Tag: PubMatic
Epic Media Group and LucidMedia Form Strategic Partnership
Epic Selects LucidMedia to Provide Enhanced Contextual Targeting and Comprehensive and Integrated Real Time Bidding NEW YORK & RESTON, Va. – Epic Media Group (www.theepicmediagroup.com), the preeminent privately-held global digital marketing solutions company and the operator of Traffic Marketplace, announced that it has finalized a strategic technology partnership with LucidMedia (www.lucidmedia.com), a leading digital advertising [...]
PubMatic CEO Rajeev Goel Comments on the Rubicon Project’s Buy of Fox Audience Network
Earlier this week, we have published the official announcement around the Rubicon Project acquisition of the Fox Audience Network (FAN). PubMatic CEO Rajeev Goal’s commented on Rubicon Project announcement and offered the following feedback:
Real-Time Bidding, Audience Targeting, and Video Among Five Key Opportunities For Improving Online Publisher Ad Sales According to PubMatic
PubMatic’s Ad Revenue 2010 Report Highlights Areas For Publishers To Increase Ad Revenue And Sell Through Rates for Both Direct and Indirect Sales Channels NEW YORK – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their [...]
![Collaborative Case Study by PubMatic, DataXu, MediaMath, Turn, and [x+1] Reveals Significant Benefits of Real-Time Bidding for Publishers and Advertisers](http://www.adoperationsonline.com/wp-content/themes/wp-clear/scripts/timthumb.php?src=/wp-content/aoostock/conference.jpg&w=150&h=150&zc=1 "Collaborative Case Study by PubMatic, DataXu, MediaMath, Turn, and [x+1] Reveals Significant Benefits of Real-Time Bidding for Publishers and Advertisers")
Collaborative Case Study by PubMatic, DataXu, MediaMath, Turn, and [x+1] Reveals Significant Benefits of Real-Time Bidding for Publishers and Advertisers
Effort Between PubMatic and Four Demand Side Platforms (DSPs) Finds Real-Time Bidding Delivers 64% Revenue Lift for Publishers and Up to 749% Performance Improvement for Advertisers NEW YORK – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better [...]
PubMatic Launches Data Firewall for Publishers to Prevent Audience Data Leakage
First Product of Its Kind Will Combat Billion-Dollar Problem PALO ALTO, Calif. – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, launched its Data Firewall product for publishers. For the first time, publishers [...]
Dapper’s Fixing Advertising Series Makes Its European Debut in London
Fixing Advertising Came to London to Explore How the Changing Display Landscape That Is Taking North America by Storm Is Taking Shape in Europe SAN FRANCISCO – Dapper, a pioneer in transforming display advertising into a predictable and scalable performance marketing channel, announced that it has brought its acclaimed Fixing Advertising series to London on [...]
Ad Revenue 2010 is Coming Up
PubMatic is hosting its 3rd Annual Premium Publisher Conference – Ad Revenue 2010 – on October 7 at the Times Center in New York City. Space is limited and tickets are issued on a first come first serve basis. This is an invitation only event, but a very limited number of tickets are available to [...]
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