MASS Exchange (www.MASSexchange.com) announced that it has launched the first programmatic futures exchange supporting multiple addressable advertising markets.
Index Platform (www.indexssp.com), a global sell-side platform operated by Casale Media (www.casalemedia.com), today revealed that advertisers and publishers are relying on the human element in programmatic ad buying and selling to drive the growth of RTB and private exchanges. With half of advertisers and publishers trying RTB, both sides expect significant spending growth in this segment over the next 12 months.
Komli Media (www.komli.com), Asia Pacific’s leading media technology platform, today announced it has raised $39 million, its largest financing to date. Norwest Venture Partners (NVP) led the financing with participation from Nexus Venture Partners, Helion Venture Partners, Draper Fisher Jurvetson, and Western Technology Investment. The company has now raised a total of $62 million. The funds will be used to invest in the company’s core media technology platforms and to expand its presence across the Asia Pacific (APAC) region.
PubMatic (http://www.PubMatic.com), the digital media platform company for publishers, announced that it has joined the Network Advertising Initiative (NAI) in support of the highest standards in advertising and consumer privacy.
Adap.tv, the company that provides a programmatic way to plan, buy, sell and measure television and video advertising, is partnering with European real time bidding (RTB) pioneer, BannerConnect (www.bannerconnect.net). The move will rapidly expand the reach of RTB for video across Europe.
Think Realtime, which provides advertisers with an infinitely scalable, fully automated system that optimizes the purchase of RTB-enabled banner inventory, has named Chris Smith, former President of VIBE Lifestyle Network, to the newly created position of Senior Vice President, Sales and Marketing. Based in Think Realtime’s New Jersey headquarters, Mr. Smith will drive revenue and build a national sales team.
Eco-system shows transformation with increase in audience buying networks, exchanges and trading desks. London, UK – Improve Digital (www.improvedigital.com), the European Sell Side Platform (SSP), launches an updated version of…
Nearly half of digital publishers sell inventory via RTB and two thirds through advertising networks; 40% of publishers report higher rate card prices vs. 2009 LOS ANGELES – Online publishing…
Research Unveiled at PubMatic’s Ad Revenue 4 Conference Today From IDC Forecasts Inevitable Transition of Premium Inventory to be Sold via RTB New York – PubMatic (www.PubMatic.com), a media technology…
Research Highlights the Growth of Programmatic Trading and the Rise of Demand-Side Platforms Taking 32% of Media Plans; Ad networks remain critical in overall digital strategy, taking an average 55%…
