Ad-Receptivity Ratings on Par with Primetime Television NEW YORK – The Interactive Advertising Bureau (IAB) has released “45 Million Reasons and Counting to Check Out the NewFronts,” an in-depth research study…
Q4 2012 Surpasses $10 Billion, Marking a Nearly 15% Increase Over Q4 2011 Mobile Ad Revenues More than Double for the Second Year in a Row NEW YORK - Digital advertising…
Latest Members of Esteemed Industry Group Will Help Drive Vital Dialogue Between Interactive Publishers & Agency Insiders PHOENIX - The Interactive Advertising Bureau (IAB) announced that twelve industry luminaries have accepted…
Premier Political Statistician Nate Silver to Open Event with Keynote Addressing the World of Data-Driven Predictions NEW YORK - This year, the Interactive Advertising Bureau (IAB) will bring together senior voices…
In the first half of 2012, internet advertising revenues climbed to an all-time high of $17 billion, representing a 14 percent increase year-over-year, according to IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This performance is compared to the landmark $14.9 billion reported for the first six months of 2011.
Employment in the ad-supported internet ecosystem doubled over the past four years to 5.1 million, making it one of the most dynamic sectors in the recessionary American economy, according to a study by researchers at the Harvard University Business School, commissioned by the Interactive Advertising Bureau (IAB). The ecosystem contributed $530 billion to the U.S. economy last year, close to double 2007 figures, and accounted for 3.7 percent of the U.S. gross domestic product (GDP), an uptick from 2.1 percent four years ago.
The Interactive Advertising Bureau (IAB) announced the appointment of Michael Theodore to Vice President, Training and Development. In this new position, Theodore is responsible for managing and cultivating the IAB Digital Media Sales Certification program as well as developing and facilitating professional development curricula and training materials. Julie Van Ullen assumes Theodore’s previous position, Vice President, Member Services. In her new role, Van Ullen will manage IAB membership relations, including new member acquisition, retention and communication.
After mounting a comprehensive initiative to support the Digital Advertising Alliance (DAA) and its new “Your AdChoices” consumer education campaign, the Interactive Advertising Bureau (IAB) announced that it has hit a major milestone, securing two billion committed impressions for this pro bono promotional effort. Network Advertising Initiative (NAI) has also partnered with DAA to boost the campaign’s visibility.
The Cannes Lions has selected the Interactive Advertising Bureau (IAB) and its IAB Mobile Marketing Center of Excellence to chair a first-ever all-day forum devoted to the topic of “Creativity in Mobile Advertising” at its annual International Festival of Creativity.
The IAB Internet Advertising Revenue Report for the full-year 2011 reveals that revenues soared to a landmark high of $31 billion. That milestone represents a 22 percent increase over 2010’s full-year number, which itself had been a record-breaker at $26 billion. The report, released by the Interactive Advertising Bureau (IAB) and prepared by PwC U.S., also unveils that fourth quarter revenues for 2011 hit a best-ever at $9 billion, marking a 15 percent increase over the third quarter 2011, which came in at $7.8 billion, and a 20 percent growth year-over-year in comparison to 2010’s $7.4 billion.
