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In-Game Advertising Research Proves Effectiveness for Brands Across Categories and Game Titles

Otilia Otlacan | June 3, 2008 | 0 Comments

NEW YORK — June 3, 2008 — Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising, and Interpret LLC, a leading new media research firm, today released research results that provide further insight into the significant brand impact of dynamic in-game advertising. The study demonstrates that the [...]

EA Signs Multiyear Agreement With Massive to Offer Dynamic In-Game Advertising on Titles for Xbox 360 and Windows-Based PC Platforms

Otilia Otlacan | March 18, 2008 | 0 Comments

Agreement enables integration of in-game advertising and premium video game content into long-term campaign planning and media buying processes. REDWOOD CITY, Calif., and NEW YORK — March 18, 2008 — Electronic Arts Inc. (NASDAQ: ERTS) and Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising, today announced [...]

YuMe Offers Video TickerBoy Ads Powered by PointRoll

Otilia Otlacan | February 26, 2008 | 0 Comments

YuMe Joins PointRoll “Included Program” to Enable Simple, Cost-Effective Rich Media Advertising Adoption for Clients Redwood City, CA— February 26, 2008— YuMe, the largest online video advertising network, today announced the addition of PointRoll’s TickerBoy video solution to its expansive selection of offerings available to advertisers. The in-stream video overlay ad unit is powered by [...]