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Air2Web to Power Super Bowl Mobile Marketing Campaign

Otilia Otlacan | January 27, 2009 | 1 Comment

Johnsonville Sausage Selects A2W as Mobile Provider ATLANTA – Air2Web, Inc., a market leader in commercialized text messaging, has been selected to power a text-to-win mobile marketing campaign during the 2009 Super Bowl for Johnsonville Sausage, the number one national brand of brats, Italian sausage, smoked links and breakfast sausage links. The campaign will run [...]

Media Layers’ SMART System Enables Cellcom’s Revolutionary “Time is Money” Advertising Model

Otilia Otlacan | December 12, 2008 | 0 Comments

HERZLIYA, Israel – Media Layers, the pioneer in multi-channel mobile and Internet advertising solutions, announced today a new functionality of its SMART system that enables mobile operators to award customers with free air time for watching commercials on the Internet. This functionality includes advertiser’s questions at the end of the commercial, which viewers must answer [...]

Overstock.com Joins Autobytel’s Expanding AutoReachSM Ad Network

Otilia Otlacan | December 12, 2008 | 0 Comments

Top 100 Web Property Receives Nearly Twenty Million Unique Visitors Every Month IRVINE, Calif. – Autobytel Inc. (Nasdaq:ABTL), a leading automotive marketing services company, announced the addition of Overstock.com, the popular online retailer of brand-name merchandise at discount prices, to its rapidly growing AutoReach Ad Network. Autobytel will supply targeted online advertising from AutoReach to [...]

Black Friday Sees $534 Million in E-Commerce Spending, Up 1 Percent Versus Year Ago

Otilia Otlacan | December 1, 2008 | 0 Comments

Upcoming ‘Cyber Monday’ Represents Strong Historical Bellwether for Total Holiday Season E-Commerce Spending RESTON, VA, November 30, 2008 – comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported its tracking of holiday season retail e-commerce spending for the first 28 days of the November – December 2008 holiday season. For the [...]

Whither the Click? comScore Brand Metrix Norms Prove “View-Thru” Value of Online Advertising

Otilia Otlacan | November 18, 2008 | 0 Comments

Cost Per Click Based Advertising Models Fail to Monetize the Full Impact of Online Ad Exposures for Publishers RESTON, VA, November 17, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of its comScore Brand Metrix norms database, compiled from nearly 200 brand impact studies conducted across [...]

New Digital Ad Company Analog Analytics Optimizes Interactive “Super Banner” Ads to Increase Value and Conversion Rate of Online Campaigns

Otilia Otlacan | August 19, 2008 | 2 Comments

New Super Banner Ads Increase Sales at Retail Stores and Call Centers SAN DIEGO, Calif.–(BUSINESS WIRE)–Analog Analytics, a digital advertising company specializing in integrating and optimizing interactive direct response marketing, today announced it will be offering “Super Banner” online ads to help retailers and online advertisers deliver innovative interactive marketing campaigns with higher ROI and [...]