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Research and Markets: CDNs Deliver 30% Growth In ‘08 Led By Pro Video Publishing, Video Ad Network Momentum


DUBLIN, Ireland – Research and Markets has announced the addition of the “CDN Account Verticals and Revenue Performance: 2006 – 2010” report to their offering.

Content Delivery Networks (CDNs) posted $1.16 billion in 2008 revenue, notching 30% improvement over 2007.

The U.S. market made up an estimated 57% of the global tally; combined geographies are forecast to grow at 19% in 2009.

Revenue attached to audiovisual verticals including professional video, video advertising, video advertising networks, CMS platforms, online music spins, UGV and podcasting totaled $550 million, or 47.3% of total billings.
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Posted in Ad Operations, Ads by Creative, Google, Internet Marketing Services, Reports and Studies, Video Ads, Video Platforms, YouTubeComments (0)

AccuStream Research: CDNs Deliver 30% Growth in ‘08 Led by Pro Video Publishing, Video Ad Network Momentum


MARINA, Calif. – Content Delivery Networks (CDNs) posted $1.16 billion in 2008 revenue, notching 30% improvement over 2007.

The U.S. market made up an estimated 57% of the global tally; combined geographies are forecast to grow at 19% in 2009.

Revenue attached to audiovisual verticals including professional video, video advertising, video advertising networks, CMS platforms, online music spins, UGV and podcasting totaled $550 million, or 47.3% of total billings, according to CDN Account Verticals and Revenue Performance 2006 – 2010, a rigorous analytics report published by AccuStream iMedia Research.

Professional video (including advertising) remains the most penetrated and lucrative audiovisual vertical, with 76.2% of views delivered through CDN contracts.
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Posted in Ad Networks and Platforms, Ad Serving, Akamai, Internet Strategy, Video PlatformsComments (0)

Ad Ops Daily Briefs: February 19 2009


- Lijit Networks, Inc. Enables Anyone to Create and Manage Content Networks
Lijit Networks, Inc., a company that provides search-powered applications for individual online publishers and publisher networks, announced the launch of Lijit Content Networks, which are sites built to support self-organized groups of bloggers that write about a common area of interest. Much the way FeedBurner, Inc.’s FeedBurner Networks once worked, Lijit’s Content Networks aggregate their content via RSS feeds from many individual sites into a single website that captures the collective perspective of all sites in the network.

Lijit created the Content Networks offering in response to publishers’ requests for a way to build dynamic topical communities that would promote their content and drive traffic to their individual sites. Lijit powers the infrastructure for the offering, which includes destination sites featuring the aggregation of content feeds, networked search, and display and search advertising. The offering also includes Content Network search widgets for network members to install on their sites, which provide not only excellent site-search capabilities, but also surface results from across the associated Content Network. This gives readers access to a wealth of information about a topic from the people who know it best – the influencers and trusted experts in that field.
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Posted in Ad Networks and Platforms, Ad Ops: Daily Bits, Internet Marketing Services, Internet Strategy, interCLICKComments (0)

TNS Media Provides Full Analysis of Super Bowl Advertising Campaigns


NEW YORK – TNS Media released its annual post-game analysis of Super Bowl advertising, combining findings on this year’s brand face-offs, including top advertisers, commercial ratings, as well as the online buzz and traction generated by this year’s winners and losers.

“The Super Bowl is certainly a unique event because of its ability to command nearly national attention at one time, but it also demonstrates the impact that truly integrated advertising initiatives can have,” says Dean DeBiase, CEO of TNS Media. “Marketers work to ensure synergies between their traditional, online and in-store promotional activities, but not to the extent seen in the Super Bowl. The results seen here – from the ability of broadcast advertising to drive traffic to sites, initiate online conversations and have that emotional equity come full circle at retail – should serve as a catalyst to encourage deeper integration across all media platforms year round.”

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Posted in Ad Metrics, Ad Operations, Audience Measurement, Digital Marketing, Events, Online Advertising Challenges, Reports and StudiesComments (3)

ChoiceStream Adds Chief Operating Officer Darin Hicks to Manage Growing and Evolving Business


Former Vice President and General Manager at Acxiom Brings Over 16 Years of Experience Leading High-Performance Organizations in Marketing, Software & Technology

CAMBRIDGE, Mass. – ChoiceStream, the premier personalization service provider for the world’s largest retail and entertainment brands, including Tesco, Overstock.com, Borders, Blockbuster, Yahoo!, and AT&T, announced the appointment of industry veteran Darin Hicks to the role of Chief Operating Officer (COO). Hicks joins ChoiceStream from Acxiom Corporation, a global interactive marketing services company, where he served as Vice President and General Manager. Hicks will play an integral role in leading ChoiceStream into performance-based, online advertising, helping the company bring the power of its personalization technology to the advertising market.
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Posted in Ad Operations, Digital Marketing, Internet StrategyComments (1)

ChoiceStream’s Drive into Online Advertising Attracts Industry Veterans to Executive Team


Former Yahoo! Chief Data Officer, Yahoo! VP of Advertiser Products, and WPP Executive to Help Guide ChoiceStream’s Expansion into Online Performance Advertising

CAMBRIDGE, Mass. – ChoiceStream, the premier personalization service provider for the world’s largest retail and entertainment brands including Tesco, Overstock.com, Borders, Blockbuster, Yahoo!, and AT&T, today announced the addition of former Yahoo! Chief Data Officer and Executive Vice President, Usama Fayyad,to its Board of Directors, former Yahoo! VP Ads, Cheryl Kellond, to its management team, and former WPP executive, Lauren Reiss Frank, to its Advisory Board. The executives – leading media industry experts in online advertising, data analysis, and digital marketing – will help support the company’s growth and expansion into online advertising, where ChoiceStream will apply its proven personalization technology to delivering a new line of high-performance advertising products.
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Posted in Ad Groups & Agencies, Marketing Strategy, WPP, YahooComments (3)

AOL’s Platform-A Launches Broad-Based Strategic Relationship with FreeCreditReport.com


New Multi-Faceted Deal Expands to Include Multiple Digital Solutions

NEW YORK – AOL’s Platform-A announced a multi-faceted strategic relationship with FreeCreditReport.com®, the leading provider for online consumer credit reports, scores and monitoring. The partnership will fully leverage Platform-A’s diverse slate of advertising solutions, including deep customized content integration within AOL’s properties and a variety of broad-based campaigns across Platform-A’s networks, http://www.platform-a.com/, ensuring the ability to harness the full power of digital media advertising.

“Our new partnership with FreeCreditReport.com touches almost every advertising solution available at Platform-A. FreeCreditReport.com has given us a clear mandate – use all the tools at our disposal to help them reach a massive consumer base,” said Lynda Clarizio, President of Platform-A. “In the current economic climate, advertisers are looking for results and value. Platform-A can promise what no one else in the industry can deliver – a cost-effective way to ensure scale, targeting and measurement. We are thrilled to begin 2009 with the FreeCreditReport.com expansion and look forward to serving their needs in the coming year.”
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Posted in Ad Networks and Platforms, Internet Marketing Services, Online Media, Platform-AComments (4)

Gannett Co., Inc. Reports Preliminary Fourth Quarter and Full-Year Results


MCLEAN, Va. – Gannett Co., Inc. (NYSE: GCI) reported today that preliminary 2008 fourth quarter earnings per diluted share from continuing operations were $0.69 compared with $1.06 per share in the fourth quarter of 2007.

The preliminary results for the quarter include $56 million in pre-tax severance expenses ($36.1 million after tax or $0.16 per share) related to restructuring and efficiency efforts in the U.S. and the UK. Absent severance expenses in the quarter, the company’s preliminary earnings would have been $0.85 per share. Pre-tax severance expenses and facility consolidation costs totaled approximately $38 million in the fourth quarter of 2007 ($24.4 million after-tax or $0.11 per share).

The preliminary results, however, do not include non-cash charges expected to be recorded in the quarter, which have not yet been finalized, for the impairment of goodwill, other intangible assets and certain other assets. The non-cash charges are expected to total in the range of $5.1 billion to $5.9 billion on a pre-tax basis and $4.5 billion to $5.2 billion on an after-tax basis. In the fourth quarter a year ago, the company recognized a pre-tax, non-cash impairment charge of $72.0 million ($50.8 million after-tax or $0.22 per share).
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Posted in Ad Groups & Agencies, Ad Networks and Platforms, Gannett, PointrollComments (2)

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