NEW YORK – PubMatic (www.PubMatic.com), a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, announced that Forrester Research, Inc. has named it a leading sell-side platform.

PubMatic’s recognition was published in “The Forrester Wave: Sell-Side Platforms, Q4 2011,” which evaluated companies based on 34 criteria including the platform’s current offering, strategy and market presence.

“PubMatic has been leading the way for helping publishers maximize revenue for nearly five years and we’re delighted that our technology, innovation and commitment to service have been recognized by both Forrester and our clients,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “In the coming months, we will continue to deliver industry-leading products and services that help publishers navigate the increasing complexity of the digital marketplace.”

The analysts noted that while all leading sell-side platforms offer strong publisher controls and deep levels of reporting, PubMatic specifically “excels at yield optimization and serving publisher needs like audience data management.” The company stood out as the only technology provider whose data management capabilities were cited in the report.

“Leading publishers are increasingly adopting sales platforms that enable them to gain new insights into their media and audience to identify new sales opportunities,” said Kirk McDonald, President of PubMatic. “PubMatic provides one complete solution to meet these publishers’ needs and we will continue to lead this category by offering publishers even more ways to grow their businesses.”

About PubMatic

PubMatic’s (www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

New York – PubMatic (http://www.PubMatic.com), a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, today announced that Steve Pantelick has been appointed to the position of Chief Financial Officer. He brings more than 20 years of experience in driving growth, strategy and operations for leading brands such as Kodak Gallery, Blockbuster, Cadbury Schweppes and Aggregate Knowledge.

As CFO of Ofoto/Kodak Gallery, Pantelick helped build one of the world’s leading online digital imaging companies. In addition to finance, he was also responsible for overseeing the Company’s printing and customer service operations. Earlier in his career, Pantelick held numerous senior executive positions at Blockbuster, helping take the company public in 1999. He served as COO of Blockbuster’s New Media Division, Senior Vice President of Strategic Planning, and Senior Vice President of Finance among other roles. Prior to Blockbuster, Pantelick spent seven years with Cadbury Schweppes in a variety of senior finance roles in Europe and the United States. Pantelick earned an MBA from the Tuck School of Business at Dartmouth and an A.B. degree from Harvard College.

“We are delighted to have Steve join our team.  His deep leadership experience with fast-growth companies, both in the United States and in Europe, will help maintain PubMatic’s rapid growth trajectory as we expand into new territories, launch new products and services, and secure more premium customers,” said Rajeev Goel, Co-Founder and CEO of PubMatic.

Pantelick joins PubMatic at an important time for the online advertising and publishing industries.  As the media ecosystem continues to expand, more digital publishers are turning to PubMatic to manage real-time bids, audiences and data. As publishers’ go-to partner for greater revenue and control, PubMatic maintains a brisk pace ofinnovation and expansion of services including the establishment of European offices, the acquisition of ReviNet and the release of state-of-the-art data management and mobile products.  As a result, PubMatic has grown GAAP revenue 51% from Q2 2011 to Q3 2011 and 33X in the last two years.

“PubMatic is entering an exciting phase in its life that resembles other high-growth companies that I’ve worked with. My experience helping innovative companies expand their global footprints and build  IPO ready businesses fits well with what PubMatic is doing as it moves into Europe, Asia, and delivers leading edge technology to its rapidly expanding group of publishers,” said Steve Pantelick.

About PubMatic
PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

New York, NY – PubMatic (http://www.PubMatic.com), a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, announced today that digital publishing veteran Kirk McDonald has joined the company in the newly created position of President. With more than two decades spent at premier media brands such as Time Inc., CNET, Ziff Davis and Conde Nast, McDonald brings proven leadership experience to drive PubMatic’s next stage of growth.

Most recently serving as President of Digital for Time Inc., McDonald was responsible for bringing together the company’s digital assets to deliver audience and brand solutions to clients. Before that he held the position of Chief Advertising Officer of the Fortune|Money Group, where he oversaw worldwide advertising sales and integrated marketing across the group’s print and digital properties. Prior to joining the Fortune|Money Group, McDonald served as the Senior Vice President of Sales, Marketing and Client Services for DRIVEpm and Atlas, key units ofMicrosoft’s advertising business.

“We are excited to add Kirk to our team. His extensive leadership experience as a publisher gives us tremendous confidence in taking on the major challenges that publishers face in the digital world,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “PubMatic’s mission is to deliver great service and technology to help the publisher.  We are committed to applying the strengths of our leadership team to create the right solutions that help our customers tackle the digital ecosystem.”

McDonald joins PubMatic at an important time for the online advertising and publishing industries. With the expansion of the ecosystem where publishers need to manage real-time bids, audiences, and data, PubMatic has emerged as the go-to partner for monetization and control. The company has taken major strides to expand its services for premier publishers. This includes the expansion of its European offices, the acquisition of ReviNet and its premium publisher customers, and the release of data management and mobile products.  As a result, PubMatic has grown GAAP revenue 51% from Q2 2011 to Q3 2011 and 33X in the last two years.

“My professional experiences as a publishing media executive have made me a passionate advocate for the publishing industry, and a believer in the importance of transparent controls,” said Kirk McDonald, President of PubMatic. “Media now requires automation of data, advertising inventory, and dynamic content to achieve success.  PubMatic’s platform is clearly geared to bring these automated solutions to the broad universe of publishers seeking a publisher-centric platform partner.”

McDonald will provide the closing keynote at Ad Revenue 4 (http://www.AdRevenueConference.com), PubMatic’s annual premier publisher conference focused on helping online publishers develop strategies to improve their advertising revenue.  Ad Revenue 4 will be held on October 13th at The Times Center in New York City.

About PubMatic
PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

NEW YORK – PubMatic (http://www.pubmatic.com) which provides digital publishers a comprehensive selling platform to increase their online and mobile revenue, today announced the speaker lineup for its annual Ad Revenue Conference. Hosted by online marketing strategist and Upstream Group Founder and CEO, Doug Weaver, Ad Revenue 4: Controlling Your Brand’s Future (http://www.AdRevenueConference.com) will be held at The TimesCenter in New York City on October 13th at 9AM EST and will bring together over 400 of the advertising industry’s leading innovators to discuss the future of advertising for premium publishers.

“The speaker lineup demonstrates that Ad Revenue 4 will be our best conference to date, bringing together the online advertising industry’s thought leaders and veterans in one room, to engage in what will be a thought provoking day. This year’s conference will be sold out just as last year’s was,” says Co-Founder & CEO, Rajeev Goel.

Speakers at Ad Revenue 4 will include:

Rajeev Goel, Co-Founder & CEO, PubMatic
Wenda Harris Millard, President & COO, MediaLink, LLC
Peter Naylor, EVP Digital Media Sales, NBCUniversal
Andrew McLean, CEO, PHD
Wayne Gattinella, President & CEO, WebMD
Robert Tas, Managing Director – Digital Marketing Group, JP Morgan Chase & Co.
Ari Bluman, President, North American Sales & Operations, 24/7 Real Media, Inc.
Roy Schwartz, CRO, Politico
Brian Morrissey, Editor in Chief, Digiday
Don Scott, Director of National Digital Media Sales, Media General, Inc.
Moritz Loew, Chief Agency Officer, GM of Sales, MSNBC.com
Mario Diez, CEO, quadrantONE
Teri Gallo, VP of Marketplace Development, Cadreon
Martin Gilliard, VP of Platform Services, The MIG – WPP Group
Jeanne Houweling, CRO, PubMatic
Karsten Weide, Program Vice President, Digital Media and Entertainment, IDC
Rob Beeler, VP of Content & Media, AdMonsters
To see a full list of speakers, please visit http://www.AdRevenueConference.com.

Topics at Ad Revenue 4 will include:

Right Brain, Left Brain: A Balanced Look at Publisher Control
Steering the Evolution of Media Selling
Brand Value vs. Audience Targeting
US and European Real-Time Bidding
Ad Operations at the Center of Future Revenue Generation
Using Big Data for Smarter Selling
Aligning Your Mobile & Online Audiences
Private Marketplaces
Coming Up Next: Your Brand’s Future

At this year’s conference PubMatic will release the first International RTB Report—conducted by IDC, the premier global provider of market intelligence for technology, telecommunications and consumer technology markets—as well as its Ad Revenue 4 Report, which is a comprehensive guide to help publishers better understand and navigate the complexity of the online advertising ecosystem. The Ad Revenue 4 report will be available exclusively to conference attendees for a limited time before being released to the public.

Ad Revenue 4 is an invite-only event. While Ad Revenue 4 is focused on helping online publishers improve their advertising revenue by discussing the latest advertising mediums, technologies and strategies that can benefit them, the conference is open to select individuals not representing publishers. To submit a registration request or find out more visit the conference website. (http://www.AdRevenueConference.com).

About PubMatic

PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

Ad Revenue 4: Controlling Your Brand’s Future will be Hosted by Industry Veteran Doug Weaver and will Include the First Ever Global Analysis on Real-Time Bidding from IDC

New York, NY – PubMatic (http://www.PubMatic.com), which provides digital publishers a comprehensive selling platform to increase ad revenue across multiple platforms, today announced details for its annual Ad Revenue Conference.  Hosted by online marketing strategist and Upstream Group Founder and CEO, Doug Weaver, Ad Revenue 4: Controlling Your Brand’s Future (http://www.AdRevenueConference.com) will be held at The TimesCenter in New York City on October 13th at 9AM EST and will bring together over 400 of the advertising industry’s cutting edge innovators to discuss the future of advertising for premium publishers.

“Publishers have more opportunity than ever before to capitalize on the latest advertising innovations, the challenge is understanding what opportunities are right for them and how to create the right strategy for their future success,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “Obtaining a strong understanding of the opportunities that exist and how to utilize and align them properly for the publisher’s brand and future growth of that brand is the insight and instruction that Ad Revenue 4 will provide to publishers.”

Topics at Ad Revenue 4 Will Include:

Controlling Your Brand’s Future
Steering the Evolution of Media Selling
Global Trends & Expectations for Real-Time Bidding
Aligning Mobile & Online Revenue Strategies
Ad Operations at the Center of Future Revenue Generation
What Big Data Means for Premium Publishers
Brand Value vs. Audience Targeting
Agency Perspectives on Publishers
The Future of RTB & Private Marketplaces for Publishers

At this year’s conference PubMatic will release the first RTB Global Report—conducted by IDC, the premier global provider of market intelligence for technology, telecommunications and consumer technology markets—as well as its Ad Revenue 4 Report, which is a comprehensive guide to help publishers better understand and navigate the complexity of the online advertising ecosystem. The Ad Revenue 4 report will be available exclusively to conference attendees for a limited time before being released to the public.

Ad Revenue 4 is an invite-only event. While Ad Revenue 4 is focused on helping online publishers improve their advertising revenue by discussing the latest advertising mediums, technologies and strategies that can benefit them, the conference is open to select individuals not representing publishers that can request an invite.

Find out more at (http://www.AdRevenueConference.com).

About PubMatic
PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

Palo Alto, CA – PubMatic (http://www.PubMatic.com), which provides premium online publishers one holistic selling platform with high-touch service to increase their online and mobile ad sales, announced that ReviNet will officially become part of PubMatic. With the acquisition, PubMatic gains its 4th office in the United States based in Boston, 15 new employees, and a world-class set of premium publisher brands, including The Christian Science Monitor, A.H. Belo, Boston Herald, The Sporting News, and more. The acquisition extends PubMatic’s U.S. reach to 218 million unique users, or 95% of the U.S. Internet population, and over 400 million globally.

The new group of 57 premium publishers will become PubMatic customers and will benefit from PubMatic’s industry-leading technology, including advanced Real-Time Bidding, Brand Control products, and audience targeting products previously unavailable through ReviNet. The ReviNet team members will help PubMatic achieve its hiring goals of doubling in 2011, bringing its current employee base to over 200.

“From day one PubMatic has been squarely focused on helping publishers sell their inventory more efficiently while earning more revenue, and so has ReviNet,” said Rajeev Goel, Co-Founder & CEO of PubMatic. “Together we will continue to grow in order to meet the increasing advertiser demand for high-quality advertising inventory, while our publishers will benefit from the white glove service and technology PubMatic is known for.”

“Online advertising is evolving rapidly and today’s publishers need an expansive Sell Side Platform (SSP) that will enable them to become the publishers of tomorrow, so joining forces with PubMatic is a natural fit,” said Michael Moreau, Co-Founder and COO of ReviNet. “Our entire team is excited to join PubMatic and remain focused on the needs of the publisher, only now we will be able to offer them access to new and greater revenue opportunities via PubMatic’s advanced platform. It’s a win for us and our publishers alike.”

The acquisition will give PubMatic a strong competitive advantage in the marketplace from which everyone involved will benefit. PubMatic’s expanded reach and premium publisher base will provide demand partners with streamlined access to media and audience at scale, while publishers will benefit from increased revenue.

About PubMatic
PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

Palo Alto, CA – PubMatic (http://www.PubMatic.com), which provides premium online publishers one holistic selling platform with high-touch service to increase their online and mobile ad sales, unveiled its new Audience Data on Demand product which allows publishers to leverage 3rd party audience data from multiple companies and make that data actionable for direct sales packaging.  Armed with robust and anonymous interest and demographic 3rd party data about their audience, publishers will be able to respond to more advertiser and agency Requests for Proposals (RFPs), expand their advertiser base, and sell higher priced campaigns all while increasing the relevancy of ads for their users.  Audience Data on Demand is part of PubMatic’s Sell Side Platform for Premium Publishers.

PubMatic’s Audience Data on Demand will be adding more leading data providers to the collection of initial launch partners, eXelate, Quantcast, and Proximic.   According to a Think Equity report online advertising spending for audience targeted campaigns in 2011 will be $2.9 billion and Audience Data on Demand will allow publishers to capture a bigger piece of part of those budgets.

“We’re excited to use Audience data to glean new insights about our users,” said Ian Wallin, SVP, Digital Advertising Sales at TV Guide.  “This will help us better monetize our inventory and better serve our advertisers.”

PubMatic’s Audience Data on Demand enables premium publishers to:
- Gain Greater Insights into their Audience: Through PubMatic publishers can see how multiple 3rd party data providers view their audience so that publishers know who is on their site.
- Expand Access to New Advertiser Categories:  Publisher that traditionally sold only to advertiser categories that were a contextual match for their content can now sell to entirely new sets of advertisers based on new information they have about their audience.
- Respond to Advertiser RFPs that Include Audience Targeting:  A recent PubMatic and Digiday study found that 47% of publishers have had to turn down an RFP due to an inability to provide audience targeting as required.  Audience Data on Demand gives publisher direct, immediate access to robust data sets so they will not have to turn down RFPs and capture a greater share of the exploding $2B category of audience targeted media campaigns.

“Advertiser demand for granular audience targeting is exploding,” said Rajeev Goel, Co-Founder and CEO of PubMatic.  “As part of our commitment to empower publishers to meet the ever-evolving demand from advertisers without having to work with dozens of different companies to do so, Audience Data on Demand serves as a natural extension of our robust Sell Side Platform for Premium Publishers.  We want to make the publishers of today be the smartest sellers of tomorrow, while making it as simple as possible for them to accomplish that.”

About PubMatic
PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia

About eXelate
eXelate is the engine that powers 20 billion real-time, privacy-compliant data transactions for nearly 200 publishers and marketers every month.  We make the process of accessing online audiences simple, safe, and scalable by arming data buyers and data owners with proprietary technology that automates data connections and centralizes audience management.  Through our DataLinX data management platform, we enable transparent, secure, private data connections for publishers, data owners and marketers. The eXelate Marketplace delivers demographic, behavioral and purchase intent data on over 200M UV each month to over 50 directly integrated buyers, who seek to create a more relevant, and privacy friendly, advertising experience.  For more information, please visit http://www.exelate.com.

About Quantcast
Quantcast measures and organizes the world’s audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them. Ranked Fast Company’s # 3 Most Innovative Company on the Web for 2010, the company is used by the top 10 media agencies in the US, the world’s largest brands and more than half of the top advertising supported publishers. Quantcast connects the planning, buying, and media fulfillment processes, delivering the marketplace’s most consistent and accountable audiences. Launched in 2006, Quantcast is headquartered in San Francisco and backed by Founders Fund, Polaris Venture Partners, Revolution Ventures and Cisco Systems. Come Get Quantified™ at http://www.quantcast.com.

About Proximic
Proximic is a leading provider of Contextual Data, Brand Protection Data, and Audience Interest Data Services for online advertising and publisher networks. By combining powerful non-linguistic contextual profiling technologies, Proximic’s unique page-level technology platform, enables publisher networks to safely and confidently identify ad matches across highly granular topical interests in real-time. http://www.proximic.com

Palo Alto, CA – PubMatic (http://www.PubMatic.com), which provides premium online publishers one holistic selling platform with high-touch service to increase their online and mobile ad sales, revealed the results of an online study showing that Real-Time Bidding (RTB) campaigns sold directly by publishers are in very high demand. Facilitated by a third party company, Digiday, the PubMatic study was conducted in March, 2011 and included over 640 online advertising executives – 71% online media buyers, 29% publishers.

The findings of the study indicate that publishers that open up Private Marketplaces – which provide advertisers private access to premium RTB inventory and give publishers much greater transparency, control, and revenue – have a unique opportunity to capitalize on high market demand for RTB inventory sold directly by publishers.

Study Findings, which can be found at http://www.PubMatic.com/Private_Marketplaces, include:

- Audience Targeting continues to grow:  97% of advertisers will leverage anonymous audience targeting in 2011, and 47% will have more than half of their online advertising budgets dedicated to campaigns that include audience targeting with user level attributes

- Demand for RTB is greater than the supply:  Only 20% of publishers have opened up inventory to RTB, while 62% of advertisers have leveraged RTB for their campaigns

- Private Marketplaces will increase RTB budgets for Brands:  74% of brand advertisers would likely increase their RTB budgets if they could buy directly from a publisher

“Advertisers and agencies were very clear about wanting the ability to buy RTB campaigns directly from premium publishers because they get a guaranteed brand safe environment with the targeting sophistication of RTB,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “Private Marketplaces are changing the way that display advertising is purchased – the precision targeting of RTB coupled with the transparency of direct publisher sales will significantly increase the size of the display advertising market.”

Results of the study can be found at http://www.PubMatic.com/Private_Marketplaces.

PubMatic: (http://www.pubmatic.com) PubMatic’s Sell-Side Platform provides premium publishers one platform with the technology and services needed to earn the most ad revenue possible while protecting their brands online. Some of the world’s most respected publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, MSNBC, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

Palo Alto, CA – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, today announced that a study contained in a new white paper, Audience Selling for Publishers reveals that when consumers are presented with a more comprehensive explanation of advertising-based data tracking, they are less concerned about targeted advertising using their anonymous data.  The white paper, which is one of a two-part series, helps publishers better sell audience-based advertising.

After observing that other studies with user opinions about anonymous data being used for online advertising were incomplete at best and misleading at worst, PubMatic commissioned an independent online research firm, Knowledge Networks, to conduct a survey of 500 U.S. Internet users.  The users were asked their opinions about audience-based online advertising in three key stages:  before understanding how anonymous data is collected, after understanding how anonymous data is collected, and after understanding the benefits for that anonymous data collection.  The study was conducted in early 2011 and included a representative, random sample of individuals that categorized themselves as “Internet users.”

Among the study findings in the white paper, Audience Selling for Publishers:

Unless you tell them, users don’t understand that the 3rd party data used for interest-based advertising is anonymous. For example, when the survey participants were asked if they knew that some of their online behavior might be tracked about them for the purpose of advertising, 71% acknowledged they knew. But when asked if they knew the online data collected about them for the purpose of advertising was anonymous, only 40% understood it was anonymous.

Users are far more accepting of interest-based advertising when they understand that 3rd party data is anonymous. The more users understand the benefits associated with audience-based advertising, the more they are supportive of it. When asked without an understanding that only anonymous data is used for audience-based advertising, 64% disapproved. However, when asked after understanding that only anonymous data is used for interest-based advertising, 40% of those who had disapproved changed their mind and approved.

When the survey participants understood that the data collection was anonymous  they understood the benefits included more relevant advertising AND that it helped subsidize free content, 53% changed their minds and approved.

According to the PubMatic / Knowledge Networks study, when U.S. Internet users understand the value trade-offs for anonymous browsing behavior tracking – specifically more relevant advertising and access to free content – they are much more supportive of it.

“The Internet user, the online publisher audience, is the center of our data-driven advertising ecosystem  and their privacy is paramount.  Whether it is through self-regulation or legislation, when given a choice about anonymous tracking, Internet users deserve to have all the facts about how it works and the benefits they derive from it before making a decision,” says PubMatic CEO Rajeev Goel. “Once they are appropriately armed with this information, they should have the means at their disposal to easily implement a ‘do-not-track’ option if they prefer to, or not to.”

The full study within Audience Selling for Publishers can be downloaded at http://www.PubMatic.com/AudienceSelling.

PubMatic: (http://www.pubmatic.com) PubMatic’s Sell Side Platform provides premium publishers one platform with the technology and services needed to earn the most ad revenue possible while protecting their brands online. Some of the world’s most respected publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, MSNBC, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

PubMatic CEO Rajeev Goal’s commented on Rubicon Project announcement and offered the following feedback:

“We are very familiar with the technology that Rubicon Project has acquired.  It will be a monumentally difficult task for Rubicon to successfully integrate it with their own systems and could take up to a year.  In that time frame, it will be extremely challenging for them to innovate on behalf of publishers.  This deal smacks of desperation rather than innovation.  Integration of FAN technologies and employees will be challenging and there is no guarantee that it will work.  This is a huge gamble on Rubicon’s part to try and catch up with the technology leaders in the space and it will be at least a year before anyone will know if the deal was even worth it.”

Ad Operations Online will be seeking a response from the Rubicon Project – more to follow!

About PubMatic

PubMatic: (http://www.pubmatic.com) PubMatic’s Sell Side Platform provides premium publishers one platform with the technology and services needed to earn the most ad revenue possible while protecting their brands online. Some of the world’s most respected publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, MSNBC, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

About the Rubicon Project

the Rubicon Project, the world leader in Yield Optimization technology, launched in 2007 with a mission to automate buying and selling across the $65 billion global online advertising industry.  Powered by data-driven algorithms and pricing intelligence data, REVV, the company’s yield optimization platform, has optimized more than 900 billion ad transactions for more than 350 of the largest properties on the Internet and is forecasted to reach 500 billion RTB transactions by Q4 2010.  REVV helps premium Web publishers like NBC Universal, Time Inc., Gannett  and CareerBuilder make more money by optimizing their ad space, eliminate unnecessary ad operations costs and protect their brands.  The platform powers the REVV Marketplace, the world’s largest premium display advertising marketplace.  More than 600 ad networks, exchanges and DSPs access premium inventory and audiences through the REVV Marketplace and its unparalleled reach of more than 550 million unique users.  Headquartered in Los Angeles, with offices in New York, Seattle, London, Paris, Hamburg and Sydney, the company is backed by $60 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures Asia, GE/NBC Universal’s Peacock Equity Fund and News Corporation.

PALO ALTO, Calif. – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, launched its Data Firewall product for publishers. For the first time, publishers will get visibility into 3rd party companies that are tracking the publisher’s audience via pixels or cookies and causing data leakage.

Data leakage occurs when 3rd parties track a publisher’s audience without the knowledge of the publisher, a problem that has grown considerably in the past year. PubMatic estimates that data leakage is costing publishers up to $1 billion annually in lost revenue.

PubMatic’s Data Firewall is unique in that it is the first product in the market that gives publishers transparency into data leakage and at the same time allows them to see which 3rd parties are producing the highest ad revenue for the publishers. This will allow publishers to evaluate the value of those 3rd party relationships.

The use of publisher data by 3rd parties in order to increase the value of the media they are selling independently of the publisher is a fast-growing practice and can cost the publisher significant revenue losses. Data Firewall will help publishers decide how much data collection from 3rd parties is too much.

“Data Firewall is another impressive step toward giving publishers more control over their advertising inventory,” says Jared Friedman, CTO at Scribd, a publisher partner of PubMatic. “With Data Firewall we can take our industry leading stance on consumer privacy to the next level by ensuring our users’ privacy is protected while continuing to allow many advertisers to run ads on our site.”

“Privacy is not only important to consumers, but it is also of paramount importance to publishers,” says Rajeev Goel, Co-Founder and CEO of PubMatic. “Data Firewall is the world’s first publisher-centric tool that provides publishers with the ability to clearly see who is dropping pixels on their websites, and take appropriate action.”

As part of the Premier platform, PubMatic’s large base of premium publishers will be able to leverage Data Firewall through PubMatic’s consolidated dashboard.

PubMatic’s (http://www.PubMatic.com) ad management technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

Tickets are $799. A portion of the proceeds from Ad Revenue 2010 ticket sales will be donated to the IAB Consumer Privacy Protection and Education Campaign.

The A-list lineup of speakers includes (just to name a few):

Randall Rothenberg – President & CEO, IAB
Jeff Jarvis – Associate Professor, Dir. Interactive Journalism at City University of New York Graduate School of Journalism; Columnist, Consultant at Guardian News and Media
Rajeev Goel – Co-Founder & CEO, PubMatic
Doug Weaver – Founder & CEO, Upstream Group
Terence Kawaja – President & CEO, LUMA Partners LLC.
Denise Colella – CRO, Audience Science
Bennett Zucker – SVP/GM, Data Solutions at Ziff Davis, Inc.
David Moore – IAB Chairman and Chairman & Founder, 24/7 Real Media
Kyoo Kim – VP of Sales, MSNBC.com
For more information and to request an invite, please visit the official Ad Revenue 2010 website at www.AdRevenueConference.com.

If you have specific questions, please contact us directly at events@pubmatic.com.

PALO ALTO, Calif. – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, today unveiled a partnership with Smaato, the world’s leading mobile ad optimization platform for publishers. The partnership will provide the hundreds of premium publishers that work with PubMatic with similar ad network optimization for their mobile platforms, including iPhone, iPad, Android, Symbian, QT, Windows Phone, and BlackBerry applications as well as mobile browser inventory.

“The mobile space is expanding rapidly and creating new revenue opportunities for premium publishers,” says Rajeev Goel, Co-Founder and CEO of PubMatic. “We selected Smaato as a business partner because they are not only the biggest ad network optimizer for mobile, but they also have the best technology. We have seen that having the best technology remains a critical part of being able to provide the biggest ad revenue improvement for our publishers.”

The partnership, which has been in beta for several months, is now open to publishers that currently leverage PubMatic’s Premier platform. Similar to how PubMatic can decide in real-time which ad network, Demand Side Platform (DSP), or Real-Time Bidding (RTB) partner is willing to pay the most for a publisher’s ad space, the partnership will enable PubMatic to determine which mobile ad network is willing to pay the most for publishers’ mobile ad space in real-time. PubMatic publishers will be able to view their mobile performance and get reporting on mobile metrics through the PubMatic consolidated dashboard that they already use.

“We are very pleased to be working with PubMatic to increase mobile ad revenue for their publishers,” says Smaato CEO & Co-Founder, Ragnar Kruse. “Spending on mobile advertising is expected to jump 60% from 2010 to 2011, according to JP Morgan, and publishers that have the ability to easily work with multiple mobile ad networks will participate in that growth.”

Smaato (http://www.smaato.com) is a pioneering mobile advertising company that operates the mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising) and partners with publishers, developers, ad networks and operators. More than 7,000 publishers have signed up with Smaato as a partner to monetize their content in 220+ countries and Smaato is managing 16 billion ad requests per month.

SOMA’s unique feature is the aggregation of more than 50 ad networks globally to maximize mobile advertising ARPU. SOMA can be easily integrated with ad networks, ad inventory owners (publishers, developers and operators) and 3rd party ad technology providers.

The privately held company was founded in 2005 and is headquartered in Redwood Shores, California with further offices in Hamburg and Singapore.

PubMatic (http://www.PubMatic.com) ad management technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

PALO ALTO, Calif. – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, announced details of its 3rd annual premium publisher conference, Ad Revenue 2010 (http://www.AdRevenueConference.com). The conference, which has sold out for the past two years, will be held at The Times Center in New York City on October 7th. The conference will bring together 400 of the online advertising industry’s most recognized thought leaders to discuss how the online advertising ecosystem is, for the first time in a decade, becoming a seller’s market where publishers have the advantage over advertisers.

“Publishers are extremely well positioned to take full advantage of the demand for audience based online advertising, whether it is happening via real-time bidding (RTB), or whether they are selling that audience directly with premium CPMs,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “The challenge for the publisher is putting the right strategic and operational plans in place, and that can only happen with a strong understanding of the opportunities the exist for them – and that is the education Ad Revenue 2010 will provide.”

Speakers at Ad Revenue 2010 include:

Randall Rothenberg, President & CEO, Interactive Advertising Bureau (IAB)
Terence Kawaja, President and CEO, LUMA Partners LLC
Jeff Jarvis, Associate Professor, Dir. Interactive Journalism at City University of New York Graduate School of Journalism; Columnist, Consultant at Guardian News and Media
Doug Weaver, Founder & CEO, Upstream Group
David Moore, IAB Chairman and Chairman & Founder of 24/7 Real Media
Kyoo Kim, VP of Sales at MSNBC.com
Rajeev Goel, Co-Founder & CEO, PubMatic
Bennett Zucker, SVP/GM, Data Solutions at Ziff Davis, Inc.
Denise Colella, CRO, Audience Science

See full list of speakers at http://www.AdRevenueConference.com

Topics at Ad Revenue 2010 Will Include:

Why the Online Advertising Industry is on the Brink of Becoming a Seller’s Market
Equipping Publishers to Sell Audience Effectively Through Both Direct & Indirect Channels
Protecting The Publisher’s Audience Data In The Age of 3rd Party Audience Targeting
How Will the Advancement of Agency Trading Desks & Programmatic Ad Buying Impact the Publishers’ Direct Sales?
Display Advertising Ecosystem Revisited: A Prospective Look

See full list of topics at http://www.AdRevenueConference.com
PubMatic will also release The Ad Revenue 2010 Report at the conference, which is a comprehensive guide to help publishers better understand and navigate the complexity of the online advertising ecosystem. The Ad Revenue 2010 Report will be available exclusively to conference attendees for a limited time before being released to the public.

Ad Revenue 2010 is an invite-only event. While Ad Revenue 2010 is focused on helping online publishers improve their advertising revenue by discussing the very latest advertising strategies and technologies that can benefit them, the conference is open to select individuals not representing publishers that can request an invite.

Find out more at http://www.AdRevenueConference.com.

PubMatic’s (http://www.PubMatic.com) ad management technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

PubMatic enables United Online’s ad operations team to better manage ad revenue generated from United Online’s display ad impressions. The PubMatic platform helps maximize the value of United Online’s non-guaranteed inventory by providing optimization systems for non-guaranteed ad campaigns. PubMatic accomplishes this through advanced integrations with third party ad providers that allow for more efficient and effective use of ad impressions. This approach also helps connect United Online inventory to real-time bidding systems employed by demand-side platforms and ad agencies.

“Considering our extensive reach and scale and the efficiency of our existing operations, PubMatic’s optimization technology and client services team offers a great fit for us in a quickly evolving market so that we can also focus on building the other aspects of our ad business, like our verified audience platform, Adcurate,” said Jeremy E. Helfand, President of United Online’s Media Group.

PubMatic’s real-time technology decides which sales channel can best monetize every ad impression for the Web’s premium publishers and then dynamically routes those impressions to the highest paying source, whether it is an ad network, an ad exchange, a demand-side platform, or an ad sold by the publisher directly.

United Online’s brands have attracted a large online audience that includes more than 60 million registered accounts. The company’s offerings include its online social networking service, Classmates®, its online loyalty marketing service, MyPoints®, Internet access and email services under the NetZero® and Juno® brands, FTD®, a leading provider of floral related products and services, and Adcurate, a verified audience platform.

“The online publishing community is undergoing major changes in business models but one thing that remains constant is the significance of online advertising revenue in supporting the publishing industry. Whether it’s premium sponsorship, video, or non-guaranteed display, smart publishers are applying strategy and technology to maximize ad revenue,” said Rajeev Goel, PubMatic Co-Founder and CEO. “Publishers need a trusted partner that they can rely on to serve their needs and invest in technology on their behalf.”

About PubMatic

PubMatic’s (http://www.PubMatic.com) ad monetization and management solution combines impression-level ad auction technology, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s premium publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, TV Guide, and the majority of the comScore Top 10.

Privately held PubMatic is backed by Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

About United Online

United Online, Inc. (Nasdaq: UNTD) is a leading provider of consumer products and services over the Internet, where the company’s brands have attracted a large online audience that includes more than 60 million registered consumer accounts. The company’s floral and related offerings include products and services for consumers and retail florists, as well as for other retail locations offering floral products and services, in the U.S., Canada, the United Kingdom, and the Republic of Ireland. The floral business utilizes the highly recognized FTD (www.ftd.com) and Interflora (www.interflora.co.uk) brands, both supported by the Mercury Man logo that is displayed in more than 40,000 retail floral shops worldwide. The company’s Classmates Media services include online social networking (www.classmates.com) and online loyalty marketing (www.mypoints.com) in North America. Classmates Media also operates online social networking Web sites in a number of European countries. The company’s Communications services include value-priced Internet access and email provided by NetZero (www.netzero.com) and Juno (www.juno.com).

Headquartered in Woodland Hills, CA, United Online operates through a global network of locations in the U.S., Canada, the United Kingdom, Germany, and India. More information about United Online is available on the company’s Web site located at: (www.unitedonline.com).

PALO ALTO, Calif. – PubMatic (http://www.PubMatic.com), which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, announced that Scribd, McGraw-Hill Broadcasting, Publishers Clearing House, and many other premium publishers have deployed PubMatic’s new Premier platform, which launched in February. As a result, PubMatic is experiencing significant growth across all company metrics, and now provides ad networks, exchanges, and Demand Side Platforms (DSPs) with access to over 360 million unique global users across its publisher base.

PubMatic Premier includes an impression-level ad auction; global demand representation; audience analytics and monetization; enhanced brand control and data safety; guaranteed inventory yield management; and enterprise ad operations support. For the first time ever, sales and ad operations teams can manage all ad revenue from a single dashboard and gain new insights into inventory and pricing across non-guaranteed and guaranteed inventory channels. PubMatic is the only Sell Side Platform to date that provides an integrated auction of real-time bidding and non-real-time bidding in order to maximize publisher yield for each individual ad impression. This technology allows publishers to find new ways of selling existing inventory and improve the value of the inventory sold by their direct sales force.

“We have continued to maintain our focus on our core principles – providing top publishers with premium service, the most advanced technology, and the highest degree of brand control,” says Rajeev Goel, Co-founder and CEO of PubMatic. “We have many upcoming features, as well as a mobile offering, set to launch that will further serve to enhance the publisher experience for our new and existing premium publisher partners.”

PubMatic also announced that sales revenue is up over 700% in the last year. At the same time, its reach has grown from 150 million unique users per month globally to over 360 million. PubMatic’s global team has nearly doubled from 55 employees to over one hundred employees and has expanded operations to 7 countries serving clients in over a dozen languages.

About PubMatic

PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

PALO ALTO, Calif. – PubMatic (http://www.PubMatic.com), the company that provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, announced today plans to host the online advertising industry’s first event focused on improving brand control for online publishers. The special event, Blueprint for Publisher Brand Control, will address and offer publisher solutions for issues including creative control, channel conflict, ad loading speed, audience data leakage, and other problems that can result in a negative experience for the publisher’s audience.

Schedule and Details for Blueprint for Publisher Brand Control (http://www.PubMatic.com/control):

What: Blueprint for Publisher Brand Control
Where: Helen Mills Theater, 137-139 West 26th St, NYC
When: Wednesday, May 26
Time: 2:00 – 5:30pm

Program:

Opening Remarks
Rob Beeler, VP Content & Media, AdMonsters
How Brand Control Affects Revenue and Operations
Q&A by Rob Beeler, VP Content & Media, AdMonsters with
Greg Coleman, President and CRO, Huffington Post
Blueprint for Publisher Brand Control: Current Solutions & Developing the Industry Roadmap
Rajeev Goel, Co-Founder & CEO, PubMatic
Networking Happy Hour with Hors D’ Oeuvres and Cocktails
Theater seating is very limited. Publishers can request an invite by visiting http://www.PubMatic.com/control.

“We take protecting the publisher’s brand very seriously because it affects publishers on several major fronts – revenue, operations, and end user experience,” said Rajeev Goel, Co-founder and CEO of PubMatic. “Brand Control is a major part of the PubMatic Premier ad management and monetization platform for publishers, and we’ve developed the industry’s most advanced suite of brand control solutions for publishers. This event is a chance for publishers to understand what solutions are available to help them and how PubMatic will continue to lead the industry on brand control innovation.”

About PubMatic

PubMatic’s (http://www.PubMatic.com) ad management technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

Privately held PubMatic, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, has seven offices around the world in the US, Europe, and Asia.

PALO ALTO, Calif. – PubMatic (http://www.PubMatic.com), the company that provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, announced that it has closed a $7.5 million up round led by existing investor Helion Venture Partners. Existing partners Draper Fisher Jurvetson and Nexus Venture Partners also participated. In all, the Sell Side Platform for premium publishers has raised $18 million.

The new funding will be used to accelerate the adoption of PubMatic’s recently announced set of new offerings, including: an impression-level ad auction with real-time bidding; global demand representation; audience analytics and monetization; enhanced brand control and data safety; guaranteed inventory yield management; and enterprise ad operations support. For the first time ever, sales and ad operations teams can manage all ad revenue from a single dashboard and gain new insights into inventory and pricing across non-guaranteed and guaranteed inventory channels. This will allow publishers to find new ways of selling existing inventory and improve the value of the inventory sold by their direct sales force.

“PubMatic has consistently surpassed its growth objectives and has a fast growing roster of ComScore top 250 publishers,” says Ashish Gupta, Managing Director of Helion Advisors. “With portals, ad networks and Demand Side Platforms evolving to maximize advertiser ROI, we are very excited about PubMatic’s singular focus on building the most advanced Sell Side Platform for publishers in the market.”

“We pride ourselves on our innovation and scale at PubMatic. No other company has come to market with so many tools to make certain premium publishers earn the most revenue while ensuring control over their brand, which has allowed us to grow revenue over 700% since a year ago,” says Rajeev Goel, Co-founder and CEO of PubMatic. “This new injection of capital will accelerate the pace of adoption and development of revenue maximizing and brand control tools for publishers.”

Helion Venture Partners (www.helionvc.com ) is a multi-stage venture fund with $350 million under management. The fund invests in businesses that are either technology-powered or catering to the consumer services space. The focus sectors of investment include – outsourcing, internet, mobile, technology products, retail services, education and financial services. The fund’s investors are well-respected global institutions including top tier university endowment funds, foundations and family offices.

PubMatic’s (http://www.PubMatic.com) and management technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including IAC, The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

Privately held PubMatic, backed by funding from Helion Ventures, Draper Fisher Jurvetson, and Nexus Venture Partners, has seven offices around the world in the US, Europe, and Asia.

NEW YORK – Solbright, delivering solutions that drive the business of digital advertising, announced that it has partnered with PubMatic, a provider of the technology and full-service solutions to manage and monetize non-guaranteed ad inventory, to provide clients of both companies with real-time digital ad performance data.

As part of Solbright’s ongoing strategy to deliver overall visibility into clients’ digital advertising operations, PubMatic will integrate its direct and secondary ad sales and performance data into Solbright’s digital ad management solution. Joint customers will be able to review the information via a direct feed on a single user interface, with access to impressions, CPM rates and reporting information they can use to maximize their ad campaigns and deliver the best ROI.

“PubMatic’s optimization technology integrated with Solbright’s solution provides users with a critical tool for enhancing the effectiveness of their ad inventory as part of a complete ad operations management solution,” said Rajeev Goel, co-founder and CEO, PubMatic. “We believe in an open ecosystem that allows publishers to utilize the systems they have as well as new systems. Companies using Solbright are looking for a combined offering that provides them with the best of both worlds: the most advanced optimization tools for non-guaranteed inventory, with information from these tools delivered via the comprehensive ad operations management solution they use every day.”

Ad operations have become extremely complex as the demand for performance, transparency and real-time analytics has increased. In order to derive the most value from vast amounts of digital ad inventory, publishers require real-time insight into ad price prediction, quality control, reporting and analytics. To do this, publishers rely on both primary and secondary channels to deliver deeper, more accurate visibility into the effectiveness and ROI of online campaigns.

“Our partnership with PubMatic represents a significant step toward the integration of our Solbright solution with other leading digital advertising technologies on the market,” said Thomas Pace, CEO, Solbright. “This step will simplify the management of digital advertising for premium publishers by providing a single Solbright interface into critical third party systems, thereby empowering them to take complete control of their ad operations and make timely decisions that will grow their businesses.”

The Solbright solution leveraging PubMatic data is available immediately.

About PubMatic:

PubMatic’s ad monetization and management solution combines impression-level ad auction technology, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s premium publishers the most control over their revenue and brand.

PubMatic has seven offices around the world in the US, Europe, and Asia.

Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, ATT, IAC, and the majority of the comScore Top 10. http://www.PubMatic.com

About Solbright

Solbright delivers solutions that drive the business of digital advertising. The company provides the tools to help more than 4,000 leading Web sites manage the entire spectrum of their online advertising operations, from proposals and insertion orders to real-time inventory management, ad trafficking, billing and reporting. Solbright delivers a simplified – not simplistic – solution to their most daunting business challenges, enabling them to take control of their digital advertising revenue and build a proven, results-oriented plan for the future. More information is available at www.solbright.com.

NEW YORK – ContextWeb, Inc., operator of the ADSDAQ Ad Exchange, the leading independent ad exchange, announced a new partnership that enables PubMatic’s clients to sell ad inventory on the ADSDAQ Ad Exchange in real time. The new agreement enables all publishers that leverage PubMatic’s yield optimization solution to sell ad inventory on the ADSDAQ Ad Exchange via real-time bidding.

PubMatic sellers such as TVGuide.com, The Huffington Post and Fast Company now gain access to all of the quality advertisers that buy ad inventory on the ADSDAQ Ad Exchange. In turn, buyers on the ADSDAQ exchange gain access to a greater range of quality inventory at market-driven prices.

“Our clients demand quality advertisers,” said PubMatic CEO Rajeev Goel. “That’s what the ADSDAQ Ad Exchange gives them. We’re pleased to offer our publishers real-time access to ADSDAQ’s buyers, and to the increased revenues and control that will result from that greater pool.”

“Our partnership with PubMatic underscores the continued growth of the ADSDAQ Ad Exchange’s ecosystem of more than 12,000 integrated buyers, sellers and targeting partners,” said Jay Sears, EVP of the ADSDAQ Ad Exchange. “Our exchange matches, in real-time, quality advertisers with ad sellers from PubMatic to deliver highly targeted and contextual relevant ads to consumers.”

PubMatic’s Ad Revenue Optimization solution combines real-time ad decision technology with local service around the world to provide global publishers a holistic ad monetization platform. By integrating to the ADSDAQ Ad Exchange, PubMatic ad sellers now have real-time access to more ad buyers than ever before.

About PubMatic

PubMatic’s ad monetization and management solution combines impression-level ad auction technology, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s premium publishers the most control over their revenue and brand.

PubMatic has seven offices around the world in the US, Europe, and Asia.

Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10. http://www.PubMatic.com

About ContextWeb, Inc.

ContextWeb operates the ADSDAQ Ad Exchange—the only online ad exchange where advertisers and publishers both enjoy complete control. The ADSDAQ Ad Exchange places every kind of interactive ad unit for more than 12,000 buyers and sellers every day. Using page-level, contextual technology the ADSDAQ Ad Exchange delivers category-specific, brand-safe inventory along with extensive in-category reach, all with a purchase comparable to a site or portal buy. The ADSDAQ Ad Exchange ranks among the top 15 ad-supported properties, according to comScore, reaching 143 million monthly unique visitors. ContextWeb, Inc.’s investors include leading venture capital firms Draper Fisher Jurvetson (“DFJ”), DFJ Gotham Ventures, DFJ New England, Updata Partners and Investor Growth Capital. For more information, please visit: www.contextweb.com.

NEW YORK – PubMatic (http://www.PubMatic.com), the company that provides online publishers — including the majority of the comScore Top 10 — with the tools and services to significantly increase revenue and better manage their advertising inventory, unveiled a revolutionary new set of offerings to give publishers more revenue generating opportunities and more control over their brand.

For the first time ever, sales and ad operations teams can manage all ad revenue from a single dashboard and gain new insights into inventory and pricing across non-guaranteed and guaranteed inventory channels. This will allow publishers to find new ways of selling existing inventory and improve the value of the inventory sold by their direct sales force.

Online publishers will benefit from PubMatic Premier’s six core elements of technology and services, including: Impression-Level Ad Auction: Delivers every source of demand for non-guaranteed inventory into a unified, impression-level auction that ensures the most money for every ad impression. The auction includes over 400 ad networks, the largest pool of Real Time Bidding buyers available, and insertion orders sold directly by the publisher’s sales force.

Global Demand Representation: PubMatic represents publishers to ad networks and exchanges with feet on the ground in seven global locations while managing creative policy and revenue requirements.

Audience Analytics & Monetization: Aggregates data from leading data providers such as in market data exchange BlueKai, targeting data marketplace eXelate, Rapleaf, and audience segmentation platform provider Red Aril, for improved audience insight, audience acquisition, and re-targeting. PubMatic provides publishers’ direct sales forces with audience targeting solutions for higher CPMs and sell-through of guaranteed ad inventory.

Brand Control & Data Safety: Provides comprehensive tools and service to protect the publisher’s brand – automated blocklist and malware detection, pixel identifier, real-time ad quality screening and more.

Guaranteed Inventory Yield Management: Enables sales and ad operations to manage all ad revenue from a single dashboard and gain new insights into inventory and pricing. PubMatic integrates directly with the industry’s leading ad servers.

Enterprise Ad Operations Support: Includes a dedicated service team to consult on campaign trafficking and delivery, provide consolidated payments, and ongoing industry insights.

“Publishers require a new set of tools to capitalize on emerging revenue opportunities such as RTB ad exchanges and data monetization platforms within the context of their existing premium and non-premium display sales channels,” said William Morrison, Partner and Sr. Internet Analyst at ThinkEquity Partners. “PubMatic’s new platform should help publishers keep pace amid the increasing sophistication of ad buyers and a complex array of monetization opportunities.”

“Publishers have never had so much innovation and so many new opportunities to increase the value of their ad inventory and maintain control of their brand as they do today,” said Rajeev Goel, Co-founder and CEO of PubMatic. “However, taking advantage of those opportunities can be complex without the right tools in place to simplify the process, and PubMatic Premier brings together the tools and services publishers need in one solution.”

About PubMatic:

PubMatic’s ad monetization and management solution combines impression-level ad auction technology, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s premium publishers the most control over their revenue and brand.

PubMatic has seven offices around the world in the US, Europe, and Asia. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10. http://www.PubMatic.com

“By allowing campaigns to be bought through Real-Time Bidding, publishers are able to provide better performance and transparency to the agencies and ad networks they work with,” said Rajeev Goel, CEO of PubMatic. “However, publishers should be cautious because there are multiple business issues to account for to make RTB work for the sell-side in online advertising. This is the fastest growing segment of U.S. online advertising, and it’s imperative that publishers understand the landscape and how to successfully harness the rapidly growing RTB ad dollars to their benefit.”

PubMatic is a sell side platform that works with publishers to increase their advertising revenue and help manage ad inventory. Its Ad Auction EngineTM accepts real-time bids on behalf of the publisher, finding the highest possible price for each ad impression across non-RTB ad networks, publisher-sold campaigns, and RTB-based ad networks.

PubMatic’s RTB white paper provides a guide to:

Best practices to lift eCPMs through RTB
Best practices to protect publisher brands in an RTB environment
RTB implementations and examples
Entities capable of buying on an RTB-basis (agency buying desks, demand-side platforms, ad networks, ad exchanges)
In 2009, less than 1% of online ads were purchased via Real-Time Bidding. This is expected to grow to 3-5% in 2010. Advertising experts have predicted that RTB will fundamentally change the course of online advertising.

The PubMatic white paper can be downloaded at: www.PubMatic.com/real-time-bidding.

About PubMatic:

PubMatic’s Ad Revenue Optimization solution combines real-time ad decision technology with local service around the world to provide global publishers a holistic ad monetization platform. PubMatic’s real-time bidding (RTB) and Ad Auction Engine™ technology ensures that online publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression.

Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the ComScore Top 10. www.PubMatic.com

PALO ALTO, Calif. – PubMatic (www.PubMatic.com), the pioneer of Ad Revenue Optimization technology and full-service ad operations support for premium online publishers, announced the results of the 2009 Year-End Ad Price Index. The research brief indicates that 2009 proved to be a rebound year where ad pricing increased significantly and steadily. PubMatic, which has been providing public ad pricing data since early 2008, has the longest running ad pricing report in the digital display advertising industry. The latest report is a key indicator that rapid innovation of targeting technology from publisher vendors is helping unlock greater value of publishers’ ad space.

The recession hit online publishers the hardest in 2008 with ad prices falling to new lows, but each quarter since the beginning of the year saw big gains in premium publisher ad pricing, ending with a surge that raised December 2009 prices even higher than pre-recession prices:

Sequential Changes in Ad Pricing for Non-Guaranteed Inventory:

Q1 2009 – Q2 2009: 57% increase
Q2 2009 – Q3 2009: 31% increase
Q3 2009 – Q4 2009: 42% increase

Year on Year Changes in Ad Pricing for Non-Guaranteed Inventory:

Q4 2008 – Q4 2009: 111% increase

“Online publishers were hoping that 2009 would be a rebound year for ad pricing, but few predicted a comeback this strong,” said Rajeev Goel, PubMatic Co-Founder and CEO. “2010 is off to a promising start as well with new opportunities available to help publishers unlock the true value of their audience, including broader adoption of real-time bidding, increased abilities to better monetize audiences, and extending ad network optimization to the publishers’ mobile platform.”

The 2009 Year-End Ad Price Index can be downloaded at: http://www.pubmatic.com/adpriceindex.

*according to PubMatic data

About The Ad Price Index

PubMatic collects data from a large number of premium publishers that is then analyzed by our independent statisticians, and from which an aggregate monthly price index is produced. The 100 index reflects pricing from Q1 2008.

About The Ad Price Data Methodology

The PubMatic ad price data used in this brief is comprised of premium publishers using PubMatic. The data is prepared by leading independent statisticians and industry experts: Albert Madansky, Ph.D., H.G.B. Alexander Professor Emeritus of Business Administration at the University of Chicago Graduate School of Business and recipient of the 2005 American Statistical Association Founders Award, and Michele Madansky, Ph.D., a media and market research consultant and former VP of Global Market Research for Yahoo!

The pricing data reflects net publisher monetization for non-guaranteed ad inventory via ad networks and excludes ad networks’ share of ad spend as well as inventory sold directly by publishers to ad agencies or advertisers.

The pricing data is not representative of the performance of any particular ad network.

About PubMatic:

PubMatic’s Ad Revenue Optimization solution combines real-time ad decision technology with local service around the world to provide global publishers a holistic ad monetization platform. PubMatic’s real-time bidding (RTB) and Ad Price Prediction™ technology ensures that online publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression.

Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the ComScore top 10. www.PubMatic.com

PALO ALTO, Calif. – PubMatic (www.PubMatic.com), the pioneer of Ad Revenue Optimization technology and full-service ad operations support for premium online publishers, announced a new solution that leverages real-time optimization technology to help publishers maximize revenue from their mobile ad inventory. PubMatic works with premium publishers to increase their ad network and exchange revenue by 30-100% and simplify operations, and will extend those benefits to publishers’ mobile ad inventory via an integrated solution.

“While the consumption of mobile content has grown exponentially, particularly with the iPhone and Android platforms, the ability to monetize the mobile web has become increasingly difficult for premium publishers,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “Our integrated mobile solution gives publishers the ability to take full advantage of their highly lucrative mobile ad inventory by simplifying the process by which they manage and select the most effective ads for their mobile web sites and applications.”

Publisher benefits Include:

Ad Network Representation: PubMatic will help publishers connect to the optimal mix of mobile ad networks according to publishers’ content, audience, and brand safety requirements
Real-Time Decision Making: PubMatic will decide in real-time which mobile ad network can best monetize each impression and select the highest paying ad network every time
Brand Control: The same comprehensive brand control capabilities that protect PubMatic’s Web publishers from unwanted ads, channel conflict, and ad latency issues will also extend to the mobile platform
Audience Insight: Mobile-specific data points such as device, user location, and user demographics are considered as part of the ad network and exchange selection process to maximize publisher revenue
One Consolidated Management Dashboard (Web & Mobile): Publishers will be able to manage and review comprehensive reporting and analytics from one consolidated dashboard that tracks both their Web based ad sales and mobile ad sales.
Publishers interested in participating in the mobile platform launch can contact Andrew Rutledge, VP Sales. Andrew.Rutledge@PubMatic.com

About PubMatic:

PubMatic’s Ad Revenue Optimization solution combines real-time ad decision technology with local service around the world to provide global publishers a holistic ad monetization platform. PubMatic’s real-time bidding (RTB) and Ad Price PredictionTM technology ensures that online publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the ComScore top 10. www.PubMatic.com

PALO ALTO, Calif. – PubMatic (www.PubMatic.com), a global company that provides premium online publishers technology and a full service solution to manage and monetize non-guaranteed ad inventory, announced that another top-tier publisher has implemented their solution. TVGuide.com, a one-stop entertainment destination for breaking news, online video and TV listings, has chosen PubMatic to manage multiple remnant networks across its site.

“PubMatic has significantly decreased the operational burden of managing multiple ad networks and simultaneously helped us eliminate inefficiencies in our remnant advertising pricing”

“PubMatic has significantly decreased the operational burden of managing multiple ad networks and simultaneously helped us eliminate inefficiencies in our remnant advertising pricing,” said Ian Wallin, Vice President, Online Ad Sales, TVGuide.com. “We’ve enjoyed working with them.”

Reaching 21 million unique users per month, TVGuide.com has differentiated itself from the competition by offering online video, news, community and TV listings in a single location. TVGuide.com’s Online Video Guide allows users to watch virtually any and every available full-length TV episode from all the major broadcast and cable television networks. TVGuide.com’s “user engagement” rankings are the highest in its competitive set. The site is currently ranked #1 by comScore’s “TV and Entertainment” category for attracting the most engaged users who average five visits per month, 13 minutes per visit and 18 page views per person.

PubMatic uses real-time technology to decide what ad network or ad exchange can best monetize every ad impression for the web’s biggest publishers and then dynamically routes those impressions to the highest paying entity. TV Guide has been able to leverage PubMatic’s platform to work with a wide range of ad networks and exchanges while simplifying the process of working with them.

“As the economy rebounds, publishers are increasingly focused on premium sponsorship opportunities and looking for a trusted partner to manage their non-guaranteed inventory,” said Rajeev Goel, PubMatic Co-Founder and CEO. “We built PubMatic to serve the needs of publishers, and as a result we’re increasing revenue for the world’s largest publishers including TVGuide.com, Huffington Post, eBay, and many more.”

About PubMatic

PubMatic is a global Ad Revenue Optimization company that provides premier online publishers with a full service solution to manage and monetize non-guaranteed ad inventory. PubMatic’s real-time Ad Price Prediction technology ensures that premium publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression. (www.PubMatic.com)

Redwood City, Calif., — Turn Inc., the smart platform for digital advertising, today announced that the company is fully integrated with the Real-Time Bidding capabilities of leading inventory platforms AdMeld and PubMatic.

The integration expands Turn’s ability to perform targeting and bid price optimization in real-time, which dramatically improves the effectiveness and efficiency of display advertising campaigns. It also brings a large amount of verifiable, “brand-safe” inventory under Turn’s purview, so that brand marketers can leverage Turn’s technology to bid with confidence on high quality ad inventory across these platforms.

“The launch of Real-Time Bidding by companies like AdMeld and PubMatic is transformational for the entire digital advertising ecosystem.  Media buyers and publishers alike will benefit tremendously from a highly efficient market where the most valuable advertising can be placed in front of the most valuable users – all at the right time and at the right value,” said Bill Demas, President and CEO of Turn.

Turn’s targeting technology analyzes thousands of demographic, behavioral and website content variables and adapts to changes it sees in publisher inventory and campaign performance patterns within milliseconds, enabling Turn to leverage all of its data assets and predictive algorithms in real-time for each impression. This dramatically improves reach for custom audience targeting, enables universal frequency capping across each of the Real-Time Bidding inventory platforms, and empowers the predictive algorithms to optimize the price for each impression.

Initial results from campaigns run over the past seventeen days on AdMeld and PubMatic have validated the potential for Real-Time Bidding, demonstrating significant improvements in click-through rates (up to 135% improvement), conversion rates (up to 150% improvement) and effective cost per action (up to 145% improvement) versus non-Real-Time Bidding inventory.

“Real-Time Bidding represents the next evolution of display advertising, and unlocking its true potential requires sophisticated technologies on both sides of the transaction,” said Michael Barrett, CEO of AdMeld.  “Turn is a leader in this space, and our work together is proving the power of Real Time Bidding in delivering superior performance for ad buyers and the premium publishers we serve at AdMeld. We are pleased to align with Turn in driving the adoption of this game-changing technology.”

“Turn is an industry leader that has embraced real-time bidding on behalf of its agency and advertiser clients, and they are achieving outstanding results with PubMatic,” said Rajeev Goel, PubMatic Co-Founder and CEO.  “Turn’s platform can help extract the maximum benefit from inventory that has been bid on in real time, which is great for advertisers, our publishers, and the industry overall.”

About Turn Inc.

Turn is the smart platform for digital advertising. Through its demand-side platform, Turn delivers media buying cost efficiency, exceptional performance, targeted audience reach and powerful insights to global agencies and premium advertisers.  Turn combines predictive targeting, custom behavioral modeling, and deep analytics to power the exchange trading desks and private networks of leading global agencies as well as the Turn Network.  Turn is a leader in digital advertising, serving targeted advertising to over 150 million domestic unique users. The company is based in Silicon Valley with locations in New York City, Chicago, San Francisco, Los Angeles and Charlotte. For more information, visit http://www.turn.com.

About AdMeld

AdMeld (www.admeld.com) helps the world’s premium online publishers maximize revenue from ad networks and exchanges, reduce operating costs and protect their brands from unwanted ads.  AdMeld’s real time optimization technology generates the highest possible yield from each ad impression, and its suite of tools and services enhance publishers’ understanding and control of their discretionary ad inventories.  Current AdMeld customers include IAC, Discovery Communications, Pandora, FOX News, World Wrestling Entertainment and more than 85 others worldwide. Founded in 2007, the company is headquartered in New York City with offices in San Francisco and London.

About PubMatic

PubMatic (www.PubMatic.com) is a global Ad Revenue Optimization company that provides premium online publishers with a full service solution to manage and monetize non-guaranteed ad inventory. PubMatic’s real-time Ad Price PredictionTM technology ensures that premium publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression.

PALO ALTO, Calif. – PubMatic, (www.PubMatic.com), a global ad revenue optimization company that works with thousands of premier online publishers and hundreds of ad networks, unveiled The 2nd Channel Ecosystem (http://www.PubMatic.com/AdRevenue2009), a detailed report and analysis of the primary segments that are driving up the value of premium online publisher ad inventory. The report defines the 2nd Channel as inventory sold through intermediaries such as ad networks and ad exchanges and reveals that in 3 years the 2nd Channel is estimated to make up 34% of all publisher ad revenue.

PubMatic worked with digital media consultant Bennett Zucker to conduct a series of interviews with online advertising executives in order to make the report a collaborative effort. The report was unveiled at PubMatic’s Ad Revenue 2009 conference to help premium online publishers better navigate the segments and companies within the 2nd Channel ecosystem as objectively as possible. The analysis is part of PubMatic’s annual report available via http://www.PubMatic.com/AdRevenue2009.

“With the vast amount of ad inventory going unsold and with confusion between the hundreds of networks, publishers and advertisers, there was clearly a need to help publishers understand all of their monetization options,” said PubMatic CEO, Rajeev Goel. “There may no longer be a useful distinction between the buy side and the sell side in online advertising, especially in the vast 2nd Channel. But there is a continuous need for innovation from every segment until we wring out all the inefficiency inherent in this complex business.”

The 2nd Channel Ecosystem is comprised of nine primary segments that are driving up the value of premium online publisher ad inventory including:

• Media Buying Platforms: Also sometimes referred to as “buy side optimization platforms,” this new segment within online display advertising works directly with ad agencies to improve efficiencies of working with ad networks and ad exchanges, including more precise audience targeting and improved campaign analytics.
• Dynamic Ad Creative Technologies: The companies in this segment have technology that changes an advertiser’s message to change depending on the user that is viewing it, allowing the messaging to be more personalized, and therefore improving campaign performance.
• Data Exchanges & Platforms: Marketplaces designed specifically to buy and sell data allow advertisers to buy specific audiences and publishers to earn revenue from data sales in this marketplace. While still in its relative infancy, this segment is trailblazing the way data is commoditized.
• Ad Networks & Targeting Platforms: The largest and most established of the segments within the 2nd Channel ecosystem, ad networks sell inventory that a publisher cannot sell themselves largely due to an excess of advertising inventory. There are several types of ad networks including vertical, behavioral, contextual, rich media, video, and more.
• Ad Exchanges: This segment is largely responsible for the evolution of how media is bought and sold. Ad exchanges offer publishers the ability to turn tough-to-monetize ad impressions into revenue by bringing market liquidity in the form of demand equal to the abundance of supply.
• Ad Servers: While not a new segment, ad servers are mission critical for publishers. Virtually every ad served is a result of multiple ad servers that work together in order to deliver and track ads in milliseconds.
• Ad Revenue Optimizers: Sometimes called ad network optimizers, this segment allows publishers to work with a large number of ad networks at one time. The segment also works with premium publishers to increase ad revenue leveraging various technologies, while also helping to protect the publisher’s brand by keeping unwanted advertisements off of their sites.
• Site Inventory & Sales Management Tools: Companies in this segment are often used to help online publishers package, price, and sell their inventory based on a number of complex variables including price forecasting and yield management.
• Measurement & Analytics: This segment is comprised of several smaller sub-segments including companies that check ad effectiveness through surveys, companies that verify campaigns to ensure the reporting is as accurate as possible, and analytical companies that help publishers to plan for future campaigns.

About PubMatic

PubMatic provides online publishers with a full service solution to manage and monetize unsold ad inventory. PubMatic’s real-time ad price prediction technology and dedicated team service drive significantly higher revenues and simplify ad network management for more than 5500 large and medium publishers.

PALO ALTO, Calif. -PubMatic (www.PubMatic.com), a global company that provides premium online publishers with a full service solution to manage and monetize non-guaranteed ad inventory, announces new offices and technology created to meet the local needs of global publishers. The continued European expansion with partner Improve Digital (www.ImproveDigital.com), along with the rollout of the industry’s first fully globalized revenue optimization platform, underscores PubMatic’s commitment to ensuring premium publishers from all markets get best-in-class local service from advanced ad network optimization technology.

With PubMatic’s new global platform and expanded presence across Europe, US publishers – who typically have 20% to 40% of their audience coming from Europe – can also significantly improve their monetization.

New international developments include:

Offices in four European countries, the US and Asia Pacific

* London, UK / England
* Paris, France
* Hamburg, Germany
* Amsterdam, The Netherlands

Launch of automated multiple currency optimization and reporting

* Direct integration with European ad networks that report revenue in non-USD currencies such as British Pound, Euro, Swiss Franc, and more
* Ability to convert currencies in real time to optimize across global ad networks to find the best monetization opportunities for publishers
* Flexible reporting interface to translate daily and monthly reports into the publisher’s currency of choice

“Optimizing and central reporting across multiple currencies and markets in an automated way is a key feature to our business,” states Rogier van den Heuvel, VP Worldwide Sales eBuddy, the world’s largest and fastest growing independent web and mobile instant messaging (IM) service headquartered in Amsterdam. eBuddy enables more than 21 million unique monthly visitors to chat free of charge across all major IM networks in 30 languages. “Managing and optimizing multiple currencies in real-time and having central control and insight are of true value to us.”

“PubMatic’s advanced technology, coupled with Improve Digital’s local understanding and best-in-class service, creates a winning combination for international premium publishers that are looking to significantly increase their ad revenue,” said PubMatic Co-Founder and CEO, Rajeev Goel. “We’re committed to being the best ad revenue optimization solution in Europe and the US, and we will continue to pioneer service and technology innovation to meet the needs of premium publishers.”

About PubMatic

PubMatic is a global Ad Revenue Optimization company that provides premier online publishers with a full service solution to manage and monetize non-guaranteed ad inventory. PubMatic’s real-time Ad Price Prediction technology ensures that premium publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression. www.PubMatic.com

About Improve Digital

Improve Digital represents PubMatic’s ad revenue optimizer in Europe, ensuring European Publishers the best local support and local market knowledge adding to the best in class technology of PubMatic. Improve Digital is known for their holistic approach to yield optimization, considering and over viewing multiple sources of revenue and how these are related to each other. 90% of Improve Digitals clients are in the top segment of the publishing market. Find out more at www.improvedigital.com

PALO ALTO, Calif. – PubMatic (www.PubMatic.com), a global company that provides premium online publishers technology and a full service solution to manage and monetize non-guaranteed ad inventory, announced the sponsor and speaker lineup for Ad Revenue 2009 (http://www.AdRevenueConference.com). The second annual Ad Revenue conference, a follow up to last year’s sold out event, will be held on October 8th at New World Stages in New York City. The event will bring together hundreds of thought leaders in the online display advertising industry and will focus on increasing the revenue made by publishers from non-guaranteed inventory.

This event is happening with the generous support of InterCLICK, Audience Science, CPX Interactive, eXelate, MediaMath, and Pulse360.

Ad Revenue 2009’s industry expert speakers will focus on the ecosystem that drives revenue for premium publishers’ 2nd Ad Sales Channel, or inventory not sold through their direct sales force. The 2nd Channel ecosystem is vast and complex, made up of ad networks, ad exchanges, data exchanges, and many other segments. Ad Revenue 2009 will bring clarity to the ecosystem for premium publishers so that they can develop the best strategies to increase their advertising revenue in the immediate future and for years to come.

“The Ad Revenue conference is the only conference dedicated entirely to helping premium publishers develop strategies to increase the value of their non-guaranteed inventory,” said Rajeev Goel, PubMatic Co-founder and CEO. “Hundreds of companies are driving innovation that can help significantly raise their bottom line, and the publishers that understand the ecosystem the best stand to gain the most from it. If there is one conference that premium publishers need to attend every year, this is it.”

The caliber of companies involved with Ad Revenue 2009 is unprecedented. The Ad Revenue 2009 speaker lineup includes:

Jeff Hirsch, President & CEO, Audience Science
Joe Zawadzki, CEO, MediaMath
Mark Zagorski, CRO, eXelate
Rob Rasko, President and COO, CPX Interactive
Amar Goel, Founder & President, PubMatic
Andrew Kraft, VP Technology Solutions, Collective Media
Bill Wise GM, Global Exchange, Yahoo!
Darren Herman, Founder & President, Varick Media Management
Eric Hippeau, CEO, Huffington Post
Greg Stuart, Digital Media Advisor & Former CEO of the IAB
Ian Wallin, VP National Digital Ad Sales, TV Guide
Jay Sears, EVP, Strategic Products & Business Development, ContextWeb
Jeanne Houweling, VP Ad Network Solutions Group, PubMatic
Jeff Green, COO, AdECN/Microsoft
Jeremy Fain, VP Industry Services, IAB
Joe Mandese, Editor-In-Chief, MediaPost
John Ebbert, Managing Editor, AdExchanger.com
Kurt Unkel, SVP, Director at VivaKi Nerve Center
Michele Madansky, Michele Madansky Consulting
Philip Smolin, GM, Platform Solutions, Turn
Rob Beeler, Vice President, Content & Media, AdMonsters

Ad Revenue 2008, held in San Francisco, was oversubscribed by more than 50%. Ad Revenue 2009 is nearing full capacity. To learn more about Ad Revenue 2009 or to request an invitation, please visit: www.AdRevenueConference.com.

About PubMatic

PubMatic is a global Ad Revenue Optimization company that provides premier online publishers with a full service solution to manage and monetize non-guaranteed ad inventory. PubMatic’s real-time Ad Price Prediction technology ensures that premium publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression.

PALO ALTO, Calif. – PubMatic (www.pubmatic.com), the pioneer of ad revenue optimization technology for premium online publishers, announced that it has added two senior members to its management team: Andrew Rutledge, formerly of Google/DoubleClick and Josh Wetzel, formerly of eBay/Shopping.com. Both vice presidents will play a key role in driving PubMatic’s sales and dedicated team service among the premier publisher community, while expanding the company’s international presence.

Andrew Rutledge joins the PubMatic team as Vice President of Publisher Sales and head of its expanding New York office. Andrew is a nine year interactive media veteran in the U.S. and Europe, coming from Google where he was Director of DoubleClick’s agency and advertisers sales, responsible for 300+ agency and marketer clients and $75 million in technology revenue. Over Andrew’s tenure at DoubleClick, he held several management roles including, Vice President, National Marketer Sales and Regional Director of UK and Northern Europe overseeing all agency and publisher relationships. As PubMatic’s Vice President of Publisher Sales, Andrew will oversee all global sales initiatives with large-scale, premium publishers.

Josh Wetzel has been appointed to Vice President of Publisher Services. Josh has over twelve years of experience building distributed content and commerce businesses in the online arena. In his previous role at eBay, Josh was responsible for building the distributed commerce business for Shopping.com into its primary revenue stream with strategic partners including Amazon, AOL, CNET, IAC, and MSN. At PubMatic, Josh will be responsible for scaling the services team that supports the needs of the world’s largest online publishers.

“Andrew is one of the most respected veterans in online display advertising and he will be a great asset to PubMatic and the premier publishers we work with,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “Josh will continue to make working with PubMatic a great experience for publishers that need to increase revenue, protect their brands, and simplify ad network management in this volatile economic environment. These two key executives truly take PubMatic to the next level.”

About PubMatic

PubMatic is a global Ad Revenue Optimization company that provides premier online publishers with a full service solution to manage and monetize non-guaranteed ad inventory. PubMatic’s real-time Ad Price Prediction technology ensures that premium publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression.

PALO ALTO, Calif. – PubMatic (www.pubmatic.com), the pioneer of ad revenue optimization technology and full-service ad operations support for large online publishers, announced that it has been added to the 2009 AlwaysOn Global 250 List. The AlwaysOn Global 250 Award is given to private, emerging technology companies creating new business opportunities in high-growth markets. PubMatic was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction.

“It’s a privilege for our company to be recognized by AlwaysOn for two years in a row as a pioneer, innovator and leader in ad revenue optimization for premier online publishers,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “It has been a remarkable year where we’ve been able to significantly improve ad revenues for premium publishers all over the world.”

PubMatic and the other AlwaysOn Global 250 Winners will be recognized at the AlwaysOn & STVP Summit at Stanford, taking place at Stanford University in Palo Alto, CA, on July 28-30. This two-and-a-half day executive conference is co-presented by the Stanford Technology Ventures Program will highlighting the significant economic, political and commercial trends affecting the global technology industries.

“It’s no secret that technology and innovation are vital to bringing our country out of economic recession,” said Tony Perkins, founder and editor of AlwaysOn. “The companies on this year’s list have not only created innovative technologies that solve real business problems, but have stimulated economic growth through the generation of new jobs. I congratulate every winner selected for this year’s award and wish them all tremendous success in the future.”

The AlwaysOn Global 250 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2009 list.

A full list of all the AlwaysOn Global 250 winners can be found on the AlwaysOn website at http://alwayson.goingon.com/permalink/post/32719

About PubMatic

PubMatic is a global ad revenue optimization company that provides online publishers with a full service solution to manage and monetize non-guaranteed ad inventory. PubMatic’s real-time ad price prediction technology ensures that online publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression.

PubMatic is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures.

About AlwaysOn

ALWAYSON ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, ALWAYSON continued to lead the media industry in innovation by introducing a social network where members can connect and engage. ALWAYSON is also revolutionizing the media business by applying its open-media principles to its executive event series (Summit at Stanford, OnMedia, OnHollywood, OnDC, GoingGreen East and West, Venture Summit East and West) and quarterly print “blogozine” by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, ALWAYSON is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.

PALO ALTO, Calif. – (June 3, 2009) – PubMatic (www.pubmatic.com), a provider of ad revenue optimization technology for global online publishers, today released a new application to help publishers analyze and evaluate all ads served on their Web sites. PubMatic Ad Inspector identifies improper, faulty or malicious ads and their source, empowering ad operations professionals to make timely adjustments to protect their publishers’ brands.

PubMatic Ad Inspector (http://www.pubmatic.com/AdInspector/) provides publishers with deep forensic information on all ads served on their Web pages. It instantly identifies which ad network or exchange served a particular ad and any ad networks that defaulted in the process. PubMatic Ad Inspector is available to all PubMatic Premier customers ‐ global media publishers with more than $5 million in annual online revenue.

“Online ad sales is getting more complicated for ad operations professionals among large publishers. Tracking down where an ad comes from and stopping the inappropriate ones does not have to be a difficult task,” said PubMatic Co‐Founder & CEO, Rajeev Goel. “Ad Inspector alleviates the burden on ad operations by providing quick analysis on ads that may not be appropriate for the publisher.”

“Ad Inspector saves our team time by showing us exactly where any unwanted ads are coming from, which saves us money because now we don’t need to pull every ad network down until we find where the ad is coming from. We can resolve the issue quickly and precisely,” said Maggie Kinsky of Kiplinger.com.

Benefits of PubMatic Ad Inspector:

1. Instant analysis of ad‐tags with the click of a button
2. Rapid PubMatic response to accelerate time to resolution
3. One application for gathering information on all text, image and video ads on publishers’ pages

PubMatic Ad Inspector, available as a FireFox add‐on, is geared for ad operations professionals in large publishers who manage complex environments with numerous sites, multiple ad networks and multiple ad units. Information from ads on their sites can be captured in a snapshot through the Ad Inspector application.

About PubMatic:
PubMatic is an Ad Revenue Optimization service. PubMatic provides more than 5,500 web publishers real‐time ad optimization, which significantly increases revenue while simplifying ad network management. PubMatic works with hundreds of ad networks and has created thousands of new publisher/ad network relationships. PubMatic is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at http://www.pubmatic.com.

PALO ALTO, Calif. – PubMatic (www.pubmatic.com), a global ad revenue optimization company that works with over 5,500 online publishers, unveiled a strategic European expansion that will dramatically increase ad revenue for both European and U.S. based online publishers. Through a partnership with Europe’s Improve Digital, PubMatic now provides localized sales, service and support in the United Kingdom, the Netherlands, Germany, France, Spain and Italy, whose publishers cover 90% of Western European Web usage.

PubMatic’s patent-pending algorithms ensure that large online publishers generate the most money from their advertising space by predicting and deciding in real-time the ad network that can best monetize each impression. The expansion allows PubMatic to instantly provide a top-tier local sales and service team for European-based publishers and ad networks.

“Europe is the next frontier for ad revenue optimization. There are a lot of European publishers leaving a ton of potential ad revenue on the table at a time when improving monetization is so important,” said PubMatic Co-Founder and CEO, Rajeev Goel. “Just as we were first to unveil a publisher-focused optimization solution in the US, we are also first in providing the same opportunities to European publishers.”

U.S. based publishers and ad networks will also experience significant gains from PubMatic’s European presence. PubMatic has seen that, on average, 20-40% of total traffic to large U.S. based publishers comes from European visitors. PubMatic’s expansion will produce an even larger and stronger base of international ad networks that will provide noticeable ad revenue lift from ads served to European visitors. Similarly, U.S. ad networks that work with PubMatic will have more opportunities to secure publishing customers in European countries.

“Improve Digital has a built-in base of European publishers and ad networks, so our partnership with PubMatic makes absolute sense,” added Janneke Niessen, Co-Founder and COO of Improve Digital. “We’re creating a real opportunity to help a huge stable of publishers increase revenue and efficiency by combining high level service, local knowledge and revenue optimization technology.”

About PubMatic

PubMatic is a global ad revenue optimization company that provides online publishers with a full service solution to manage and monetize non-premium ad inventory. PubMatic’s patent-pending algorithms ensure that online publishers get the most money from their advertising space by deciding in real-time which ad networks will pay the most for every impression. There are currently over 5,500 large and medium publishers working with PubMatic. Find out more at www.pubmatic.com

About Improve Digital

Improve Digital helps premium publishers to realise their revenue potential through innovative solutions for unsold inventory and revenue management. Their holistic yield platform helps publishers and networks to boost revenues and efficiencies. Find out more at www.improvedigital.com

PubMatic (www.PubMatic.com), a global ad revenue optimization company that works with thousands of premier online publishers and hundreds of ad networks, announced AdRevenue 09 (www.AdRevenue09.com) — a conference that will focus squarely on the changing economics that are driving the online display advertising industry and how large online publishers can increase their advertising revenue by leveraging the latest trends and technology.

AdRevenue 09 is accepting speaking request submissions until May 29th, 2009. Details can be found at www.AdRevenue09.com.

What: AdRevenue 09 – The Economics of Online Display Advertising
When: Thursday, October 8, 2009
Where: New World Stages, 340 W. 50th St., NYC
Who: Large Online Publishers, Ad Networks, Ad Exchanges, Data Exchanges, And Other Companies in the Online Display Advertising Ecosystem

Last year’s sold out AdRevenue 08 event in San Francisco brought together over 300 advertising professionals that shared ideas on how to increase revenue from publisher’s unsold ad inventory. Speakers included senior executives from Google, Yahoo!, Microsoft, Quantcast, Razorfish, Havas Digital, ValueClick, Federated Media, and more. While this year’s speakers are not yet announced, the same caliber of speakers will share their insight and offer new strategies for large online publishers to better monetize their advertising inventory.

“What makes the AdRevenue conference unique is that its goal is to offer large online media companies the most effective strategies to increase their ad revenue,” said PubMatic CEO, Rajeev Goel. “We created the AdRevenue conference series because we’ve seen a lot of conferences that focus on user and advertiser needs, which are important, but there hasn’t been enough discussion on increasing the bottom line for publishers. If you work for a large online publisher and you’re directly managing the ad revenue, you should be at this event.”

About PubMatic

PubMatic provides online publishers with a full service solution to manage and monetize unsold ad inventory. PubMatic’s real-time ad price prediction technology and dedicated team service drive significantly higher revenues and simplify ad network management for more than 5500 large and medium publishers. www.PubMatic.com

PALO ALTO, Calif. – PubMatic (www.pubmatic.com), a global ad revenue optimization company that works with over 5,500 online publishers, announced a successful series B financing from various investors, including Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. The funding serves as the catalyst for PubMatic’s global expansion and the unveiling of a powerful new ad solution, PubMatic Premier, which is designed specifically to increase the revenue that large media companies make from online ad networks while also protecting media companies’ brands.

PubMatic Premier is designed for global media publishers with greater than $5 million in annual online revenue, and introduces several new capabilities to increase revenue, ease ad network management, and enhance brand protection. Key new features and services include:

* Dynamic Frequency Optimization, which predicts ad network pricing for publishers on frequency based campaigns and automatically allocates impressions for maximum ad revenue
* Dynamic Default Optimization, which detects, in real-time, the highest paying ad network to fill publisher inventory when a default occurs and ensures that every impression is monetized
* Global Ad Network Connections expedited through PubMatic’s pre-existing relationships to better monetize US and international traffic
* Advanced Ad Quality Control that ensures high quality advertising that does not compete with the publisher’s direct sales force and gives publishers absolute control over ad quality
* Open API’s that allow ad networks to bid on inventory in real-time, which increases publisher monetization
* Transparent Infrastructure allows publishers to view server response times on PubMatic’s website so they never have to worry about latency
* 24/7 support from a dedicated team of industry veterans that understand specific publisher needs and respond within an hour

More features and detailed information can be found at http://www.pubmatic.com/premier

“PubMatic Premier has allowed us to work with more ad networks than we have in the past, at a time when we’re too busy to manage each network separately,” stated Joe Luna, Director of Online Advertising Operations for Fast Company and Inc magazines. “Their service and technology have helped us to maximize additional ad revenue.”

“Large media companies have the potential to increase their ad network revenue by millions of dollars per year with the proper ad network monetization strategy,” said PubMatic Co-Founder & CEO, Rajeev Goel. “PubMatic Premier is an all inclusive solution that increases revenue, reduces ad operations cost, and gives publishers ultimate control over their brands. Best of all, it’s been proven with over 2.5 years of development effort and billions of ad optimization decisions behind it.”

About PubMatic:

PubMatic is an Ad Revenue Optimization service. PubMatic provides more than 5,500 web publishers real-time ad optimization, which significantly increases revenue while simplifying ad network management. PubMatic works with hundreds of ad networks and has created thousands of new publisher/ad network relationships. PubMatic is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at http://www.pubmatic.com.

PALO ALTO, Calif. – PubMatic (www.pubmatic.com), an ad revenue optimization company that works with over 5,500 online publishers, announced the official launch of its highly anticipated Application Programming Interface (API). The API will increase revenue for both ad networks and PubMatic’s publisher clients by allowing an instant and transparent connection between them for single or multiple ad campaigns on demand. The official API launch comes after a successful closed beta period with multiple ad network partners.

Benefits for Ad Networks:

* Increased Reach: Access to over 125 million unique users and thousands of websites
* Improved Targeting: Ad networks can leverage expanded targeting options including geography, frequency, user re-targeting, ad tag type, and much more
* Campaign Control: Ad networks have total control over pricing and timing for campaigns

Benefits for Publishers:

* Increased Monetization: Allowing more ad networks to instantly access publisher inventory increases publisher ad rates and sell through rates
* Increased Visibility: Dozens of new ad networks can get instant and transparent access to publisher inventory
* Better User Experience: More premium campaigns and better targeting result in users seeing higher quality and more relevant advertising
* Zero Integration: PubMatic publishers have instant access to premium campaigns and ad networks via the API, with zero integration effort

“Efficiency is absolutely key to improving monetization in the online advertising ecosystem,” said PubMatic CEO, Rajeev Goel. “Our API was designed to seamlessly connect publishers and ad networks so they can have total control of their campaigns, which results in an easy, streamlined process that is financially beneficial to both parties. This is the future of online advertising.”

About PubMatic:

PubMatic is an Ad Revenue Optimization service. PubMatic provides more than 5,500 web publishers real-time ad optimization, which significantly increases revenue while simplifying ad network management. PubMatic works with hundreds of ad networks and has created thousands of new publisher/ad network relationships. PubMatic is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at http://www.pubmatic.com.

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PALO ALTO, Calif. – PubMatic (www.pubmatic.com), which provides more than 5,500 online publishers with real-time ad optimization, announced AdFlex International, an expanded version of the popular AdFlex campaign fulfillment service that dozens of ad networks have used since its launch in October (www.pubmatic.com/adflex). AdFlex International provides ad networks access to publisher inventory on-demand in order to fulfill campaigns without any long-term contracts. Ad networks can use AdFlex International for repeated and single campaigns by leveraging certified inventory provided by online publishers using PubMatic’s ad optimization platform.

With AdFlex International, ad networks can target qualified international inventory based on specific targeting requirements including geographic, frequency, or user re-targeting. There is no membership or long-term contracts required to give ad networks the flexibility to access highly transparent inventory.

“PubMatic gives us easy access to qualified international inventory. They have instantly increased our reach and access to media,” said Federico López Carricondo of Latin America based ad network, Harren Media. “This is especially useful in helping us provide value to our advertising clients because it’s done on a completely transparent basis.”

AdFlex International is integrated into PubMatic’s ad optimization platform, which is used by thousands of online publishers to automatically find the highest paying ads across hundreds of ad networks, and optimize how ads are displayed in real-time.

“PubMatic has seen that as much as 30-40% of a typical U.S. publisher’s traffic is international, so this will give ad networks an opportunity to reach specific international audiences on quality websites,” stated PubMatic Co-Founder & CEO, Rajeev Goel. “Leveraging AdFlex International for one or multiple campaigns will help increase revenue for both the ad network and the publisher.”

About PubMatic

PubMatic is an Ad Revenue Optimization service. PubMatic provides more than 5,500 web publishers real-time ad optimization, which significantly increases revenue while simplifying ad network management. PubMatic works with hundreds of ad networks and has created thousands of new publisher/ad network relationships. PubMatic is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at http://www.pubmatic.com.

PALO ALTO, Calif. – PubMatic (www.pubmatic.com), an ad revenue optimization company that works with over 5,500 online publishers, enhanced its Dynamic Default Optimization technology that allows publishers to ensure maximum revenue from every ad impression, despite ad network defaults. PubMatic also released a white paper, available for download at www.pubmatic.com, detailing the new technology.

Dynamic Default Optimization is a proprietary technology developed by PubMatic that provides publishers with management of defaults across multiple ad networks in real-time, resulting in 30 – 300% increase in revenue for publishers. Defaulting occurs when an ad network is unable to fill an ad impression on a Web site with a paying ad. By working with over 5,500 publishers and 300 ad networks, PubMatic has found that ad networks default 56% of the time on average and as much as 87% of the time. Prevailing trends in the online advertising industry indicate that defaulting will become even more commonplace in 2009.

Most publishers with significant inventory manage their ad networks’ default impressions by setting up a ‘static’ daisy chain of ad networks based on expected ad rates from these ad networks. However, setting up a static daisy chain is a very manual and cumbersome process that consumes a lot of time and is ineffective because ad network pricing is constantly changing. PubMatic’s technology can identify the ad network that can best monetize an impression in real-time, ensuring the publisher makes the most revenue possible from their ad space.

Benefits from Implementing Dynamic Default Optimization

* Increased revenue for publishers – Dynamic Default Optimization ensures that the publisher maximizes the value of every impression. Publishers who have deployed Dynamic Default Optimization have seen substantial increases in eCPM:

Entertainment: + 51.4 %
Gaming: + 148.3%
Men’s Interests: + 148.4 %
Music: + 121.8 %
Real Estate: + 138.6 %
Reference: + 177.9 %
Social Network: + 215.7

* Reduced complexity and ease of management for publishers – Dynamic Default Optimization removes the need for extra ad operations resources to manually manage a static ad network daisy chain, freeing them up to focus on their core business of providing online content to the user and higher value direct sales.
* Cost reduction and more access to premium inventory for ad networks – Ad networks save on ad serving costs by getting quality impressions and filling more of the impressions they receive with ads.
* Better user experience – Users are shown more relevant and better ads that load on a Web page in a more timely fashion, and therefore enjoy a better user experience.

“The status quo method of setting up a static daisy chain of ad networks to reduce money lost from ad defaulting is greatly flawed,” said Rajeev Goel, Co-Founder & CEO of PubMatic. “The only way a publisher can ensure maximum revenue from every single ad impression is to know which ad network can best monetize each impression in real-time – and PubMatic’s Dynamic Default Optimization is the only solution that makes that possible for publishers.”

The PubMatic-issued white paper entitled, “Death to the Ad Network Daisy Chain: Generating More Revenue from Default Ad Impressions,” is available at www.pubmatic.com for download. The white paper offers in-depth analysis of what defaulting is, why it happens, and how online publishers can employ a defaulting monetization strategy that will maximize the value of every ad impression.

About PubMatic

PubMatic is an ad revenue optimization service. PubMatic provides more than 5,500 web publishers real-time ad optimization, which significantly increases revenue while simplifying ad network management. PubMatic works with hundreds of leading ad networks and has created thousands of new publisher/ad network relationships. PubMatic is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures.

PALO ALTO, Calif. – PubMatic (www.pubmatic.com), an ad revenue optimization company that works with over 5,500 online publishers, is proud to announce being named as a 2009 “OnMedia 100” company for the second year in a row. OnMedia 100 winners demonstrate leadership among their peers in the following areas: market traction measured by revenue or customer growth and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players.

“It’s an honor for PubMatic to be recognized for its industry-leading approach in helping online publishers earn more money from their advertising,” said Rajeev Goel, Co-Founder and CEO. “We’re especially excited that we made the OnMedia 100 list for the second year in a row — it underscores the importance of PubMatic continuing to provide publishers with accessible, technology-based solutions that will improve their revenue.”

PubMatic works with over 5,500 publishers to optimize their advertising. “PubMatic’s service has helped raise our ad rates and revenue,” said Marve Frazier, CEO of Moguldom Media Group, which owns and manages ethnic community web sites including bossip.com, lossip.com and Jewssip.com. “Its industry insight and client support make it a very valuable partner, particularly in challenging economic times like these.”

PubMatic works with online publishers to automatically find the highest paying ad across hundreds of ad networks, and optimizes how ads are displayed in real-time. It uses over 50 targeting parameters to optimize every ad impression, enabling over 90% of its publisher customers to dramatically improve overall revenue. The company works with a publisher’s existing ad strategy and connects them to hundreds of ad networks while making it simple to manage them through one consolidated revenue dashboard.

About PubMatic

PubMatic is an Ad Revenue Optimization service. PubMatic provides more than 5,500 web publishers real-time ad optimization, which significantly increases revenue while simplifying ad network management. PubMatic works with hundreds of ad networks and has created thousands of new publisher/ad network relationships. PubMatic is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at http://www.pubmatic.com.

PALO ALTO, Calif. – PubMatic (www.pubmatic.com), an ad revenue optimization company that works with over 5,500 online publishers, unveiled (www.pubmatic.com/adpriceindex) the PubMatic AdPrice Index for Q4 2008, a quarterly industry-wide measure of online ad network pricing for publishers.

The data reflected in the AdPrice Index shows a significant decline in Q4 2008 online display ad pricing compared to Q4 2007 for all sizes of websites and all vertical categories, underscoring the fact that the U.S. economy is in a recession and that the online advertising sector is not immune to it. However, there are signs of promise for the online advertising sector, demonstrating plenty of opportunities for advertisers, publishers and ad networks.

Data Findings from PubMatic AdPrice Index for Q4 2008:

* All sizes of websites (small, medium, and large) were down dramatically from Q4 2007; small, medium, and large sites dropped 52%, 23%, and 54%, respectively, from the previous year.
* All sizes of websites were down from Q3 2008 to Q4 2008, but the drops leveled-off, bucking the trend of larger drops from quarter to quarter throughout 2008; this may be an indicator that the online ad sector received enough of a boost from holiday advertising to keep ad rates steady.
* All vertical categories experienced significant drops in their ad pricing from Q4 2007; the biggest drop by a vertical was Business & Finance, which fell from an average price of $2.13 in Q4 2007 to $0.83 in Q4 2008 – a 61% drop.
* No vertical categories dropped by a significant amount from Q3 2008 to Q4 2008, with some verticals even improving from the previous quarter — the Technology, Sports, Entertainment, Gaming, and Music verticals all had higher ad price averages in Q4 of 2008 than in Q3 of 2008.

“Online ad pricing is a reflection of what is happening in the overall economy, and as a result, pricing has dropped significantly in almost all categories in the past year,” said Rajeev Goel, Co-founder and CEO of PubMatic. “However, with overall advertising budgets shrinking, the need for marketers to have more accountable advertising could bring more advertising dollars online in 2009 and start an upward trend as some vertical categories have already experienced.”

The data released today is part of a series of quarterly releases of the PubMatic AdPrice Index. Pricing data reflects net publisher monetization via ad networks and excludes ad networks’ share of ad spends as well as inventory sold directly by publishers to ad agencies or advertisers. Complete Q4 2008 data from the PubMatic AdPrice Index is available at (www.pubmatic.com/adpriceindex).

About the PubMatic AdPrice Index / Methodology

The PubMatic AdPrice Index is a monthly survey comprised of over 5,500 websites, approximately 85% of which are based in the US. The PubMatic AdPrice Index is prepared by leading independent statisticians and industry experts Albert Madansky, Ph.D. in the H.G.B. Alexander Professor Emeritus of Business Administration at the University of Chicago Graduate School of Business and recipient of the 2005 American Statistical Association Founders Award, and Michele Madansky, Ph.D., a media and market research consultant and former VP of Global Market Research for Yahoo!

About PubMatic

PubMatic is an Ad Revenue Optimization service. PubMatic provides more than 5,500 web publishers real-time ad optimization, which significantly increases revenue while simplifying ad network management. PubMatic works with hundreds of ad networks and has created thousands of new publisher/ad network relationships. PubMatic is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at http://www.pubmatic.com.

PALO ALTO, Calif. – PubMatic (www.pubmatic.com), which provides more than 5,000 online publishers with real-time ad optimization, will host AdRevenue ’08 this Friday, November 14th, at The Golden Gate Club in San Francisco.

What: AdRevenue ’08 (www.adrevenue08.com) is a one-day summit that brings together leading media executives, analysts, and other innovators in the media and online advertising industry to deliver insight and proven strategies to help publishers, ad networks, and ad exchanges increase ad revenue. Forrester Research analyst Barry Parr jump starts the event with a keynote presentation, “Online Advertising: A Volatile Ecosystem,” which will be immediately followed by the opening panel “The Real Difference between Ad Networks, Ad Exchanges, and Ad Optimizers.”

Who:

* Adam Gerber, CMO, Quantcast
* Anand Subramanian, CEO, ContextWeb
* Barry Parr, Analyst, Forrester Research
* Brian Morrissey, Digital Editor, Adweek
* Chas Edwards, CRO, Federated Media
* Chris Moore, General Partner, Redpoint Ventures
* Dave Zinman, Vice President, Network Management, Yahoo! Inc.
* Geoff Katz, Director of Advertising Services, Razorfish
* Jeff Green, COO, AdECN
* Joe Zawadzki, Founder and CEO, Media Math
* Martin Green, COO, Meebo
* Michael Rubenstein, Director, Ad Exchange, Google, Inc.
* Nick Johnson, VP Digital Media Sales, NBC Universal
* Rajeev Goel, Co-Founder and President, PubMatic
* Russ Fradin, Co-Founder and President, Adify

When:
Friday, November 14; 8:30 AM PT Registration

Where:

The Golden Gate Club, at the Presidio
135 Fisher Loop
San Francisco, CA 94129

For additional venue details and directions click here.

For media inquiries, contact Mandy Kakavas (akakavas@horngroup.com | 415-905-4015)

About PubMatic

PubMatic provides more than 5,000 web publishers real-time ad optimization, which significantly increases revenue while simplifying ad network management. PubMatic works with hundreds of ad networks and has created thousands of new publisher/ad network relationships. PubMatic is a service of Komli and is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at www.pubmatic.com.

Mr. Coleman possesses 25 years of experience in the media and publishing industries. Before joining the executive team at NetSeer, he served as Executive Vice President of Global Sales at Yahoo!, where he helped establish the company’s standing as a leader in the online advertising industry by driving yearly sales from $600 million to over $6 billion. Mr. Kuykendall comes to PubMatic with over a decade of marketing and campaign management experience. Prior to founding Pulpo Media, he served as Vice President of Network Development at Tribal Fusion, where he developed and led the company’s publisher network.

“PubMatic is entering the next stage of growth and these additions are an integral part of our strategy,” said Rajeev Goel, co-founder and President of PubMatic. “Their range and depth of experience helps us provide our rapidly growing publisher base with guidance to increase their ad revenue and simplify ad network management.”

The company also hired Jeanne Houweling as Vice President of Business Development. Ms. Houweling will be responsible for growing PubMatic’s ad network relationships and helping them find new publishers, as well as access to transparent, certified media on demand. An online advertising industry veteran with more than two decades of experience in sales and business development, Ms. Houweling previously served as VP of Advertising Services for NebuAd.

About PubMatic

PubMatic provides more than 5,000 web publishers real-time ad optimization, which significantly increases revenue while simplifying ad network management. PubMatic works with hundreds of ad networks and has created thousands of new publisher/ad network relationships. PubMatic is a service of Komli and is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at www.pubmatic.com.

PubMatic (www.pubmatic.com), which provides more than 5,000 online publishers with real-time ad optimization, announced AdRevenue ’08 (www.adrevenue08.com), the first conference dedicated entirely to improving the value of ad inventory for online publishers and ad networks. PubMatic, known for recognizing trends in ad network pricing with its AdPrice Index, identified the need for a forum where the most respected names in the online advertising come together to address strategies to maximize industry-wide ad inventory revenue.

During the one-day summit taking place November 14th in San Francisco at the Golden Gate Club, attendees are invited to meet with leading technology entrepreneurs, executives, established media and industry thought leaders from Adify, Avenue A / Razorfish, ContextWeb, Draper Fischer Jurvetson, Forrester Research, Google / DoubleClick, NBC Universal, Quantcast, and other innovators in the industry.

PubMatic executives, along with some of the online advertising industry’s most prominent thought leaders, will deliver unparalleled insight to online publishers, ad networks and exchanges, online advertising analysts and application developers looking to improve their ad revenue.

Forrester Research analyst Barry Parr will open the event with a keynote presentation, “Online Advertising: A Volatile Ecosystem,” which will be followed by multiple expert panels on digital advertising monetization.
Distinguished speakers at AdRevenue ’08 include:

* Adam Gerber, CMO, Quantcast
* Anand Subramanian, CEO, ContextWeb
* Barry Parr, Analyst, Forrester Research
* Brian Morrissey, Digital Editor, Adweek
* Chris Moore, General Partner, Redpoint Ventures
* Geoff Katz, Director of Advertising Services, Avenue A / Razorfish
* Jeff Green, COO, AdECN
* Joe Zawadzki, Founder and CEO, Media Math
* Martin Green, COO, Meebo
* Michael Rubenstein, Director, Ad Exchange, Google, Inc.
* Nick Johnson, VP Digital Media Sales, NBC Universal
* Rajeev Goel, Co-Founder and President, PubMatic
* Russ Fradin, Co-Founder and President, Adify

“In today’s online environment, 70% of ad inventory goes unsold. With the uncertainty of the economy and its possible impact on the digital advertising industry, companies and independent publishers should re-evaluate their ad monetization strategies to ensure maximum yield,” said Rajeev Goel, Co-Founder and President of PubMatic. “As PubMatic continues to evolve and create solutions that support intelligent ad inventory strategies, we are pleased to take part in such an unprecedented event that finally addresses the needs of the industry.”

As identified in PubMatic’s latest AdPrice Index, online ad prices continue to remain stagnant and reflect a weak economy. Never before has the need been so great to address how the online advertising industry can increase ad pricing levels while other segments continue to decline. Tickets are limited, and this is an event no one in the online advertising industry can afford to miss.

To register and view the full conference agenda, please visit: www.adrevenue08.com

What: AdRevenue 2008 – PubMatic’s Conference Dedicated to Improving Unsold Ad Inventory Strategies
When: Friday, November 14, 2008
Where: The Golden Gate Club 135 Fisher Loop San Francisco, CA 94129
For additional venue details and directions click here

About PubMatic
PubMatic provides more than 5,000 web publishers real-time ad optimization, which significantly increases revenue while simplifying ad network management. PubMatic works with hundreds of ad networks and has created thousands of new publisher/ad network relationships. PubMatic is a service of Komli and is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at www.pubmatic.com

PALO ALTO, Calif. – PubMatic (www.pubmatic.com), which provides online publishers with real-time ad optimization, today unveiled the PubMatic AdPrice Index for Q3 2008 (www.pubmatic.com/adpriceindex), a quarterly industry-wide measure of online ad network pricing for publishers. The index shows that online ad prices declined overall this past year by 27%. Publishers of all sizes are feeling the challenges of a nationwide economic slowdown. Small sites continue to command better pricing for eCPMs, now at $0.61 on average in Q3, but these price levels have been declining quarter-to-quarter in 2008. eCPMs for large sites held steady in Q3, but at a lower pricing base of $0.18. The Q3 2008 AdPrice Index is available as a white paper at www.pubmatic.com/adpriceindex and details how the U.S. economic slowdown is affecting monetization for online publishers of various sizes and various verticals.

Data Findings from PubMatic AdPrice Index for Q3 2008:

* The online ad price decline from Q2 to Q3 in 2008 was 21%; throughout the year, display advertising pricing has generally trended downwards across website sizes and verticals
* The Business & Finance vertical remained relatively healthy with $0.86 eCPMs, bucking the trend for the rest of the industry
* eCPMs for Gaming are down 34% from Q1 2008, but there may be improvement as the holiday season draws near, where gaming companies increase marketing efforts to drive sales
* The Social Networks vertical continues to experience weak $0.20 eCPMs, driving the segment to continue exploring new and non-traditional marketing methods to leverage billions of pageviews
* Technology sites have remained constant throughout the past few quarters with $0.50 eCPMs
* Entertainment had the most significant drop of all the verticals, dropping 42% from Q1 to Q3

“Online advertising is one of the key indicators in the U.S. economy, as marketing spend is typically one of the early cuts when realigning corporate expenses. We’ve observed this effect for the past three quarters and it is reflected in the pricing for all U.S. publishers,” said Rajeev Goel, president and co-founder of PubMatic. “Even though declining budgets are a concern, the measurability of the Internet shouldn’t be discounted. This overall downward trend in the economy may be a call to marketers to segment more of their budgets to methods and tactics that allow them to better measure ROI.”

Key Takeaways from PubMatic AdPrice Index for Q3 2008:

* Smaller sites are affected more closely by the economy, which causes dramatic pricing fluctuations
* The comparatively higher rates for small sites are caused by a lack of sales force resources, where they rely primarily on ad networks to monetize unsold premium inventory, which is normally sold through a direct sales force
* The political cycle and holiday season could affect ad prices in the short term
* The steady growth in online advertising continues to drive the creation of new ad networks; the change in the economy may favor ad networks that do a better job of measuring value and who can manage their costs according to the fluctuations of ad campaigns

The data released today is the first in a new series of quarterly releases of the PubMatic AdPrice Index. Pricing data reflects net publisher monetization via ad networks and excludes ad networks’ share of ad spends as well as inventory sold directly by publishers to ad agencies or advertisers. Complete Q3 2008 data from the PubMatic AdPrice Index is available at (www.pubmatic.com/adpriceindex).

PubMatic works with online publishers to automatically find the highest paying ad across hundreds of ad networks, and optimize how ads are displayed in real-time. It uses over 50 targeting parameters to optimize every ad impression, enabling over 90% of its publisher customers to dramatically improve overall revenue. The company works with a publisher’s existing ad strategy and connects them to hundreds of ad networks while making it simple to manage them through one consolidated revenue dashboard.

About the PubMatic AdPrice Index / Methodology

The PubMatic AdPrice Index is a monthly survey comprised of over 5,000 Web sites, approximately 85 percent of which are based in the US. The PubMatic AdPrice Index is prepared by leading independent statisticians and industry experts Albert Madansky, Ph.D. in the H.G.B. Alexander Professor Emeritus of Business Administration at the University of Chicago Graduate School of Business and recipient of the 2005 American Statistical Association Founders Award, and Michele Madansky, Ph.D., a media and market research consultant and former VP of Global Market Research for Yahoo!

About PubMatic

PubMatic provides more than 5,000 web publishers real-time ad optimization, which significantly increases revenue while simplifying ad network management. PubMatic works with hundreds of ad networks and has created thousands of new publisher/ad network relationships. PubMatic is a service of Komli and is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at www.pubmatic.com.

PALO ALTO, Calif. – PubMatic (www.pubmatic.com), which provides more than 4,000 online publishers with real-time ad optimization, today announced AdFlex (www.pubmatic.com/adflex), the first entirely transparent campaign fulfillment service designed to provide ad networks with publisher inventory in a flexible way. Open to all ad networks, AdFlex allows on-demand fulfillment for both repeated and single campaigns from certified inventory provided by online publishers using PubMatic’s ad optimization platform.

The AdFlex fulfillment service is built for ad networks to instantly deliver inventory based on specific targeting requirements such as contextual, geographic, demographic, frequency, or user re-targeting. AdFlex is a transparent service that gives networks insight into the exact web site inventory they are purchasing to quickly and efficiently fulfill campaigns for advertisers. It does not require membership or investment, giving ad networks the flexibility to access highly targeted inventory in various amounts for both repeated and single use campaigns. Ad networks can access inventory in a matter of minutes.

”Getting instant access to the right web site inventory at the right time is critical to our success and our advertising clients’ success. In addition to our own network of publishers, we need instant access to flexible inventory that meets the needs of our advertisers,” said Ajay Sravanapudi, Founder, President, and CEO of Lucid Media. “PubMatic’s AdFlex service gives us the ability to quickly scale up and scale down ad campaigns on demand, without having to manage hundreds of new publisher relationships.”

AdFlex is integrated into PubMatic’s ad optimization platform, which is used by online publishers to automatically find the highest paying ads across hundreds of ad networks, and optimize how ads are displayed in real-time.

“PubMatic developed AdFlex to meet the growing demand from ad networks to secure large scale inventory from a very specific set of publishers based on the requirements of individual advertisers,” said Rajeev Goel, Co-Founder and President of PubMatic. “AdFlex is a natural extension of how we already serve ad networks, delivering certified, high-value inventory from the wide array of publishers we work with, resulting in increased revenue for both publishers and networks alike.”

Powered by Advertising Intelligence (AI), PubMatic uses over 50 targeting parameters to optimize every ad impression in real time, enabling over 90% of its publisher customers to dramatically improve overall revenue. The company works with a publisher’s existing ad strategy and connects them to hundreds of ad networks while making it simple to manage them through one consolidated revenue dashboard.

About PubMatic

PubMatic provides more than 4,000 web publishers real-time ad optimization, which significantly increases revenue while simplifying ad network management. PubMatic works with hundreds of ad networks and has created thousands of new publisher/ad network relationships. PubMatic is a service of Komli and is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at www.pubmatic.com.

PALO ALTO, Calif.–(BUSINESS WIRE)–PubMatic (www.pubmatic.com), which provides online publishers with real-time ad optimization, today announced its monthly PubMatic AdPrice Index (www.pubmatic.com/adpriceindex), an industry-wide measure of online ad network pricing for publishers. The index for August indicated that News and Technology-focused online publishers were able to sustain ad pricing levels compared to the previous month while the rest of the industry showed significant decline. Both the News and Technology site categories maintain some of the highest average online advertising prices at $0.48 and $0.61 eCPMs, respectively.

Key Findings:

* The News and Technology vertical categories remained relatively flat, with News having the same average eCPM of $0.48 in July as it had in June and Technology dropping 3 percent from an average eCPM of $0.63 in June to $0.61 in July
* Although Gaming sites saw a significant decline of 34 percent, it is still considered one of the most profitable publishing sectors with an average eCPM of $0.53 in July
* Social Media and Entertainment have had the lowest overall performance for eCPM in the industry the past month, falling to $0.19 and $0.23, respectively
* Overall decline in eCPM was 25 percent from June to July

“There’s certainly a concern with online advertising because of the overall decline, and supporting data from other sources that shows this is a trend,” said Rajeev Goel, cofounder and general manager of PubMatic. “We’re hopeful that some of the major events slated for the latter half of the year, namely the current Olympic games, presidential election, and the holiday shopping season, can trigger positive activity in online advertising.”

The data released today is part of a series of monthly releases of the PubMatic AdPrice Index. Pricing data reflects net publisher monetization via ad networks and excludes ad networks’ share of ad spends as well as inventory sold directly by publishers to ad agencies or advertisers. Complete August 2008 data from the PubMatic AdPrice Index is available at www.pubmatic.com/adpriceindex.

PubMatic works with online publishers to automatically find the highest paying ad across hundreds of ad networks, and optimize how ads are displayed in real-time. It uses over 50 targeting parameters to optimize every ad impression, enabling over 90% of its publisher customers to dramatically improve overall revenue. The company works with a publisher’s existing ad strategy and connects them to hundreds of ad networks while making it simple to manage them through one consolidated revenue dashboard.

About the PubMatic AdPrice Index / Methodology

The PubMatic AdPrice Index is a monthly survey comprised of over 4,000 Web sites, approximately 85 percent of which are based in the US. The PubMatic AdPrice Index is prepared by leading independent statisticians and industry experts Albert Madansky, Ph.D. in the H.G.B. Alexander Professor Emeritus of Business Administration at the University of Chicago Graduate School of Business and recipient of the 2005 American Statistical Association Founders Award, and Michele Madansky, Ph.D., a media and market research consultant and former VP of Global Market Research for Yahoo!

About PubMatic

PubMatic provides more than 4,000 web publishers real-time ad optimization, which significantly increases revenue while simplifying ad network management. PubMatic works with hundreds of ad networks and has created thousands of new publisher/ad network relationships. PubMatic is a service of Komli and is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at www.pubmatic.com.

PALO ALTO, Calif. – July 15, 2008 – PubMatic (www.pubmatic.com), the world’s first service that automates and optimizes ad inventory decision-making for Web publishers, today released its fourth monthly PubMatic AdPrice Index (www.pubmatic.com/adpriceindex), an industry-wide measure of online ad network pricing for publishers. For the third month in a row, the index shows very little movement in the average price of online advertising from the previous month, lending credibility to the argument that the slowness in the US economy continues to affect online ad pricing.

Key Findings:

* On average, Web site monetization decreased by less than one percent from $0.37 in May to $0.36 in June. *(Pricing data reflects net publisher monetization via ad networks and excludes ad networks’ share of ad spends as well as inventory sold directly by publishers to ad agencies or advertisers).
* By size, small size Web sites had the largest drop to $0.81 in June, down from $1.13 in May.
* By vertical, News and Gaming had significant drops, sliding $0.62 and $0.20, respectively.
* Entertainment showed the only increase jumping $0.11 from $0.29 in May to $0.40 in June.

The latest data from the AdPrice Index shows that overall online ad pricing made a less than one percent change, moving from $0.37 to $0.36, but there were a few surprises. Small size Web sites (less than 1 million page views per month) in June dropped a significant $0.32 from May, landing at an average eCPM of $0.81, down from $1.13. Medium Web sites (1 million to 100 million page views per month), however, made a moderate $0.13 jump from $0.33 in May to $0.46 in June. Large Web sites (100 million+ page views per moth) also rose, but only slightly, moving from May’s $0.21 to June’s $0.23.

The July PubMatic AdPrice Index findings also revealed that only one vertical category out of five showed any improvement in their overall eCPM – Entertainment climbed to $0.40 in June from May’s $0.29. The biggest drop in the verticals, by far, was News; it went from $1.10 in May, to less than half of that, or $0.48 in June. Gaming, which was at $1.00 from the month of May went down in June to $0.80. Social Networks, the lowest performing category already, went down another $0.05, going from $0.32 in May to $0.27 in June. The Technology vertical had little movement, but it was still down; in May its average eCPM was $0.65 compared to June’s $0.63.

“The July PubMatic AdPrice Index data shows that while online ad pricing has not dropped significantly overall in the past few months, it still is not as high as it was a few months ago,” said Rajeev Goel, cofounder and general manager of PubMatic. “Online advertising is in a holding pattern like many sectors of the US economy.”

The data released today is part of a series of monthly releases of the PubMatic AdPrice Index. Showing for the first time ever net publisher monetization on inventory sold to ad networks, the PubMatic AdPrice Index provides transparency for the ad industry so that publishers, ad networks and advertisers can keep up with changes in traffic monetization and better plan for the future of their businesses.

For the complete July 2008 edition of the PubMatic AdPrice Index, please visit www.pubmatic.com/adpriceindex.
About the PubMatic AdPrice Index / Methodology

* The PubMatic AdPrice Index represents net publisher monetization via ad networks and excludes ad networks’ share of ad spends as well as inventory sold directly by publishers to ad agencies or advertisers.
* The PubMatic AdPrice Index is comprised of over 4,000 Web sites, approximately 85 percent of which are based in the US. The PubMatic AdPrice Index is prepared by leading independent statisticians and industry experts:
- Albert Madansky, Ph.D. is the H.G.B. Alexander Professor Emeritus of Business Administration at the University of Chicago Graduate School of Business, and was the recipient of the 2005 American Statistical Association Founders Award.
- Michele Madansky, Ph.D. is a media and market research consultant and former VP of Global Market Research for Yahoo!

About PubMatic
PubMatic is the world’s first service that increases Web publishers’ revenue by automating and optimizing ad serving decisions. PubMatic significantly increases ad sales revenue for more than 4,000 publishers by optimizing ad serving decisions across hundreds of ad networks and by using sophisticated algorithms to optimize the layout of text and display ads. PubMatic is a service of advertising company Komli and is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at www.pubmatic.com.

PALO ALTO, Calif. – June 17, 2008 – PubMatic (www.pubmatic.com), the world’s first service that automates and optimizes ad inventory decision-making for Web publishers, today released its second monthly PubMatic AdPrice Index (www.adpriceindex.com), an industry-wide measure of online ad network pricing for publishers. The index indicates that the economic slowdown in the U.S. continues to affect the online advertising industry, with overall monetization dropping by 0.7 percent from last month after the previous month’s 23 percent drop. The PubMatic AdPrice Index is based on data from more than 3,500 publishers and billions of ad impressions.

The PubMatic AdPrice Index revealed significant improvement in monetization for social networking and gaming sites, with eCPMs increasing by 66 and 51 percent respectively. While monetization for sports sites in May stayed relatively level, monetization for entertainment, news and technology sites continued to drop, by 11, 13 and 22 percent, respectively.

Of large, medium and small Web sites, large Web sites (100 million page views a month) showed the biggest improvement with a 16 percent increase from April, from 18 cents to 21 cents. This was likely a result of the significant spike in social network and gaming ad pricing, which generally fall into the large size category. Medium sized Web sites (1 million to 100 million page views per month) stayed consistent, having a less than one percent change from April, while smaller Web sites (less than 1 million page views per month) suffered a 12 percent downturn from the previous month.

The PubMatic AdPrice Index’s key findings include:

* On average, Web site monetization decreased by less than one percent from 38 cents in April to 37 cents in May. *Pricing data reflects net publisher monetization via ad networks and excludes ad share of ad spends as well as inventory sold directly by publishers to ad agencies or advertisers.
* Among the verticals, social networking showed the greatest increase, with monetization increasing 66 percent, from 19 cents in April to 32 cents in May, slightly below the vertical’s peak of 34 cents in March. Gaming monetization increased by 51 percent, from 66 cents in April to $1.00 in May.
* Entertainment monetization dropped 11 percent from 33 cents in April to 29 cents in May, while news sites dropped 13 percent, from $1.30 in April to $1.10 in May. Technology sites declined even further, from 83 cents in April to 65 cents in May, a long way off January highs of 92 cents.
* As has been the trend over the past two months, smaller, niche sites, averaging $1.13 eCPMs, continued to fare better than medium and larger sites, averaging 33 and 21 cents, respectively. Monetization of smaller Web sites did drop slightly, from $1.29 in April, while monetization on larger Web sites increased by 16 percent from 18 cents in April, indicating that some advertisers may be shifting budgets to take advantage of the lower prices on larger sites.

“June’s AdPrice Index shows that online advertising rates continue to reflect an overall weak economy, however we did see improvements for certain segments,” said Rajeev Goel, cofounder and general manager of PubMatic, speaking at OMMA Publish New York. “While social networking and gaming sites did show some increase in monetization, the two verticals remain volatile and continue to monetize at lower rates than other, smaller verticals.”

The data released today is the third in a series of monthly releases of the PubMatic AdPrice Index. Showing for the first time ever net publisher monetization on inventory sold to ad networks, the PubMatic AdPrice Index provides transparency for the ad industry so that publishers, ad networks and advertisers can keep up with changes in traffic monetization and better plan for the future of their businesses.

For the complete June 2008 edition of the PubMatic AdPrice Index, please visit www.adpriceindex.com.
About the PubMatic AdPrice Index / Methodology

* The PubMatic AdPrice Index represents net publisher monetization via ad networks and excludes ad networks’ share of ad spends as well as inventory sold directly by publishers to ad agencies or advertisers.
* The PubMatic AdPrice Index is comprised of over 3,500 Web sites, approximately 85 percent of which are based in the US. The PubMatic AdPrice Index is prepared by leading independent statisticians and industry experts:
- Albert Madansky, Ph.D. is the H.G.B. Alexander Professor Emeritus of Business Administration at the University of Chicago Graduate School of Business, and was the recipient of the 2005 American Statistical Association Founders Award
- Michele Madansky, Ph.D. is a media and market research consultant and former VP of Global Market Research for Yahoo!

About PubMatic
PubMatic is the world’s first service that increases Web publishers’ revenue by automating and optimizing ad serving decisions. PubMatic significantly increases ad sales revenue for more than 3,500 publishers by optimizing ad serving decisions across hundreds of ad networks and by using sophisticated algorithms to optimize the layout of text and display ads. PubMatic is a service of advertising company Komli and is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at www.pubmatic.com.

PALO ALTO, Calif. – May 28, 2008 – PubMatic (www.pubmatic.com), the world’s first service that automates and optimizes ad inventory decision-making for Web publishers, today launched a new service for Web publishers that helps them recapture revenue that would normally be lost to default or blank ads. The new default optimization service allows publishers to monetize 100 percent of their ad inventory at the highest possible price by eliminating wasted default impressions and reselling those impressions to the highest paying ad network. In private testing with several dozen large publishers, PubMatic’s default optimization service boosted publisher revenues by as much as 50 percent.

Background: Web publishers typically work with one or more ad networks to broker ads on their Web sites. However, ad networks set rules for ad campaigns that limit who will see their ads and when they will see them based on geography, time of day, how many times a user has seen an ad, and a variety of other factors. When these limits are reached, a blank or default ad is served, resulting in a lost revenue opportunity for the publisher. Without PubMatic, publishers can only manually attempt to eliminate these ads, which is a very arduous process. As a result, these publishers end up serving public service ads, blank ads, or low paying ads to their audience, leaving an estimated billion dollars in revenue unrealized. During PubMatic’s private test, ad networks defaulted 56 percent of the time on average and as often as 87 percent of the time.

“By manually redirecting default ad inventory to a static string of ad networks, or leaving it unsold altogether, publishers leave what we estimate to be more than a billion dollars on the table each year,” said Rajeev Goel, co-founder and general manager of PubMatic. “It’s hard to imagine any company in any industry simply allowing 20 to 30 percent of its inventory to go to waste.”

PubMatic’s default optimization service automates the reselling process, allowing publishers to instantly redirect unsold ad inventory back to PubMatic, which fills that inventory with the highest paying ad impression every time. PubMatic’s new service is an automated solution for the billion-dollar loss that plagues the industry.

PubMatic customer Flixster, an online community for movie fans, realized significant incremental revenue by deploying the default optimization service. At a time when social networking sites are showing declining eCPMs, Flixster was able to find significant revenue from its existing ad inventory, reaffirming the importance of having a comprehensive and fully automated default ad management strategy as part of any revenue optimization plan.

“PubMatic’s dynamic default optimization service has enabled Flixster to access detailed reporting and tracking of the performance of its remnant inventory,” said Steve Polsky, president and COO of Flixster. “By using PubMatic’s default optimization service Flixster has been able to optimize across all of its ad providers and significantly increase its eCPMs.”

About PubMatic
PubMatic is the world’s first service that increases Web publishers’ revenue by automating and optimizing ad serving decisions. PubMatic significantly increases ad sales revenue for more than 3,500 publishers by optimizing ad serving decisions across hundreds of ad networks and by using sophisticated algorithms to optimize the layout of text and display ads. PubMatic is a service of advertising company Komli and is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at www.pubmatic.com.