. The eco-designer team of Matthew Berman and Andrew Kotchen create sustainable homes that are better for the environment. Theater Producer Marc Falato left the lucrative world of Wall Street for the bright lights of Broadway, and within four years his production company won two Tony Awards®. And Celine Cousteau, Ocean Adventurer, has dedicated her life to exploring and protecting the planet’s marine life.

- interCLICK Announces Record Fourth Quarter Results; Reports First Quarter of Positive EBITDA and Positive Free Cash Flow
interCLICK, Inc. (OTCBB: ICLK), a leading behavioral targeting company, announced record revenues for the fourth quarter and year ended December 31, 2008. Fourth quarter revenues of $8.4 million increased 46% sequentially compared to 2008 third quarter revenues of $5.8 million. Revenues exceeded the Company’s previously announced guidance of $7.0 million. interCLICK’s 2008 fourth quarter revenues increased 54% compared to revenue of $5.5 million for the prior year period. Advertiser spending rose significantly across multiple industry segments during the fourth quarter including but not limited to CPG, electronics, entertainment, retail and telco.

“The Super Bowl is certainly a unique event because of its ability to command nearly national attention at one time, but it also demonstrates the impact that truly integrated advertising initiatives can have,” says Dean DeBiase, CEO of TNS Media. “Marketers work to ensure synergies between their traditional, online and in-store promotional activities, but not to the extent seen in the Super Bowl. The results seen here – from the ability of broadcast advertising to drive traffic to sites, initiate online conversations and have that emotional equity come full circle at retail – should serve as a catalyst to encourage deeper integration across all media platforms year round.”

A complete log of all commercials, their pod positions and actual creatives are available at: www.tns-mi.com/resources/creativeSuperBowl2009.htm.

TNS Media Intelligence Analysis: Advertising clutter, top advertisers and categories

Record-setting Level of Ad Time

Super Bowl XLIII featured a record-tying amount of network commercial time. Between the opening kickoff and the final whistle, NBC aired 45 minutes, 10 seconds of advertising messages. This includes paying sponsors, messages from the NFL and promotional plugs from NBC for its own programming. The past four games now occupy the top four spots in terms of Super Bowl ad clutter.

Top Advertisers

A total of 32 different companies aired in-game spots for a total of 84 commercials. The top four advertisers (excluding program promotions aired by NBC) in terms of total ad time were Pepsico, Anheuser Busch InBev, General Electric and Viacom. This elite group accounted for 40 percent of the total paid ad time.

The softening ad market for 2009 Super Bowl spots led to speculation that General Electric divisions might be required to step in and buy unsold inventory to help out sister-company NBC. The movie studio and theme park divisions of GE have regularly advertised in previous Super Bowls on other networks, so it’s far-fetched to construe their presence in the 2009 game as the outcome of an inventory fire-sale.

What’s a ‘normal’ level of in-house ad activity for the Super Bowl broadcaster? The past four years have seen four different networks air the game. During this cycle, the advertising presence of the network’s owner has ranged from 30 seconds to 4 ½ minutes. GE’s 2009 footprint of 2:30 is larger than either News Corp in 2008 or National Amusements in 2007. However, it lags the 4:30 of air time that Disney-owned entities had in the 2006 telecast on ABC.

Top Categories

Motion pictures continued to be the dominant Super Bowl ad category as Hollywood studios attempted to build awareness for upcoming releases. Nine different movies had in-game ads, a level on par with recent years. However, this year the studios opted for longer-length units as compared to 2008.

Non-alcoholic beverages also had a significant presence in the game but the competitive battlefront was a bit narrower than 2008. Pepsi and Coke again went head-to-head with their soda brands. But unlike a year ago, Coke abstained from promoting its non-soda brand lines and conceded that stage to Pepsi which ran spots for Gatorade and Sobe Life.

Reflecting the current tenor of the auto market, car manufacturers had a reduced presence with Audi, Hyundai and Toyota combining for just 3 minutes of air time. Supplementing this was another 2:30 of ads from auto-related advertisers Bridgestone (tires), Cars.com and Castrol (motor oil) to keep the total category even with last year.

TNS Cymfony Analysis: Movie studios’ TV investment pays off with online buzz

Not only did the movie studios dominate TV ad time, they also dominated the discussion in the first 36 hours following the game: five of the ten most-discussed advertisers were movies. Almost half of the discussion of Super Bowl ads took place on social media sites focused on movies, video games, and entertainment news.

*Volume index represents the amount of discussion for each advertiser, relative to the median amount of discussion for all Super Bowl advertisers. E.g. Transformers received over seven times the amount of discussion of the average advertiser.

While Doritos may have won the Super Bowl ad voting on USAToday, Anheuser-Busch bested all non-movie advertisers in the amount of discussion generated by their ads. Four of their ads generated strong positive discussion: Bud Light “Swedish,” Bud Light “Meeting,” Clydesdale “Stick” and Clydesdale “Circus.”

The advertisers that didn’t make the most-discussed list are also interesting: E-Trade “Talking Baby” and Audi “Chase” among them.

“This year, viewers engaged with ads about entertainment and affordable indulgences,” noted Jim Nail, Chief Marketing Officer of TNS Cymfony. “Financial services and automobiles are not on consumers minds so their ads, which have been popular in past years, didn’t resonate this year.”

TNS Cymfony’s analysis of traditional and social media showed that the volume of pre-game online discussion nearly doubled while media coverage increased 37%. “The spike in pre-game coverage and discussions emphasizes that marketers need to blend social media, traditional media, and buzz around the water cooler to maximize the ROI of expensive Super Bowl ads,” said Nail.

TNS Media Research Analysis: Second-by-second ratings

TNS Media Research analyzed audience viewing behavior during the game and the commercial breaks. The following highlights are based on unique second-by-second clickstream data collected from over 300,000 Households (HH) in the Charter Communications Los Angeles digital cable system:

• On average, 29.8% of HH’s tuned into the game itself. The pre-game show averaged a 22% rating while over 23.4% of homes viewed at least one second of the post-game award presentation.
• 5.3% of HH’s viewed the game on NBC-HD, representing close to 11% of the total audience.
• As expected during the Super Bowl, few viewers tuned away from the commercial breaks during the game with the spot-to-program retention index averaging 100 (CVI). The highest commercial retention score went to the promotional ad marketing various USA network programs, which posted a 121 in the spot just after the game ended. During the post-game as viewing dropped from a rating of 32.l% to 23.4%, the commercial retention remained constant. The last pod, airing prior to The Office, averaged a CVI retention score of 95.
• A second-by-second look at commercial avoidance reveals that about 1% of commercial seconds were avoided by channel changing.
• Interestingly, the NBC-HD audience was even less likely to tune away, with only 0.8% percent of those seconds being lost, perhaps reflecting the fact that almost all of the Super Bowl advertising was presented in high definition.

TNS Compete Analysis: Super Bowl advertisers’ online presence

*Represents the change in daily reach to the Web site from the average during the week preceding the Super Bowl. E.g. Dennys.com reach on the day of the Super Bowl was nearly 17 times higher than during the week leading up to the game.

Super Bowl advertisers ranged from those with strong, established online presences to “up and comers” to digital neophytes.

• Anheuser-Busch – One of the Super Bowl’s top advertisers and most talked about brands came in third in growth in daily reach on Super Bowl Sunday. Budweiser.com, a site which has historically ranked among the top 30,000 US Web sites, saw its reach nearly double on Super Bowl Sunday.
• Hulu – Despite the prominence of entertainment in ad time, this online video service (co-owned by NBC Universal, News Corp. and Providence Equity Partners) ranked near the bottom. The “Alec in Huluwood” ad, which did not present a clear call to action, can be found on Hulu.com.
• Dennys – Denny’s free Grand Slam Giveaway scored with Super Bowl viewers. Visitors to Dennys.com were rewarded with a reminder of the “Enjoy a Free Grand Slam” on the home page along with a convenient Restaurant Locator.

“It is not surprising that we see some of the most talked about advertisers at the top of the pack in terms of site traffic on Super Bowl Sunday,” according to Matthew Pace, Director of Retail, TNS Compete. “It’s more evidence that a strong call to action alone is not enough to engage consumers, you need to have messaging that resonates with the consumers you are trying to target, like a free breakfast.”

About TNS Media

Established in more than 30 countries, TNS Media explores all media – print, radio, TV, Internet, social media, cinema and outdoor worldwide, 24 hours a day, seven days a week, and offers a full range of insights, analyses and audience measurement services.

TNS Media combines the deepest expertise in the industry to provide media and marketing intelligence including advertising expenditure monitoring, advertising creation monitoring, audience measurement, market influence analytics, online consumer behavior tracking, news monitoring, sports sponsorship evaluation and more. The TNS Media companies track more than 3 million brands and provide vital market intelligence to 16,000 customers around the world. For further information, please visit www.tnsmediagroup.com.

About Kantar Group and TNS

The Kantar Group is one of the world’s largest research, insight and consultancy networks. By uniting the diverse talents of more than 20 specialist companies – including the recently-acquired TNS – the group aims to become the pre-eminent provider of compelling and actionable insights for the global business community. Its 26,500 employees work across 80 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. For further information, please visit www.kantargrouptns.com.

CAMBRIDGE, Mass. – ChoiceStream, the premier personalization service provider for the world’s largest retail and entertainment brands, including Tesco, Overstock.com, Borders, Blockbuster, Yahoo!, and AT&T, announced the appointment of industry veteran Darin Hicks to the role of Chief Operating Officer (COO). Hicks joins ChoiceStream from Acxiom Corporation, a global interactive marketing services company, where he served as Vice President and General Manager. Hicks will play an integral role in leading ChoiceStream into performance-based, online advertising, helping the company bring the power of its personalization technology to the advertising market.

“Darin has tremendous experience in managing and growing multiple business lines in markets that are critical to ChoiceStream, most recently in marketing data management systems,” said Steve Johnson, co-founder and CEO of ChoiceStream. “We are pleased to have Darin join ChoiceStream at such a momentous time for our company. Darin will play a critical role helping lead the continued growth of our global personalization and advertising businesses in 2009, and for years to come.”

While at Acxiom, Hicks led an aggressive growth plan for the insurance, high technology and health businesses. He oversaw the development of new products and the growth of Acxiom’s largest global clients in its fastest-growing businesses, leading the company to a top 10 spot in American Banker’s FinTech 100 technology provider rankings. Prior to joining Acxiom in 2004, Hicks was founder and president of Software Leadership Services, a management consulting company providing operating expertise to early stage software companies. Previously, he spent nine years at Trilogy Software in key leadership positions, driving growth from $5 million in revenue and 12 employees to approximately $250 million in revenue with nearly 1,000 employees. Hicks graduated from Stanford University with a degree in industrial engineering.

“I’m excited to be joining ChoiceStream. The company provides the retail industry with cutting-edge personalization technology that drives greater sales and better relationships with their customers,” said Darin Hicks. “The organization is coming off of a successful year, and our new advertising solution positions the company for tremendous growth. I look forward to leveraging my experience to help ChoiceStream develop great relationships in the retail industry, deliver solutions that drive the best value for our customers and build a fantastic place to work.”

About ChoiceStream, Inc.

ChoiceStream delivers dynamic, personalized product recommendations and display ads that increase purchases and customer engagement for today’s biggest brands, including Overstock.com, Tesco, Borders, Blockbuster, AT&T, and Yahoo!. Recently named the company with the “deepest experience of the ‘pure-play’ personalization engines” by a leading independent research firm, ChoiceStream enables retailers to put the right content and products in front of the right people at the right time to maximize the value of every interaction with consumers.

CAMBRIDGE, Mass. – ChoiceStream, the premier personalization service provider for the world’s largest retail and entertainment brands including Tesco, Overstock.com, Borders, Blockbuster, Yahoo!, and AT&T, today announced the addition of former Yahoo! Chief Data Officer and Executive Vice President, Usama Fayyad,to its Board of Directors, former Yahoo! VP Ads, Cheryl Kellond, to its management team, and former WPP executive, Lauren Reiss Frank, to its Advisory Board. The executives – leading media industry experts in online advertising, data analysis, and digital marketing – will help support the company’s growth and expansion into online advertising, where ChoiceStream will apply its proven personalization technology to delivering a new line of high-performance advertising products.

“With Usama, Cheryl and Lauren on board, ChoiceStream gains a deeply-experienced team of media and industry experts to help guide the company’s expansion into online advertising,” said Steve Johnson, co-founder and CEO of ChoiceStream. “We are bringing our industry-leading technology that’s been powering personalized in-store sales for retailers like Tesco, Borders and Overstock to create a powerful new category of personalized advertising. We have shown that when an ad delivers a personalized message – one that speaks to the needs and interests of the individual consumer – it creates a compelling call to action, with several times the sales performance of non-personalized ads. In 2009, ChoiceStream will prove that personalized display advertising can be a powerful way to drive new business in tough economic times.”

Usama Fayyad, Yahoo!’s former Chief Data Officer and Executive Vice President, joins ChoiceStream’s Board of Directors after having been a customer of ChoiceStream technology at Yahoo! since 2004. Prior to joining Yahoo!, Dr. Fayyad founded Revenue Science, a behavioral targeting ad network and DMX Group, which was acquired by Yahoo! in 2004. Dr. Fayyad brings to ChoiceStream two decades of expertise in data analysis and large-scale systems design and development. At Yahoo!, Dr. Fayyad was in charge of the company’s global data infrastructure, Yahoo!’s data strategy and investments, and the insights and targeting technology that enabled Yahoo! to dramatically increase ad relevance in display and search, as well as increase user engagement. Dr. Fayyad and his team were charged with analyzing the click streams of Yahoo!’s 500 million unique monthly visitors, processing more than 12 Terabytes of data daily, to convert buying habits and response patterns into improved ad performance and content usage. In addition, Fayyad founded and oversaw Yahoo! Research, turning it into the leading internet research lab in new scientific areas, such as community systems, search and information navigation, and computational advertising.

“ChoiceStream has invested nearly a decade in developing the deepest and most comprehensive recommendation and personalization technology I have seen for increasing relevance and user engagement. The application of core personalization to advertising relevance is an exciting development and the results so far have proven to be powerful,” said Usama Fayyad. “My experience and research on clicks and purchases of hundreds of millions of consumers show that the best predictor of a consumers’ future purchases is their prior buying habits, revealing more about what they will be in market for next. I am excited to see Choicestream’s technology for capturing and understanding the commercial events that matter extended from driving personalization and cross-sells to predicting ad relevance and delivering significant revenue increases for retailers.”

Cheryl Kellond also joins the company from Yahoo! and will serve as ChoiceStream’s Senior Vice President of Advertising. Ms. Kellond has strategic and execution responsibility for building the ChoiceStream advertising practice, something she excelled at during her years as Yahoo’s Vice President of Advertiser Product Marketing. In that role, she drove product strategy for search, display and video advertising. She also focused on developing new ad products that helped shift offline budgets online and creating innovative tools for simplifying display advertising for advertisers.

“ChoiceStream’s understanding of shopping data and their proven analytics provide valuable insight into what product a consumer is most likely to buy next and allows the company to generate the click-through rates and sales conversions that display advertisers have been waiting for,” said Cheryl Kellond. “Advertisers will shift their ad spend to the campaigns that deliver the most value and ChoiceStream provides advertisers with a brand new product that uses display advertising’s broad reach and frequency to create new opportunities for consumers to purchase from them. This technology addresses a strong market demand, especially in our current economy, and I look forward to building a successful and innovative advertising business at ChoiceStream.”

In addition to Fayyad and Kellond, Lauren Reiss Frank, currently Director of Marketing and Investor Relations at Value Insight Partners (VIP) is joining ChoiceStream as a member of the Strategic Advisory Board. Prior to her role at VIP, she served as a senior strategy and business development executive for the WPP Group. In that role, she worked on the development of strategy, acquisitions, investments, partnerships and new business opportunities, particularly in the digital marketing and technology areas.

About ChoiceStream, Inc.

ChoiceStream delivers dynamic, personalized product recommendations and display ads that increase purchases and customer engagement for today’s biggest brands, including Overstock.com, Tesco, Borders, Blockbuster, AT&T, and Yahoo!. Recently named the company with the “deepest experience” of the ‘pure-play’ personalization engines” by a leading independent research firm, ChoiceStream enables retailers to put the right content and products in front of the right people at the right time to maximize the value of every interaction with consumers.

NEW YORK – AOL’s Platform-A announced a multi-faceted strategic relationship with FreeCreditReport.com®, the leading provider for online consumer credit reports, scores and monitoring. The partnership will fully leverage Platform-A’s diverse slate of advertising solutions, including deep customized content integration within AOL’s properties and a variety of broad-based campaigns across Platform-A’s networks, http://www.platform-a.com/, ensuring the ability to harness the full power of digital media advertising.

“Our new partnership with FreeCreditReport.com touches almost every advertising solution available at Platform-A. FreeCreditReport.com has given us a clear mandate – use all the tools at our disposal to help them reach a massive consumer base,” said Lynda Clarizio, President of Platform-A. “In the current economic climate, advertisers are looking for results and value. Platform-A can promise what no one else in the industry can deliver – a cost-effective way to ensure scale, targeting and measurement. We are thrilled to begin 2009 with the FreeCreditReport.com expansion and look forward to serving their needs in the coming year.”

“Following a successful 2008 with Platform-A, we are excited to expand our relationship with AOL in a way that allows us to leverage all of their advertising solutions,” said Mike Dean, Chief Marketing Officer of Experian’s Consumer Direct Business. “FreeCreditReport.com simplifies the confusing world of credit information to give consumers more control over their finances.”

As the industry’s largest digital advertising platform, reaching more than 91% of the Internet population, according to comScore Media Metrix, Platform-A’s assets provided in the deal will include the key sites on AOL’s newly formed MediaGlow programming network, Platform-A’s industry-leading display network, behavioral and contextual targeting tools, and the exclusive ability to build creative materials that best communicate to key audiences.

Platform A was established by integrating AOL’s advertising business, Advertising.com, TACODA, Quigo and others to provide marketers with an efficient, effective means to leverage display, video, mobile, contextual, affiliate and search marketing solutions. The mission of Platform-A is to enable marketers to reach their targeted audiences at scale through delivery of highly engaging and effective advertising for maximum value and results. Platform-A now reaches more than 91% of the online audience in the U.S., and has expanded its reach to key countries in Europe. Platform-A, along with MediaGlow and People Networks, represent the three core businesses for AOL.

* Average monthly unique visitors for Q4 2008, according to comScore Media Metrix.

About Platform-A

Platform-A, AOL’s advertising business, reaching over 91% of the U.S. Internet audience, is the industry’s largest digital advertising platform. Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A comprises AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com/.

About FreeCreditReport.com

FreeCreditReport.com provides consumers with quick, easy and cost-effective access to personal credit histories, ongoing monitoring of changes to credit reports, as well as access to educational materials. The leading provider of online consumer credit reports, credit scores, credit monitoring and other credit-related information, FreeCreditReport.com serves millions of active members and has delivered more than 98 million credit reports on the Web. For more information, please visit www.freecreditreport.com, a Web site owned by ConsumerInfo.com, Inc., an Experian company.

About Experian

Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Revenue for the year ended March 31, 2008, was $4 billion.

For more information, visit http://www.experianplc.com.

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners.

The preliminary results for the quarter include $56 million in pre-tax severance expenses ($36.1 million after tax or $0.16 per share) related to restructuring and efficiency efforts in the U.S. and the UK. Absent severance expenses in the quarter, the company’s preliminary earnings would have been $0.85 per share. Pre-tax severance expenses and facility consolidation costs totaled approximately $38 million in the fourth quarter of 2007 ($24.4 million after-tax or $0.11 per share).

The preliminary results, however, do not include non-cash charges expected to be recorded in the quarter, which have not yet been finalized, for the impairment of goodwill, other intangible assets and certain other assets. The non-cash charges are expected to total in the range of $5.1 billion to $5.9 billion on a pre-tax basis and $4.5 billion to $5.2 billion on an after-tax basis. In the fourth quarter a year ago, the company recognized a pre-tax, non-cash impairment charge of $72.0 million ($50.8 million after-tax or $0.22 per share).

Commenting on the fourth quarter results, Craig Dubow, chairman, president and chief executive officer, said: “Our results for the quarter reflect the unprecedented turmoil in the economies of both the U.S. and the UK and in the financial markets. Our anticipated non-cash impairment charges stem from recessions in the U.S. and UK and the resultant impact on business conditions and the broad-based downward pressure on equity share values. The impairment charges, while significant, will not impact operating cash flow, our ability to pay down debt or the way we will operate the company going forward. Despite economic conditions, we pressed forward to transform Gannett and position it for the future and more favorable business conditions. To that end, some tough decisions were made during the quarter regarding the size and structure of our operations, and these actions resulted in significant severance expenses.

“The ongoing weakness in advertising demand had a significant impact on our results in both publishing and broadcasting this quarter. However, we benefited from substantially higher politically related advertising revenue in broadcasting as well as solid results in the digital segment. Lower interest expense and taxes also had a positive impact in the quarter while higher newsprint expense moderated results,” Dubow said.

In accordance with the Statement of Financial Accounting Standards No. 142, the company’s annual impairment test of goodwill and other intangible assets is being completed as of December 28, 2008. Due to the challenges facing the company’s publishing businesses, including recessions in both the U.S. and the UK and their impact on advertising demand, and the decline generally in equity values and specifically its stock price, the company expects to incur non-cash impairment charges in the quarter to reduce the book value of newspaper publishing goodwill, other intangible assets including mastheads, certain property, plant and equipment, newspaper publishing partnership investments and certain other assets. The final amount of the charges will be included in earnings and disclosed in our Form 10-K, which will be filed with the Securities and Exchange Commission on or before February 26, 2009.

Total reported operating revenues for the company were $1.7 billion in the fourth quarter compared to $1.9 billion in the fourth quarter of 2007. A significant pullback in advertising demand as the quarter progressed across our publishing and broadcast businesses, driven by the recessionary economic environment, was offset in part by strong political advertising in the broadcasting segment. Digital segment revenues were higher for the quarter reflecting the consolidation of CareerBuilder and ShopLocal for the full quarter in 2008.

Reported operating expenses totaled $1.5 billion and were down slightly compared to the fourth quarter of 2007, reflecting continued cost containment efforts in publishing and broadcasting offset by higher severance expenses as well as incremental costs from the consolidation of CareerBuilder and ShopLocal. Excluding severance costs in both years and the impairment charge in the fourth quarter of 2007, pro forma operating expenses declined 6.3 percent for the quarter. Corporate expenses excluding severance were 7.6 percent lower than the year ago quarter.

Reported operating cash flow (defined as operating income plus depreciation and amortization) was $327.6 million. Preliminary net income in the quarter was $158.0 million, before anticipated non-cash impairment charges.

Average diluted shares outstanding in the fourth quarter totaled 229,336,000 compared with 231,877,000 in 2007’s fourth quarter.

For the full year, total operating revenues were $6.8 billion, a decline of 9.0 percent compared to 2007. Advertising revenue related to politics and the Olympics that totaled $94 million and $24 million, respectively, and incremental digital segment revenue from the consolidation of CareerBuilder and ShopLocal was more than offset by softer advertising demand overall due to economic and business conditions that deteriorated during the year. Pro forma operating expenses, excluding severance and impairment charges declined 5.7 percent. Operating cash flow was $1.5 billion. Preliminary results for the full year of 2008 (including impairment charges in the second quarter of $11.08 per share) reflect a loss of $7.81 per share. Excluding impairment charges and restructuring expense, preliminary earnings per share were $3.61.

PUBLISHING

Publishing segment operating revenues were $1.4 billion for the quarter compared to $1.7 billion in the fourth quarter of 2007, an 18.6 percent decline. Advertising revenues were $963.4 million compared to $1.2 billion in the fourth quarter of 2007. This advertising revenue decline of 22.7 percent for the publishing segment was driven by a 17.7 percent decline in the U.S. and a 29.3 percent decline in pounds at Newsquest, our operations in the UK. Retail advertising revenues were 13.9 percent lower, national revenues declined 18.2 percent and classified revenues were down 36.7 percent. For comparison purposes, the exchange rate of the British pound declined over 22 percent year-over-year. If the exchange rate had remained constant, total advertising revenues would have been 19.3 percent lower including declines of 11.9 percent in retail, 16.8 percent in national and 31.8 percent in classified.

Lower classified revenues were driven by declines of 45.7 percent in real estate, 47.5 percent in employment and 30.4 percent in automotive. For U.S. Community Publishing, classified revenues were down 30.7 percent comprised of declines of 32.9 percent in real estate, 46.5 percent in employment and 25.7 percent in automotive. In the UK, classified revenues were 35.3 percent lower, in pounds, reflecting declines of 57.7 percent in real estate, 35.2 percent in employment and 31.2 percent in automotive.

At USA TODAY, advertising revenues were 18.5 percent lower in the fourth quarter compared to the fourth quarter in 2007. Paid advertising pages totaled 788 compared with 1,045 in the same quarter of 2007. The telecommunications, financial and advocacy revenue categories grew compared to the fourth quarter last year but these gains were more than offset by losses in the entertainment, automotive, retail and travel categories.

Total publishing operating expenses were $1.2 billion, a 10.9 percent decline from the same quarter a year ago reflecting cost control efforts, offset, in part, by severance expenses. Publishing expenses, excluding severance expenses and the impairment charge in the year ago quarter, were 6.8 percent lower. Newsprint expenses were 2.0 percent higher for the quarter reflecting a 26.2 percent increase in usage prices which more than offset a 19.2 percent decline in consumption. Operating cash flow in the fourth quarter for the total publishing segment, which includes USA TODAY and Newsquest, was $209.9 million.

BROADCASTING

Broadcasting revenues (which include Captivate) were $212.8 million in the quarter, about even with $212.0 million in the fourth quarter of 2007. Politically related advertising demand of $58.1 million was offset by softness in other categories, primarily automotive and retail.

Operating expenses in the broadcasting segment totaled $120.6 million, relatively unchanged from the fourth quarter a year ago reflecting significant cost control efforts and higher severance. Broadcasting expenses excluding severance were down 4.0 percent. Operating cash flow was $100.7 million in the fourth quarter. Television revenues were 1.7 percent higher and totaled $205.6 million. Based on where we are today, we would expect television revenues to be down in the mid-teens for the first quarter of 2009 compared to the first quarter of 2008.

DIGITAL

The digital segment for the quarter includes results for CareerBuilder, PointRoll, ShopLocal, Planet Discover, Schedule Star and Ripple6 (from the date of its acquisition in November, 2008). Results for CareerBuilder and ShopLocal were initially consolidated in the third quarter of 2008 when the company acquired controlling interest. Results for PointRoll, Planet Discover and Schedule Star, which had been reflected previously in the publishing segment, have been reclassified to the digital segment.

Digital operating revenues totaled $169.9 million in the quarter driven by the consolidation of CareerBuilder, ShopLocal and Ripple6. Operating expenses were $145.8 million. Operating cash flow was $34.2 million reflecting positive results for CareerBuilder, PointRoll and ShopLocal partially offset by investment in other digital properties. On a pro forma basis, operating revenues were 1.4 percent higher while operating expenses excluding severance were 6.3 percent lower. Operating cash flow on a pro forma basis increased 63.5 percent.

NON-OPERATING ITEMS

The company’s equity earnings include its share of operating earnings or losses from unconsolidated investees including the California Newspapers Partnership, Texas-New Mexico Newspapers Partnership, Tucson newspaper partnership and other online/new technology businesses. These amounts included the company’s equity share of results for CareerBuilder and ShopLocal for periods prior to September 3, 2008 and June 30, 2008, respectively, when the company acquired controlling interest.

Preliminary equity income from unconsolidated investees (excluding anticipated non-cash impairment charges) for the fourth quarter of 2008 was $3.6 million compared to $9.4 million for the fourth quarter of 2007. The decline primarily reflects: lower results from our newspaper publishing partnerships; the absence in the 2008 quarter of CareerBuilder earnings which are now consolidated; and increased investments in new businesses including Metromix, Mogulus and Cozi.

Other non-operating items reflect a loss of $7.7 million in 2008 compared with income of $2.7 million in 2007. The decline in non-operating items primarily reflects inclusion of minority interest charges for CareerBuilder for the full quarter, foreign currency translation losses and lower investment income, partially offset by a gain on the redemption of a portion of the company’s notes due in May, 2009, and other asset sale gains.

Interest expense for the fourth quarter was $51.5 million, 10.3 percent lower compared to $57.5 million for the fourth quarter in 2007. The decline was due to lower interest rates and average debt balances.

The company’s effective tax rate on its preliminary earnings for the fourth quarter of 2008 was 22.6 percent compared with 33.1 percent for the fourth quarter of 2007. The 2008 rate benefited from several favorable state tax settlements, the release of certain state tax reserves upon the expiration of statutes of limitation, and from a lower UK statutory tax rate.

In January, the company announced it was offering to sell certain assets of the Tucson (AZ) Citizen. If, however, a sale is not completed by March 21, 2009, the newspaper will be closed. It is one of the two newspapers produced by TNI Partners as part of a joint operating arrangement (JOA) under the Newspaper Preservation Act. The Arizona Daily Star, which is owned by a subsidiary of Lee Enterprises Incorporated, is the second newspaper in the JOA. TNI Partners provides the production, distribution, sales and other non-editorial business functions for both the Citizen and The Star.

At the end of the quarter, Gannett had more than 100 domestic publishing Web sites, including USATODAY.com, one of the most popular newspaper sites on the Web. The company also had Web sites in all of its 19 television markets. In December, Gannett’s consolidated domestic Internet audience share was 24.4 million unique visitors reaching 14.7 percent of the Internet audience according to Nielsen//NetRatings. Newsquest is also an Internet leader in the UK where its network of Web sites attracted more than 68 million monthly page impressions from approximately 5.5 million unique users. CareerBuilder’s unique visitors in December totaled 17.9 million, an increase of 24 percent compared to last year.

All references in this release to “comparable” revenue results and “operating cash flow” are to non-GAAP financial measures. Management believes that this use allows management and investors to analyze and compare the Company’s results in a more meaningful and consistent manner. A reconciliation of the non-GAAP operating cash flow amounts to the Company’s consolidated statements of income is attached.

As previously announced, the company will hold an earnings conference call at 10:00 a.m. ET today. The call can be accessed via a live Webcast through the Investor Relations section of the company’s Web site, www.gannett.com, or listen-only conference lines. U.S. callers should dial 1-888-599-8693 and international callers should dial 913-312-0717 at least 10 minutes prior to the scheduled start of the call. The confirmation code for the conference call is 8694836. To access the replay, dial 1-888-203-1112 in the U.S. International callers should use the number 719-457-0820. The confirmation code for the replay is 8694836. Materials related to the call will be available through the Investor Relations section of the company’s Web site Friday morning.

Gannett Co., Inc. is a leading international news and information company that publishes 85 daily newspapers in the USA, including USA TODAY, the nation’s largest-selling daily newspaper. The company also owns nearly 900 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company. Newsquest publishes 17 daily paid-for titles, more than 200 weekly newspapers, magazines and trade publications, and a network of award-winning Web sites. Gannett also operates 23 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.

SUNNYVALE, Calif. – Efficient Frontier, the worldwide leader in Search Engine Marketing (SEM) technology and services, released the U.S. Search Engine Performance Report: Q4 2008. The report, the largest independent research in the search marketing industry, was based on an analysis of 92 billion impressions and 600 million clicks across a portion of Efficient Frontier customers, which includes some of the world’s largest brands. The results of the research indicate that Google has maintained its hold on the search advertising market with 76 percent market share, and Yahoo continued to increase its presence, gaining 3 percent market share year-over-year. Despite the economic downturn and reports of the erosion of other marketing channels in 2008, the index of Efficient Frontier customers included in the Q4 report saw a minimal 8 percent decrease year-over-year, while the retail sector saw a 9 percent uptick in spending year-over-year, an indication of the strength of the search marketing channel.

According to industry research firm, eMarketer, “search ad spending may not be recession-proof, but it is proving to be recession-resistant.” eMarketer estimates that although the rate of growth is projected to fall over the next three years, search ad spending growth will continue to be positive, in double digits every year until 2012 when it will rise again to nearly 14 percent.*

“Search engine marketing remains the most accountable sales and client acquisition channel on or offline,” said James Beriker, President and CEO of Efficient Frontier. “To continue to achieve stellar results, the current recession has made it even more critical for search marketers to know their metrics and manage campaigns based on actionable market, sales funnel and conversion data. The reason we work with more than 150 of the most sophisticated search marketers in 20 markets worldwide, and manage more spend than any other firm, is that we use math to automate the process of accurately modeling data and making the right overall strategy and keyword bidding decisions to deliver optimal performance, no matter the market dynamics.”

The Efficient Frontier report shows that Google’s market share leadership was backed by significant gains from Google Content, which experienced 63 percent growth in 2008, clearly reflecting Google’s ongoing focus on improving its targeting and monetization capabilities across the AdSense network. Yahoo, which increased its market share by 1.9 percent in Q3, added another 0.5 percent in Q4 to close out the year with a 3 percent annual gain and total 20 percent market share. Microsoft Live Search now represents 4.2 percent of total search advertising spend for advertisers in the Efficient Frontier index.

ROI Trends

Interestingly, a closer look at spending between the months of September and December 2008 revealed that ROI dropped in most verticals between September and October due to the economic downturn. This led advertisers to reduce budgets and focus on maintaining a positive return. This shift suggests that SEM advertisers have moved from a volume strategy to an ROI and efficiency strategy where budgets are adjusted dynamically to maintain a targeted ROI despite a reduction in search volume. Leveraging Efficient Frontier’s technology and services, its customer-base improved ROI in Q4 by 1 percent year-over-year and 3 percent quarter-over-quarter.

“When shifts in the online marketplace make it more difficult to deliver the desired results, advertisers must depend on the right technology to do the heavy lifting,” added Beriker. “This is where our customers have a distinct advantage. The move at the end of Q4 from a volume model to an ROI and efficiency model needed to happen instantaneously for advertisers to benefit. Our proprietary technology combined with the sophistication of our customers made that shift possible.”

Additional Search Engine Marketing Trends

* Large vs. Small Advertisers: Small advertisers in the U.S. accounted for a greater decrease in search advertising spend than larger, more established brands. Advertisers spending less than $50,000 per month cut spending by 23 percent year-over-year, with many of the cuts coming between Q3 and Q4 of 2008. Companies that spent more than $200,000 per month only reduced spending by 9 percent over the same time period. These margins are typical during a recession when larger, more sophisticated brands aggressively utilize the search channel to drive revenue and sales while strengthening their position.
* Overall Impression Trends: Overall impressions for search engines are down 6 percent year-over-year. From Q4 2007 to Q4 2008, Google experienced a 3 percent decrease, while Yahoo lost 13 percent impression volume. Microsoft Live garnered 21 percent more impressions in Q4 than in Q3 2008 and gained 18 percent more impressions year-over-year.
* Click-Through Rate Trends: Overall click-through-rates (CTRs) in search were relatively flat year-over-year, gaining only 2 percent. While Microsoft Live Search had higher CTRs than all other search engines from Q1 to Q3 of 2008, it dipped below Google Search in Q4 2008. Google Search CTRs decreased by 2 percent year-over-year, while Yahoo CTRs improved 3 percent year-over-year. Google Content CTRs increased 150 percent year-over-year.
* Cost-Per-Click Highlights: Overall search cost-per-click (CPC) is down 5 percent year-over-year. In the last quarter of 2008, Google Search’s CPC declined by 8 percent, while Microsoft Live Search declined by 3 percent and Yahoo Search declined by 1 percent. Microsoft Live Search has consistently maintained a higher CPC than all other search engines, indicating that advertisers are willing to pay a premium for a high quality, albeit smaller audience.

Trends by Vertical Market

* Automotive: 15 percent decline in spending over 2007, due primarily to lower impression volume, reflecting weakness in consumer demand.
* Finance: 25 percent decline in spend over 2007, with impressions up by 5 percent reflecting high customer demand for financial services, with but fewer qualified conversions.
* Retail: 9 percent increase in spend over 2007, reflecting the strength of the channel in price comparison and shopping efficiency, particularly for more established online brands that increased spend to reach revenue goals.
* Travel and Entertainment: 24 percent decrease in spend year-over year, primarily due to reduced traffic volume, which is down in by 18 percent in the sector year-over-year.

The complete U.S. Search Engine Performance Report: Q4, 2008 is available for download from the Efficient Frontier website.

Research Methodology

Analysis for the Efficient Frontier report was based on data from a fixed sample of the overall Efficient Frontier U.S. customer base from Q4 2007 through Q4 2008, and covers nearly 92 billion impressions and 600 million clicks on search and content ads on Google, Yahoo and Microsoft Live Search. The report includes data from advertisers in the financial services, travel and entertainment, retail, automotive and business-to-business verticals.

About Efficient Frontier

Efficient Frontier is the worldwide market and technology leader in providing search engine marketing (SEM) solutions for large advertisers and agencies. Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory to SEM and today combines its core predictive modeling algorithms and bidding technology with comprehensive strategic and tactical value-added services to manage more than $750 million in annual search spend globally. The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal campaign performance and growth in highly complex and competitive search marketplaces. The company has over 200 employees and is headquartered in Sunnyvale, CA with offices in New York, the United Kingdom, France, Germany, Hong Kong, and India, and technology licensing partnerships in Japan and Australia. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures. For more information, please visit www.efrontier.com and subscribe to the Efficient Frontier blog at blog.efrontier.com/.

*eMarketer: Search Ad Spending: Reactions to a Recession, January 2009

CAMBRIDGE, Mass. – ChoiceStream, the premier recommendations service provider for the world’s largest retail and entertainment brands including Tesco, Overstock.com, Borders, Blockbuster, Yahoo!, and AT&T, today announced the findings of its 2008 Personalization Survey. According to the survey, retailers’ most attractive prospects–those who spend the most money and shop most frequently–are more likely to click on personalized ads than non-personalized ads. Overall, 39 percent of consumers are more likely to click on an ad if it is personalized; of those who shop online at least several times a month that number climbs to 58 percent. The survey also finds that the bigger the spender, the greater the interest in personalized ads with 50 percent of those spending more than $250 online over the past six months indicating that they are more willing to click on ads that are personalized.

“Online consumers are a savvy bunch and it’s not surprising that they’re more likely to tune in to ads personalized to their tastes and interests. What is surprising, though, is the extent to which the higher quality prospects seem to be more interested in personalized ads,” said Cheryl Kellond, senior vice president at ChoiceStream. “Advertisers that are spending premiums to target the biggest spenders and the most frequent shoppers should take note that those shoppers want intelligent ads that speak to their specific needs and shopping intent. The more personalized those ads are the better chance retailers have of connecting with those consumers.”

The survey also finds consumers surprisingly savvy about online advertising in terms of its effect on their behavior. 70 percent of consumers admit that their purchase decisions are at least sometimes influenced by having seen an ad for an item. A smaller, but still significant percent of consumers admit that they are influenced by brand advertising as well, with 39% admitting that they are more likely to buy from vendors or retailers that they have seen advertised than from unrecognized sources. In both cases, the bigger the spender, the more likely they are to admit to being influenced by advertising.

Consumers are also aware of how shopping sites use data to target ads to them. A full 60 percent of shoppers are aware that retailers use information about their online shopping behavior to target advertising to them.

“The results of the 2008 survey clearly show that today’s online consumers are smarter and more sophisticated than ever before. They understand the value of online advertising and know retailers have information about their shopping behavior that can make their experience more relevant,” said Steve Johnson, president and CEO of ChoiceStream. “Especially in these tough economic times, advertisers should be investing in more personalized forms of advertising that attracts high-quality prospects and repeat customers to shop in their stores.”

For information on how ChoiceStream personalization can create measurable results for online retailers, visit our website.

About the ChoiceStream Personalization Survey

The ChoiceStream Personalization Survey provides insight into consumers’ interest in, and perceptions of, personalization. The survey was first fielded in May, 2004. Each year the Survey is re-evaluated and, where appropriate, new questions are added to ensure that the survey stays relevant and addresses the current issues of the day. This year, new questions address advertising and online privacy. Specifically, the Survey delves into the value of personalized advertising; how aware consumers are of advertising’s affect on their purchase decisions; and what types of concerns consumers have about their online privacy with respect to personalized advertising.

The Survey brief provides detailed findings of the study and is available for download.

About ChoiceStream, Inc.

ChoiceStream delivers dynamic, personalized product recommendations and display ads that increase purchases and customer engagement for today’s biggest brands, including Overstock.com, Tesco, Borders, Blockbuster, AT&T, and Yahoo!. Recently named the company with the “deepest experience” of the ‘pure-play’ personalization engines” by a leading independent research firm, ChoiceStream enables retailers to put the right content and products in front of the right people at the right time to maximize the value of every interaction with consumers.

Intera Group, Inc.:

WHO:
Intera Group, Inc. will demonstrate its AzureMayanTM in-store marketing and analytics solutions at the National Retail Federation’s 98th Annual Convention and EXPO January 11-14 in New York City. Intera provides out-of-home advertising, in-store shopper tracking, and telecommunication services to over 4,000 businesses, including big box retailers, shopping mall owners and operators, cinema chains, gas stations and convenience stores, and transportation companies. Intera’s AzureMayan network will cover the Top 10 Designated Market Areas (DMA’s) and more in the USA by the end of 2009. Intera is working with retailers, global brands, and their agencies to maximize the return on their marketing dollars, and partnering with analytics companies to bring online style measurements to in-store, out-of-home, and mobile advertising.

WHAT:
The National Retail Federation is the world’s largest retail trade association, with membership that comprises all retail formats and channels of distribution including department, specialty, discount, catalog, Internet, independent stores, chain restaurants, drug stores and grocery stores as well as the industry’s key trading partners of retail goods and services. NRF represents an industry with more than 1.6 million U.S. retail companies, more than 25 million employees – about one in five American workers – and 2007 sales of $4.5 trillion. As the industry umbrella group, NRF also represents over 100 state, national and international retail associations. This is the 98th annual NRF Convention and EXPO.

WHEN:
January 11-14, 2009

WHERE:
Jacob K. Javits Convention Center, New York City, Booth #1637

REDMOND, Wash. – PlayNetwork, a global leader in providing integrated media experiences for businesses, announced it has been selected as a “Leader Award” winner in the International 2008 Summit Emerging Media Award (EMA) competition for its work with Scheels. The Award is based on PlayNetwork’s extensive digital signage installation for Scheels’ new 295,000 square-foot retail destination at the “Legends at Sparks Marina” complex in Sparks, Nevada. PlayNetwork also provided custom music programming and systems integration as part of its work with Scheels.

The Summit EMA competition is based on the premise that advertising is consistently at the forefront of the technological evolution of communication. The Award is the perfect complement to one of the strongest years in PlayNetwork history. In FY2008, PlayNetwork subscriber accounts jumped 68 percent and recurring revenue recorded a 31 percent increase, driven in large-part by contract renewals and/or expansions from key customers. The company’s ongoing financial growth and innovative client work have earned PlayNetwork spots on the 2008 Deloitte Technology Fast 500, Deloitte Technology Fast 50 for Washington State and the 2008 Inc. 5000, on which PlayNetwork ranked No. 27 of 50 in the top media companies category.

“Those involved in today’s emerging media technologies are the leaders who are establishing tomorrow’s avenues of advertising communications,” said Jocelyn Luciano, Executive Director for the Summit International Awards (SIA). “Most communication professionals recognize that established avenues of communication can be reliable and safe. Developing and engaging in emerging media technologies, along with creative messaging and market awareness, is often a difficult criterion which makes earning a Summit EMA a significant achievement.”

“To be recognized by the Summit International Awards and its panel of judges with representatives from some of the most innovative agencies today is an incredible honor. The fact that PlayNetwork is among only 12 percent of more than 700 entries from 11 countries to earn recognition shows we have established ourselves as a sought after provider for creative, high-impact branded media experiences,” said Craig Hubbell, Executive Vice President, Media Services for PlayNetwork.

The SIA organization is devoted to furthering excellence in the communications industry. It administers rigorous award competitions throughout the year with the goal of recognizing companies and individuals that do more than what is expected.

Throughout its 15 year history, the organization has established itself as one of the premier arbiters of communication excellence. Companies and individuals from more than 50 countries across five continents participate annually in its three awards programs: Summit Creative Award, Summit Emerging Media Award and Summit Marketing Effectiveness Award. Additional information about the SIA and its competitions is available at http://www.summitawards.com.

About PlayNetwork

Established in 1996, Redmond, Washington-based PlayNetwork, Inc. is an integrated media services leader for worldwide business. PlayNetwork provides branded video (digital signage), audio (music and messaging), promotional media, quality audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. The XM for Business service is now managed by PlayNetwork through a new strategic relationship with XM Satellite Radio. More information is available at www.playnetwork.com or www.xm4biz.com.

According to comScore, the top growing online product category for the season was Sport & Fitness, which grew 18 percent versus year ago. The category continues to benefit from consumers’ focus on health and fitness and consumers feeling more comfortable purchasing higher-priced fitness equipment, such as treadmills and elliptical machines, online. The second fastest-growing category was Video Games, Consoles & Accessories, which grew 14 percent on continued demand for popular consoles, such as the Nintendo Wii, Microsoft Xbox 360 and PlayStation 3. Apparel & Accessories, the only other product category with positive online growth, generated higher sales as a result of retailers’ aggressive discounting and promotions, and helped by unfavorable weather across much of the country.
_____________________________________________________________________________
Top Online Product Categories for 2008 Holiday Season
Online Non-Travel Spending
Excludes Auctions and Large Corporate Purchases
Dec. 1-24, 2008 vs. Nov. 26 – Dec. 19, 2007
Total U.S. – Home/Work/University Locations
Source: comScore, Inc.

Product Category                         Y/Y Percent Change
Sport & Fitness                                      18%
Video Games, Consoles & Accessories  14%
Apparel & Accessories                             4%
Books & Magazines                                -1%
Consumer Electronics                            -5%
Flowers, Greetings & Gifts                     -7%
Toys                                                       -7%
Computer Hardware                               -8%
Home, Garden & Furniture                     -14%
Event Tickets                                        -18%
Jewelry & Watches                                 -24%
Computer Software (Excl. PC Games)    -24%
Office Supplies                                     -30%
Music, Movies & Videos                        -32%
_____________________________________________________________________________
 
A comparison to the MasterCard Advisors’ data revealed that the online trends in several product categories outperformed overall consumer spending in those categories, including:
Sales of Apparel & Accessories up 4 percent online, compared to a 19-21 percent decline in overall sales of the category.
Consumer Electronics declined 5 percent online and Home, Garden and Furniture declined 14 percent online. This compares to a 26-percent decline in overall sales of Electronics/ Appliances.
Jewelry & Watches declined 24 percent online, compared to a 34-percent decline in overall sales of Luxury Goods (including Jewelry & Watches).
 
“For an online holiday shopping season that recorded a disappointing 3-percent decline in sales, a positive note is that e-commerce trends outperformed overall consumer spending in several product categories, which is to say that e-commerce continued to capture an increasing share of consumers’ wallet,” said comScore chairman Gian Fulgoni. “Clearly, 2008 was an extremely challenging time for many retailers, and the beginning of 2009 may not be much better. But when the consumer economy eventually does rebound, e-commerce is poised to benefit from its emergence as an important consumer sales channel.”
 
Wealthiest Households Spent More Online this Holiday Season
comScore also analyzed non-travel e-commerce spending by household income segment for the holiday shopping season, revealing that growth in online spending only occurred (up 7 percent) within households making at least $100,000 in annual income, while lower income segments logged significant declines in spending. Those households earning less than $50,000 per year appear to be the most affected by the current economic environment, with their online spending declining by 13 percent versus year ago.
_____________________________________________________________________________
2008 Holiday Season vs. Corresponding Days* in 2007
Online Non-Travel Spending
Excludes Auctions and Large Corporate Purchases
Dec. 1-24, 2008 vs. Nov. 26 – Dec. 19, 2007
Total U.S. – Home/Work/University Locations
Source: comScore, Inc.

Annual Household Income      Growth Rate
$0-$49,999                                 -13%
$50,000-$99,999                          -8%
$100,000+                                       7%
_____________________________________________________________________________
 
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

LOS ANGELES – Channel M, the industry’s leading producer of customized in-store TV networks, announced that through its Money Mart branded stores, Dollar Financial Group, Inc, a subsidiary of Dollar Financial Corporation, the leading international financial services company serving under-banked consumers, has launched a custom Channel M in-store TV network. Uniquely developed to reach Money Mart’s core customer base, the network is available to external advertisers seeking to reach the same consumer demographic as Money Mart’s.

Channel M develops custom content and advertisements specifically targeted toward each in-store TV network’s target shopper demographic and maintains an infrastructure capable of handling all aspects of any in-store TV network, including but not limited to technology, content production, network installation, and advertising sales.

“We have partnered with Channel M to enhance the Money Mart customer experience, decrease perceived wait times, and drive sales and awareness of available products and offerings,” said Paul Koulogeorge, vice president of marketing for the Dollar Financial Group. “We are excited about the potential that in-store TV presents to extend beyond sales generation to the creation of additional revenue streams by opening up our customer base for advertisers.”

Dollar Financial Group is rolling out its in-store TV network to 30 Money Mart stores in the first phase, half of which will be in Canada and half in the United States with plans to expand it to all 1,000 of its store locations across the U.S. and Canada. The programming will be divided into three display areas, which include: music videos and custom entertainment feature programming; a scrolling news feed; and space for flash billboards and advertisements. Advertisements can also be cycled through within the main display area programming in :15, :30, or :60 second spots.

“Advertising opportunities on Channel M in-store TV networks provide advertisers with access to a captive audience while they are actively shopping or waiting in line ready to make a purchase decision,” said Dennis Quinn, President of Sales and Marketing of Channel M. “Advertisers can further engage this audience through capitalizing on the flexibility of digital delivery to specifically target advertisements geographically, by time of day, or by display location in each individual store.”

The Money Mart TV network is open to advertisers from across the following industries:
* Money Wire Services * Snacks
* Mobile Phone Companies * Beer and Liquor
* Automotive Parts * Video Games
* Automotive Retail * Movie Studios
* Quick Serve Restaurants * Local Transit Authorities
* Convenience Stores

At September 30, 2008, Dollar Financial Corp consisted of 1,377 stores, including 1,064 company-operated financial services stores and 313 franchised and agent locations in 30 states, Canada, Republic of Ireland and the United Kingdom. The financial services store network is the largest network of its kind in each of Canada and the United Kingdom and the second-largest network of its kind in the United States. The Company’s customers, many of whom receive income on an irregular basis or from multiple employers, are drawn to the convenient neighborhood locations, extended operating hours and high-quality customer service.

About Dollar Financial Corp

Dollar Financial Corp is a leading international financial services company serving under-banked consumers. Its customers are typically service sector individuals who require basic financial services but, for reasons of convenience and accessibility, purchase some or all of their financial services from the Company rather than from banks and other financial institutions. To meet the needs of these customers, the Company provides a range of consumer financial products and services primarily consisting of check cashing, short-term consumer loans, Western Union money order and money transfer products, currency exchange, reloadable VISA(R) and MasterCard(R)branded debit cards, electronic tax filing, bill payment services, and legal document processing services. The Company’s financial products and services, principally check cashing and short-term consumer loan programs, provide immediate access to cash for living expenses or other needs. For more information, please visit the Company’s website at www.dfg.com

About Channel M

Channel M develops customized in-store television networks to drive sales in retail and lifestyle environments. By evaluating each retailer’s goals, consumer dwell times and buyer behaviors, Channel M’s in-house programming team creates content for in-store networks that enhances shopping experiences, increases store sales and generates revenue with entertainment, targeted advertising and sponsored features. The Company’s digital delivery platform offers on-demand updates, as well as localized programming and ad targeting features. Through its 27 retail networks, Channel M offers advertisers access to millions of highly targeted consumers each month while they are actively shopping. Headquartered in Los Angeles, Channel M clients include Macy’s, ecko, Steve Madden, Blockbuster and My Gym children’s fitness facilities. Company investors include Ascend Venture Group, Benedek Investment Group, Intel Capital and Vintage Fund Management. For more information, visit www.channelm.com.

NEW YORK – The Interactive Advertising Bureau (IAB) announced the release of Lead Quality Accountability Best Practices, a document designed to create marketplace transparency by improving communication between agencies and publishers in the lead generation industry.

The recommendations outlined in the document address two main areas:

1. Best practices for advertiser sharing of invalid leads with publishers to improve the process of accounting for leads.

2. Communication methodology for advertiser sharing of converted leads with publishers to improve advertiser conversions and ROI.

Twenty leading online lead generation companies came together to develop the document, representing companies across nine major verticals, including automotive, insurance, education, pharmaceutical, continuity clubs, financial services, retail, and CPG.

According to the IAB Internet Advertising Revenue Report for 2007, lead generation accounted for $1.6 billion of the total of $21.2 billion total of interactive advertising spend that year. First half figures for 2008 show that lead generation represented 7 per cent or $806 million of overall interactive advertising spend.

Among the key best practices, the document highlights:

* Publishers and advertisers should establish the definition of a valid and invalid lead at the onset of a lead generation campaign.
* Advertisers should return invalid leads to publishers in real-time or a time frame agreed upon up front with detailed reasons.
* Publishers should use returned invalid lead data to optimize traffic, improve creative, and refine targeting.

“These best practices provide a clear and concise roadmap for agencies and publishers to further enhance marketers’ ability to refine and target their best customers— the crux of successful lead generation campaigns,” said Sherrill Mane, senior vice president, Industry Services of the IAB. “Transparency, accountability and good communication between agencies and publishers will allow this platform to continue to flourish.”

“Data sharing between advertisers and publishers is vital to achieving high quality leads and optimizing an online lead generation program, which is especially important in these difficult economic times,” said Gayle Guzzardo, chairperson of the IAB Lead Generation Committee and senior vice president of product management at Q Interactive. “The IAB’s Lead Quality Accountability Best Practices is an indispensable guide for understanding, implementing and benefiting from data sharing for all parties involved.”

To view the best practices please go to www.iab.net/leadquality

About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

NEW YORK – ReplaceAds announced that it debuted as the third largest online radio advertising network in the October comScore/Arbitron Online Radio Ratings. According to comScore/Arbitron, nearly 1.8 million different people (1,770,500) age twelve and older listened for five or more minutes to stations affiliated with the ReplaceAds Advertising Network Monday-Sunday 6A-Midnight during an average week in October. The ReplaceAds Network includes more than 3,500 broadcasting stations, and includes music, sports, news, talk and special Interest broadcasts. ReplaceAds works with advertisers to develop Internet advertising campaigns that deliver premium and measurable results while delivering revenue to ReplaceAds’ broadcast partners.

The comScore/Arbitron Online Radio Ratings service is the leading source of audience estimates for the online radio network industry. The service provides ratings that can be compared on “like to like” basis with Arbitron’s audience estimates for terrestrial stations. It is based on continuous and passive measurement from more than 200,000 U.S. participants within the comScore global consumer panel.

“ReplaceAds has a large and demographically appealing online radio audience for advertisers,” said Bill Rose senior vice president of marketing, Arbitron, Inc. “We are pleased to welcome ReplaceAds as a customer because we can now provide a more complete picture of online radio consumption.”

“Now advertisers can compare the size and impact of the ReplaceAds audience to other online and traditional radio vehicles,” said Jeff Pescatello Co-Founder of ReplaceAds. “We selected comScore/Arbitron to provide third party verification of our internal metrics because we believe they are the gold standard for online radio ratings”.

About ReplaceAds™

ReplaceAds provides local, regional and national advertisers the highest return on their brand advertising investment. ReplaceAds has aggregated the majority of people watching or listening to broadcasts on the Internet on a daily basis. Because of the enormity of our daily audience, the premium nature of our broadcasts, and the long periods of time our listeners and viewers spend with us each day which typically exceeds two hours per session we can offer brand advertisers a new unique and highly effective way to reach those consumers with their message on brand safe stations.

The ReplaceAds™ Network team is comprised of veterans from the film, music, radio, advertising, and Internet broadcasting industries who all share a passion for building value for our customers and partners. www.ReplaceAds.com

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate.

About Arbitron

Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the media – radio, television, cable, online radio and out-of-home – as well as advertisers and advertising agencies in the United States. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter, a new technology for media and marketing research.

Through its Scarborough Research joint venture with The Nielsen Company, Arbitron provides additional media and marketing research services to the broadcast television, newspaper and online industries.

Arbitron’s marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland. Arbitron’s executive offices are located in New York City.

LONDON – Greenlight’s brand defense platform, SearchSentry™, has been highly commended at the inaugural E-consultancy Innovation Awards 2008. The product was entered into the Innovation in Paid Search and PPC category.

Specialist search marketing agency Greenlight developed SearchSentry™ in May 2008 in response to Google’s decision to allow UK and Ireland advertisers to bid on trademarked keywords. The platform works to protect brands online by monitoring competitor and affiliate activity by providing brand managers with detailed information on who is bidding on their brands. It then mines the data collected so that a plan of action can be drawn up to help brand managers defend and control their brand.

This most recent success is the latest in a string of awards for the agency. Last month, Greenlight was ranked 14th in the Deloitte Technology Fast 50, which lists the fastest growing technology companies in the UK. In addition, Greenlight came 21st in The Sunday Times Technology Track 100 2008 and came 88th in the Deloitte Technology Fast 500 EMEA.

Greenlight works with over 50 of the UK’s leading brands, providing specialist SEO (search engine optimization) and PPC (Pay Per Click) services, for the likes of Asda Walmart, Lastminute.com and Alliance & Leicester. Recent wins include NatMags and ghd.

Warren Cowan, CEO and founder of Greenlight said: “SearchSentry™ has been an incredibly successful tool. All of Greenlight’s technologies are developed in-house and we are really proud to add this one to our growing portfolio. It is great to be recognized in this way, especially when it is by a well regarded digital resource like E-consultancy.”

About Greenlight

Greenlight is an award winning, specialist search engine marketing agency providing targeted and accountable organic and paid search solutions. The agency has helped numerous companies to succeed in search marketing over the years by improving its clients’ positioning and website visibility in the top search engines, and driving traffic to their websites.

Greenlight provides a full range of search marketing services from offices in London and New York, including search engine optimisation, pay per click management, link building, consultancy and SEM training.

Clients include FTSE, NASDAQ and NYSE listed companies as well as charitable organisations and government bodies. Greenlight works with SMEs, global brands and top interactive agencies across vertical markets as diverse as publishing, financial services, retail, travel, hospitality, property and entertainment.

Halloween and Early Holiday Browsing Boost Traffic to Retail Sites

RESTON, VA, November 20, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for October 2008 based on data from the comScore Media Metrix service. The U.S. presidential election, Halloween and the approaching holiday season were significant drivers of Internet traffic for the month.

“The historic presidential race had millions of Americans glued to their computers for the latest news during the final stretch of the campaign,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “Prospective voters were able to get up-to-the minute information on candidates, important issues and the latest poll results as they prepared to check off the box in the voting booth on November 4.”

Politics Category Tops Fastest-Growing List in October

October saw a significant surge in traffic to the politics category, as Americans tuned in closely to the presidential and local congressional races. The category grew 40 percent to 28 million visitors in October, making it the fastest growing category for the month.

BarackObama.com was the most visited site in the category with 8.5 million visitors, up 59 percent versus the previous month, followed by JohnMcCain.com with 3.8 million visitors (up 29 percent). October marked the largest audiences of the season for both of the candidates. Other sites generating substantially higher traffic in the month included: CatholicVote.com (up 410 percent to 1.5 million visitors), GOP.com (up 111 percent to 1.2 million visitors), and Factcheck.org (up 96 percent to 1 million visitors). Voting advocacy sites VoteforChange (up 62 percent to 2.4 million visitors) and RocktheVote.com (up 46 percent to 1.1 million visitors) also saw strong gains.

Saturday Night Live’s election comedy sketches, including Tina Fey’s popular impersonation of Republican Vice Presidential candidate Sarah Palin, helped NBC Universal rank as one of the top 10 gaining properties for the month. NBC Universal’s online channel for Saturday Night Live (SNL) content surged 85 percent to 4.4 million visitors in October.

Approaching Holidays and Halloween Cause Traffic Boost at Retail Categories
The combination of Halloween and the looming holiday shopping season resulted in strong traffic increases to several retail categories in October.

Retail – apparel sites grew 13 percent to more than 67 million visitors as people searched for Halloween costumes, early holiday deals and the latest seasonal apparel in October. The category was led by BuyCostumes.com, which witnessed a 107-percent increase to 9.5 million visitors. Several other costume-related sites also experienced gains in October, including CostumeSuperCenter.com (up 110 percent to 2.6 million visitors) and Costumzee.com (up 161 percent to 2.1 million visitors).

In addition to costume retailers, several other apparel retailers experienced strong traffic growth during the month, including Zappos.com (up 18 percent to 5.1 million visitors), Gap Online (up 24 percent to 4.2 million visitors) and AE.com (up 18 percent to 3.3 million visitors).

With the holidays quickly approaching, traffic to the retail – toys category surged 17 percent to more than 25 million visitors as Americans searched early for this year’s top toys. Toysrus sites led the category with 9.3 million visitors, a gain of 28 percent, followed by Barbie with 3.4 million visitors (up 10 percent) and The LEGO Group with 2.7 million visitors (up 22 percent). Several other popular toy brands also experienced double-digit growth in October, including AmericanGirl.com (up 51 percent), Fisher Price (up 43 percent) and LeapFrog.com (up 90 percent).

Top 50 Properties

Google Sites continued to lead as the most visited property in October with 147 million visitors, followed by Yahoo! Sites with 144.9 million visitors and Microsoft Sites with 123.5 million visitors. All of the top ten properties maintained their positions from September. New arrivals to the ranking this month included NBC Universal, which entered at position #33 with nearly 25 million visitors and JPMorgan Chase Property, which rose to position #41 with the addition of Washington Mutual, bringing the property’s combined audience to more than 23 million visitors.

Top 50 Ad Focus Ranking

Platform-A led the October Ad Focus ranking reaching 91 percent of the 190.6 million Americans online. Yahoo! Network followed reaching 86 percent and Google Ad Network captured the third position reaching 83 percent of Americans online. ValueClick Networks moved up one position to #4 reaching 82 percent of online users and Traffic Marketplace rose one position to #8 reaching 74 percent.
____________________________________________________________________
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)

October 2008 vs. September 2008

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Sep-08 Oct-08 % Change Rank by

Unique Visitors

Total Internet: Total Audience 189,468 190,616 1 N/A

TheStreet.com Sites 4,135 10,550 155 101

Spencer Gifts, LLC. 2,077 5,058 144 231

HULU.COM 2,850 5,342 87 214

Healthgrades 2,894 5,034 74 234

Everyday Health 14,930 25,781 73 31

BARACKOBAMA.COM 5,350 8,515 59 131

Cablevision 6,049 9,571 58 112

NBC Universal 16,034 24,896 55 33

Kayak.com Network 5,141 7,860 53 144

JPMorgan Chase Property 15,506 23,142 49 41
____________________________________________________________________
*Ranking based on the top 250 properties in October 2008

TABLE 2
____________________________________________________________________
comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.)

October 2008 vs. September 2008

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Sep-08 Oct-08 % Change

Total Internet: Total Audience 189,468 190,616 1

Politics 20,081 28,016 40

Retail – Flowers/Gifts/Greetings 33,659 40,358 20

Retail – Toys 21,461 25,195 17

e-cards 28,537 33,377 17

Entertainment – Humor 25,486 29,797 17

Retail – Mall 26,509 30,742 16

Gay/Lesbian 2,771 3,189 15

Retail – Apparel 59,354 67,144 13

Teens 28,765 32,505 13

Auto – Manufacturer 22,154 25,015 13

____________________________________________________________________

Please visit the following link for Tables 3 & 4: http://www.comscore.com/press/release.asp?press=2593

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate

“The Bluewolf MediaTrak SalesPack is a complete solution that will help media organization move into the 21st century,” said Corinne Sklar, vice president of marketing for Bluewolf. “MediaTrak is extremely easy to customize, with quick time to value, providing a cost-effective alternative to traditional on-premise media solutions like Mactive and AdMarc that are cumbersome and difficult to customize. We understand the complexities of managing ad sales and the entire media sales lifecycle through working to revolutionize the process with the largest media companies in the world. We designed MediaTrak to meet the needs of media companies in this fast-changing landscape.”

“The newspaper industry is struggling to compete in today’s market,” said Mike McLeland, a 20-year media industry veteran with Hearst and Gannett. “One of the challenges that the industry faces is the fact that we’ve traditionally been slow to adapt and change. The speed to market and flexibility of Bluewolf’s new system will help newspapers adapt quickly and compete. Changes on a traditional system from current vendors can take one to two years or more. The same changes on this system take weeks or months, and would be implemented instantly for all users.”

Bluewolf MediaTrak SalesPack Includes:

MediaTrak Ad Booker: Enables media companies to better manage advertising insertion orders for multiple lines of business, including print, broadcast, online and seminars. It automates the calculation of complex commission splits. With an easy-to-use interface, it enables advertising executives to select brands and add information respective to the brand of each line of business.

MediaTrak AdSync: Enables media companies to execute the entire ad sales cycle, from order entry to editorial to billing. In addition, it allows advertising agencies to place orders through a web portal. With AdSync, media companies can keep up with the speed of the market, realize lower total cost of ownership, and deliver further business efficiency by integrating with existing systems. In addition, the new MediaTrak AdSync includes a robust on-demand billing system, powered by Zuora (R), the leader in online subscription billing and recurring payments. It enables media organizations to oversee all of their advertising functions, including classified, retail, Web, order entry, Internet sales, billing, accounting receivable and business administration

MediaTrak Client Manager: Launched in 2007, this media-specific Salesforce CRM solution allows media organizations to track complex relationships among brand, advertiser and agency, providing a complete view of the business. It manages client insertion orders in one interface and has pre-built media-specific reports. Client Manager helps media organizations build strong customer relationships and market awareness to drive ad sales success.

Bluewolf’s MediaTrak is available immediately via the Force.com AppExchange at http://www.salesforce.com/appexchange.com, or by contacting Bluewolf at www.bluewolf.com. MediaTrak AdSync will be available later this year, and all MediaTrak solutions will be demonstrated at Bluewolf’s booth at salesforce.com’s Dreamforce user and developer conference, November 2-5, 2008 at the Moscone Convention Center in San Francisco.

About Bluewolf

Bluewolf is the leading Software as a Service, Open Source and Cloud Computing consulting company focusing on deployment, development and adoption of enterprise software applications. With eight years of SaaS experience and more than 1,200 customers, Bluewolf is defining a new style of consulting based on their Agile Consulting model that guarantees success and delivers on the promises of Cloud Computing. Bluewolf clients include Dow Jones, ADP, General Electric, and Fox Interactive Media.

NEW YORK – The American Association of Advertising Agencies (4A’s) has joined forces with 25-year veteran career fair producer Shomex Productions to present Diversity in Advertising Career Day (www.diacareerday.com), a daylong advertising career and job fair aimed at helping to increase the level of qualified, mid-career candidates from ethnically and racially diverse backgrounds.

Diversity in Advertising Career Day debuted in 2007 to commemorate the first anniversary of a landmark agreement between New York City and top NYC advertising agencies to not only diversify their ranks, but also to allow City officials to monitor the diversification process. It is the one Industry event that provides a forum for multicultural professionals to network and explore career opportunities in advertising, marketing and communications and for companies to source top-caliber, diverse candidates.

The third annual Career Day will be held at the Hilton Towers in New York City on Wednesday, April 22, 2009.

“One of the fundamental missions of the 4A’s is to improve and strengthen the advertising agency business in the United States by attracting excellent people,” said Nancy Hill, president and CEO, 4A’s. “We consider it a priority to foster a growing community of diverse, talented, committed and exceptional individuals throughout the industry and are thrilled to sponsor Diversity in Advertising Career Day to help to achieve those goals.”

The last New York event, on April 24, 2008, was officially proclaimed as Diversity in Advertising & Public Relations Career Day by New York City Mayor Michael R. Bloomberg. He saluted the one-day job fair and conference saying, “In New York City, 200 languages are spoken, and men and women from every background live side-by-side in mutual respect. We derive our strength from this rich tapestry of cultures, and from residents whose unique abilities, traditions and experiences combine to create the vibrant city we love. We all benefit from a workplace that reflects our diverse city, and the City of New York is proud to celebrate Diversity in Advertising / PR Career Day.”

Lew Shomer, founder and president of Shomex Productions, said, “Diversity in Advertising Career Day provides an exciting and efficient environment for advertising, marketing and communications companies to source employees with many of the skill sets needed for mid- and senior-level positions. We believe that this event has the potential to literally change the face of the advertising industry, by the way in which the industry perceives diversity and realizes its ability to do something about it.”

“An increasingly multicultural workplace is good for business. We welcome the 4A’s as a partner in our efforts help advertising agencies and others to excel by mirroring the diverse communities which they serve,” said Shomer.

Backed by Industry, Community and Educational Leadership

Diversity in Advertising Career Day is backed by an outstanding group of cross- and multi-cultural community, professional and alumni partners. Included are the NAACP’s New York State Conference of Branches, ADCOLOR Industry Coalition, Advertising Research Foundation, Advertising Women in New York, the Asian American Advertising Federation, Center for Communication, Commercial Closet Association, the Council of Public Relations Firms, Echelon Business Media, Ethnic Events, Mediabistro, Minority Professional Network, NAMIC, National Society of Hispanic MBAs, Portada, Public Relations Society of America, Talent Zoo, The Network Journal, City College of New York, Columbia University Business School, Howard University, New York City College of Technology, New York University/NYU Wasserman Center for Career Development, New York Institute of Technology and State University of New York and its Fashion Institute of Technology.

About Shomex Productions

Starting in 1984 with one event, Shomex Productions (www.shomex.com) has emerged as a leader in all its business niches, and has built its Diversity Career Fair brand, presented in partnership with leading diversity organizations, into the leading live diversity recruiting platform in the U.S. Shomex has produced more than 1,000 events from coast to coast, in virtually every major U.S. market, serving dozens of industries including advertising, aerospace, pharmaceutical, healthcare, retail, financial services, computer, telecommunications, media and entertainment. The Shomex client list includes hundreds of America’s leading employers, including AT&T, Bank of America, Blockbuster, Disney/ABC, Lockheed Martin, Merck, Sony Pictures Entertainment, Toyota and Verizon Wireless.

About 4A’s

Founded in 1917, 4A’s is the national trade association representing the advertising agency business in the United States. Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide. Although virtually all of the large, multinational agencies are members of the 4A’s, more than 60 percent of our membership bills less than $10 million per year. The 4A’s is a management-oriented association that offers its members the broadest possible services and expertise regarding the advertising agency business including information on how best to recruit diverse talent into its ranks.

For more information about participating in Diversity in Advertising Career Day as an exhibitor or as an attendee seeking job interviews, log onto www.diacareerday.com.

As previously reported, the company acquired all of its partners’ ownership stakes in ShopLocal LLC on June 30, 2008. In addition, the company acquired an additional 10 percent stake in CareerBuilder increasing its ownership to 50.8 percent on September 3, 2008. The results for ShopLocal and CareerBuilder were fully consolidated beginning in the seventh and ninth periods, respectively. Prior to these acquisitions the company’s equity share of CareerBuilder and ShopLocal results was reported as equity earnings. Beginning with the third quarter, a new “Digital” business segment is being reported which includes CareerBuilder and ShopLocal results from the date of full consolidation as well as PointRoll, Planet Discover and Schedule Star. Prior period results for PointRoll, Planet Discover and Schedule Star have been reclassified from the publishing segment to the digital segment.

“While our results this quarter reflect the difficult and volatile economy both here and in the UK, they also highlight our determination to move forward with our strategic plan,” said Chairman, President and Chief Executive Officer Craig Dubow.

“Our positive online results confirm, for instance, the importance of digital to our plan going forward. We also were delighted to complete, this quarter, the acquisition of an additional 10 percent stake in CareerBuilder, the largest online job site in the U.S., and the remainder of ShopLocal.

“Within our core operations, revenues from Olympics advertising reflected the strength of our NBC affiliated stations. Political advertising is strong and continues to surge as we move toward November. Meanwhile, we continue to transform our cost structure and create efficiencies as we manage through this economic downturn.

“And there were some headwinds in addition to the weakening economic conditions which impacted ad spending across the board,” Dubow said. “We faced significantly higher newsprint prices and an unfavorable exchange rate.”

Total reported operating revenues for the company were $1.64 billion in the third quarter compared to $1.80 billion in the same quarter a year ago. The decline was due to softer publishing advertising demand resulting primarily from weak economic conditions in the U.S. and the UK, offset partially by Olympic and political ad spending in Broadcasting and revenues from the consolidation of CareerBuilder and ShopLocal. On a pro forma basis, assuming Gannett owned the same complement of properties in the third quarters of 2008 and 2007, operating revenues would have been 10.2 percent lower.

Reported operating expenses declined 2.2 percent in the quarter to $1.38 billion from $1.41 billion in the third quarter of 2007. The decline was driven by continued cost containment and efficiency efforts and lower newsprint expense, reduced, in part, by severance expenses, the consolidation of CareerBuilder and ShopLocal expenses and our accelerated ramp up of our digital initiatives. On a pro forma basis and excluding severance costs, operating expenses declined 5.3 percent for the quarter. Corporate expenses were $14.3 million, 19.2 percent lower than the year ago quarter driven by cost control efforts offset slightly by buyout expenses. Operating cash flow (defined as operating income plus depreciation and amortization) was $324.0 million. Net income in the quarter was $158.1 million.

Average diluted shares outstanding in the third quarter totaled 228,331,000 compared with 232,698,000 in 2007’s third quarter.

PUBLISHING

Publishing segment operating revenues were $1.36 billion for the quarter, a 14.4 percent decline from the third quarter of 2007. Advertising revenues were $977.1 million compared to $1.19 billion in the third quarter of 2007. On a pro forma basis, advertising revenues were 17.6 percent lower. Pro forma advertising revenues declined 14.9 percent in the U.S. and 23.6 percent, in pounds, at Newsquest, our operations in the UK. On a pro forma basis for the publishing segment, retail advertising revenues were 10.1 percent lower, national revenues declined 7.8 percent and classified revenues were down 28.5 percent. For comparison purposes, the exchange rate of the British pound in the quarter declined compared to last year. If the exchange rate had remained constant year-over-year total pro forma advertising revenues would have been 16.5 percent lower including declines of 9.5 percent in retail, 7.3 percent in national and 27.0 percent in classified.

Lower pro forma classified revenues were driven by declines of 41.5 percent in real estate, 34.0 percent in employment and 21.4 percent in automotive. For U.S. Community Publishing classified revenues were down 26.5 percent comprised of declines of 33.4 percent in real estate, 36.5 percent in employment and 18.7 percent in automotive. In the UK, classified revenues were 29.1 percent lower, in pounds, reflecting declines of 51.3 percent in real estate, 25.2 percent in employment and 25.3 percent in automotive.

At USA TODAY, advertising revenues were 7.1 percent lower in the third quarter compared to the year ago quarter. Paid advertising pages totaled 713 compared with 803 in the same quarter of 2007. Growth in the advocacy, financial and home and building categories was offset by softness in the entertainment, travel, automotive and technology categories.

Total publishing operating expenses were $1.18 billion, a 6.6 percent decline from the same quarter a year ago reflecting continued efficiency efforts in the U.S. and the UK and lower newsprint expense offset in part by severance expenses. Pro forma publishing expenses excluding severance expenses were 7.1 percent lower. Newsprint expense declined 3.4 percent for the quarter reflecting a 15.9 percent increase in usage prices which was more than offset by a 16.7 percent decline in consumption. Operating cash flow in the third quarter for the total publishing segment, which includes USA TODAY and Newsquest, was $231.7 million.

BROADCASTING

Broadcasting revenues (which include Captivate) were $197.0 million in the quarter, a 3.9 percent increase compared to $189.5 million in the third quarter of 2007. The increase was driven by almost $24 million in ad spending related to the Olympics on our NBC affiliates and about $26 million in politically related advertising. Online revenue in the quarter was up 15.0 percent. The weakening economy had an unfavorable impact on certain core advertising categories including auto and retail which partially offset the increase from Olympic and political ad revenue.

Operating expenses in the broadcasting segment totaled $113.0 million down 4.3 percent from $118.1 million a year ago reflecting continued efficiencies, offset in part by severance expense. Broadcasting expenses excluding severance were down 6.0 percent. Operating cash flow was $92.5 million in the third quarter. Television revenues were 4.8 percent higher and totaled $192.8 million. Based on where we are today, we would expect television revenues to be up in the low single digits for the fourth quarter of 2008 compared to the fourth quarter of 2007 led by strong political advertising demand.

DIGITAL

As noted previously, the digital segment includes results for CareerBuilder, PointRoll, ShopLocal, Planet Discover and Schedule Star. Results for ShopLocal were included for the entire third quarter while CareerBuilder’s results were included for the last month in the quarter. Results for PointRoll, Planet Discover and Schedule Star, which had been previously reflected in the publishing segment, have been reclassified to the digital segment. Total digital operating revenues from these businesses were $77.6 million in the quarter driven by the consolidation of CareerBuilder and ShopLocal. Operating expenses totaled $71.5 million. Operating cash flow was $10.2 million reflecting positive results for CareerBuilder, PointRoll and ShopLocal partially offset by continued investment in Schedule Star and the ramp up of our digital infrastructure.

NON-OPERATING ITEMS

The company’s equity share of operating earnings or losses from our unconsolidated investees including the California Newspapers Partnership, Texas-New Mexico Newspapers Partnership, Tucson and online/new technology businesses is reported in “Equity income (losses) in unconsolidated investees, net” in the non-operating section of the Consolidated Statements of Income. These amounts include the company’s equity share of results for CareerBuilder and ShopLocal for periods prior to September 3, 2008 and June 30, 2008, respectively.

The decline in equity income from unconsolidated investees for the third quarter of 2008 was due primarily to: lower results from our newspaper partnerships reflecting the challenging publishing advertising environment; continued investment in digital assets like Metromix; and the inclusion of CareerBuilder results for two months in the quarter compared to 3 months in last year’s third quarter.

The decrease in other non-operating items reflects the inclusion of minority interest expense related to CareerBuilder, a reduced level of investment income and foreign currency charges associated primarily with UK pound-denominated transactions.

Interest expense for the third quarter was $46.8 million, a 25.7 percent decline compared to $63.0 million for the third quarter in 2007. The decline was due to lower interest rates and average debt balances.

As expected, some favorable tax settlements of prior year state return positions and a lower UK statutory tax rate impacted the tax rate for the quarter. We expect further favorable tax settlements in the fourth quarter.

At the end of the quarter, Gannett had more than 100 domestic publishing Web sites, including USATODAY.com, one of the most popular newspaper sites on the Web. The company also had Web sites in all of its 19 television markets. In September, Gannett’s consolidated domestic Internet audience share was 25.4 million unique visitors reaching 15.6 percent of the Internet audience according to Nielsen//NetRatings. Newsquest is also an Internet leader in the UK where its network of Web sites attracted more than 85.6 million monthly page impressions from approximately 6.5 million unique users. CareerBuilder’s average unique visitors year-to-date totaled 23.4 million, an increase of almost 6 percent compared to last year.

All references in this release to “comparable” revenue results and “operating cash flow” are to non-GAAP financial measures. Management believes that this use allows management and investors to analyze and compare the Company’s results in a more meaningful and consistent manner. A reconciliation of the non-GAAP operating cash flow amounts to the Company’s consolidated statements of income is attached.

As previously announced, the company will hold an earnings conference call at 10:00 a.m. ET today. The call can be accessed via a live Webcast through the Investor Relations section of the company’s Web site, www.gannett.com, or listen-only conference lines. U.S. callers should dial 1-888-215-7015 and international callers should dial 913-312-1504 at least 10 minutes prior to the scheduled start of the call. The confirmation code for the conference call is 5339774. To access the replay, dial 1-888-203-1112 in the U.S. International callers should use the number 719-457-0820. The confirmation code for the replay is 5339774. Materials related to the call will be available through the Investor Relations section of the company’s Web site Friday morning.

Gannett Co., Inc. is a leading international news and information company that publishes 85 daily newspapers in the USA, including USA TODAY, the nation’s largest-selling daily newspaper. The company also owns nearly 900 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company. Newsquest publishes nearly 300 titles, including 17 daily newspapers, and a network of prize-winning Web sites. Gannett also operates 23 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.

Certain statements in this press release may be forward looking in nature or “forward looking statements” as defined in the Private Securities Litigation Reform Act of 1995. The forward looking statements contained in this press release are subject to a number of risks, trends and uncertainties that could cause actual performance to differ materially from these forward looking statements. A number of those risks, trends and uncertainties are discussed in the company’s SEC reports, including the company’s annual report on Form 10-K and quarterly reports on Form 10-Q. Any forward looking statements in this press release should be evaluated in light of these important risk factors.

Gannett is not responsible for updating the information contained in this press release beyond the published date, or for changes made to this press release by wire services, Internet service providers or other media.

Irvine, Calif. – October 21, 2008 – Specific Media, the largest independent online advertising network, today announced the launch of Offline Sales Impact™, the industry’s most comprehensive and accurate offline sales reporting product for online advertising clients across a variety of vertical markets including the automotive, retail and travel sectors. Specific Media’s proprietary Offline Sales Impact reports reveal the direct correlation between online advertising campaigns and consumers’ offline purchase behavior.

Utilizing test and control group data provided by leading third-party industry research firms including comScore and Nielsen Online, Specific Media is the only interactive media company that can track consumer purchases resulting directly from online advertising campaigns it runs on behalf of its advertisers. Specific Media provides these advertisers with the ability to understand the true impact of their campaigns and accurately measure ROI. Offline Sales Impact reports provide clients a deep view into campaign-generated unit sales, consumer purchase behavior, price sensitivity, lifestyle segmentation, and more.

“To effectively measure their spend, advertisers need to understand the direct sales impact their online campaigns are delivering in the offline marketplace,” said Chris Vanderhook, co-founder and COO, Specific Media. “This need is magnified in a volatile economy, where every ad dollar spent needs to be quantified. We developed Offline Sales Impact to provide the most highly accurate, scientifically sound offline reporting capabilities in the industry, made possible through our partnerships with the most respected third-party data sources in the online advertising world.”

Vanderhook adds that offline impact reporting is a unique benefit to online advertising. “TV and radio just can’t provide this clear understanding of consumer purchase behavior as it relates to their advertising campaigns. As advertisers continue to take a hard look at their advertising spend in traditional channels, we’re confident they will see a real benefit in the ability to better quantify their interactive advertising.”

The third-party partnerships Specific Media maintains with leading research firms ensures consumer anonymity is maintained, and that online advertising privacy standards are fully upheld. Offline Sales Impact reports are customized for clients by industry, and are currently benefitting Specific Media customers in the retail, automotive, consumer packaged goods, entertainment and travel categories.

About Specific Media
Specific Media, the advertising industry’s largest independent online advertising network, enables advertisers to target consumers throughout North America and Western Europe based on demographics, behaviors, geographic locations and/or the contextual relevance of websites visited. Specific Media works with many of the Fortune 500 companies including seven of the top 10 brands. The company’s Premium Network reaches more than 150 million US consumers and 225 million consumers globally each month. Since 1999, Specific Media has connected advertisers with target audiences across consumer branded publishers. Visit www.specificmedia.com.

SUNNYVALE, Calif. – Efficient Frontier, the worldwide leader in providing Search Engine Marketing technology and services to leading advertisers and agencies, today released the U.S. Search Engine Performance Report: Q3 2008. The report, the largest independent research in the search marketing industry, was based on an analysis of 60 billion impressions and 428 million clicks across an index of Efficient Frontier advertisers. The results of the research indicate that while overall growth has been slowing throughout 2008, return on investment remains strong in this highly productive direct marketing channel.

The report showed that Google continues to gain ground. For every new dollar spent on search advertising in Q3 2008 versus Q3 2007, Google received $1.14, while Yahoo and Microsoft each lost $0.07. Google continues to dominate the overall share of spending at 76%, although the company’s search advertising growth decreased by 1.9 percentage points from Q2 to Q3 2008. Yahoo search gained 1.8 points in the same quarter to bring it to 19.2% of total spent while Microsoft Live Search held relatively steady at 4.8% share.

Of Google’s 76% share, 4.6% was from Google content, an increase of 82.8% for non-financial services advertisers. Google content was the only search engine channel for which all advertisers increased spending in Q3 2008.

“Our data shows that search engine marketing continues to be a highly productive direct marketing channel for advertisers, even in challenging markets,” said James Beriker, President and CEO of Efficient Frontier. “With increased competition and a decrease in the total number of conversions, advertisers will either slash budgets or use advanced technologies to maximize volume and ROI. We’re proud to partner with the most sophisticated search advertisers in the world to continue to drive their ongoing success in these tough markets.”

Other Key Findings

* ROI improved YOY on all three engines for advertisers outside of financial services in the face of increasingly dynamic economic conditions.
* Spending on Google by non-financial services advertisers grew by 3.6% on YOY basis, faster than the overall growth rate of 2.5%. Thus Google gained $1.14 of every new search dollar in Q3 2008 versus Q3 2007, while Yahoo and Microsoft each lost $0.07 for every new dollar spent on search in that period.
* Yahoo accounted for 19.2% of U.S. search engine spending in Q3 2008, losing 1.3 percentage points in share from Q3 2007 but gaining 1.8 percentage points from Q2 2008. Total spending on Yahoo increased by 7.2% from Q2 to Q3 2008 for advertisers outside of the financial services sector, and by 2.5% for those in financial services.
* Microsoft Live Search accounted for 4.8% of U.S. search spending in Q3 2008, down 0.8 percentage points from the previous year. Overall spending on Microsoft Live Search declined for all advertisers on both a YOY and Q/Q basis.
* On a global basis, Google dominated the search marketplace in Q3 2008, capturing more than 85% of search spending share in the UK, Europe, and Australia. In Japan, Google accounted for 55% of search spending.

The complete U.S. Search Engine Performance Report: Q3, 2008 is available for download from the Efficient Frontier website at: http://www.efrontier.com/efficient-frontier/resources/research/getRese archQ308.html (Due to its length, this URL may need to be copied/pasted into your Internet browser’s address field. Remove the extra space if one exists.)

Research Methodology

Analysis for the Efficient Frontier report was based on data from a fixed sample of Efficient Frontier U.S. clients from Q3 2007 through Q3 2008, and covers nearly 60 billion impressions and more than 428 million clicks on search and content ads on Google, Yahoo and Microsoft Live Search. The report includes data from advertisers in the financial services, travel, retail, automotive and business-to-business verticals.

About Efficient Frontier

Efficient Frontier is the market and technology leader in providing Search Engine Marketing (SEM) solutions for leading global advertisers and agencies. Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory to SEM and today combines its core predictive modeling algorithms and bidding technology with comprehensive strategic and tactical value added services to manage more than $750MM in annual search spend for over 200 leading advertisers in 20 countries. The company has over 200 employees and is headquartered in Sunnyvale, CA with offices in New York, the United Kingdom, France, Germany, Hong Kong, and India, and technology licensing partnerships in Japan and Australia. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures. For more information, please visit www.efrontier.com and subscribe to the Efficient Frontier blog at http://blog.efrontier.com/.

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, announced its ad network has been bolstered by the addition of 30 high-quality distribution partners, some of which resulted from expanding internationally into the UK and Australia. High-quality traffic, which offers search advertisers improved click-through and conversion rates in categories such as travel, technology and retail, has doubled while low-quality traffic has been cut in half.

“As we add top-quality traffic, we work vigilantly to maintain unsurpassed excellence throughout the network – our goal is to deliver superior ROI and conversion rates for all our search advertisers,” said Ted West, chief executive officer and president of LookSmart. “Our LookSmart Network Management team weighs user conversion data and employs statistical models to gauge network quality and reporting in real time – ultimately delivering better value to our customers.”

LookSmart makes it easy to run successful ad campaigns. Search advertisers work directly with dedicated account managers, who are skilled at creating customized distribution channels across LookSmart’s optimized network. This service advantage allows search advertisers to attract highly targeted leads and maximize ROI, whether the campaign is global or targets a specific country or local market. Search advertisers also have the option to manage their campaigns easily through LookSmart’s self-service ad-serving interface.

About LookSmart

LookSmart (NASDAQ: LOOK) is a provider of trusted products and service solutions for pay-per-click (PPC) text advertising. The company offers search advertisers targeted PPC search and contextual advertising via its proven Search Advertising Network and award-winning AdCenter platform technology. It also licenses its Ad Center technology to top publishers and networks. Dedicated to the quality of its network, LookSmart is committed to safeguarding against advertiser fraud and is one of the five founding members of the IAB click measurement panel. For more information, visit www.LookSmart.com or call 415-348-7500.

BOSTON – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile ad network, and uLocate Communications (www.ulocate.com), the world’s leading publisher of mobile location-based services, today announced a partnership that will present brands with unprecedented advertising opportunities to target and serve iPhone owners through an industry-first location-based advertising service. The deal extends Quattro’s In-App Network by leveraging uLocate’s WHERE™ application to deliver location-based overlays for Quattro’s innovative iPhone ad units. In addition, Quattro and uLocate will develop new ad-sponsorships for location-based keyword search, Widgets and Map options within WHERE.

WHERE, one of the most popular location-based applications in Apple’s iPhone App Store, will utilize Quattro’s dynamic ad serving platform to enable highly targeted in-application ads to be served to iPhone users based on contextual, demographic, behavioral and location information. WHERE’s location-based service will be added to Quattro’s industry leading Video, Call, In-Application, iTunes and Popover iPhone ad units. Under the deal, ad inventory for the WHERE application on the iPhone is available exclusively through the Quattro In-App Network and for Quattro’s flagship advertisers such as Toyota, Herbal Essences, Sony, Comcast and LionsGate.

WHERE helps users connect with the people, places and things around them by delivering geographically relevant retail, business and event information, as well as entertainment content. By contextualizing advertising with location through a consumer’s proximity and active search, Quattro and uLocate will create a premium and unprecedented advertising opportunity for brand marketers to elevate the mobile ad market. By example, Quattro and WHERE will enable rich advertising opportunity with:

Search-To-Map Keyword Advertising whereby search results can be paired with contextual advertisements–i.e. Walgreen’s could purchase the keywords “headache” and “Advil” to drive consumers to the closest store.

Widget Sponsorship allows multi-product or multi-channel brands such as Wal-Mart or Staples to highlight their store locations on the widget map home page and provide product specials.

WHERE™ Widget Banners inside BuddyBeacon and Local Search will be targeted to user behavior and widget type as well as provide full “Click To” functionality–ie. Click-To-Maps or Click-To-Video–to extend the interactive advertising experience.

“Our iPhone-exclusive partnership with uLocate is the latest example of Quattro’s leadership in providing advertisers and publishers with unsurpassed access to iPhone users and unprecedented premium advertising opportunities,” said Andrew Miller, CEO of Quattro Wireless. “Quattro has the largest network of adapted Publisher web sites for the iPhone–ranging from NFL to CollegeHumor.com to CBS News–and the addition of WHERE adds a sought after location element and cements our reputation as the go-to partner for brands that want to target the coveted iPhone market.”

“The popularity of WHERE among iPhone users makes it an ideal platform for brands seeking innovative ways to reach a highly relevant and receptive audience,” said Walt Doyle, CEO, uLocate Communications. “Together with Quattro Wireless, we are offering an unprecedented level of context to advertisers as we leverage the power of location to deliver the right message at precisely the right time.”

“Coupling Quattro with location-based service WHERE creates a compelling advertising opportunity on the iPhone. Being able to place one of my client’s ads in front of a consumer headed to a Wal-Mart or a Walgreens is a premium opportunity for Brand in Hand and its clients,” said John Hadl, CEO of Brand In Hand whose clients include Procter & Gamble, American Express and Essurance. “By adding proximity of a consumer’s location to a brand’s media placement, we can invest in media much closer to a moment of truth, a sale.”

A tutorial for the advertising units available through Quattro and WHERE is available at www.QuattroWireless.com.

About Quattro Wireless

Quattro Wireless is North America’s best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry’s only pre- and post-click technology platform, Quattro provides category leading Publishers and Premium branded advertisers with a turnkey solution to extend their internet offering to the mobile web. Publishers leverage Quattro’s proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.

About WHERETM

WHERE, a service of uLocate Communications, connects consumers with people, places and things through the power of location. Whether finding friends in a crowded city, locating the lowest gas prices, satisfying a craving for a latte or scoring tickets to a local show, it’s all about navigating your world. WHERE lets consumers personalize their mobile experience while exploring and sharing interests with friends. Whatever your pursuits, WHERE delivers the best in local information from Eventful, Yelp, GasBuddy, Zipcar, ShopLocal, Starbucks, Buddy Beacon® and more.

Available on most major carriers including Alltel, AT&T, Boost, Helio, metroPCS and Sprint, the WHERE platform channels the power of location to the latest mobile devices including Nokia, BlackBerry and the iPhone. For more information, please visit www.where.com.

Based in Fort Worth, Texas, Range Online Media is one of the leading paid search marketing and search engine optimisation firms in the US.  Founded in 2001, it initially specialised in services to the retail and travel sectors. More recently it has expanded into the technology, luxury brands, financial services, utilities, and entertainment industries. Range Online Media’s clients include Toshiba, Burberry, Aveda, Accor Hotels, Neiman Marcus and Macys.com. Following the acquisition, Range Online Media will re-brand as iProspect and form the fourth US office in the iProspect global search network.

The sixth acquisition Isobar has made in search marketing this year alone, Range Online Media increases iProspect’s reach to 21 offices in 17 markets worldwide. The acquisition of Range Online Media adds considerably to iProspect’s client roster in the retail sector, a key market for search marketing services. Range Online Media’s clients and staff will benefit from joining iProspect’s global network.

Alongside its core SEM expertise, Range Online Media has developed proprietary technology to address, measure and monetise the rapidly growing online media, social and emerging media spaces.  These capabilities include unique site optimisation, online public relations optimisation, reputation management, advanced linking strategy and development as well as blog, podcast and video optimisation.

Commenting on the acquisition, Robert Lerwill, ceo of Aegis, said:
“Demand for specialist search expertise is growing at around 25% a year. As a result, no business can ignore the importance of search to a marketing campaign: optimising both paid and organic techniques is key. Range Online Media gives us a significant boost in the retail sector in the US and a fourth office in the region. It also brings enviable tools and technology designed to measure the growing social media space, which we can leverage across the entire iProspect global network.”

More on iProspect

iProspect was founded in the US in 1996 as a search business with a unique bidding technology for search engine marketing keywords. Acquired by Aegis Media’s Isobar in 2004, iProspect is now probably the most sophisticated search specialist in the world – ranked number one by Forrester among others.

In 2007 Isobar began to create a global iProspect network, rolling out into the Nordics, Holland, Hungary, France, Spain and Belgium in Europe and Hong Kong, Australia, New Zealand, Thailand, Malaysia and Singapore in Asia.  The iProspect network has 21 dedicated offices in 17 countries around the world.

More on Isobar

Launched as a digital division of Aegis Media in May 2003, Isobar is the world’s largest digital marketing network and is uniquely structured for an interconnected digital world. Isobar provides the vision, infrastructure, tools and processes that link a network of some of the very best digital agencies in the world – all fully owned and driven by a clear vision of the future business world. Isobar celebrates diversity, creating competitive advantage through creativity, collaborative innovation and agility. Through its global network of 104 offices in 38 markets, Isobar services include strategy and consulting, online advertising and media, web site build, paid and organic search, social and viral marketing, mobile and CRM. Isobar has 3,500 people, online billings of nearly $2 billion and has won more creative awards in the last 2 years than any other digital network. Nigel Morris is the CEO of Isobar.

For more information, please visit http://www.isobar.net.

IRVINE, Calif. – Specific Media, the largest independent online advertising network, today announced it leads the industry in reaching consumers who spend the most time on the Internet, across more categories than any competitor, according to the July 2008 comScore Segment Metrix. Classified as Heavy Users, these audiences are highly desirable in-market consumers who are most likely to make purchase decisions.

By focusing on quality over quantity in seeking out its strategic Web site partnerships, Specific Media has distinguished itself from typical ad networks by developing a Premium Network of name brand publishers. Through its industry-leading Data Network and proprietary targeting technologies, the company enables advertisers to reach the largest number of Heavy Users in 16 different categories including automotive, retail and travel.

“In today’s economic climate, organizations in big ticket categories such as automotive, travel and retail are challenged to find advertising solutions that maximize efficiency while reaching consumers who intend to make purchases,” said Tim Vanderhook, CEO and co-founder, Specific Media. “We’re pleased that the latest comScore rankings validate Specific Media as the premier advertising partner in helping clients reach their objectives.”

Within the retail category, Specific Media also reaches more Heavy Users in the consumer electronics, apparel and healthcare subcategories than any other top-four ad network. Other categories in which the company leads include business-to-business, business/finance, directories/resources, government, health, hobbies/lifestyle, news/information, real estate, regional/local, search/navigation, sports, technology and telecom. comScore classifies Heavy Users as the top 20 percent of consumers, based on time spent online at specific site categories.

Since debuting in the comScore rankings in February 2007, Specific Media’s reach has grown by nearly 70 percent, outpacing all other ad networks appearing in the top 10. The company’s Premium Network now reaches more than 225 million online consumers throughout North America and Western Europe each month.

About Specific Media

Specific Media, the advertising industry’s largest independent online advertising network, enables advertisers to target consumers throughout North America and Western Europe based on demographics, behaviors, geographic locations and/or the contextual relevance of websites visited. Specific Media works with many of the Fortune 500 brands including seven of the top 10 companies. The company’s Premium Network reaches more than 150 million US consumers and 225 million consumers globally each month. Since 1999, Specific Media has connected advertisers with target audiences across consumer branded publishers. Visit www.specificmedia.com.

“The summer months tend to draw Americans to more leisure pursuits and that was certainly the case in July,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “Ground travel and cruise sites gained once again, as many Americans sought more budget-friendly ways to enjoy their summer vacations amid economic and fuel price concerns. Summer blockbusters and big celebrity news also provided a boost to the entertainment categories.”

Traffic to Travel Sites Continues to Grow

Several travel categories gained in July as Americans left for summer vacations. The travel – ground/cruise category jumped 10 percent to 12.7 million visitors, making it the top-gaining category for the month, while the travel-information category grew 7 percent to 47.6 million visitors.

The hotels/resorts category gained 6 percent to more than 34 million visitors. Some of the top-gainers in the category included Hotels.com (up 6 percent to 5.2 million), Choice Hotels International (up 8 percent to 3.2 million) and HolidayInn.com (up 11 percent to 2.7 million).

Certain Retail Categories Gain Despite Weak Economy
Despite a sluggish retail economy in the U.S., a handful of retail categories achieved traffic increases in July, possibly due to consumers shopping online instead of using expensive gasoline to drive to the store. Retail – consumer goods sites rose 8 percent to 22.5 million visitors, including double-digit growth by Staples.com Sites (up 22 percent to 6.5 million visitors), Office Depot (up 12 percent to 4.8 million visitors), and DisneyShopping.com (up 32 percent to 1.6 million visitors).

Meanwhile, the retail – mall category increased 7 percent to 28 million visitors, led by AOL Shopping with 6.3 million visitors (up 19 percent), MSN Shopping with 5.8 million visitors and QVC Sites with 5 million visitors.

The Dark Knight and other Summer Movies Drive Traffic to Ticket Sites
With the release of several highly anticipated summer films, most prominently The Dark Knight, retail – ticket sites grew 5 percent to more than 44 million visitors as movie goers pre-purchased tickets to avoid long lines and sell outs at theaters. Moviefone led the category with 17.5 million visitors (up 12 percent), while Fandango posted a 29-percent gain to 9.3 million visitors and MovieTickets.com jumped 13 percent to 4.7 million visitors.

Hot Celebrity Gossip Stories Prompt Growth at Entertainment News Sites
July was packed with major celebrity stories including the birth of Angelina and Brad’s twins and Christie Brinkley’s public divorce, which helped boost the entertainment news category 5 percent to 52.7 million visitors. Gossip site omg! led the category with more than 16 million visitors, a 19-percent gain from June, followed by TMZ with 9.7 million visitors (up 9 percent) and People with 8.8 million visitors (up 4 percent).

Top 50 Properties

Google Sites maintained its #1 position in the Top Properties ranking, reaching 141.6 million Americans in July, while Yahoo! Sites captured the second spot with 140.3 million and Microsoft Sites ranked third with 120.2 million visitors. CBS Corporation jumped 27 spots to #10 due to its recent acquisition of CNET Networks, which resulted in an incremental gain of nearly 30 million visitors to the property. Ask Network moved up two positions in the top 10 to #7 with 58.6 million visitors.

Top 50 Ad Focus Ranking
Platform-A, which includes Advertising.com, Quigo and other ad networks, led the Ad Focus ranking in July, reaching 90 percent of the 189 million Americans online. Yahoo! Network (85 percent reach) ranked second, followed by Google Ad Network (81 percent reach), and Specific Media (81 percent reach).

TABLE 1
______________________________________________________________________________
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)

July 2008 vs. June 2008

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Jun-08 Jul-08 % Change Rank by
Unique Visitors

Total Internet:
Total Audience 189,873 189,134 0 N/A

CBS Corporation 20,867 48,191 131 10

The Mozilla Organization 9,634 18,323 90 42

Infospace Network 9,840 13,467 37 69

General Mills 4,230 5,779 37 185

Nordstrom, Inc. 3,810 5,201 37 205

ABCNEWS DIGITAL 5,911 8,058 36 127

GSN Games Network 4,627 6,308 36 173

Vlaze Media Networks, Inc. 6,190 8,386 35 120

GAMEVANCE.COM 4,158 5,588 34 194

EVERSAVE.COM 5,398 7,192 33 145
______________________________________________________________________________

*Ranking based on the top 250 properties in July 2008

TABLE 2
______________________________________________________________________________
comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.)

July 2008 vs. June 2008

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Jun-08 Jul-08 % Change

Total Internet: Total Audience 189,873 189,134 0

Travel – Ground/Cruise 11,484 12,663 10

Retail – Consumer Goods 20,795 22,455 8

Retail – Mall 26,123 28,068 7

Retail – Movies 25,251 26,985 7

Travel – Information 44,631 47,569 7

Travel – Hotels/Resorts 32,282 34,095 6

Online Gambling 12,038 12,648 5

Retail – Tickets 42,166 44,228 5

Entertainment – News 50,315 52,735 5

Career Services and Development 59,031 61,544 4
______________________________________________________________________________

Please refer to the following link for Tables 3 & 4: http://www.comscore.com/press/release.asp?press=2399

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

SAN BRUNO, CA June 25, 2008 — Adify, the premier vertical ad network management company, today announced a unique and sophisticated Inventory Forecasting module to empower vertical ad network builders to predict supply and demand across the premier publishers in their networks. With multiple algorithms, Adify’s Inventory Forecasting module addresses the variability in inventory levels that occur with vertical ad networks – allowing Network Builders to best serve both the advertiser and publisher communities. Inventory Forecasting strengthens Adify’s already comprehensive solutions that are being used by more than 120 leading ad networks. This announcement can also be found on Adify’s blog.
With consumers discovering a continuously growing array of niche websites for their online content needs, advertisers are augmenting their branding campaigns with vertical ad networks that drastically increase their reach into the long tail of the Web. Adify network builders deliver premium content to reach audiences that advertisers want to target efficiently and cost effectively. Through Inventory Forecasting, Adify Network Builders evaluate the value of their dynamic online inventory over periods of time by analyzing the number of impressions generated and advertiser demand for the inventory. The tool begins to analyze data within weeks of a Network’s launch and improves over time as vertical networks become more established because it relies on historical data to provide the most accurate forecasting results possible. Adify’s Network Builders have unmatched technology on which to base inventory pricing decisions and adjusting advertising rate cards, increasing rates for inventory in high demand, and lowering rates for less attractive inventory.

“Adify Network Builders pride themselves on the high quality inventory they offer advertisers looking to connect with their engaged, passionate audiences. Adify Inventory Management is like a crystal ball into the expected success of individual advertiser campaigns across a syndicated community of publishers. Our Network Builders now can accurately predict the need for online inventory, whether it is event-driven demand like the Super Bowl or flat retail-related inventory sales in the post holiday shopping season,” said Russ Fradin, president of Adify. “By anticipating the supply and demand issues events such as these can cause, Inventory Forecasting helps network builders make educated decisions in terms of inventory supply, available website and campaign impressions and even ad rates.”

Adify’s Inventory Forecasting has three primary components:

Ad Network Forecasting:

Network Builders can identify trends such as gaps in supply and demad and adjust accordingly;  with custom reports that forecast inventory based on ad size, location, and type.

Site Forecasting:

Allows network builders to calculate how many impressions member websites are expected to deliver.

Campaign Forecasting:

Network builders can more precisely predict how many impressions will be required.

About Adify

Adify Corporation is the premier vertical ad network management company and an independent, wholly-owned subsidiary of Cox TMI, Inc., part of Atlanta-based Cox Enterprises, one of the nation’s leading media companies and providers of automotive services.

Globlet is Thailand’s leading search specialist. It provides search engine marketing consultancy and technical execution for a range of local clients across the retail, technology, healthcare and real estate sectors.

Globlet will reinforce Isobar’s leadership position in Thailand. Its search expertise will complement the interactive services of Digithais, Thailand’s leading interactive agency and part of Isobar since 2005. Digithais offers website development, online media, internet marketing, content management and e-commerce for clients including Coca-Cola, adidas, Honda and Nivea.

Following the acquisition, Globlet’s staff will be trained and certified in iProspect’s best practices through iProspect University, and Globlet will become part of the Isobar-owned network of iProspect search specialists agencies. Once Globlet is re-branded as iProspect Thailand, it will have access to iProspect’s search tools, including the award winning iSEBA bidding agent.

The acquisition of Globlet follows those of search businesses in Belgium, Holland and Germany so far this year, as Isobar continues the global roll-out of iProspect offices.

Commenting on the acquisition, Robert Lerwill, ceo of Aegis, said:
“The search market in Thailand is young, with exciting prospects. Globlet offers an immediate boost to our search capabilities, and will reinforce our position as Thailand’s number one digital agency. Its conversion to iProspect Thailand will expand our Asian iProspect office network – already in Malaysia, Hong Kong, Singapore and Australia – as we establish iProspect as the leadership brand for global paid and natural search worldwide.”

For further information contact:

Charlotte Elston / Hannah Bailey
Aegis Group plc
+44 (0) 20 7070 7708 / 7725

Charles Palmer
Financial Dynamics
+44 (0) 20 7831 3113

As the exclusive advertising representative for Habbo.com, Double Fusion will handle advertising sales, sponsorships and promotional opportunities with brands seeking to reach Habbo.com’s growing base of 2.4 million unique visitors per month (source: Comscore). Utilizing their extensive sales experience in 2D and 3D environments for in-game advertising and marketing campaigns, Double Fusion will work with advertisers from the entertainment industry, retail, fashion and sports arenas to create relevant and interactive brand campaigns. By integrating branding elements into its virtual world, Habbo builds exposure and increases awareness without the use of intrusive ads. The partnership aims to build campaigns that support the Habbo experience, and that organically grow due to the community support.

“Habbo teens are savvy and insist on interacting with brands in a way that is both fun and enhances the online experience, and Double Fusion is unique in its ability to blend traditional media with immersive online campaigns which our users will enjoy,” said Teemu Huuhtanen, Executive VP, Marketing, Ad Sales and Business Development, Sulake Corporation and President, North America, Sulake Inc. “Over 200 advertisers have used Habbo globally and the trend is growing. The average Habbo user spends nearly 40 minutes on the site per visit, which provides a rich foundation for a company seeking to build an identity in a virtual world environment.”

Leveraging Habbo’s virtual world for real world branding, advertisers can execute a variety of marketing initiatives, including in-game billboards, contests, interstitials and instant-console messaging, customized brand rooms, sponsored quests, – all of which create a natural integration that adds value and appeals to teens.

“Double Fusion understands the power of Habbo, and the richness and depth of the audience and environment,” said Jonathan Epstein, president and CEO, Double Fusion. “The virtual world environment is a natural extension of our vast experience building both sponsorship and media programs in the gaming landscape.”

There are currently Habbo communities in 32 countries on six continents. To date, more than 92 million Habbo characters have been created globally and 8.6 million unique users worldwide visit Habbo each month (source: Google Analytics).

About Habbo:
Habbo is a richly colorful, multi-dimensional virtual community and game environment for teens. Users join by creating a fully customized online character called a Habbo. From there, they can explore many public hang-outs, play a variety of games, connect with friends, decorate their own rooms, and have fun through creativity and self expression. Currently there are Habbo communities in 32 countries on six continents. To date, over 94 million Habbo characters have been created and 9.5 million unique users worldwide visit Habbo each month (source: Google Analytics).

About Double Fusion:
Double Fusion is the game advertising expert. The company brings together the leading in-game ad serving technology, the broadest network of games across a wide variety of genres, and a sales force that has helped create and evolve the in-game advertising industry. Double Fusion provides marketers and their advertising agencies with the broadest range of in-game, around-game and web-based solutions with which to engage and sell the valuable and hard-to-reach gamer demographics. Double Fusion is privately held and headquartered in San Francisco, with offices in Los Angeles, Chicago, New York, Jerusalem, London, and Tokyo. More information on Double Fusion is available at www.doublefusion.com.

Advertisers interested in opportunities within the Double Fusion network; and developers and publishers interested in increasing their per-title revenues through integrated and dynamic ad placement opportunities should visit www.doublefusion.com.

• Worth International (www.worthit.com) is a leading publisher of both print and online publications. Worth has a forty year track record, producing publications to such varied industries as travel and tourism, culture and the arts, sports, aviation, retail, healthcare and others. Their publications include Recommend, the highest circulated North American travel publication.
• Oddcast (www.oddcast.com) is the leading provider of speaking avatar based products. Oddcast has over 8,000 clients and partners and deploys more than 200 million avatars across the web on a monthly basis.

• Wi-Fi Guys (www.wi-figuys.com) provides high quality, managed high-speed internet access networks for the hospitality industry; their hotspot products are deployed by leading hotels, resorts, restaurants and marinas.

• Fixion Media (www.fixionmedia.com) serves to monetize digital media content (web, mobile, widgets, etc) in a push to harmonize the interests of local and global marketers in music and entertainment industries. In 2008 alone, the company will serve 1 billion premium ad impressions alone through ADTECH’s HELIOS IQ solution.

“These new client wins demonstrate our best in class offerings for publishers, agencies, advertisers and ad networks alike,” said Dirk Freytag, CEO of ADTECH. “We’re tremendously excited to be working with Worth International, Oddcast, Wi-Fi Guys and Fixion Media and adding them to the superior client roster that we have built here in the United States.”

To speak with Dirk Freytag of ADTECH regarding the new client wins please email pandreu@5wpr.com

About ADTECH US
ADTECH US is the American arm of ADTECH AG, a leading international digital marketing solutions company. The company is an independent and majority-controlled subsidiary of AOL’s Advertising.com division. Since opening in the US in September of 2006, ADTECH US has signed on such clients as The A&E Television Network, interactive marketing agency Artyso and photo blogging community FOTOLOG to ad serving agreements. Headquartered in New York with an office in San Francisco, the company’s flagship product is the Helios IQ ad serving platform, a next-generation suite of applications which enables Web publishers to manage, serve and report on their online advertising campaigns. Helios IQ allows its customers to enhance efficiency, reliability and ROI in their online advertising businesses. Globally, ADTECH AG, founded in 1998 works with such customers as Sky TV, Clear Channel and OMD in 25 countries.

The partnership with AdsMarket allows AzoogleAds to significantly expand its international publisher base and distribution by leveraging AdsMarket’s reach and unrivaled expertise in the international marketplace. Notably, the AdsMarket partnership will provide significant distribution for AzoogleAds existing European advertisers as well as new advertisers, and will target several key emerging markets. Distribution will be garnered via publishers in a variety of key sectors as financial services, retail, media, and travel and leisure.

“AdsMarket is focused on the international markets and we see great value in partnering with a leading US-based company that can enrich our US and international offerings to our Publishers by introducing our services to their leading Advertisers,” said Ofer Druker, CEO of AdsMarket. “The cooperative agreement with AzoogleAds will also enable our International advertisers to reach significantly broader audiences in the International markets and in the US through AzoogleAds’s robust publisher base.”

“Partnering with AdsMarket shows our continued commitment and expansion plans towards our international business, as we recognize the importance of growing outside North America,” says Don Mathis, President of AzoogleAds, “Our goal is to provide quality, targeted distribution for our advertisers from all over the world and AdsMarket is the company to help us do just that.”

About AzoogleAds:
AzoogleAds (www.AzoogleAds.com), founded in 2000, is a leading Performance-based Ad Network, specializing in customer acquisition and conversion. Utilizing its proprietary display optimization/ targeting and search technologies, and leveraging a network of tens of thousands of publishers, AzoogleAds generates the highest volumes of quality traffic for its advertising partners. A pioneer in the online performance marketing industry, AzoogleAds brings an intense focus on achieving the highest ROI yield, and scales its solutions by leveraging vast quantities of data, its proprietary technologies, and its unparalleled industry expertise.

AzoogleAds is headquartered in New York, with offices in Toronto and San Francisco. They are members of the IAB, Mobile Marketing Association (MMA), the American Marketing Association, Shop.Org, the DMA and the Congressional Internet Caucus Advisory Committee. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

About AdsMarket:
AdsMarket ,founded in 2005, is a leading online global performance media company based in Israel, and working in strategic partnership with McCann Erickson since 2007. AdsMarket provides global performance solutions for a vast customer base throughout Europe, the US, Latin-America and Asia-Pacific, using its own proprietary technology. Its media reach and targeting capabilities enable AdsMarket to generate outstanding results based on CPA, CPL, and Revenue-Share business models – resulting in peak client satisfaction levels at all times. AdsMarket’s business advantages include an experienced team, sophisticated technological capabilities and exceptional service – qualities that are paramount to the creation of sustainable partnerships. Based on their preferred business models, AdsMarket Advertisers benefit from an array of media avenues that prominently display their offers across the globe. AdsMarket Publishers are continuously provided with new opportunities to smartly and automatically monetize all of their media assets across various platforms.

Irvine, Calif. — March 10, 2008 — Specific Media, the largest independent online advertising network, today announced a record-breaking revenue increase of more than 300 percent in 2007 compared to 2006. Further, the company also experienced unparalleled growth in year-over-year comScore rankings. Since debuting in the rankings in February 2007, Specific Media’s reach grew by 57 percent, outpacing all of the other ad networks appearing in the top 10. Specific Media now reaches more than 140 million unique users for a total U.S. reach of 77 percent and only trails the ad networks of AOL, Yahoo, and Google.

In the rapidly changing online advertising market last year, Specific Media’s growth was fueled by the quality of its publisher partners and the breadth and depth of its data network as well as the ever-growing demand for its uniquely accurate suite of targeting solutions that combines demographic, behavioral, contextual, and geographic methods. The company works with more than 300 of the Fortune 500 brands including seven of the top 10. Utilizing Specific Media’s proprietary targeting technologies, major brand advertisers in the automotive, retail, packaged goods and financial industries reach highly specific audiences.

“Online display advertising saw an unprecedented flurry of merger and acquisition activity last year that highlighted its strategic value in the online advertising industry. During the same time, Specific Media became the fourth largest online advertising network and secured $100 million in funding,” said Tim Vanderhook, CEO and co-founder. “With the consolidation still far from finished, Specific Media aims to continue its rapid growth. Expect a lot more from us in the coming months.”
Company Growth Fuels Office Expansion

Specific Media recently opened an office in Boston to help drive expansion in the northeast region. The new office will further improve Specific Media’s service and offering for its new and existing clients on the East Coast. Bill Schild, director of sales, East Coast, will head up the office.

Specific Media also added more than 50 new employees in the past year alone, including such key hires as David Jakubowski, formerly general manager of Microsoft adCenter and Search Strategy and now senior vice president at Specific Media.
About Specific Media

Specific Media, the advertising industry’s fastest-growing interactive media company, enables advertisers to target consumers based on demographics, behaviors, geographic locations and/or the contextual relevance of websites visited. Specific Media works with many of the Fortune 500 brands including seven of the top 10 companies. Specific Media’s network reaches more than 140 million U.S. monthly unique users. Since 1999, the company has partnered with hundreds of top quality publishers such as: ABC, CBS, FOX, Major League Baseball, Sportsline.com and VIACOM. For additional information, visit www.specificmedia.com

NEW YORK, NY, — Azoogle.com, Inc. (www.AzoogleAds.com), an online performance-based advertising network, announced its expansion into the European marketplace through a charter agreement with 77Agency, a leading independent New Media Marketing agency based in London.

The partnership allows AzoogleAds to significantly expand its reach into the European marketplace and increase the number of non-US advertisers in its current Network. By leveraging 77Agency’s advertiser relationships, AzoogleAds’ publishers will now have access to international advertising inventory in such key sectors as the financial services, retail, media, travel and leisure markets.

This partnership will enable AzoogleAds’ current publishers to opt-in to receive international Web advertising inventory that provides them with increased monetization abilities. In addition, AzoogleAds’ online tracking, analytics and fraud protection will continue to ensure strong results for new and current advertisers.

“AzoogleAds is uniquely capable of providing our advertisers with targeted distribution,” said Marco Corsaro of 77Agency. “They have a publisher base with breadth and depth, and a commitment to the highest possible industry standards. In addition, this agreement allows 77Agency to establish a presence in North America. For these reasons, we are very enthusiastic about this partnership.”

“Partnering with 77Agency represents a new phase in our expansion plans both in North America and abroad,” says Don Mathis, President of AzoogleAds. “As we look to grow the business, there will be a strong focus on providing publishers with additional monetization capabilities and advertisers with highly targeted, high-quality traffic.”

About AzoogleAds:
AzoogleAds (www.AzoogleAds.com), founded in 2000, is a leading Performance-based Ad Network, specializing in customer acquisition and conversion. Utilizing its proprietary display optimization/ targeting and search technologies, and leveraging a network of tens of thousands of publishers, AzoogleAds generates the highest volumes of quality traffic for its advertising partners. A pioneer in the online performance marketing industry, AzoogleAds brings an intense focus on achieving the highest ROI yield, and scales its solutions by leveraging vast quantities of data, its proprietary technologies, and its unparalleled industry expertise.

AzoogleAds is headquartered in New York, with offices in Toronto and San Francisco. They are members of the IAB, Mobile Marketing Association (MMA), the American Marketing Association, Shop.Org, the DMA and the Congressional Internet Caucus Advisory Committee. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

About 77Agency:
77Agency, established in 2003, with offices in London, Milan, Madrid, Riga and Kievis a leading and independent, pan-European New Media Marketing agency supplying specialist services to the on-line marketplace. 77Agency’s clients include American Express, Disney and Estee Lauder.

Google Sites Reach Nearly 80 Percent of Americans Online

RESTON, VA,  January 15, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for December 2008 based on data from the comScore Media Metrix service. The holiday shopping season drove increased traffic to retail sites as consumers browsed merchandise and sought deals online. Shipping and Weather sites also saw gains as Americans eagerly anticipated the arrival of their packages and holiday guests.

“The holiday shopping season continued to be the main driver of online activity in December, with retail sites being the primary beneficiaries,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “While enticing discounts and incentives were enough to attract holiday shoppers to browse online, consumers did not open their wallets as they have in past years as online sales declined 3 percent versus last year amid the tougher economic climate.”

Retail Sites Realize Seasonal Traffic Gains Despite Soft Online Holiday Sales

Traffic to retail sites grew in December as consumers searched for holiday gifts and discounts. Retail – Jewelry/Luxury Goods/Accessories surged 30 percent to 25 million visitors to rank as the top-gaining category for the month.

Retail – Sports/Outdoor sites also posted strong growth for the month increasing 24 percent to more than 38 million visitors. The top ten sites in the category all witnessed double-digit increases, including DicksSportingGoods.com (up 57 percent to 4.8 million visitors) and SportsAuthority.com (up 61 percent to 3.3 million visitors).

Other retail categories among the top-ten included Retail – Music (up 24 percent to 26 million visitors), Retail – Flowers/Gifts/Greeting (up 17 percent to 45.7 million visitors) and Retail – Computer Software (up 14 percent to 30.2 million visitors).

Shipping Category Surges as Consumers Rush to Send Holiday Gifts
Traffic to shipping sites climbed 27 percent to nearly 40 million visitors in December as Americans raced to ensure delivery of their packages in time for the holidays. The category was led by UPS Sites with 21.6 million visitors (up 47 percent from the previous month), which also ranked as one of the top-gaining properties in December. USPS.com captured the second position with 16.6 million visitors (up 28 percent), followed by FedEx with 13.4 million visitors (up 38 percent).

Severe Winter Conditions Drive Visitors to Weather Sites
Wintry weather blasted much of the country during December, resulting in holiday travel delays and cancellations. The Weather category grew 17 percent to 76.8 million visitors as Americans sought weather updates. The Weather Channel led the category with 41.5 million visitors (up 28 percent), followed by Weatherbug Property with 27.1 million visitors (up 10 percent), and Yahoo! Weather with 14.3 million visitors (up 36 percent).

Top 50 Properties

Google Sites continued to lead as the most visited property in December with 149 million visitors, followed by Yahoo! Sites with 145.7 million visitors and Microsoft Sites with 125.4 million visitors. Facebook and Apple Inc. both climbed two spots to #11 and #12, respectively. The holiday shopping season caused sharp increases at several retail-related properties including Shopzilla.com Sites (up six spots to #27), Best Buy Sites (up 10 spots to #30), and JCPenney Sites (up eight spots to #42).

Top 50 Ad Focus Ranking

Platform-A led the December Ad Focus ranking, reaching 91 percent of the 190.7 million Americans online. Yahoo! Network ranked second, reaching 87 percent, while ValueClick Networks captured the third position with an 84-percent reach. Adconion Media Group moved up three spots in the ranking to #9, Amazon.com moved up three spots to #37, and ITN Digital Networks – Potential Reach moved up five spots to #40.

[ for full ranking tables, please see http://www.comscore.com/press/release.asp?press=2685 ]

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in December. For instance, Yahoo! Sites were seen by 76 percent of the nearly 191 million Internet users in December.

* Entity has assigned some portion of traffic to other syndicated entities.

** Denotes an advertising network.

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.