NEW YORK – To be successful in search advertising, one must be bionic – able to achieve better results in less time, despite growing complexity, tedious analysis and fierce competition. To make advertisers bionic, Clickable introduced the newest version of its flagship tool. With one of the world’s largest development teams dedicated to a pure-play search management product, Clickable Pro 2.0 makes search and PPC advertising simple, instant and profitable for small businesses, midsize enterprises and agencies.

A host of innovations come together in one intuitive, online interface to empower advertisers to manage search and PPC performance across Google, Yahoo and MSN’s advertising networks. Driven by customer feedback, Clickable Pro 2.0 innovations include:

* Emerging Google Ad Formats – including Image (banners), Local Business (maps) and Mobile (text and image) – to give marketers more opportunities to connect with their customers. Customers now can add and edit new ad formats right alongside text ads. Clickable is offering this beta functionality for free to Clickable customers so they can experiment and guide Clickable’s development around new advertising formats.
* Keyword Filter And Bulk Edit to empower agencies and advertisers to quickly search, edit and export high volumes of keywords across all advertising networks and accounts, all at once and with great flexibility. Bulk editing reduces tedious spreadsheet analysis, saves time and reduces errors.
* Clickable Conversion Tracking, which moves out of beta and into the Clickable interface, enabling advertisers to easily measure ROI with one simple, independent tracking system. This powerful reporting tool also informs Clickable’s ActEngine in real time to deliver campaign recommendations with better return.
* An Improved ActEngine, including new recommendations to help advertisers more precisely set keyword match types to drive higher quality traffic; properly set up campaigns for content versus search keyword inventory; and optimize long-tail keyword bids. The ActEngine now includes a history of campaign recommendations accepted or ignored; this is the first in a series of enhancements to report results pre- and post-recommendations and drive overall transparency.

“Clickable is transforming search advertising for small to midsize advertisers and agencies on the principle of simplicity,” says David S. Kidder, co-founder and CEO of Clickable. “We’ll continue to rapidly release meaningful product iterations that cultivate best practices, save time and drive performance and profitability. In this down economy, our promise is to help advertisers’ drive better results in less time, and constantly improve.”

As always, Clickable is an advertiser’s trusted advisor, with world-class Customer Support and Community, including 24-hour customer support via live chat and phone. For marketers who need extra help getting started, Clickable Assist delivers tiered packages of managed services to ensure success.

Visit The Official Clickable Blog for a video tour of what’s new in Pro 2.0, as well as links to new features in our online product guide.

About Clickable

Clickable is an online solution that makes search advertising simple, instant and profitable. Clickable’s immediate activation and intuitive user experience make it easy for marketers to manage performance across all major search-advertising networks, including Google, Yahoo and Microsoft. Powerful recommendations, bulk editing, conversion tracking and reporting make marketers more efficient, effective and confident – even at the very first login. Visit www.clickable.com to take the tour.

LONDON – The Fournaise Marketing Group, one of the global leaders in all-media marketing effectiveness tracking, released that 60% of all advertising spending it tracked around the world in 2008 failed to deliver the results expected by their marketers and can therefore be considered wasted.

Specialised in tracking, measuring and auditing the real-time performance of marketing and advertising campaigns deployed in both traditional and online media, Fournaise used its proprietary marketing effectiveness tracking solutions to measure the ability of the advertising campaigns to generate both direct and indirect engagement with their target audience, and therefore their ability to boost the advertisers’ Profit & Loss (“P&L”) through:

- increase in retail traffic;
- increase in sales;
- increase in leads/prospects captured; and/or
- increase in positive target audience conditioning.

Through the campaigns it tracked across offline and online media, Fournaise revealed that while the average Marketing Wastage Rate (“MWR”) in the business-to-consumer (B2C) industry is 65%, it falls to 47% in the business-to-business (B2B) industry.

“We noticed that the majority of B2B marketers are very focused on making their campaigns deliver hard, tangible results, i.e. leads or prospects that they can convert afterwards. On the other hand, the majority of B2C marketers tend to rely heavily on the old and traditional model of brand building: by mainly going after awareness and recall through expensive and impact-driven media buys, they hope to deliver more sales and/or in-store traffic down the line – a fundamental mistake nowadays given the high level of advertising clutter, which leads to high levels of wastage” says Jerome Fontaine, CEO & Chief Tracker of Fournaise.

“The good news is that with our solutions, marketers are able to pinpoint real time what worked and what did not, all the way down to media, insertions and even formats. From there they can put in place strategies to reduce this wastage and increase effectiveness, real time” Fontaine added.

Fournaise identified that the 3 most effective media for the campaigns it tracked in 2008 (i.e. the media with the lowest MWRs) were:
1. Text emails and eDMs (online category)
2. Direct mailers (direct marketing category)
3. Newspapers (print category)

While the 3 least effective media tracked (i.e. the media with the highest MWRs) were:
1. Sponsoring (sponsorship/endorsement category)
2. Posters/billboards (outdoor/out-of-home category)
3. Banner/display ads (online category)

To help their company successfully ride this recession storm, Fontaine believes marketers around the world must overcome 4 challenges:

1. They must first pull their head out of the sand, get out of their comfort zone and accept their reality once and for all: their job as a marketer is to grow their company’s P&L, nothing else;

2. They must change their approach by starting to be much more bottom-line-focused and embrace P&L-related key performance indicators: every single advertising spend must be tracked and must deliver tangible results;

3. They must be prepared to handle the truth, to take the necessary action to adjust their plans and to move their budgets to where the results are coming from in order to achieve the highest yields, real time – even if it means to cut or reduce the areas that they spend on out of tradition; and

4. They must start thinking like business owners and treat their budgets as if it was their own money. Would you agree to give away 60% of your own money every month without getting anything back in return?

About The Fournaise Marketing Group – The Tracker of Marketing Effectiveness™
The Fournaise Marketing Group (“Fournaise”) is one of the world’s leading Marketing Effectiveness Tracking Companies. Using its proprietary and revolutionary Marketing Effectiveness Tracking solutions (called wTAMs™ – pronounced weetams), Fournaise has the unique ability to help brands, advertisers and advertising agencies track, measure, analyse and maximise the actual performance of all their marketing campaigns – deployed offline and online – on a real-time basis for better results and incremental growth. Its portfolio of clients includes MNCs from the FORTUNE 500 group of companies, leading International Advertising Agencies and Small & Medium Enterprises (SMEs) seeking to grow locally and/or internationally. Its wTAMs™ are used and/or accessed by more than 50,000 organisations and individuals in more than 14 countries worldwide. www.fournaisegroup.com

Saving Advertisers Significant Time and Money

Irvine, Calif. – November 11, 2008 – Specific Media, the world’s largest independent media platform, today announced the launch of Dynamic Display™, a powerful solution that enables online advertisers to deliver customized, highly-relevant display ads to target audiences across their online media plans in real time, with minimal creative investment required.

The Dynamic Display platform simplifies the management and delivery of creative elements that appear within a display ad, providing advertisers the flexibility and control to customize up to three areas of an ad template. Each area can be populated to highlight different products, business locations, sales incentives, merchandising opportunities and more. By strategically developing a data feed with each customer, Specific Media is able to set rules that alter the customizable components of the ad template and deliver specific messages based on distinct audience profiles throughout its Premium Network.

Combined with Specific Media’s leading demographic, behavioral, contextual, geographic and retargeting technologies, the Dynamic Display platform saves advertisers time and money while enabling them to reach relevant audiences with pinpoint accuracy and unparalleled efficiency. The platform is particularly beneficial for large organizations that offer a variety of products or services, or vary their message to add relevance and impact when targeting segmented audiences.

“The Dynamic Display platform represents a significant breakthrough in the way customized messages are streamlined to a mass audience to create maximum impact,” said David Jakubowski, senior vice president, Specific Media. “We feel that this platform, combined with our leading targeting technologies, provides advertisers a way to inject new life into their display advertising strategies.”

The platform’s flexibility allows advertisers to integrate and scale campaigns based on existing data feeds and media buys, while continuously delivering real-time results that can be applied to campaign objectives. Several advertisers within the travel sector are currently leveraging the platform to reach holiday travelers, including American Airlines.

“For the fourth quarter, we wanted to maximize the reach and impact of our online advertising efforts by serving highly relevant and timely messaging to American Airlines’ broad base of travelers,” said Jessie Wallin, digital media planner for the American Airlines account at TM Advertising. “Specific Media’s Dynamic Display platform allows us to simplify the process of delivering highly customized messages by assigning each audience segment to one of dozens of creative combinations.”

Specific Media’s Dynamic Display platform is available to advertisers across a variety of industries including the retail, automotive, consumer packaged goods and entertainment sectors.

About Specific Media

Specific Media is uniquely positioned as the world’s largest independent media platform, solving the reach and data problems facing today’s advertisers. Specific Media enables advertisers to target consumers throughout North America and Western Europe based on demographics, behaviors, geographic locations and the contextual relevance of websites visited. Specific Media’s Premium Network reaches more than 150 million US consumers and 225 million consumers globally each month. With a relentless focus on delivering measurable, predictable results in a brand-friendly environment, Specific Media is defining tomorrow’s marketing standards, today.

NEW YORK – Epic Advertising (www.EpicAdvertising.com), the privately held, New York-based online marketing leader, today announced strong September results, posting seven percent and 14 percent gains, respectively, in revenue and profit over last September. In an environment marked by tightening budgets and consolidation, the performance marketing company’s publisher and advertiser bases experienced robust growth.

Epic also announced its participation in ad:tech New York, from November 3-4, at the Hilton New York. The annual gathering is the industry’s premiere digital marketing event, providing brand advertisers, agencies, portals, online publishers and technology providers a forum to exchange ideas. Epic (booth #804) will showcase its industry-leading performance ad network business, and demonstrate its new iMobilePublisher, the first iPhone application enabling publishers to monitor critical performance data like cost per click, total clicks and payment history, in real time, wherever they are.

CMO Michael Sprouse and other key Epic personnel will be on hand both days to discuss the new platform and the company’s recently announced London expansion, and to give their take on interactive marketing’s prospects in a tight-money environment.

“We are working hard to continue our growth with calculated, responsible investment that our clients have grown accustomed to from us during these tighter times,” Sprouse said. “In a tough economic environment, performance marketing should get a closer look by advertisers needing to make every dollar work harder and looking for true accountability and transparency. Our leading targeting and technical infrastructure, as well as our global scale and reach, help advertisers achieve precisely that.”

The company will thank its clients and partners at an ad-tech-timed party at Marquee Night Club. The November 3 event will benefit the Thomas Blake, Sr. Memorial Cancer Research Fund and is invitation-only until midnight.

About Epic Advertising:

Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending technologies, and the over 38,000 publishers in AzoogleAds, its highly-acclaimed performance ad network, Epic provides its advertising partners with performance and direct response marketing services, media planning, branded marketing campaigns and a targeted, worldwide online reach.

A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance and compliance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent display and search consumer traffic. Epic scales its solutions by leveraging vast quantities of data, enormous internet reach and unparalleled industry expertise.

The company has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus) and being named a 2008 Inc. 5000 company.

Epic Advertising is headquartered in New York, with offices in San Francisco, Toronto and London. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

ATLANTA – U.S. search marketing spend showed strong growth in the third quarter of 2008, up almost 27% compared with Q3 2007. The findings come from a new quarterly study released today from SearchIgnite, a leading provider of search management and auction campaign optimization technology managing more than $350 million in paid search annually.

Spend from existing search marketing advertisers (“Same Advertiser Spend”) is up year-over-year (“YoY”) in Q3 across all engines by 26.9% in the U.S., a slight increase from the YoY growth seen in Q3 2007 over Q3 2006. Quarter-over-quarter spend growth was also strong and consistent with Q2 vs. Q3 2007.

The report revealed other notable findings on the current state of the search landscape:

* Volatile Quarter for Retail Spend: Retailers increased their search spend over Q3 2007, up 1.5% year-over-year, but intra-quarter figures show that retail search spend is declining. Q3 also saw a slight uptick in conversion rates, although average order value (“AOV”) is on the decline.
* Search Engine Market Share: Google continued to increase its dominance in the search market rising to over 72% of search ad dollars. Yahoo! lost slight market share in Q3, but is up several points from Q3 2007.

“Paid search spend continued to hold strong in Q3, despite the economic climate,” said Roger Barnette, President of SearchIgnite. “The strength of this ad market in today’s economy suggests that paid search continues to be a highly profitable and efficient digital marketing channel for brands.”

This report, the latest in a series of quarterly SearchIgnite white papers reviewing trends across the search Google, Yahoo!, and MSN from January 1, 2006 through September 30, 2008 across more than 500 marketers, all of whom are clients of SearchIgnite directly or via its sister company 360i.

Previous SearchIgnite reports can be found at: http://www.searchignite.com/about_research.aspx.

About SearchIgnite

SearchIgnite is a powerful search management and auction campaign optimization technology that simplifies large cross-engine search campaigns, providing marketers and advertising agencies with one central platform for managing, optimizing and tracking complex keyword portfolios in real time. Marketers who use SearchIgnite have full transparency and control over their campaigns with flexible bid management capabilities including manual bidding, rules-based bidding and portfolio optimization. Leading marketers and agencies depend on SearchIgnite to simplify and maximize the performance of their paid search campaigns. SearchIgnite is part of Innovation Interactive, a digital marketing services company. For more information, please visit http://www.searchignite.com/.

ACTON, Mass. & LONDON – Virgin Media (Nasdaq: VMED) announced the first ever dynamic advertising trial on its on-demand TV platform. Leading brands including Kellogg’s, John Lewis and Royal Mail, will have their ads broadcast around selected on-demand programs from Virgin Media TV, Channel 4 and Warner TV. The three month trial will take place across north London from this week.

The ad insertion technology, SeaChange’s AdPulse On Demand system (Nasdaq: SEAC), inserts ads before and after on-demand content in real time, allowing campaigns to be kept up-to-date and specific to time of day or region. Virgin Media’s trial will match ads to program genres, test a range of ad lengths, including single 30 second pre-rolls, consecutive pre-rolls and end rolls, and update campaigns weekly. The number of ads will be capped and there will be a limit on the volume of programs that will have ads placed around them.

Virgin Media is also working with On Demand Group (ODG) for content aggregation and both Rentrak Corporation and ODG to measure content performance throughout the trial and better understand the impact of on demand advertising on viewer behaviour.

Mark Schweitzer, chief commercial officer at Virgin Media said: “Virgin Media has pioneered on-demand TV in the U.K. and we continue to innovate with new content, interactivity and functionality. As consumer usage of on-demand continues to build, this trial will help us explore the best ways to reach a large and growing audience with engaging and relevant advertising.”

Simon McGrath, chief marketing officer, SeaChange said: “We expect this groundbreaking effort will provide the overwhelming evidence that programmers, operators, agencies and leading brand advertisers have long anticipated about the remarkable revenue-generating value of on-demand advertising.”

Virgin Media is the U.K.’s leading on-demand TV service with 4600 hours of content. 50 percent of Virgin Media’s 3.5 million TV customers watch on-demand regularly and access to this service is provided for free*, regardless of what TV package they subscribe to. Usage continues to grow with 45 million views in August, up from 34 million views in January. This is an increase of 33 percent in less than a year and takes total views of on-demand content to 314 million this year.

ids and Channel 4 Agency Sales are managing the advertising space for the trial with advertisers including: Kellogg’s, Lurpak, O2, John Frieda, COI Army, Alberto, General Motors, Royal Mail, Littlewoods, Bodyform, John Lewis and Anchor.

About Virgin Media

Virgin Media is an innovative and pioneering UK entertainment and communications business. As the UK’s first quad-play of TV, broadband, phone and mobile, plus the most advanced TV on demand service, all delivered through its unique fibre-optic cable network, consumers can get everything they need from one company. Virgin Media launched the UK’s first high definition TV service, is the only TV platform to carry BBC iPlayer, and offers a high-specification, HD-ready V+ personal video recorder. Virgin Media is one of the UK’s largest residential broadband providers, the largest virtual mobile network operator and the second-largest provider of pay TV and home phone.

Virgin Media owns two content businesses – Virgin Media Television (VMTV) and sit-up. VMTV owns seven entertainment channels – Virgin1, Living, Living 2, Bravo, Bravo 2, Challenge and Trouble – and is a 50% partner in UKTV which consists of nine channels including Dave, G.O.L.D, Watch and UKTV History. Sit-up runs retail TV channels bid tv, price-drop tv and speed auction tv.

Virgin Media is the largest Virgin company in the world and has almost 10 million customers. To find out more visit www.virginmedia.com/presscentre.

*Customers have to pay to view movies and depending on what package they are on, may have to pay for music videos and long-running series.

About SeaChange and ODG

SeaChange International is a leading provider of software applications, services and integrated solutions for video-on-demand (VOD), digital advertising, and content acquisition monetization and management. Its powerful open VOD and advertising software and scaleable hardware enable cable and telco operators, as well as broadcasters, to provide new on-demand services and to gain greater efficiencies in advertising and content delivery. www.schange.com.

On Demand Group (ODG) is a wholly-owned subsidiary of SeaChange specializing in the development and management of transactional television services. ODG provides customers such as Virgin Media, Kabel Deutschland, Unity Media, Telekom Austria and others with end-to-end content solutions, combining services management and technology with speed to market.

SeaChange AdPulse On Demand delivers revenues with on-the-fly, real time insertion of pre- and post-roll ads into on-demand program streams, including on-demand video games and DVDs. Making ads independent of the shows in which they run allows each to be trafficked separately, at long last reducing lead times for ad copy and enabling ad rotation, targeting and message refresh throughout a campaign. AdPulse further elevates targeting capabilities through insertion of ads into internal program breaks within on-demand streams.

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, announced its ad network has been bolstered by the addition of 30 high-quality distribution partners, some of which resulted from expanding internationally into the UK and Australia. High-quality traffic, which offers search advertisers improved click-through and conversion rates in categories such as travel, technology and retail, has doubled while low-quality traffic has been cut in half.

“As we add top-quality traffic, we work vigilantly to maintain unsurpassed excellence throughout the network – our goal is to deliver superior ROI and conversion rates for all our search advertisers,” said Ted West, chief executive officer and president of LookSmart. “Our LookSmart Network Management team weighs user conversion data and employs statistical models to gauge network quality and reporting in real time – ultimately delivering better value to our customers.”

LookSmart makes it easy to run successful ad campaigns. Search advertisers work directly with dedicated account managers, who are skilled at creating customized distribution channels across LookSmart’s optimized network. This service advantage allows search advertisers to attract highly targeted leads and maximize ROI, whether the campaign is global or targets a specific country or local market. Search advertisers also have the option to manage their campaigns easily through LookSmart’s self-service ad-serving interface.

About LookSmart

LookSmart (NASDAQ: LOOK) is a provider of trusted products and service solutions for pay-per-click (PPC) text advertising. The company offers search advertisers targeted PPC search and contextual advertising via its proven Search Advertising Network and award-winning AdCenter platform technology. It also licenses its Ad Center technology to top publishers and networks. Dedicated to the quality of its network, LookSmart is committed to safeguarding against advertiser fraud and is one of the five founding members of the IAB click measurement panel. For more information, visit www.LookSmart.com or call 415-348-7500.

CLEARWATER, Fla.–(BUSINESS WIRE)–Kowabunga!® (www.kowabunga.com)(AMEX:THK), a leading provider of interactive performance-based advertising networks and technology platforms, today announced that its ValidClick AdExchange™ (www.validclick.com), an open, quality controlled PPC marketplace, now accepts third party advertising XML feeds.

ValidClick AdExchange™ protects advertisers by first filtering out suspicious clicks in real time using Kowabunga’s FeedPatrol™ technology and then dynamically pricing advertiser bids when necessary, using the Fair Isaac® Corporation Click Conversion Score™. The conversion score methodology, developed by Kowabunga’s partner, Fair Isaac, leverages patented analytics technologies that adapt to each click and conversion to score publishers on their ability to convert advertisers’ leads into sales. Kowabunga!® expects the integration of third party XML feeds to further accelerate the system’s growth.

“Publishers working with ValidClick AdExchange™ will soon see an enhanced and growing advertising inventory, and most will see their revenue per click climb simultaneously,” said Kowabunga! Chief Executive Officer Stan Antonuk. “Advertisers, on the other hand, want more performance based click volume. This arrangement can deliver significantly more traffic, and our dynamic scoring model reduces risk by catching fraudulent clicks up front and matching advertisers with the best possible partners.”

ValidClick AdExchange™ expects to add a number of third party networks over the remainder of the year and will be integrating the first four third party XML feeds in the next month, with more than 20,000 new advertisers to its direct advertiser base in this first phase.

“Our technology allows us to set real-time scoring thresholds on a per feed basis to protect our ad providers,” stated Stephen Lerch, Chief Revenue Officer for Kowabunga!. “By using these thresholds, we automatically allocate ad inventory from multiple feed providers to the individual publishers best suited to run their ads. Traditionally in this industry, these sorts of decisions have only been made by after-the-fact manual intervention. Making these decisions automatically is a far more efficient process and quickly rewards advertisers with better ROI and publishers with more money for every impression.”

Publishers and advertisers interested in learning more about ValidClick AdExchange can visit www.ValidClick.com or contact Loren Wilson, ValidClick Division Director, at loren.wilson@kowabunga.com or 727.324.0046.

About Kowabunga! Inc.

Think Partnership Inc. is now doing business under the name “Kowabunga! Inc.” and will seek formal shareholder approval to change its legal name to Kowabunga! Inc. later in 2008. Kowabunga Marketing Inc. will continue as a subsidiary, operating its affiliate network and related products.

Kowabunga! Inc. is the leading provider of interactive performance-based advertising networks and technology platforms. Kowabunga! provides a comprehensive and integrated set of scalable and cost-effective marketing solutions for both advertisers and publishers. These solutions increase customer retention and revenues through a diverse set of related marketing channels, including affiliate marketing, click-fraud-protected pay-per-click advertising, lead generation, interactive direct marketing, integrated offline advertising, campaign management, public relations, and branding. Kowabunga! also operates several direct-to-consumer services including online dating, online education, and home business opportunities. High-profile brands include ValidClick AdExchange™, MyAP™, PrimaryAds™, BabyToBee™, Second Bite® and MSA. For more information, visit www.kowabunga.com.

About Fair Isaac

Fair Isaac Corporation (NYSE:FIC) transforms business by making every decision count. Fair Isaac’s Decision Management solutions combine trusted advice, world-class analytics and innovative applications to give organizations the power to automate, improve and connect decisions across their business. Clients in 80 countries work with Fair Isaac to increase customer loyalty and profitability, cut fraud losses, manage credit risk, meet regulatory and competitive demands, and rapidly build market share. Fair Isaac also helps millions of individuals manage their credit health through the www.myFICO.com website. Learn more about Fair Isaac at www.fairisaac.com.

CLEARWATER, Fla.–(BUSINESS WIRE)–Kowabunga!® (www.kowabunga.com)(AMEX:THK), a leading provider of interactive, performance-based advertising networks and technology platforms, today announced a new partnership in place with Image AdvantageTM (www.worthathousandwords.com), a company that matches images to paid text ads in real time to boost clicks and revenue for publishers and advertisers.

“Through the ValidClick™ Search Network and other Kowabunga! performance-based marketing solutions, we continue to find more efficient and innovative methods to boost results for publishers and advertisers alike,” said Stephen Lerch, Chief Revenue Officer at Kowabunga!. “We help both publishers and advertisers improve performance by applying the right technology or forming partnerships with unique technology providers like Image Advantage to obtain a competitive edge. In this case, the increased payout for publishers and advertisers was immediate.”

To improve the effectiveness of a text ad listing, Image Advantage combines relevant images with the text ads to communicate an advertiser’s message in a visual and more effective manner. We believe the Image Advantage proprietary technology provides a more compelling and engaging user experience that improves click through rates and revenue for publishers, often while boosting conversion rates for ad campaigns.

“The Web has grown into a rich, visual experience for users today, and it only makes sense that by integrating images or other multimedia into text ads, advertisers and publishers can better engage consumers,” said Michael Lyons, CEO of Image Advantage and its parent company, VPP Technologies, Inc.

Kowabunga! currently provides Image Advantage as part of its ValidClick™ Search Network but may also incorporate the performance enhancing service into other solutions.

“Kowabunga! advertisers have achieved excellent results during both the initial test period and subsequent to implementation,” added Lerch. “The results have been consistently positive across a wide range of publishers large and small, including sites dedicated to local search, local directories, natural search, shopping comparison and travel.”

About Kowabunga! Inc.

Think Partnership Inc. is now doing business under the name “Kowabunga! Inc.” and will seek formal shareholder approval to change its legal name to Kowabunga! Inc. later in 2008. Kowabunga Marketing Inc. will continue as a subsidiary, operating its affiliate network and related products.

Kowabunga! Inc. is the leading provider of interactive performance-based advertising networks and technology platforms. Kowabunga! provides a comprehensive and integrated set of scalable and cost-effective marketing solutions for both advertisers and publishers. These solutions increase customer retention and revenues through a diverse set of related marketing channels, including affiliate marketing, click-fraud-protected pay-per-click advertising, lead generation, interactive direct marketing, integrated offline advertising, campaign management, public relations and branding. Kowabunga! also operates several direct-to-consumer services including online dating, online education and home business opportunities. High-profile brands include ValidClick AdExchange™, MyAP™, PrimaryAds™, BabyToBee™, Second Bite® and MSA. For more information, visit www.kowabunga.com.

SAN DIEGO, Calif.–(BUSINESS WIRE)–Analog Analytics, a digital advertising company specializing in integrating and optimizing interactive direct response marketing, today announced it will be offering “Super Banner” online ads to help retailers and online advertisers deliver innovative interactive marketing campaigns with higher ROI and conversion rates than ordinary banner ads. The Super Banner ads allow users to click on the banner to receive an E-coupon on their mobile handsets to redeem at participating retail stores or be connected automatically with a company’s call center.

Analog Analytics’ proprietary technology allows companies to capture new registrations for lead generation with names, mobile numbers and location. In addition, the company’s technology tracks banner ad to retail conversions with its analytics engine and real time demographic profiling, offering advertisers unique insight into their customer base. The Super Banner ad to call center feature allows businesses to connect with a highly motivated customer and close a sale immediately.

The Super Banner Ads are delivered to the web by Analog Analytics’ Dynamic Coupon Ad Server (DCAS). This is a software platform for digital advertisers designed to deliver millions of “Super Banner Ads” and their associated coupons as a function of the conversion rate. The DCAS software modifies the frequency and the value of an advertiser’s coupon offering in real time. Depending on the conversion rate and the Return on Ad Spend (ROAS) requirements, the software will dynamically increase or decrease the value of the offering for each coupon.

Similar to paid search optimization tools, the software enables advertisers to set limits and goals for their coupon campaigns and enable the software platform to optimize the value within the online media spend for the specific goal within a defined time period.

For example, a flower company might decide to run 1 million banner impressions the day before Mother’s Day with a coupon offering free delivery. However, if conversions are running poorly or not hitting the desired ROAS goal, the software platform can automatically create a new associated coupon that might offer free shipping, and $10.00 off for all orders placed before midnight.

“We are combining the best of rich interactive and direct response marketing with E-coupons,” explains Analog Analytics CEO Ken Kalb. “Our Super Banner ads allow retailers and ad agencies to provide convenient and easy-to-redeem mobile e-coupons or a fast connection to a call center where businesses can make a sale instantly. The banner ad over time has lost much of its effectiveness, but the new Super Banner ad makes for a whole new advertising experience. This is a rich new source of quality leads.”

Recent marketing studies have confirmed that with the economic downturn, more companies are continuing their online campaigns as well as shifting dollars from offline programs to the interactive space. According to the 2008 Promo Interactive Marketing survey, even in a tough economy, interactive marketing remains a valuable way to reach out to customers in a measurable way. And online coupons are of increasing interest to consumers.

Consumers will find several benefits to clicking on the Super Banner ads:

* Instant connections to call centers allow for immediate redemption of E-coupons
* E-coupons on mobile handsets are fast, easy-to-use anytime and anywhere
* Mobile E-coupons enable multiple purchases and facilitate loyalty reward programs
* Shopping experience with on E-coupon is streamlined and efficient
* Mobile E-coupons “live” on the mobile handset, and don’t get lost or mangled and are inherently green.

About Analog Analytics

Analog Analytics is a digital advertising company specializing in integrating and optimizing interactive advertising and direct response marketing. The company, based in San Diego, California provides advertisers, agencies, publishers and advertising networks with its proprietary and patent pending technology to increase the performance and return on interactive advertising spend.

NEW YORK — Aug. 5, 2008 — Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising, Paramount Pictures and Ubisoft Entertainment have teamed up to create a first-of-its-kind dynamic in-game advertising promotion. To promote the upcoming film “Tropic Thunder,” the companies have placed an interactive scavenger hunt in “Tom Clancy’s Rainbow Six: Vegas 2,” published by Ubisoft, which encourages gamers to actively interact with the dynamic in-game campaign, take action from the clues, and get rewarded at the final stage of the hunt.

“This innovative scavenger hunt enables us to reward our target audience and give them a direct call to action to go see ‘Tropic Thunder,’” said Amy Powell, senior vice president of Interactive Marketing for Paramount Pictures. “We’ve had a track record of success working with Massive since the business started. This is taking our in-game advertising campaigns to the next level by making them interactive and actionable. Gamers are motivated to seek out the next ad, which is an amazing way for us to build awareness and excitement for our new release.”

Gamers see a series of nine branded “clues” within “Tom Clancy’s Rainbow Six: Vegas 2,” each leading them to the next clue, until they successfully reach the end of the scavenger hunt. Everyone who completes the scavenger hunt will receive an invitation to join Ubisoft’s VIP club and the chance to download a free digital VIP map for “Tom Clancy’s Rainbow Six: Vegas 2,” and will be entered into two prize drawings. In the first drawing held July 31, 25 winners received a “Tropic Thunder” Gift Pack: two tickets to “Tropic Thunder” and a “Tropic Thunder” T-shirt and hat.* The second drawing, on Aug. 22, will award one grand prize winner an Xbox 360 Elite system as well as a one-year Xbox LIVE subscription and a collection of Ubisoft’s upcoming video game releases.**

“This is a new and highly innovative use of dynamic in-game advertising and really demonstrates the creativity and marketing power of this medium,” said Cory Van Arsdale, CEO of Massive.

The scavenger hunt began on July 18 and will run through Aug. 25 to drive awareness leading up to the movie opening on Aug. 13.

About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company’s labels include Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films, Nickelodeon Movies and DreamWorks Studios. PPC operations also include Paramount Digital Entertainment, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group, and Worldwide Television Distribution.

About Massive Inc.
Massive Inc., a wholly owned subsidiary of Microsoft Corp., is the creator of a leading network for dynamic video game advertising. The Massive Network offers advertisers the ability to engage an aggregated gaming audience in real time across multiple platforms. Over 200 blue-chip advertisers have run campaigns across the Massive Network throughout North America and Europe. Publishers in the Massive Network generate revenue through dynamic in-game advertising, enabling them to fully realize the value of their content while preserving and enhancing the game experience. Massive’s technology allows for all forms of downloadable media and advertising content to be contextually integrated into the game environment, including image, audio, video and game object formats. More information can be found online at http://www.massiveincorporated.com.

About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Check out their press release below, it seem they’re the first to be properly audited for in-game ad impressions counting.

NEW YORK — June 3, 2008 — Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising, today announced that it has successfully completed an audit by Interactive Media Services Group Ltd. (ImServices) to verify the accuracy of Massive’s process for impression counting. As the first dynamic in-game advertising network to undergo a third-party impression audit, Massive provides advertisers and agencies with the accountability required of a mature media form.

“Our audit by ImServices, an industry leader in auditing Web sites and advertising networks, is the latest affirmation that the Massive in-game advertising network is taking the necessary steps to rapidly evolve and to deliver the level of measurement and accountability our clients expect,” said Cory Van Arsdale, chief executive officer of Massive. “As the pioneers and leading innovators in the in-game industry, we remain committed to a high level of transparency and integrity in our processes, and third-party auditing is a critical step.”

“Our review of Massive’s controls over advertising delivery, measurement and data security shows Massive to be compliant with the Interactive Advertising Bureau (IAB) Ad Impressions Measurement and Audit Guidelines and applicable Minimum Standards as published by the Media Rating Council (MRC),” said Dick Bennett, CEO of ImServices. “I believe it is significant that Massive, one of the top players in online gaming, has taken the leadership role and become the first in-game advertising network to seek a third-party audit.”

Massive will undergo annual audits on the performance of its current procedures based on standards for accuracy and accountability. Specifically, the audit verifies that Massive’s process for impression counting is consistent, and that the sizes, angles and cumulative second thresholds cited are accurately reflected in the network’s technology and operations.

While no industry standards currently exist for in-game advertising measurement, Massive will be one of a number of in-game advertising companies working with the IAB and the MRC to develop acceptable standards. Once such guidelines are in place, Massive will evaluate its processes and make necessary adjustments so that it is in full compliance, and will make them the basis of all subsequent audits.

The team’s broad industry experience at ImServices has given them considerable insight into the needs of online advertisers, content providers and service providers. They possess a thorough knowledge of the processes involved with developing independent measurement standards and have been deeply involved in initiatives to create these critical standards for the online advertising community. Through active participation in key organizations such as the Interactive Advertising Bureau (IAB) and Advertising Research Foundation (ARF), they have helped to shape evolving online measurement and verification standards.

About Massive Inc.
Massive Inc., a wholly owned subsidiary of Microsoft Corp., is the creator of a leading network for dynamic video game advertising. The Massive Network offers advertisers the ability to engage an aggregated gaming audience in real time across multiple platforms. Over 200 blue-chip advertisers have run campaigns across the Massive Network throughout North America and Europe. Publishers in the Massive Network generate revenue through dynamic in-game advertising, enabling them to fully realize the value of their content while preserving and enhancing the game experience. Massive’s technology allows for all forms of downloadable media and advertising content to be contextually integrated into the game environment, including image, audio, video and game object formats. More information can be found online at http://www.massiveincorporated.com.

About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Interpret conducted detailed research on behalf of Massive and four of its advertisers: adidas utilizing brand advertising for footwear and apparel, a quick-service restaurant (QSR) brand promoting a tie-in to gaming and a specific menu option, a candy company marketing new creative for its candy bar brand, and an entertainment studio advertising the DVD release for a hit film. The study measures a broad range of brand metrics across game environments and suggests best practices to guide advertisers and their agencies within this rapidly maturing medium.

adidas tested ads it ran through the Massive Network in “Major League Baseball® 2K7,” published by 2K Sports, a publishing label of Take-Two Interactive Software Inc. Among those exposed to the adidas ads (the test group), 40 percent recall the company’s tagline of “Impossible Is Nothing” — an increase of 90 percent over those not exposed to the ads (the control group). The number of gamers exposed to the ads who agreed with the statements “adidas is the only brand for me” and “adidas is an inspirational brand” rose 70 percent over those not exposed to the ads. In addition, 73 percent of gamers recalling the ads agreed with the statement that “the ads enhanced the realism of the game.”

“The influence of gaming on our target for adidas can’t be denied,” said Brian Mathena, group media director for Carat. “The scalability and effectiveness that Massive’s dynamic in-game solution provides is evident in the results of our efforts. Massive has consistently been a true partner in consulting on the best gaming solutions for adidas and the rest of our clients.”

Drawing on its unparalleled experience in video game advertising research, Massive has conducted studies for more than 30 clients across North America and Europe assessing the impact of in-game ads across numerous key brand metrics, including purchase interest, brand recommendation and brand attributes. Results such as these released today help the advertising community understand how and why in-game advertising works, and guides the development of best practices for this important component of media plans.

Across all game genres and advertisers studied, the research revealed that an average of 70 percent of gamers agreed with statements that the dynamic in-game ads “contributed to realism,” “fit the games” in which they were served and looked “cool.”

A leading QSR brand executed custom ad creative for select titles with strong results. Among those gamers exposed to the QSR ads in “Need for Speed Carbon,” a racing title published by Electronic Arts Inc., the number saying that they would recommend the QSR brand to others rose by 39 percent compared with the control group, and those assigning the QSR brand the highest possible brand rating rose by 17 percent from the control group to the test group. Fifty-six percent of exposed gamers agreed with the statement that the ads made the gaming environment feel more interactive.

A global candy bar company executed a branding campaign in “NASCAR® 08,” published by Electronic Arts. Seventy-five percent of gamers recalled the candy bar in-game advertising with 56 percent recalling the specific ad creative. Within the test group, 72 percent agreed with the statement that the candy bar is “a great snack to eat while playing video games,” an increase of 29 percent from the control group; the proportion agreeing that the candy bar “gives you energy” and “is cool” rose 24 percent and 21 percent from control group to test group, respectively.

An entertainment studio ran a campaign advertising the DVD release of a hit film in “Rainbow Six: Vegas,” an action title published by Ubisoft Entertainment. Unaided awareness of the DVD increased 16 percent among gamers exposed to the ads as compared with the control group, with 66 percent of those recalling the campaign having a more positive opinion of the DVD following in-game exposure. Purchase intent for the DVD rose 23 percent from control group to test group, with 80 percent of exposed gamers responding in the survey that “they would probably or definitely purchase the DVD.”

“The depth of this research reflects Massive’s commitment to offering advertisers an understanding of how in-game advertising can impact brands across game genres and advertising categories,” said Cory Van Arsdale, CEO of Massive. “As the in-game medium matures and establishes its position on the media plan, advertisers and agencies are eager for insight into creative nuances and best practices for maximizing its impact. We view this type of guidance as an essential part of our role as an industry leader and innovator.”

Methodology
Interpret implemented a test/control methodology for each game in which Massive dynamically served ads, totaling over 1,000 gamers across the United States. Both control and test group respondents played the same game title that was studied for each ad client. The control group consisted of those who had played the game but were not exposed to ads delivered from Massive. The test group had played the game on a connected Xbox 360 system or PC during the time the ad campaigns were live, and had the opportunity to be exposed to the ads delivered by Massive. Both groups were asked the same set of questions about the brands and ads included in the study, and the respondent differences were evaluated to identify significant shifts in each brand metric measured.

About Interpret LLC
Interpret is a next-generation media and market research firm with a focus on evaluating and measuring the intersections of content, advertising, technology and consumer behavior. Interpret’s management team has unique experience pioneering new custom research methodologies and analytics to help companies Plan, Test and Measure™ their new media strategies. In addition to campaign ad effectiveness testing, Interpret’s suite of products and services include GaMeasure and GamerLog, two syndicated services developed to deliver planning and measurement intelligence to the burgeoning field of in and around-game advertising. The firm is headquartered in Santa Monica, California, with offices in New York and London. More information can be found online at: http://www.interpretllc.com.

About Massive Inc.
Massive Inc., a wholly owned subsidiary of Microsoft, is the creator of a leading network for dynamic video game advertising. The Massive Network offers advertisers the ability to reach an aggregated gaming audience in real time across multiple platforms. Over 200 blue-chip advertisers have run campaigns across the Massive Network throughout North America and Europe. Publishers in the Massive Network generate revenue through dynamic in-game advertising, enabling them to fully realize the value of their content while preserving and enhancing the game experience. Massive’s technology allows for all forms of downloadable media and advertising content to be contextually integrated into the game environment, including image, audio, video and game object formats. More information can be found online at http://www.massiveincorporated.com.

About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

REDWOOD CITY, Calif., and NEW YORK — March 18, 2008 — Electronic Arts Inc. (NASDAQ: ERTS) and Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising, today announced an expansion and two-year extension of their agreement to offer dynamic in-game advertising for EA video games. The new global agreement provides unprecedented opportunities for advertisers to engage with EA’s highly coveted audience — especially males ages 18 to 34 — through its roster of blockbuster games on the Xbox 360™ platform and exclusive rights to a majority of EA’s premium PC products.

With over three years of experience in dynamically serving advertisements in video games, Massive is the definitive in-game advertising solution for advertisers around the world, including Ford Motor Co. in the U.S., Rogers in Canada, and Puma in Europe. Massive’s long-standing relationship with EA, publisher of many of the world’s most popular games, provides advertisers with extensive reach through EA’s portfolio of premium content video games. This agreement represents a critical point of differentiation for Massive as the in-game advertising medium continues its momentum as a more attractive and effective medium compared with traditional forms of established advertising.

With the latest agreement, EA will further expand the opportunities available to advertisers by extending the participation of current titles in the Massive network as well as incorporating additional, highly anticipated games over the course of the deal. The wide range of EA content that will be available in the Massive network includes the next two iterations of popular EA SPORTS™ franchises including Madden NFL* football, NBA LIVE basketball, NASCAR* ® racing and NHL® hockey.

Massive will continue to be the exclusive in-game ad network for PC and Xbox 360 platforms of the world’s largest racing franchise, EA’s Need For Speed™, including current live titles Need for Speed Carbon and Need for Speed ProStreet. Massive is also working with marketers to incorporate dynamic advertising into another popular EA racingtitle, Burnout™ Paradise.

“We continue to utilize the breadth and depth of Massive’s content to market a range of our clients’ key brands,” said Brian Bos, senior vice president, Convergence Director, Mindshare – Team Detroit. “With this expanded partnership, we will be able to plan dynamic in-game campaigns several years out, which is critical in making Massive’s content platform a more integral part of our video game marketing strategy.”

“EA strongly believes that dynamic in-game advertising is an important growth area for our business, and is one of many opportunities we are pursuing in growing the advertising market,” said Kathy Vrabeck, president of the Casual Entertainment Label at EA. “We selected Massive because they are the industry leader in this space with a global sales footprint, solid brand recognition and in-depth experience in video game advertising.”

By providing certainty around Massive’s ad inventory for years into the future, the multiyear agreement enables advertisers to plan in-game advertising on a calendar year basis as part of a holistic campaign development process alongside other mediums such as TV, online and print media.
Rouwen Bastian, Coordinator European Media Strategies at Opel said: “In-game advertising plays an essential role for us in reaching today’s young adult consumers. The multi-year agreement between Massive and EA makes it possible for us to make greater strategic use of in-game advertising by incorporating it into the same long-term planning as other media forms.”

Richard Dance, Group Account Director at MindShare Interaction UK, said: “The growing channel of in-game advertising provides an exciting and creative medium in which to work. Although we are only scratching the surface with regards to the opportunities it provides, more and more of our clients are keen to include in-game advertising as a part of their multichannel strategy.”

“Our latest agreement with EA expands advertisers’ unprecedented access to EA’s world-class franchises to reach young male gamers around the world,” said Cory Van Arsdale, CEO of Massive. “This multiyear partnership reflects both the maturity of the dynamic in-game advertising medium and the benefits that our network continues to deliver for both publishers and advertisers.”

About Electronic Arts
Electronic Arts Inc. (EA, NASDAQ: ERTS), headquartered in Redwood City, California, is the world’s leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.

About Massive Inc.
Massive Inc., a wholly owned subsidiary of Microsoft Corp., is the creator of a leading network for dynamic video game advertising. The Massive Network offers advertisers the ability to engage an aggregated gaming audience in real time across multiple platforms. Over 200 blue-chip advertisers have run campaigns across the Massive Network throughout North America and Europe. Publishers in the Massive Network generate revenue through dynamic in-game advertising, enabling them to fully realize the value of their content while preserving and enhancing the game experience. Massive’s technology allows for all forms of downloadable media and advertising content to be contextually integrated into the game environment, including image, audio, video and game object formats. More information can be found online at http://www.massiveincorporated.com.

About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
EA, EA SPORTS, EA SPORTS BIG, POGO and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. John Madden, NFL, NBA, NASCAR and NHL are trademarks of their respective owners and used with permission. Xbox and Xbox 360 are trademarks of the Microsoft group of companies. All other trademarks are the property of their respective owners.

Redwood City, CA— February 26, 2008— YuMe, the largest online video advertising network, today announced the addition of PointRoll’s TickerBoy video solution to its expansive selection of offerings available to advertisers. The in-stream video overlay ad unit is powered by the “TickerBoy” technology developed by PointRoll, the leading provider of rich media technology solutions, as another creative alternative to pre-roll ads. YuMe will also support PointRoll’s suite of rich media ad formats and has joined PointRoll’s select Included Program to open the door for a wider range of opportunities as well as significant cost savings for advertising agencies and their clients.

As online video grows in popularity among consumers, advertisers are seeking new and creative ways to reach this key audience in a non-intrusive, fully interactive manner. PointRoll’s TickerBoy technology enables an interactive banner ad to be integrated within a streaming video, without obstructing the viewing experience. When the ad overlay is clicked on by a consumer, the ticker expands to launch a video or interactive rich media ad within the player window while the video pauses.

“TickerBoy lets advertisers provide consumers with a fully interactive, branded dialogue that complements their online video experience rather than distracting from it,” said Jayant Kadambi, CEO of YuMe. “We’re pleased to expand our growing roster of innovative ad products with this new format, and to be the first video advertising network to offer our clients the benefits afforded by membership in PointRoll’s Included Program.”

With more than 30 members, including iVillage, AOL, MSN, Yahoo!, About.com, NYTimes.com, Walt Disney Internet Group, MySpace, IGN and Advertising.com, PointRoll’s Included Program makes discounted pricing available for advertisers seeking to adopt rich media solutions. By collaborating with online publishers who understand the strategic value of rich media, PointRoll removes traditional price and distribution barriers often encountered in such initiatives. PointRoll’s large agency/advertiser sales force leverages the Included Program in the thousands of sales calls the company conducts each year, acting as an extension of the publisher’s sales force and providing access to a broader range of advertising media buys.

“We are thrilled to have YuMe as a strong video partner in the Included Program. In-stream video advertising is on the rise and marketers are increasingly utilizing online advertising with video as a key brand vehicle,” said Jason Tafler, CEO of PointRoll. “TickerBoy creates a deeper, longer brand dialogue that encourages participation without being disruptive to the user, and we believe this will benefit advertisers and publishers in the YuMe network.”

TickerBoy will also now be supported by YuMe’s Adaptive Campaign Engine (ACE), a recently launched feature of YuMe’s ad management system, which helps publishers in its network match each video ad impression with the best money-making ad placement in real time. A unique capability of YuMe’s platform, ACE supports the delivery of ads from multiple sources: publisher sales team, YuMe sales team, third-party ad networks, third-party syndication feeds, and now PointRoll’s TickerBoy and rich media ad formats. With this announcement, YuMe adds yet another option to its leading ad management platform to help publishers maximize inventory revenue.

To view demos of the various ad placements available on the YuMe video network, including TickerBoy, visit the ad gallery at http://www.yume.com/ad_gallery/gallery.html.

About PointRoll

PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE: GCI), offers a solution to the limited performance of standard banner ads by effectively bringing a mini-website to the user without requiring a click. PointRoll’s superior rich media technology and service enable advertisers to connect with consumers by creating an interactive online environment that generates conversion. With interactive features such as streaming video, polling, instant email, data collection and more, marketers can easily create and deliver ads that build brand and drive sales. The result: great creative controlled by the user and improved ad effectiveness without the negative experience associated with intrusive technologies. Additionally, PointRoll delivers comprehensive, real-time reporting that definitively illustrates return on investment. For more information, please visit www.pointroll.com

About YuMe

YuMe is the first dedicated video advertising network and ad management system built exclusively for the new world of Web video. With 400+ websites, more than 150 million video streams, and 46.9 million unique visitors, the YuMe network provides both scale and quality for advertisers. The YuMe ad management system gives advertisers and publishers the unprecedented ability to identify, classify, and track content to ensure brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms—Web, downloads, mobile, and IPTV. Key YuMe innovations include the first cross-platform ad solution and the ability to serve multiple ad formats and placements through a single, unified system. YuMe is a privately held company headquartered in Redwood City, CA and backed by Khosla Ventures, Accel Partners, BV Capital and DAG Ventures. For more information, visit YuMe’s website at www.yume.com and the take2video blog at www.yume.com/blog.