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Clickable Integrates Emerging Google Ad Formats into Newest Version of its Search-Advertising Management Solution
Clickable’s Award-Winning Pay-Per-Click (PPC) Advertising Solution Introduces Bulk Keyword Editing across Networks, Conversion Tracking and Improved Recommendation Engine NEW YORK – To be successful in search advertising, one must be bionic – able to achieve better results in less time, despite growing complexity, tedious analysis and fierce competition. To make advertisers bionic, Clickable introduced the [...]
Fournaise: 60% Of Advertising Spending Was Wasted In 2008
- Global Marketing Effectiveness Tracking company warns of low effectiveness level of advertising campaigns – LONDON – The Fournaise Marketing Group, one of the global leaders in all-media marketing effectiveness tracking, released that 60% of all advertising spending it tracked around the world in 2008 failed to deliver the results expected by their marketers and [...]
Specific Media Launches Dynamic Display Platform Providing Online Advertisers Unparalleled Control and Efficiency in Delivering Customized Ads to Relevant Audiences
Customizable Ad Templates Maximize Impact while Minimizing Creative Investment Saving Advertisers Significant Time and Money Irvine, Calif. – November 11, 2008 – Specific Media, the world’s largest independent media platform, today announced the launch of Dynamic Display™, a powerful solution that enables online advertisers to deliver customized, highly-relevant display ads to target audiences across their [...]
Epic Advertising Announces Strong Gains, Plans for ad:tech New York
Stellar performance marked by growth in revenue, profit, advertiser and publisher bases; new iPhone application & international expansion geared to keep up momentum NEW YORK – Epic Advertising (www.EpicAdvertising.com), the privately held, New York-based online marketing leader, today announced strong September results, posting seven percent and 14 percent gains, respectively, in revenue and profit over [...]
U.S. Search Market Continues to Buck Broader Economic Trends in Q3
SearchIgnite issues Q3 report evaluating state of search landscape and performance of the top engines ATLANTA – U.S. search marketing spend showed strong growth in the third quarter of 2008, up almost 27% compared with Q3 2007. The findings come from a new quarterly study released today from SearchIgnite, a leading provider of search management [...]
First Advertising Trial Launches on Virgin Media’s On Demand TV Platform
Trial Uses On-Demand and Advertising Specialist SeaChange International’s AdPulse System ACTON, Mass. & LONDON – Virgin Media (Nasdaq: VMED) announced the first ever dynamic advertising trial on its on-demand TV platform. Leading brands including Kellogg’s, John Lewis and Royal Mail, will have their ads broadcast around selected on-demand programs from Virgin Media TV, Channel 4 [...]
LookSmart Delivers Enhanced Search Network Quality
Superior Distribution Partners Position Network as a Smart Choice for Search Advertisers SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, announced its ad network has been bolstered by the addition of 30 high-quality distribution partners, some of which resulted from expanding internationally into the UK and Australia. [...]
Kowabunga! Inc. Integrates Third Party XML Feeds into ValidClick AdExchange
Initial Integration is Expected to Add Approximately 20,000 Diverse New Advertisers CLEARWATER, Fla.–(BUSINESS WIRE)–Kowabunga!® (www.kowabunga.com)(AMEX:THK), a leading provider of interactive performance-based advertising networks and technology platforms, today announced that its ValidClick AdExchange™ (www.validclick.com), an open, quality controlled PPC marketplace, now accepts third party advertising XML feeds. ValidClick AdExchange™ protects advertisers by first filtering out suspicious [...]
Kowabunga! Partners with Image Advantage to Boost Publisher Success
After Just Two Weeks, Participating Web Publishers Grew Average Click Volume by Ten Percent, Revenue by 14 Percent CLEARWATER, Fla.–(BUSINESS WIRE)–Kowabunga!® (www.kowabunga.com)(AMEX:THK), a leading provider of interactive, performance-based advertising networks and technology platforms, today announced a new partnership in place with Image AdvantageTM (www.worthathousandwords.com), a company that matches images to paid text ads in real [...]
New Digital Ad Company Analog Analytics Optimizes Interactive “Super Banner” Ads to Increase Value and Conversion Rate of Online Campaigns
New Super Banner Ads Increase Sales at Retail Stores and Call Centers SAN DIEGO, Calif.–(BUSINESS WIRE)–Analog Analytics, a digital advertising company specializing in integrating and optimizing interactive direct response marketing, today announced it will be offering “Super Banner” online ads to help retailers and online advertisers deliver innovative interactive marketing campaigns with higher ROI and [...]
Paramount Pictures and Massive Launch First Branded Scavenger Hunt in Ubisoft’s “Tom Clancy’s Rainbow Six: Vegas 2″
In-game scavenger hunt promotes upcoming movie “Tropic Thunder” with interactive experience that engages and rewards gamers. NEW YORK — Aug. 5, 2008 — Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising, Paramount Pictures and Ubisoft Entertainment have teamed up to create a first-of-its-kind dynamic in-game advertising [...]
Massive Inc. Is First Dynamic In-Game Advertising Network Validated Through Third-Party Auditing Process
I have neglected the in-game advertising topic for a while and am clearly behind with the news… some 1 month behind. I’ve just come across an announcement from Massive Inc. – Microsoft owned ad network for in-game advertising – that I thought it’s too interesting to pass even if it’s 1 month old. Check out [...]
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