Clickable’s Award-Winning Pay-Per-Click (PPC) Advertising Solution Introduces Bulk Keyword Editing across Networks, Conversion Tracking and Improved Recommendation Engine

NEW YORK – To be successful in search advertising, one must be bionic – able to achieve better results in less time, despite growing complexity, tedious analysis and fierce competition. To make advertisers bionic, Clickable introduced the newest version of its flagship tool. With one of the world’s largest development teams dedicated to a pure-play search management product, Clickable Pro 2.0 makes search and PPC advertising simple, instant and profitable for small businesses, midsize enterprises and agencies.

A host of innovations come together in one intuitive, online interface to empower advertisers to manage search and PPC performance across Google, Yahoo and MSN’s advertising networks. Driven by customer feedback, Clickable Pro 2.0 innovations include:
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- Global Marketing Effectiveness Tracking company warns of low effectiveness level of advertising campaigns -

LONDON – The Fournaise Marketing Group, one of the global leaders in all-media marketing effectiveness tracking, released that 60% of all advertising spending it tracked around the world in 2008 failed to deliver the results expected by their marketers and can therefore be considered wasted.

Specialised in tracking, measuring and auditing the real-time performance of marketing and advertising campaigns deployed in both traditional and online media, Fournaise used its proprietary marketing effectiveness tracking solutions to measure the ability of the advertising campaigns to generate both direct and indirect engagement with their target audience, and therefore their ability to boost the advertisers’ Profit & Loss (“P&L”) through:
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Customizable Ad Templates Maximize Impact while Minimizing Creative Investment

Saving Advertisers Significant Time and Money

Irvine, Calif. – November 11, 2008 – Specific Media, the world’s largest independent media platform, today announced the launch of Dynamic Display™, a powerful solution that enables online advertisers to deliver customized, highly-relevant display ads to target audiences across their online media plans in real time, with minimal creative investment required.

The Dynamic Display platform simplifies the management and delivery of creative elements that appear within a display ad, providing advertisers the flexibility and control to customize up to three areas of an ad template. Each area can be populated to highlight different products, business locations, sales incentives, merchandising opportunities and more. By strategically developing a data feed with each customer, Specific Media is able to set rules that alter the customizable components of the ad template and deliver specific messages based on distinct audience profiles throughout its Premium Network.
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Stellar performance marked by growth in revenue, profit, advertiser and publisher bases; new iPhone application & international expansion geared to keep up momentum

NEW YORK – Epic Advertising (www.EpicAdvertising.com), the privately held, New York-based online marketing leader, today announced strong September results, posting seven percent and 14 percent gains, respectively, in revenue and profit over last September. In an environment marked by tightening budgets and consolidation, the performance marketing company’s publisher and advertiser bases experienced robust growth.

Epic also announced its participation in ad:tech New York, from November 3-4, at the Hilton New York. The annual gathering is the industry’s premiere digital marketing event, providing brand advertisers, agencies, portals, online publishers and technology providers a forum to exchange ideas. Epic (booth #804) will showcase its industry-leading performance ad network business, and demonstrate its new iMobilePublisher, the first iPhone application enabling publishers to monitor critical performance data like cost per click, total clicks and payment history, in real time, wherever they are.
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SearchIgnite issues Q3 report evaluating state of search landscape and performance of the top engines

ATLANTA – U.S. search marketing spend showed strong growth in the third quarter of 2008, up almost 27% compared with Q3 2007. The findings come from a new quarterly study released today from SearchIgnite, a leading provider of search management and auction campaign optimization technology managing more than $350 million in paid search annually.

Spend from existing search marketing advertisers (“Same Advertiser Spend”) is up year-over-year (“YoY”) in Q3 across all engines by 26.9% in the U.S., a slight increase from the YoY growth seen in Q3 2007 over Q3 2006. Quarter-over-quarter spend growth was also strong and consistent with Q2 vs. Q3 2007.
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Trial Uses On-Demand and Advertising Specialist SeaChange International’s AdPulse System

ACTON, Mass. & LONDON – Virgin Media (Nasdaq: VMED) announced the first ever dynamic advertising trial on its on-demand TV platform. Leading brands including Kellogg’s, John Lewis and Royal Mail, will have their ads broadcast around selected on-demand programs from Virgin Media TV, Channel 4 and Warner TV. The three month trial will take place across north London from this week.

The ad insertion technology, SeaChange’s AdPulse On Demand system (Nasdaq: SEAC), inserts ads before and after on-demand content in real time, allowing campaigns to be kept up-to-date and specific to time of day or region. Virgin Media’s trial will match ads to program genres, test a range of ad lengths, including single 30 second pre-rolls, consecutive pre-rolls and end rolls, and update campaigns weekly. The number of ads will be capped and there will be a limit on the volume of programs that will have ads placed around them.
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Superior Distribution Partners Position Network as a Smart Choice for Search Advertisers

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, announced its ad network has been bolstered by the addition of 30 high-quality distribution partners, some of which resulted from expanding internationally into the UK and Australia. High-quality traffic, which offers search advertisers improved click-through and conversion rates in categories such as travel, technology and retail, has doubled while low-quality traffic has been cut in half.

“As we add top-quality traffic, we work vigilantly to maintain unsurpassed excellence throughout the network – our goal is to deliver superior ROI and conversion rates for all our search advertisers,” said Ted West, chief executive officer and president of LookSmart. “Our LookSmart Network Management team weighs user conversion data and employs statistical models to gauge network quality and reporting in real time – ultimately delivering better value to our customers.”
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Initial Integration is Expected to Add Approximately 20,000 Diverse New Advertisers

CLEARWATER, Fla.–(BUSINESS WIRE)–Kowabunga!® (www.kowabunga.com)(AMEX:THK), a leading provider of interactive performance-based advertising networks and technology platforms, today announced that its ValidClick AdExchange™ (www.validclick.com), an open, quality controlled PPC marketplace, now accepts third party advertising XML feeds.

ValidClick AdExchange™ protects advertisers by first filtering out suspicious clicks in real time using Kowabunga’s FeedPatrol™ technology and then dynamically pricing advertiser bids when necessary, using the Fair Isaac® Corporation Click Conversion Score™. The conversion score methodology, developed by Kowabunga’s partner, Fair Isaac, leverages patented analytics technologies that adapt to each click and conversion to score publishers on their ability to convert advertisers’ leads into sales. Kowabunga!® expects the integration of third party XML feeds to further accelerate the system’s growth. Read the full story