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PubMatic Study Indicates Brand Advertisers Ready for Real-Time Bidding (RTB) through Private Marketplaces
Buyers Want RTB Directly Sold by Publisher to Combine Powerful Audience Targeting with Guaranteed Brand Safe Environments Palo Alto, CA – PubMatic (http://www.PubMatic.com), which provides premium online publishers one holistic selling platform with high-touch service to increase their online and mobile ad sales, revealed the results of an online study showing that Real-Time Bidding (RTB) [...]
PubMatic: Internet Users Are More Accepting of Anonymous Data Collection When They Understand How It Is Used
Half Who Object to Online Tracking Reconsider After Understanding Value Propositions in New PubMatic White Paper, Audience Selling For Publishers Palo Alto, CA – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, today [...]
PubMatic CEO Rajeev Goel Comments on the Rubicon Project’s Buy of Fox Audience Network
Earlier this week, we have published the official announcement around the Rubicon Project acquisition of the Fox Audience Network (FAN). PubMatic CEO Rajeev Goal’s commented on Rubicon Project announcement and offered the following feedback:
PubMatic Launches Data Firewall for Publishers to Prevent Audience Data Leakage
First Product of Its Kind Will Combat Billion-Dollar Problem PALO ALTO, Calif. – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, launched its Data Firewall product for publishers. For the first time, publishers [...]
Ad Revenue 2010 is Coming Up
PubMatic is hosting its 3rd Annual Premium Publisher Conference – Ad Revenue 2010 – on October 7 at the Times Center in New York City. Space is limited and tickets are issued on a first come first serve basis. This is an invitation only event, but a very limited number of tickets are available to [...]
PubMatic Teams With Smaato to Include Mobile Ad Network Optimization for Premium Publishers
PubMatic Will Increase Publishers’ Mobile Inventory Ad Revenue as Mobile Ad Spending Skyrockets PALO ALTO, Calif. – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, today unveiled a partnership with Smaato, the world’s [...]
PubMatic’s Ad Revenue 2010 Conference to Explore if Online Advertising Is On Brink Of Becoming A Seller’s Market
Randall Rothenberg, Terence Kawaja, Jeff Jarvis to speak at PubMatic’s 3rd Annual Premium Publisher Conference in New York City on October 7th PALO ALTO, Calif. – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising [...]
PubMatic Announces Agreement with United Online to Provide Inventory Management and Revenue Optimization
NEW YORK – PubMatic (http://www.PubMatic.com), the company that provides online publishers the tools and service needed to significantly increase revenue and better manage their advertising inventory, announced that United Online, Inc. (Nasdaq: UNTD) has implemented PubMatic’s solution to help manage non-guaranteed ad inventory and revenue. United Online is a leading provider of consumer products and [...]
PubMatic Audience Reach Doubles Since Launch of Premier Platform With Dozens of New Premium Publisher Partners
McGraw-Hill Broadcasting, Publishers Clearing House, Scribd, Other Premium Publishers Sign on With PubMatic Since February PALO ALTO, Calif. – PubMatic (http://www.PubMatic.com), which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, announced that Scribd, McGraw-Hill Broadcasting, [...]
PubMatic To Host Industry’s First Event Focused on Improving Premium Publisher Brand Control
PubMatic Will Unveil & Demonstrate The Industry’s Most Advanced Suite of Publisher Brand Protection Products & Services PALO ALTO, Calif. – PubMatic (http://www.PubMatic.com), the company that provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, announced [...]
PubMatic Closes $7.5 Million Series C Funding
Funds Will Be Used For PubMatic Premier Platform Expansion, Executive Hires, & Product Innovation PALO ALTO, Calif. – PubMatic (http://www.PubMatic.com), the company that provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, announced that it has [...]
Solbright Integrates PubMatic Data to Simplify Digital Ad Operations for Premium Publishers
Industry Pioneers Join to Improve Visibility and Management Reporting for Ad Operations NEW YORK – Solbright, delivering solutions that drive the business of digital advertising, announced that it has partnered with PubMatic, a provider of the technology and full-service solutions to manage and monetize non-guaranteed ad inventory, to provide clients of both companies with real-time [...]









