NEW YORK – PubMatic (www.PubMatic.com), a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, announced that Forrester Research, Inc. has named it a leading sell-side platform.

PubMatic’s recognition was published in “The Forrester Wave: Sell-Side Platforms, Q4 2011,” which evaluated companies based on 34 criteria including the platform’s current offering, strategy and market presence.

“PubMatic has been leading the way for helping publishers maximize revenue for nearly five years and we’re delighted that our technology, innovation and commitment to service have been recognized by both Forrester and our clients,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “In the coming months, we will continue to deliver industry-leading products and services that help publishers navigate the increasing complexity of the digital marketplace.”

The analysts noted that while all leading sell-side platforms offer strong publisher controls and deep levels of reporting, PubMatic specifically “excels at yield optimization and serving publisher needs like audience data management.” The company stood out as the only technology provider whose data management capabilities were cited in the report.

“Leading publishers are increasingly adopting sales platforms that enable them to gain new insights into their media and audience to identify new sales opportunities,” said Kirk McDonald, President of PubMatic. “PubMatic provides one complete solution to meet these publishers’ needs and we will continue to lead this category by offering publishers even more ways to grow their businesses.”

About PubMatic

PubMatic’s (www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

New York – PubMatic (http://www.PubMatic.com), a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, today announced that Steve Pantelick has been appointed to the position of Chief Financial Officer. He brings more than 20 years of experience in driving growth, strategy and operations for leading brands such as Kodak Gallery, Blockbuster, Cadbury Schweppes and Aggregate Knowledge.

As CFO of Ofoto/Kodak Gallery, Pantelick helped build one of the world’s leading online digital imaging companies. In addition to finance, he was also responsible for overseeing the Company’s printing and customer service operations. Earlier in his career, Pantelick held numerous senior executive positions at Blockbuster, helping take the company public in 1999. He served as COO of Blockbuster’s New Media Division, Senior Vice President of Strategic Planning, and Senior Vice President of Finance among other roles. Prior to Blockbuster, Pantelick spent seven years with Cadbury Schweppes in a variety of senior finance roles in Europe and the United States. Pantelick earned an MBA from the Tuck School of Business at Dartmouth and an A.B. degree from Harvard College.

“We are delighted to have Steve join our team.  His deep leadership experience with fast-growth companies, both in the United States and in Europe, will help maintain PubMatic’s rapid growth trajectory as we expand into new territories, launch new products and services, and secure more premium customers,” said Rajeev Goel, Co-Founder and CEO of PubMatic.

Pantelick joins PubMatic at an important time for the online advertising and publishing industries.  As the media ecosystem continues to expand, more digital publishers are turning to PubMatic to manage real-time bids, audiences and data. As publishers’ go-to partner for greater revenue and control, PubMatic maintains a brisk pace ofinnovation and expansion of services including the establishment of European offices, the acquisition of ReviNet and the release of state-of-the-art data management and mobile products.  As a result, PubMatic has grown GAAP revenue 51% from Q2 2011 to Q3 2011 and 33X in the last two years.

“PubMatic is entering an exciting phase in its life that resembles other high-growth companies that I’ve worked with. My experience helping innovative companies expand their global footprints and build  IPO ready businesses fits well with what PubMatic is doing as it moves into Europe, Asia, and delivers leading edge technology to its rapidly expanding group of publishers,” said Steve Pantelick.

About PubMatic
PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

New York – PubMatic (www.PubMatic.com),  a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, today released a study conducted with research firm IDC showing that Real-Time Bidding (RTB) will amount to $6.47 billion in ad spend by 2015 in the U. S. and major markets in Western Europe. The IDC findings, led by Karsten Weide, Program Vice President, Digital Media and Entertainment, have been published in PubMatic’s Ad Revenue Report, which published in conjunction with the Ad Revenue 4 conference taking place today in New York City.

PubMatic’s Ad Revenue Report is available here: www.pubmatic.com/adrevenuereport

The IDC research analyzes the state of RTB across the United States and in Western European nations France, Germany and the United Kingdom. The report estimates the current and past spending on RTB-based display ad sales and forecasts yearly growth until 2015. Highlights from the research include:

·      RTB-Based Spending: By 2015, RTB-based spending will stand for 27% in the United States (up from 10% in 2011), 25% in the UK (up from 6%), 21% in France (upfrom 4%) and 20% in Germany (up from 4%). Total spending on RTB in the US will reach $5.1 billion; $680 MM for the UK; $219 MM for France; and $495 MM forGermany.
·      Expected Growth: Display advertising sales based on RTB will experience strong growth until 2015 in the US (71% from 2010-2015), the UK (114%), France (103%) and Germany (99%).
·      Direct vs. Indirect Sales Related to RTB: By 2015, the majority of indirect ad revenue volume will be traded using RTB in the US and the most developed European markets. By 2015, RTB-based direct sales will contribute to 15% of total RTB sales in the US, 7% in the UK, 14% in Germany, and 13% in France.

“Real-Time Bidding is rapidly penetrating the display ad market, with spending nearly doubling in 2011. Furthermore, we expect it to double again in 2012. The value it brings to both publishers and marketers is undeniable,” said Karsten Weide, Program Vice President, Digital Media and Entertainment, IDC.

“Spending on RTB will grow not just for indirectly sold inventory – premium inventory will also be sold via RTB on a much greater scale in the near future,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “The benefits of automation are clear for all parties in the display ecosystem.”

Catalysts for RTB
RTB has been growing due to its promise of improving return on investment for publishers, agencies and advertisers. Through RTB, publishers stand to improve yield, automate sales processes, and reduce costs. Agencies and advertisers benefit because RTB trading improves campaign efficiency and return on ad spend.

The Future: Automating Direct Sales
The mounting pressure to improve profitability will compel more and more publishers to transition into RTB-based trading of directly sold inventory. As advertisers become more comfortable with the process for indirect ad sales, they will demand more ways of incorporating it with ad buys, which will include media bought directly from publishers.

Methodology
Information for the Ad Revenue Report was gathered by IDC through multiple sources including in depth interviews with senior online advertising industry executives in the US, UK, France and Germany as well as IDC’s own proprietary research. IDC uses a predictive model to forecast RTB data.

The full IDC report is available here: www.pubmatic.com/idc

About PubMatic
PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

New York, NY – PubMatic (http://www.PubMatic.com), a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, announced today that digital publishing veteran Kirk McDonald has joined the company in the newly created position of President. With more than two decades spent at premier media brands such as Time Inc., CNET, Ziff Davis and Conde Nast, McDonald brings proven leadership experience to drive PubMatic’s next stage of growth.

Most recently serving as President of Digital for Time Inc., McDonald was responsible for bringing together the company’s digital assets to deliver audience and brand solutions to clients. Before that he held the position of Chief Advertising Officer of the Fortune|Money Group, where he oversaw worldwide advertising sales and integrated marketing across the group’s print and digital properties. Prior to joining the Fortune|Money Group, McDonald served as the Senior Vice President of Sales, Marketing and Client Services for DRIVEpm and Atlas, key units ofMicrosoft’s advertising business.

“We are excited to add Kirk to our team. His extensive leadership experience as a publisher gives us tremendous confidence in taking on the major challenges that publishers face in the digital world,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “PubMatic’s mission is to deliver great service and technology to help the publisher.  We are committed to applying the strengths of our leadership team to create the right solutions that help our customers tackle the digital ecosystem.”

McDonald joins PubMatic at an important time for the online advertising and publishing industries. With the expansion of the ecosystem where publishers need to manage real-time bids, audiences, and data, PubMatic has emerged as the go-to partner for monetization and control. The company has taken major strides to expand its services for premier publishers. This includes the expansion of its European offices, the acquisition of ReviNet and its premium publisher customers, and the release of data management and mobile products.  As a result, PubMatic has grown GAAP revenue 51% from Q2 2011 to Q3 2011 and 33X in the last two years.

“My professional experiences as a publishing media executive have made me a passionate advocate for the publishing industry, and a believer in the importance of transparent controls,” said Kirk McDonald, President of PubMatic. “Media now requires automation of data, advertising inventory, and dynamic content to achieve success.  PubMatic’s platform is clearly geared to bring these automated solutions to the broad universe of publishers seeking a publisher-centric platform partner.”

McDonald will provide the closing keynote at Ad Revenue 4 (http://www.AdRevenueConference.com), PubMatic’s annual premier publisher conference focused on helping online publishers develop strategies to improve their advertising revenue.  Ad Revenue 4 will be held on October 13th at The Times Center in New York City.

About PubMatic
PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

NEW YORK – PubMatic (http://www.pubmatic.com) which provides digital publishers a comprehensive selling platform to increase their online and mobile revenue, today announced the speaker lineup for its annual Ad Revenue Conference. Hosted by online marketing strategist and Upstream Group Founder and CEO, Doug Weaver, Ad Revenue 4: Controlling Your Brand’s Future (http://www.AdRevenueConference.com) will be held at The TimesCenter in New York City on October 13th at 9AM EST and will bring together over 400 of the advertising industry’s leading innovators to discuss the future of advertising for premium publishers.

“The speaker lineup demonstrates that Ad Revenue 4 will be our best conference to date, bringing together the online advertising industry’s thought leaders and veterans in one room, to engage in what will be a thought provoking day. This year’s conference will be sold out just as last year’s was,” says Co-Founder & CEO, Rajeev Goel.

Speakers at Ad Revenue 4 will include:

Rajeev Goel, Co-Founder & CEO, PubMatic
Wenda Harris Millard, President & COO, MediaLink, LLC
Peter Naylor, EVP Digital Media Sales, NBCUniversal
Andrew McLean, CEO, PHD
Wayne Gattinella, President & CEO, WebMD
Robert Tas, Managing Director – Digital Marketing Group, JP Morgan Chase & Co.
Ari Bluman, President, North American Sales & Operations, 24/7 Real Media, Inc.
Roy Schwartz, CRO, Politico
Brian Morrissey, Editor in Chief, Digiday
Don Scott, Director of National Digital Media Sales, Media General, Inc.
Moritz Loew, Chief Agency Officer, GM of Sales, MSNBC.com
Mario Diez, CEO, quadrantONE
Teri Gallo, VP of Marketplace Development, Cadreon
Martin Gilliard, VP of Platform Services, The MIG – WPP Group
Jeanne Houweling, CRO, PubMatic
Karsten Weide, Program Vice President, Digital Media and Entertainment, IDC
Rob Beeler, VP of Content & Media, AdMonsters
To see a full list of speakers, please visit http://www.AdRevenueConference.com.

Topics at Ad Revenue 4 will include:

Right Brain, Left Brain: A Balanced Look at Publisher Control
Steering the Evolution of Media Selling
Brand Value vs. Audience Targeting
US and European Real-Time Bidding
Ad Operations at the Center of Future Revenue Generation
Using Big Data for Smarter Selling
Aligning Your Mobile & Online Audiences
Private Marketplaces
Coming Up Next: Your Brand’s Future

At this year’s conference PubMatic will release the first International RTB Report—conducted by IDC, the premier global provider of market intelligence for technology, telecommunications and consumer technology markets—as well as its Ad Revenue 4 Report, which is a comprehensive guide to help publishers better understand and navigate the complexity of the online advertising ecosystem. The Ad Revenue 4 report will be available exclusively to conference attendees for a limited time before being released to the public.

Ad Revenue 4 is an invite-only event. While Ad Revenue 4 is focused on helping online publishers improve their advertising revenue by discussing the latest advertising mediums, technologies and strategies that can benefit them, the conference is open to select individuals not representing publishers. To submit a registration request or find out more visit the conference website. (http://www.AdRevenueConference.com).

About PubMatic

PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

Ad Revenue 4: Controlling Your Brand’s Future will be Hosted by Industry Veteran Doug Weaver and will Include the First Ever Global Analysis on Real-Time Bidding from IDC

New York, NY – PubMatic (http://www.PubMatic.com), which provides digital publishers a comprehensive selling platform to increase ad revenue across multiple platforms, today announced details for its annual Ad Revenue Conference.  Hosted by online marketing strategist and Upstream Group Founder and CEO, Doug Weaver, Ad Revenue 4: Controlling Your Brand’s Future (http://www.AdRevenueConference.com) will be held at The TimesCenter in New York City on October 13th at 9AM EST and will bring together over 400 of the advertising industry’s cutting edge innovators to discuss the future of advertising for premium publishers.

“Publishers have more opportunity than ever before to capitalize on the latest advertising innovations, the challenge is understanding what opportunities are right for them and how to create the right strategy for their future success,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “Obtaining a strong understanding of the opportunities that exist and how to utilize and align them properly for the publisher’s brand and future growth of that brand is the insight and instruction that Ad Revenue 4 will provide to publishers.”

Topics at Ad Revenue 4 Will Include:

Controlling Your Brand’s Future
Steering the Evolution of Media Selling
Global Trends & Expectations for Real-Time Bidding
Aligning Mobile & Online Revenue Strategies
Ad Operations at the Center of Future Revenue Generation
What Big Data Means for Premium Publishers
Brand Value vs. Audience Targeting
Agency Perspectives on Publishers
The Future of RTB & Private Marketplaces for Publishers

At this year’s conference PubMatic will release the first RTB Global Report—conducted by IDC, the premier global provider of market intelligence for technology, telecommunications and consumer technology markets—as well as its Ad Revenue 4 Report, which is a comprehensive guide to help publishers better understand and navigate the complexity of the online advertising ecosystem. The Ad Revenue 4 report will be available exclusively to conference attendees for a limited time before being released to the public.

Ad Revenue 4 is an invite-only event. While Ad Revenue 4 is focused on helping online publishers improve their advertising revenue by discussing the latest advertising mediums, technologies and strategies that can benefit them, the conference is open to select individuals not representing publishers that can request an invite.

Find out more at (http://www.AdRevenueConference.com).

About PubMatic
PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

Palo Alto, CA – PubMatic (http://www.PubMatic.com), which provides premium online publishers one holistic selling platform with high-touch service to increase their online and mobile ad sales, announced that ReviNet will officially become part of PubMatic. With the acquisition, PubMatic gains its 4th office in the United States based in Boston, 15 new employees, and a world-class set of premium publisher brands, including The Christian Science Monitor, A.H. Belo, Boston Herald, The Sporting News, and more. The acquisition extends PubMatic’s U.S. reach to 218 million unique users, or 95% of the U.S. Internet population, and over 400 million globally.

The new group of 57 premium publishers will become PubMatic customers and will benefit from PubMatic’s industry-leading technology, including advanced Real-Time Bidding, Brand Control products, and audience targeting products previously unavailable through ReviNet. The ReviNet team members will help PubMatic achieve its hiring goals of doubling in 2011, bringing its current employee base to over 200.

“From day one PubMatic has been squarely focused on helping publishers sell their inventory more efficiently while earning more revenue, and so has ReviNet,” said Rajeev Goel, Co-Founder & CEO of PubMatic. “Together we will continue to grow in order to meet the increasing advertiser demand for high-quality advertising inventory, while our publishers will benefit from the white glove service and technology PubMatic is known for.”

“Online advertising is evolving rapidly and today’s publishers need an expansive Sell Side Platform (SSP) that will enable them to become the publishers of tomorrow, so joining forces with PubMatic is a natural fit,” said Michael Moreau, Co-Founder and COO of ReviNet. “Our entire team is excited to join PubMatic and remain focused on the needs of the publisher, only now we will be able to offer them access to new and greater revenue opportunities via PubMatic’s advanced platform. It’s a win for us and our publishers alike.”

The acquisition will give PubMatic a strong competitive advantage in the marketplace from which everyone involved will benefit. PubMatic’s expanded reach and premium publisher base will provide demand partners with streamlined access to media and audience at scale, while publishers will benefit from increased revenue.

About PubMatic
PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

London, UK & Palo Alto, CA – PubMatic (http://www.PubMatic.com ), which provides premium online publishers one holistic selling platform with high-touch service to increase their online and mobile ad sales, announced that online publishing veteran Gianluca Carrera will lead international sales, operations, and expansion for PubMatic. Carrera comes to PubMatic with more than 10 years of experience in online advertising and new media in the UK and across Europe. He brings a unique skillset as a result of having founded the first  pan-European sponsored search engine, and having held senior positions at Overture Europe and Yahoo Europe, where he was VP Operational Strategy.

Already the most widely adopted in Europe, PubMatic’s Sell-Side Platform reaches over 30 million monthly unique users in the UK alone, and is adopted by a majority of the comScore top 20 publishers in France.   The addition of Carrera to lead PubMatic’s London office will allow European publishers to take advantage of PubMatic’s real-time bidding (RTB), audience targeting, and creative control product suite with enterprise-class local service.  To help international publishers significantly increase their advertising revenue in the UK and Europe, PubMatic works with every major Demand Side Platform (DSP) and programmatic buyer – such as AppNexus, Criteo, DataXu, Invite Media, MediaMath, and Turn – as well as all major ad networks such as Adconion, AdJug, AdPepper, Advertising.com, AppNexus, BannerConnect, and Microsoft Media Network.

“The UK and European online advertising industry is adopting real-time bidding at a rapid pace, and PubMatic will help European publishers capture the most revenue possible from the growing advertiser demand for programmatic ad buying,” said PubMatic’s Chief Revenue Officer, Jeanne Houweling.  “We are very excited to have Gianluca leading our European presence in order to provide publishers the technology and the expert, high-touch service that each local market requires.”

Multiple European offices will be opening in the coming months and PubMatic’s European headquarters in London is actively recruiting at all levels.  Interested parties should email jobs@pubmatic.com.

About PubMatic
PubMatic’s ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.
PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

Palo Alto, CA – PubMatic (http://www.PubMatic.com), which provides premium online publishers one holistic selling platform with high-touch service to increase their online and mobile ad sales, unveiled its new Audience Data on Demand product which allows publishers to leverage 3rd party audience data from multiple companies and make that data actionable for direct sales packaging.  Armed with robust and anonymous interest and demographic 3rd party data about their audience, publishers will be able to respond to more advertiser and agency Requests for Proposals (RFPs), expand their advertiser base, and sell higher priced campaigns all while increasing the relevancy of ads for their users.  Audience Data on Demand is part of PubMatic’s Sell Side Platform for Premium Publishers.

PubMatic’s Audience Data on Demand will be adding more leading data providers to the collection of initial launch partners, eXelate, Quantcast, and Proximic.   According to a Think Equity report online advertising spending for audience targeted campaigns in 2011 will be $2.9 billion and Audience Data on Demand will allow publishers to capture a bigger piece of part of those budgets.

“We’re excited to use Audience data to glean new insights about our users,” said Ian Wallin, SVP, Digital Advertising Sales at TV Guide.  “This will help us better monetize our inventory and better serve our advertisers.”

PubMatic’s Audience Data on Demand enables premium publishers to:
- Gain Greater Insights into their Audience: Through PubMatic publishers can see how multiple 3rd party data providers view their audience so that publishers know who is on their site.
- Expand Access to New Advertiser Categories:  Publisher that traditionally sold only to advertiser categories that were a contextual match for their content can now sell to entirely new sets of advertisers based on new information they have about their audience.
- Respond to Advertiser RFPs that Include Audience Targeting:  A recent PubMatic and Digiday study found that 47% of publishers have had to turn down an RFP due to an inability to provide audience targeting as required.  Audience Data on Demand gives publisher direct, immediate access to robust data sets so they will not have to turn down RFPs and capture a greater share of the exploding $2B category of audience targeted media campaigns.

“Advertiser demand for granular audience targeting is exploding,” said Rajeev Goel, Co-Founder and CEO of PubMatic.  “As part of our commitment to empower publishers to meet the ever-evolving demand from advertisers without having to work with dozens of different companies to do so, Audience Data on Demand serves as a natural extension of our robust Sell Side Platform for Premium Publishers.  We want to make the publishers of today be the smartest sellers of tomorrow, while making it as simple as possible for them to accomplish that.”

About PubMatic
PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia

About eXelate
eXelate is the engine that powers 20 billion real-time, privacy-compliant data transactions for nearly 200 publishers and marketers every month.  We make the process of accessing online audiences simple, safe, and scalable by arming data buyers and data owners with proprietary technology that automates data connections and centralizes audience management.  Through our DataLinX data management platform, we enable transparent, secure, private data connections for publishers, data owners and marketers. The eXelate Marketplace delivers demographic, behavioral and purchase intent data on over 200M UV each month to over 50 directly integrated buyers, who seek to create a more relevant, and privacy friendly, advertising experience.  For more information, please visit http://www.exelate.com.

About Quantcast
Quantcast measures and organizes the world’s audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them. Ranked Fast Company’s # 3 Most Innovative Company on the Web for 2010, the company is used by the top 10 media agencies in the US, the world’s largest brands and more than half of the top advertising supported publishers. Quantcast connects the planning, buying, and media fulfillment processes, delivering the marketplace’s most consistent and accountable audiences. Launched in 2006, Quantcast is headquartered in San Francisco and backed by Founders Fund, Polaris Venture Partners, Revolution Ventures and Cisco Systems. Come Get Quantified™ at http://www.quantcast.com.

About Proximic
Proximic is a leading provider of Contextual Data, Brand Protection Data, and Audience Interest Data Services for online advertising and publisher networks. By combining powerful non-linguistic contextual profiling technologies, Proximic’s unique page-level technology platform, enables publisher networks to safely and confidently identify ad matches across highly granular topical interests in real-time. http://www.proximic.com

Palo Alto, CA – PubMatic (http://www.PubMatic.com), which provides premium online publishers one holistic selling platform with high-touch service to increase their online and mobile ad sales, revealed the results of an online study showing that Real-Time Bidding (RTB) campaigns sold directly by publishers are in very high demand. Facilitated by a third party company, Digiday, the PubMatic study was conducted in March, 2011 and included over 640 online advertising executives – 71% online media buyers, 29% publishers.

The findings of the study indicate that publishers that open up Private Marketplaces – which provide advertisers private access to premium RTB inventory and give publishers much greater transparency, control, and revenue – have a unique opportunity to capitalize on high market demand for RTB inventory sold directly by publishers.

Study Findings, which can be found at http://www.PubMatic.com/Private_Marketplaces, include:

- Audience Targeting continues to grow:  97% of advertisers will leverage anonymous audience targeting in 2011, and 47% will have more than half of their online advertising budgets dedicated to campaigns that include audience targeting with user level attributes

- Demand for RTB is greater than the supply:  Only 20% of publishers have opened up inventory to RTB, while 62% of advertisers have leveraged RTB for their campaigns

- Private Marketplaces will increase RTB budgets for Brands:  74% of brand advertisers would likely increase their RTB budgets if they could buy directly from a publisher

“Advertisers and agencies were very clear about wanting the ability to buy RTB campaigns directly from premium publishers because they get a guaranteed brand safe environment with the targeting sophistication of RTB,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “Private Marketplaces are changing the way that display advertising is purchased – the precision targeting of RTB coupled with the transparency of direct publisher sales will significantly increase the size of the display advertising market.”

Results of the study can be found at http://www.PubMatic.com/Private_Marketplaces.

PubMatic: (http://www.pubmatic.com) PubMatic’s Sell-Side Platform provides premium publishers one platform with the technology and services needed to earn the most ad revenue possible while protecting their brands online. Some of the world’s most respected publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, MSNBC, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

Palo Alto, CA – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, today announced that a study contained in a new white paper, Audience Selling for Publishers reveals that when consumers are presented with a more comprehensive explanation of advertising-based data tracking, they are less concerned about targeted advertising using their anonymous data.  The white paper, which is one of a two-part series, helps publishers better sell audience-based advertising.

After observing that other studies with user opinions about anonymous data being used for online advertising were incomplete at best and misleading at worst, PubMatic commissioned an independent online research firm, Knowledge Networks, to conduct a survey of 500 U.S. Internet users.  The users were asked their opinions about audience-based online advertising in three key stages:  before understanding how anonymous data is collected, after understanding how anonymous data is collected, and after understanding the benefits for that anonymous data collection.  The study was conducted in early 2011 and included a representative, random sample of individuals that categorized themselves as “Internet users.”

Among the study findings in the white paper, Audience Selling for Publishers:

Unless you tell them, users don’t understand that the 3rd party data used for interest-based advertising is anonymous. For example, when the survey participants were asked if they knew that some of their online behavior might be tracked about them for the purpose of advertising, 71% acknowledged they knew. But when asked if they knew the online data collected about them for the purpose of advertising was anonymous, only 40% understood it was anonymous.

Users are far more accepting of interest-based advertising when they understand that 3rd party data is anonymous. The more users understand the benefits associated with audience-based advertising, the more they are supportive of it. When asked without an understanding that only anonymous data is used for audience-based advertising, 64% disapproved. However, when asked after understanding that only anonymous data is used for interest-based advertising, 40% of those who had disapproved changed their mind and approved.

When the survey participants understood that the data collection was anonymous  they understood the benefits included more relevant advertising AND that it helped subsidize free content, 53% changed their minds and approved.

According to the PubMatic / Knowledge Networks study, when U.S. Internet users understand the value trade-offs for anonymous browsing behavior tracking – specifically more relevant advertising and access to free content – they are much more supportive of it.

“The Internet user, the online publisher audience, is the center of our data-driven advertising ecosystem  and their privacy is paramount.  Whether it is through self-regulation or legislation, when given a choice about anonymous tracking, Internet users deserve to have all the facts about how it works and the benefits they derive from it before making a decision,” says PubMatic CEO Rajeev Goel. “Once they are appropriately armed with this information, they should have the means at their disposal to easily implement a ‘do-not-track’ option if they prefer to, or not to.”

The full study within Audience Selling for Publishers can be downloaded at http://www.PubMatic.com/AudienceSelling.

PubMatic: (http://www.pubmatic.com) PubMatic’s Sell Side Platform provides premium publishers one platform with the technology and services needed to earn the most ad revenue possible while protecting their brands online. Some of the world’s most respected publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, MSNBC, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

NEW YORK & RESTON, Va. – Epic Media Group (www.theepicmediagroup.com), the preeminent privately-held global digital marketing solutions company and the operator of Traffic Marketplace, announced that it has finalized a strategic technology partnership with LucidMedia (www.lucidmedia.com), a leading digital advertising management platform, that will allow Epic Media Group to deploy interactive advertising campaigns leveraging the LucidMedia demand-side digital advertising management platform. This announcement comes on the heels of months of collaboration between the two companies.

The new partnership will allow Epic to add LucidMedia’s Real Time Bidding (RTB) technology and advanced semantic contextual targeting to its suite of services and capabilities. Leveraging LucidMedia’s proven platform, Epic will immediately bolster its ability to help agencies and advertisers more intelligently and cost effectively reach consumers across multiple pools of inventory via Real Time Bidding. Epic will also utilize RTB and semantic contextual targeting capabilities both within its own network of premium inventory, as well as across every major exchange and Supply-Side Optimizer such as AdMeld, PubMatic and Rubicon, in a fully integrated approach to campaign delivery. Combining LucidMedia’s capabilities with Epic’s existing ad platform, sophisticated campaign analytics, and integrity assurance capabilities will allow Epic to continue to solidify its position as the market leader in offering the most advanced integrated digital marketing services available today.

“Epic’s deep expertise in managing a full spectrum of advertising services, combined with LucidMedia’s transparent and comprehensive demand-side RTB management platform as well as its advanced semantic-based contextual targeting engine, is a powerful combination,” said Don Mathis, President and Co-CEO of Epic Media Group. “This technology partnership will further unlock massive scale, allowing Epic to enhance our suite of services and improve the performance and efficiency of our interactive solutions on behalf of our clients.”

“After extensive testing on both sides, Epic has recognized that the depth and breadth of LucidMedia’s platform capabilities can significantly advance their ability to get maximum value for their clients. Epic has confirmed that our platform will not only complement but also enhance its existing platform,” said Ajay Sravanapudi, President and CEO of LucidMedia Networks, Inc. “We have spent a decade building and fine-tuning our demand-side platform for scalable ad operations and we have been working closely with Epic to integrate our capabilities in a way that will give their clients the flexibility and access they need to succeed online.”

About Epic Media Group

Epic Media Group (www.theepicmediagroup.com) is the preeminent privately-held global digital marketing solutions company, with deep expertise in managing a full spectrum of advertising services, from brand-building and engagement to performance-based customer acquisition solutions. The company relentlessly focuses on delivering the most comprehensive and cost-effective strategic digital marketing campaigns for advertisers of all sizes, across all industries and around the world. Epic Media Group intelligently and cost effectively accesses consumers across multiple traffic distribution channels through integrated campaigns which include display, search, social media, rich media, mobile, video and more.

About LucidMedia

LucidMedia (www.lucidmedia.com) is the most comprehensive and transparent digital advertising management platform for targeting and optimizing display campaigns. The LucidMedia demand-side platform (DSP) with ClickSense® page-level contextual analysis and intelligent real-time bidding (RTB) is available as both self-service and managed service to interactive agencies and brand advertisers. LucidMedia’s platform employs an easy-to-use interface to deliver proprietary optimization, consolidated buying across the Internet’s largest repositories, unique insight into real-time inventory availability, preemptive brand safety, universal frequency capping, and reach into 95% of the online population. Founded in 1999, LucidMedia processes more than one billion impressions daily for hundreds of major brand advertisers.

PubMatic CEO Rajeev Goal’s commented on Rubicon Project announcement and offered the following feedback:

“We are very familiar with the technology that Rubicon Project has acquired.  It will be a monumentally difficult task for Rubicon to successfully integrate it with their own systems and could take up to a year.  In that time frame, it will be extremely challenging for them to innovate on behalf of publishers.  This deal smacks of desperation rather than innovation.  Integration of FAN technologies and employees will be challenging and there is no guarantee that it will work.  This is a huge gamble on Rubicon’s part to try and catch up with the technology leaders in the space and it will be at least a year before anyone will know if the deal was even worth it.”

Ad Operations Online will be seeking a response from the Rubicon Project – more to follow!

About PubMatic

PubMatic: (http://www.pubmatic.com) PubMatic’s Sell Side Platform provides premium publishers one platform with the technology and services needed to earn the most ad revenue possible while protecting their brands online. Some of the world’s most respected publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, MSNBC, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

About the Rubicon Project

the Rubicon Project, the world leader in Yield Optimization technology, launched in 2007 with a mission to automate buying and selling across the $65 billion global online advertising industry.  Powered by data-driven algorithms and pricing intelligence data, REVV, the company’s yield optimization platform, has optimized more than 900 billion ad transactions for more than 350 of the largest properties on the Internet and is forecasted to reach 500 billion RTB transactions by Q4 2010.  REVV helps premium Web publishers like NBC Universal, Time Inc., Gannett  and CareerBuilder make more money by optimizing their ad space, eliminate unnecessary ad operations costs and protect their brands.  The platform powers the REVV Marketplace, the world’s largest premium display advertising marketplace.  More than 600 ad networks, exchanges and DSPs access premium inventory and audiences through the REVV Marketplace and its unparalleled reach of more than 550 million unique users.  Headquartered in Los Angeles, with offices in New York, Seattle, London, Paris, Hamburg and Sydney, the company is backed by $60 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures Asia, GE/NBC Universal’s Peacock Equity Fund and News Corporation.

NEW YORK – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, officially released the Ad Revenue 2010 Report to the public. Printed copies of the report were distributed to attendees of PubMatic’s 3rd Annual Premium Publisher Conference, Ad Revenue 2010, on Oct 7th. The Ad Revenue 2010 Report serves as a supplemental guide for the conference and includes current and relevant topics that help publishers better navigate the complex online advertising ecosystem.

The Ad Revenue 2010 Report is now available for download at: http://www.PubMatic.com/Ad-Revenue-2010-Report

PubMatic’s Ad Revenue 2010 Report Identifies the Five Biggest Ad Revenue Opportunities For Publishers in 2011:

- Taking Advantage of Real-Time Bidding: Real-Time Bidding will account for 20% of all non-guaranteed advertising by the end of 2011
- Direct Selling of Audience Targeted Campaigns: 85% of advertisers buy at least a third of their inventory from publishers by audience segment
- Monetizing Video: By 2014, the online video advertising spend will top $5.5 billion
- Going Mobile: Mobile advertising spend will be $5.7 billion by 2014
- Improving Cross Channel Sales Management: Publishers that can successfully manage their inventory holistically across guaranteed and non-guaranteed channels will dramatically increase profitability

“Online advertising is on the brink of becoming a seller’s market for the first time in a decade,” says PubMatic’s Co-Founder and CEO, Rajeev Goel. “We hope that the Ad Revenue 2010 Report will help inspire publishers to take advantage of the favorable market opportunities and innovate on their digital revenue models to make them more profitable entities in the short and long term.”

Publishers that are interested in receiving print editions of the Ad Revenue 2010 Report can email insights@pubmatic.com.

PubMatic: (http://www.pubmatic.com) PubMatic’s Sell Side Platform provides premium publishers one platform with the technology and services needed to earn the most ad revenue possible while protecting their brands online. Some of the world’s most respected publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, MSNBC, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

NEW YORK – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, today announced the results of the first multi-party real-time bidding (RTB) case study. The multi-party effort demonstrates how RTB performance compares to other types of digital advertising methods across multiple advertiser categories. The study involved four Demand Side Platforms (DSPs) – MediaMath, [x+1], Turn, and DataXu – which accessed premium publisher inventory through PubMatic’s Sell Side Platform.

The detailed results were unveiled at Ad Revenue 2010, PubMatic’s 3rd Annual Premium Publisher conference, and were outlined in the Ad Revenue 2010 Report distributed to all conference attendees.

Key Takeaways from the collaborative RTB case study include:

- Publishers generated significantly higher revenue from RTB campaigns in comparison to Non-RTB campaigns, across all advertising verticals, by an average of 64%
- RTB outperformed traditional run-of-network non-RTB media buying methods by an average of 749%
- Audience targeted non-RTB campaigns outperformed run-of-network Non-RTB campaigns by an average of 324%
- Based on cost-per-success metric as outlined by the advertisers for each campaign, RTB provided better ROI than non-RTB audience targeted campaigns by 101% on average

A collaborative effort to compare audience targeting methods for publishers and advertisers

In this collaborative effort to help further educate the online advertising industry about RTB, each DSP focused on a specific advertising vertical. Because each DSP works with multiple verticals, the vertical studied is not indicative of any DSP specialization. Each DSP also focused on a specific campaign with very different campaign objectives; therefore it would be impossible to compare performance from one DSP to another.

Study objectives:

1. Track RTB Performance vs. Non-RTB Performance For Each Advertising Campaign

2. Track Similarities in RTB vs. Non-RTB Campaign Performances Across Multiple Advertising Verticals

3. Track Publisher Ad Revenue Lift (eCPM) From RTB Campaigns vs. Non-RTB Campaigns

Study methodology:

During the same 30 day time period in August and September of 2010, each DSP tracked performance of their advertising campaigns by three types of audience targeting methods:

1. Non-RTB: Run of Network

2. Non-RTB: Audience Targeting

3. RTB: Impression-Level Optimization

Each DSP focused on a specific advertising vertical for this study:

Automotive: DataXu
Consumer Packaged Goods (CPG): MediaMath
Finance: [x+1]
Telecommunications: Turn
Parties interested in getting copies of PubMatic’s Ad Revenue 2010 Report, which contains the full details of the study, can contact PubMatic at AdRevenueReport@PubMatic.com or visit http://www.PubMatic.com after Oct 18th to download an electronic version.

About DataXu: (http://www.dataxu.com) DataXu is the leading media management platform for online display advertisers. Combining media buying, optimization and analytics, DataXu has a transformative approach to digital advertising, helping brands and their agencies use dynamic ad decisioning intelligence for the highest media effectiveness, better operational efficiencies and audience insights.

Contact DataXu: (857) 244-6200

About MediaMath: (http://wwwmediamath.com) MediaMath’s TerminalOne™ platform powers the new marketing professional by integrating media, data, optimization, analytics, and workflow automation to return focus to marketing strategy rather than media execution. MediaMath’s technology has driven breakthrough results for dozens of agencies representing the world’s leading brands on thousands of campaigns.

Contact MediaMath: (646) 840-4200

About Turn: (http://www.turn.com) Turn was founded to bring the efficiencies of search advertising to online display and empower the world’s premier advertising agencies and brands to reach custom audiences at scale. We are a software and services company with the industry’s only end-to-end platform for delivering the most effective data-driven digital advertising in the world. Our self-service interface, optimization algorithms, real-time analytics, interoperability, and scalable infrastructure represent the future of media and data management.

Contact Turn: (650) 353-4399

About [x+1]: (http://www.xplusone.com)

[x+1] helps brands, agencies and media companies connect with consumers in more meaningful, actionable ways, delivering offers where they’re most relevant. [x+1] uses its Predictive Optimization Engine (POETM) to enable automated, real-time decision making to ensure that the right message is delivered to the right person at the right time.

Contact [x+1]: (212) 741-4222

PubMatic: (http://www.pubmatic.com) PubMatic’s ad management technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

PALO ALTO, Calif. – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, launched its Data Firewall product for publishers. For the first time, publishers will get visibility into 3rd party companies that are tracking the publisher’s audience via pixels or cookies and causing data leakage.

Data leakage occurs when 3rd parties track a publisher’s audience without the knowledge of the publisher, a problem that has grown considerably in the past year. PubMatic estimates that data leakage is costing publishers up to $1 billion annually in lost revenue.

PubMatic’s Data Firewall is unique in that it is the first product in the market that gives publishers transparency into data leakage and at the same time allows them to see which 3rd parties are producing the highest ad revenue for the publishers. This will allow publishers to evaluate the value of those 3rd party relationships.

The use of publisher data by 3rd parties in order to increase the value of the media they are selling independently of the publisher is a fast-growing practice and can cost the publisher significant revenue losses. Data Firewall will help publishers decide how much data collection from 3rd parties is too much.

“Data Firewall is another impressive step toward giving publishers more control over their advertising inventory,” says Jared Friedman, CTO at Scribd, a publisher partner of PubMatic. “With Data Firewall we can take our industry leading stance on consumer privacy to the next level by ensuring our users’ privacy is protected while continuing to allow many advertisers to run ads on our site.”

“Privacy is not only important to consumers, but it is also of paramount importance to publishers,” says Rajeev Goel, Co-Founder and CEO of PubMatic. “Data Firewall is the world’s first publisher-centric tool that provides publishers with the ability to clearly see who is dropping pixels on their websites, and take appropriate action.”

As part of the Premier platform, PubMatic’s large base of premium publishers will be able to leverage Data Firewall through PubMatic’s consolidated dashboard.

PubMatic’s (http://www.PubMatic.com) ad management technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

SAN FRANCISCO – Dapper, a pioneer in transforming display advertising into a predictable and scalable performance marketing channel, announced that it has brought its acclaimed Fixing Advertising series to London on September 21. In its first European engagement, the Fixing Advertising panel took a deep dive into the new data and technology driven display advertising ecosystem and showcased new data on how brands in the United States and Europe are creating profitable display marketing programs. Moderated by ExchangeWire.com’s Ciaran O’Kane, the panel featured Alex Gisbert (Expedia), Stephen Taylor (former CEO of Qype), Joseph Leon (Essence), John Genna (Microsoft), Pierre Naggar (Yahoo!), and Jon Aizen (Dapper). These industry innovators engaged in an active discussion about how technology and data are finally enabling marketers to drive accountability, scale, and profitability in display.

Fixing Advertising: London kicked off at 6:00 p.m. on Tuesday, September 21 at The Hospital Club London located at 24 Endell Street (in the Covent Garden District).  More information is available at www.fixingadvertising.com.

“The new world of display advertising is reaching critical mass in the US, and it’s poised to grow to at least $17 billion worldwide by 2014,” said James Beriker, CEO of Dapper. “As marketers across the globe look to display to become a more accountable channel — as search has been for more than a decade — we’re continuing to lead the discussion about how to leverage technology and data to transform the channel. We’re very excited to take this discussion into the U.K.”

Dapper’s highly successful Fixing Advertising series explores the developing display ecosystem of DSPs, data, and dynamic ads to better inform advertisers about the potential for this medium and to bring innovation to the forefront of the discussion. Over the past year, the event has brought together over 750 attendees among the best and brightest in this developing space in New York, San Francisco, Los Angeles, Seattle, and Chicago. Participants represent the advertisers and technologists on the leading edge of display, including AdBrite, AppNexus, BlueKai, Catalyst S+F, CareerBuilder.com, DataXu, eBay, Expedia, Kayak.com, MediaMath, Orbitz, PubMatic, the Rubicon Project, Travelocity, Turn, United Online, Yahoo! and others. Podcasts of previous panel discussions are available at www.fixingadvertising.com.

About Dapper

Dapper is leading a movement to fix display advertising by transforming ads from generic, broadcast messages to intelligent, content-rich, and highly relevant ad units. Dapper’s IntentMatch™ technology automatically indexes an advertiser’s entire product catalog, buys impressions based on user intent, and matches users to the right products in a dynamic ad unit, driving profitability in display. Dapper is privately held with funding from Accel Partners. The company is headquartered in San Francisco, CA with offices in New York and Tel Aviv. For more information, please visit the company’s website (http://www.dapper.net).

Tickets are $799. A portion of the proceeds from Ad Revenue 2010 ticket sales will be donated to the IAB Consumer Privacy Protection and Education Campaign.

The A-list lineup of speakers includes (just to name a few):

Randall Rothenberg – President & CEO, IAB
Jeff Jarvis – Associate Professor, Dir. Interactive Journalism at City University of New York Graduate School of Journalism; Columnist, Consultant at Guardian News and Media
Rajeev Goel – Co-Founder & CEO, PubMatic
Doug Weaver – Founder & CEO, Upstream Group
Terence Kawaja – President & CEO, LUMA Partners LLC.
Denise Colella – CRO, Audience Science
Bennett Zucker – SVP/GM, Data Solutions at Ziff Davis, Inc.
David Moore – IAB Chairman and Chairman & Founder, 24/7 Real Media
Kyoo Kim – VP of Sales, MSNBC.com
For more information and to request an invite, please visit the official Ad Revenue 2010 website at www.AdRevenueConference.com.

If you have specific questions, please contact us directly at events@pubmatic.com.

PALO ALTO, Calif. – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, today unveiled a partnership with Smaato, the world’s leading mobile ad optimization platform for publishers. The partnership will provide the hundreds of premium publishers that work with PubMatic with similar ad network optimization for their mobile platforms, including iPhone, iPad, Android, Symbian, QT, Windows Phone, and BlackBerry applications as well as mobile browser inventory.

“The mobile space is expanding rapidly and creating new revenue opportunities for premium publishers,” says Rajeev Goel, Co-Founder and CEO of PubMatic. “We selected Smaato as a business partner because they are not only the biggest ad network optimizer for mobile, but they also have the best technology. We have seen that having the best technology remains a critical part of being able to provide the biggest ad revenue improvement for our publishers.”

The partnership, which has been in beta for several months, is now open to publishers that currently leverage PubMatic’s Premier platform. Similar to how PubMatic can decide in real-time which ad network, Demand Side Platform (DSP), or Real-Time Bidding (RTB) partner is willing to pay the most for a publisher’s ad space, the partnership will enable PubMatic to determine which mobile ad network is willing to pay the most for publishers’ mobile ad space in real-time. PubMatic publishers will be able to view their mobile performance and get reporting on mobile metrics through the PubMatic consolidated dashboard that they already use.

“We are very pleased to be working with PubMatic to increase mobile ad revenue for their publishers,” says Smaato CEO & Co-Founder, Ragnar Kruse. “Spending on mobile advertising is expected to jump 60% from 2010 to 2011, according to JP Morgan, and publishers that have the ability to easily work with multiple mobile ad networks will participate in that growth.”

Smaato (http://www.smaato.com) is a pioneering mobile advertising company that operates the mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising) and partners with publishers, developers, ad networks and operators. More than 7,000 publishers have signed up with Smaato as a partner to monetize their content in 220+ countries and Smaato is managing 16 billion ad requests per month.

SOMA’s unique feature is the aggregation of more than 50 ad networks globally to maximize mobile advertising ARPU. SOMA can be easily integrated with ad networks, ad inventory owners (publishers, developers and operators) and 3rd party ad technology providers.

The privately held company was founded in 2005 and is headquartered in Redwood Shores, California with further offices in Hamburg and Singapore.

PubMatic (http://www.PubMatic.com) ad management technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

PALO ALTO, Calif. – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, announced details of its 3rd annual premium publisher conference, Ad Revenue 2010 (http://www.AdRevenueConference.com). The conference, which has sold out for the past two years, will be held at The Times Center in New York City on October 7th. The conference will bring together 400 of the online advertising industry’s most recognized thought leaders to discuss how the online advertising ecosystem is, for the first time in a decade, becoming a seller’s market where publishers have the advantage over advertisers.

“Publishers are extremely well positioned to take full advantage of the demand for audience based online advertising, whether it is happening via real-time bidding (RTB), or whether they are selling that audience directly with premium CPMs,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “The challenge for the publisher is putting the right strategic and operational plans in place, and that can only happen with a strong understanding of the opportunities the exist for them – and that is the education Ad Revenue 2010 will provide.”

Speakers at Ad Revenue 2010 include:

Randall Rothenberg, President & CEO, Interactive Advertising Bureau (IAB)
Terence Kawaja, President and CEO, LUMA Partners LLC
Jeff Jarvis, Associate Professor, Dir. Interactive Journalism at City University of New York Graduate School of Journalism; Columnist, Consultant at Guardian News and Media
Doug Weaver, Founder & CEO, Upstream Group
David Moore, IAB Chairman and Chairman & Founder of 24/7 Real Media
Kyoo Kim, VP of Sales at MSNBC.com
Rajeev Goel, Co-Founder & CEO, PubMatic
Bennett Zucker, SVP/GM, Data Solutions at Ziff Davis, Inc.
Denise Colella, CRO, Audience Science

See full list of speakers at http://www.AdRevenueConference.com

Topics at Ad Revenue 2010 Will Include:

Why the Online Advertising Industry is on the Brink of Becoming a Seller’s Market
Equipping Publishers to Sell Audience Effectively Through Both Direct & Indirect Channels
Protecting The Publisher’s Audience Data In The Age of 3rd Party Audience Targeting
How Will the Advancement of Agency Trading Desks & Programmatic Ad Buying Impact the Publishers’ Direct Sales?
Display Advertising Ecosystem Revisited: A Prospective Look

See full list of topics at http://www.AdRevenueConference.com
PubMatic will also release The Ad Revenue 2010 Report at the conference, which is a comprehensive guide to help publishers better understand and navigate the complexity of the online advertising ecosystem. The Ad Revenue 2010 Report will be available exclusively to conference attendees for a limited time before being released to the public.

Ad Revenue 2010 is an invite-only event. While Ad Revenue 2010 is focused on helping online publishers improve their advertising revenue by discussing the very latest advertising strategies and technologies that can benefit them, the conference is open to select individuals not representing publishers that can request an invite.

Find out more at http://www.AdRevenueConference.com.

PubMatic’s (http://www.PubMatic.com) ad management technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

PubMatic enables United Online’s ad operations team to better manage ad revenue generated from United Online’s display ad impressions. The PubMatic platform helps maximize the value of United Online’s non-guaranteed inventory by providing optimization systems for non-guaranteed ad campaigns. PubMatic accomplishes this through advanced integrations with third party ad providers that allow for more efficient and effective use of ad impressions. This approach also helps connect United Online inventory to real-time bidding systems employed by demand-side platforms and ad agencies.

“Considering our extensive reach and scale and the efficiency of our existing operations, PubMatic’s optimization technology and client services team offers a great fit for us in a quickly evolving market so that we can also focus on building the other aspects of our ad business, like our verified audience platform, Adcurate,” said Jeremy E. Helfand, President of United Online’s Media Group.

PubMatic’s real-time technology decides which sales channel can best monetize every ad impression for the Web’s premium publishers and then dynamically routes those impressions to the highest paying source, whether it is an ad network, an ad exchange, a demand-side platform, or an ad sold by the publisher directly.

United Online’s brands have attracted a large online audience that includes more than 60 million registered accounts. The company’s offerings include its online social networking service, Classmates®, its online loyalty marketing service, MyPoints®, Internet access and email services under the NetZero® and Juno® brands, FTD®, a leading provider of floral related products and services, and Adcurate, a verified audience platform.

“The online publishing community is undergoing major changes in business models but one thing that remains constant is the significance of online advertising revenue in supporting the publishing industry. Whether it’s premium sponsorship, video, or non-guaranteed display, smart publishers are applying strategy and technology to maximize ad revenue,” said Rajeev Goel, PubMatic Co-Founder and CEO. “Publishers need a trusted partner that they can rely on to serve their needs and invest in technology on their behalf.”

About PubMatic

PubMatic’s (http://www.PubMatic.com) ad monetization and management solution combines impression-level ad auction technology, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s premium publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, TV Guide, and the majority of the comScore Top 10.

Privately held PubMatic is backed by Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

About United Online

United Online, Inc. (Nasdaq: UNTD) is a leading provider of consumer products and services over the Internet, where the company’s brands have attracted a large online audience that includes more than 60 million registered consumer accounts. The company’s floral and related offerings include products and services for consumers and retail florists, as well as for other retail locations offering floral products and services, in the U.S., Canada, the United Kingdom, and the Republic of Ireland. The floral business utilizes the highly recognized FTD (www.ftd.com) and Interflora (www.interflora.co.uk) brands, both supported by the Mercury Man logo that is displayed in more than 40,000 retail floral shops worldwide. The company’s Classmates Media services include online social networking (www.classmates.com) and online loyalty marketing (www.mypoints.com) in North America. Classmates Media also operates online social networking Web sites in a number of European countries. The company’s Communications services include value-priced Internet access and email provided by NetZero (www.netzero.com) and Juno (www.juno.com).

Headquartered in Woodland Hills, CA, United Online operates through a global network of locations in the U.S., Canada, the United Kingdom, Germany, and India. More information about United Online is available on the company’s Web site located at: (www.unitedonline.com).

SAN FRANCISCO – Dapper, a pioneer in transforming display advertising into a predictable and scalable performance marketing channel, announced that it will host a Fixing Advertising special event – The Quants Strike Back: How SEMs are Leveraging their Expertise to Transform Display into Profitability – at Search Engine Strategies in San Francisco next week.

The must-attend evening forgoes the panel format in favor of an intimate fireside chat with search marketing experts who have “crossed over” to display advertising, where they are using their data-centric skills to run profitable display campaigns. eBay’s Daphne Liska and Expedia’s Greg Taylor will join SEM expert and Dapper executive Chris Zaharias in a deep dive on how to transform display into a profitable channel – and how to win big in the next area of innovation for performance marketers who want to gain an edge over their competitors.

Fixing Advertising: The Quants Strike Back kicks off at 7:00 p.m. PDT on Tuesday, August 17 at The W Hotel San Francisco, located at 181 3rd St. at Howard. Registration is open to all, but space is limited and all Fixing Advertising panels have sold out to date. More information and a registration form are available at www.fixingadvertising.com.

“Many of the biggest companies today have drastically improved their businesses and brands based on successful search marketing,” said James Beriker, CEO of Dapper. “Now, as growth in search has tapered off and many marketers have maxed out their ability to efficiently scale their business through SEM, brands are actively seeking the next performance channel that can scale. Display is exciting because it leverages what works in search – and this is resonating with large, sophisticated advertisers. We look forward to bringing a conversation about display to the search community in San Francisco.”

Dapper’s highly successful Fixing Advertising series explores the developing display ecosystem of DSPs, data, and dynamic ads to better inform advertisers about the potential for this medium and to bring innovation to the forefront of the discussion. Over the past year, the event has brought together the best and brightest in this developing space in New York, San Francisco, Los Angeles, Seattle, and Chicago. Participants represent the advertisers and technologists on the leading edge of display, including AdBrite, AppNexus, BlueKai, Catalyst S+F, CareerBuilder.com, DataXu, Expedia, Kayak.com, MediaMath, Orbitz, PubMatic, the Rubicon Project, Travelocity, Turn, United Online, Yahoo! and others. Podcasts of previous panel discussions are available at www.fixingadvertising.com.

About Dapper

Dapper is leading a movement to fix display advertising by transforming ads from generic, broadcast messages to intelligent, content-rich, and highly relevant ad units. Dapper’s IntentMatch™ technology automatically indexes an advertiser’s entire product catalog, buys impressions based on user intent, and matches users to the right products in a dynamic ad unit, driving profitability in display. Dapper is privately held with funding from Accel Partners. The company is headquartered in San Francisco, CA with offices in New York and Tel Aviv. For more information, please visit the company’s website (http://www.dapper.net).

PALO ALTO, Calif. – PubMatic (http://www.PubMatic.com), which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, announced that Scribd, McGraw-Hill Broadcasting, Publishers Clearing House, and many other premium publishers have deployed PubMatic’s new Premier platform, which launched in February. As a result, PubMatic is experiencing significant growth across all company metrics, and now provides ad networks, exchanges, and Demand Side Platforms (DSPs) with access to over 360 million unique global users across its publisher base.

PubMatic Premier includes an impression-level ad auction; global demand representation; audience analytics and monetization; enhanced brand control and data safety; guaranteed inventory yield management; and enterprise ad operations support. For the first time ever, sales and ad operations teams can manage all ad revenue from a single dashboard and gain new insights into inventory and pricing across non-guaranteed and guaranteed inventory channels. PubMatic is the only Sell Side Platform to date that provides an integrated auction of real-time bidding and non-real-time bidding in order to maximize publisher yield for each individual ad impression. This technology allows publishers to find new ways of selling existing inventory and improve the value of the inventory sold by their direct sales force.

“We have continued to maintain our focus on our core principles – providing top publishers with premium service, the most advanced technology, and the highest degree of brand control,” says Rajeev Goel, Co-founder and CEO of PubMatic. “We have many upcoming features, as well as a mobile offering, set to launch that will further serve to enhance the publisher experience for our new and existing premium publisher partners.”

PubMatic also announced that sales revenue is up over 700% in the last year. At the same time, its reach has grown from 150 million unique users per month globally to over 360 million. PubMatic’s global team has nearly doubled from 55 employees to over one hundred employees and has expanded operations to 7 countries serving clients in over a dozen languages.

About PubMatic

PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

NEW YORK – Ziff Davis, recently acquired by digital media executive Vivek Shah and investor Great Hill Partners, announced an addition to the company’s senior management team that will allow the publisher to improve and enhance the ability of its advertising partners to reach users who are actively in-market to purchase consumer electronics and technology products.

“At Ziff Davis, we produce trusted content to assist users in making important purchasing decisions and emerging technology allows us to reach those users in compelling new ways,” Shah said. “Bennett is well known in the online media world for the creative application of technology and data to successfully match consumers, marketers and web properties.”

Zucker has held senior management posts at such successful advertising technology platforms as Tacoda (acquired by AOL), Right Media (acquired by Yahoo!) and Acerno (acquired by Akamai). Most recently, Zucker has been an independent consultant to technology companies that enhance targeting opportunities across the Web. Some of his clients included Netezza, MediaMath and PubMatic.

“I think we have the opportunity at Ziff Davis to rewrite the industry standards of success in reaching in-market buyers of technology,” Zucker said. “We will focus on tapping and channeling an incredibly rich datastream of purchase intent, while observing the strictest privacy standards. I look forward to working closely with Vivek to create unmatched opportunities for advertisers as well as grow our editorial reach.”

Zucker will officially become Ziff Davis Senior Vice President & General Manager of Data Solutions on July 6. He will report directly to the CEO.

About Ziff Davis

Ziff Davis is a leading digital media company specializing in the technology market, reaching over 7 million highly engaged in-market buyers and influencers every month. Ziff Davis sites, which feature trusted and comprehensive evaluations of the newest and hottest products, include PCMag.com, ExtremeTech, GearLog, GoodCleanTech, DL.tv, AppScout, CrankyGeeks, Smart Device Central and TechSaver.com.

SAN FRANCISCO – Dapper, a pioneer in building a predictable and scalable growth channel in display advertising, announced that it will continue its popular Fixing Advertising panel series during Internet Week New York 2010 next month.

Fixing Advertising IWNY will drill into the massive changes and opportunities in display advertising today as advances in intelligent media buying, user data, and dynamic creative dramatically increase the value of display for brands, marketers, and consumers. Moderated by noted analyst Linda Gridley, the panel features Travelocity CMO Victoria Treyger and Kayak.com’s Emily Scott alongside the technologists and innovators driving the industry forward: Ramsey McGrory of Yahoo!; Michael Rubenstein of AppNexus; Alex Hooshmand of BlueKai; and Jon Aizen of Dapper.

“Similar to search marketing 10 years ago, the display channel is on the verge of tremendous transformation”
Fixing Advertising IWNY will kick off at 7:00 p.m. EDT on Tuesday, June 8 at the Nest Event Loft in New York City. Registration is open to all, but space is limited and all Fixing Advertising panels have sold out to date. More information and sign-up forms are available at www.fixingadvertising.com.

“Similar to search marketing 10 years ago, the display channel is on the verge of tremendous transformation,” said James Beriker, CEO of Dapper. “New technologies and approaches are radically improving the performance of display advertising by making it more relevant to consumers. We’re very excited to assemble a top-notch group of speakers at Internet Week to explore the new landscape and guide advertisers on the best ways to leverage display advertising today.”

Dapper’s acclaimed Fixing Advertising series explores the developing display ecosystem of DSPs, data, and dynamic ads to better inform advertisers about the potential for this medium and to bring innovation to the forefront of discussion. Over the past year, the event has brought together the best and brightest in this developing space in cities from Chicago to Seattle to San Francisco. Participants represent the advertisers and technologists on the leading edge of display, including AdBrite, AppNexus, BlueKai, CareerBuilder.com, DataXu, Expedia, Kayak.com, MediaMath, PubMatic, Catalyst S+F, Travelocity, Turn, Yahoo! and others.

About Internet Week New York

Presented by the International Academy of Digital Arts & Sciences, in cooperation with the Mayor’s Office of Film, Theater and Broadcasting, Internet Week New York is a week-long festival of events celebrating New York’s thriving Internet industry and the many companies, organizations and innovators driving the future of media, technology and business online. From June 7th – 14th, thousands of guests will attend an eclectic roster of events, including major conferences and expositions, industry keynotes and panels, special events and parties that celebrate technology and Internet culture. Internet Week New York 2010 Sponsors include: Yahoo!, Pepsico, HP, Microsoft Expression Studio, IAC, Corbis Images, and Aquent.

About Dapper

Dapper (Dapper.net) is leading a movement to fix online advertising by changing display ads from generic, broadcast messages to intelligent units that are personalized, relevant and interactive. Dapper’s approach and patent-pending technology transforms the web experience for consumers and creates a predictable and scalable growth channel for marketers. Dapper is privately held with funding from Accel Partners. The company is headquartered in San Francisco, CA with offices in New York and Tel Aviv. For more information, please see our demo (http://bit.ly/cpKma) or subscribe to Dapper’s blog at blog.dapper.net.

Contacts
For Dapper

NEW YORK – [x+1], the online targeting platform leader, announced significant improvements to its patented Predictive Optimization Engine™ (POE) that will allow agencies and marketers to automatically optimize online ad impression bids in both real-time bidding (RTB) and non-RTB environments, all through an intuitive user interface (UI) on the [x+1] platform. This capability will be available June 15 with the launch of [x+1]’s upgraded platform.

The new version of POE has been re-engineered by [x+1] from the ground up to maximize ad performance and optimization in RTB environments, such as major ad exchanges like Google and AdECN and publisher optimizers like Pubmatic and AdMeld. Using both contextual and audience data, it determines in real time the optimal price to bid for each impression and does this at massive scale, eliminating any pricing inefficiencies.

Providing complete visibility into the bidding process, a campaign manager can automatically see what POE is doing and adjust the marketing strategy accordingly. For example, POE has a pre-targeting function that selects audience profiles in advance, accelerating the time to positive ROI for most campaigns. Plus, a manager can combine RTB-based bidding with customized insertion orders for traditional buys, while also controlling for placement context and media sources.

At the same time, marketers and agencies gain greater control and flexibility over campaigns with the ability to use both POE’s powerful predictive algorithms and in-house business rules and logic. This allows them to identify the most likely-to-buy audience segments and deliver against them to boost campaign performance and ROI.

“We’re excited about this greatly enhanced version of POE and how its powerful tools and capabilities can be easily accessed by non-technical users,” said Leon Zemel, Executive Vice President of Optimization for [x+1]. “Because we have pioneered the application of algorithmic-based optimization for digital media, and we continually refine the core POE technology ourselves, we’re able to rapidly add new features and RTB sources as they come online. This gives our Fortune 500 clients a future-proofed, top-of-the-line system with the speed, flexibility and ease of integration needed to cost-effectively ramp up their marketing performance now and down the road.”

About [x+1]

[x+1], the online targeting platform leader, provides the power of relevant communications by maximizing the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time at the right price. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the solutions and services of [x+1]. The company is headquartered in New York City. For more information, please visit www.xplusone.com. You can follow us on Twitter @xplusone.

PALO ALTO, Calif. – PubMatic (http://www.PubMatic.com), the company that provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, announced today plans to host the online advertising industry’s first event focused on improving brand control for online publishers. The special event, Blueprint for Publisher Brand Control, will address and offer publisher solutions for issues including creative control, channel conflict, ad loading speed, audience data leakage, and other problems that can result in a negative experience for the publisher’s audience.

Schedule and Details for Blueprint for Publisher Brand Control (http://www.PubMatic.com/control):

What: Blueprint for Publisher Brand Control
Where: Helen Mills Theater, 137-139 West 26th St, NYC
When: Wednesday, May 26
Time: 2:00 – 5:30pm

Program:

Opening Remarks
Rob Beeler, VP Content & Media, AdMonsters
How Brand Control Affects Revenue and Operations
Q&A by Rob Beeler, VP Content & Media, AdMonsters with
Greg Coleman, President and CRO, Huffington Post
Blueprint for Publisher Brand Control: Current Solutions & Developing the Industry Roadmap
Rajeev Goel, Co-Founder & CEO, PubMatic
Networking Happy Hour with Hors D’ Oeuvres and Cocktails
Theater seating is very limited. Publishers can request an invite by visiting http://www.PubMatic.com/control.

“We take protecting the publisher’s brand very seriously because it affects publishers on several major fronts – revenue, operations, and end user experience,” said Rajeev Goel, Co-founder and CEO of PubMatic. “Brand Control is a major part of the PubMatic Premier ad management and monetization platform for publishers, and we’ve developed the industry’s most advanced suite of brand control solutions for publishers. This event is a chance for publishers to understand what solutions are available to help them and how PubMatic will continue to lead the industry on brand control innovation.”

About PubMatic

PubMatic’s (http://www.PubMatic.com) ad management technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

Privately held PubMatic, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, has seven offices around the world in the US, Europe, and Asia.

PALO ALTO, Calif. – PubMatic (http://www.PubMatic.com), the company that provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, announced that it has closed a $7.5 million up round led by existing investor Helion Venture Partners. Existing partners Draper Fisher Jurvetson and Nexus Venture Partners also participated. In all, the Sell Side Platform for premium publishers has raised $18 million.

The new funding will be used to accelerate the adoption of PubMatic’s recently announced set of new offerings, including: an impression-level ad auction with real-time bidding; global demand representation; audience analytics and monetization; enhanced brand control and data safety; guaranteed inventory yield management; and enterprise ad operations support. For the first time ever, sales and ad operations teams can manage all ad revenue from a single dashboard and gain new insights into inventory and pricing across non-guaranteed and guaranteed inventory channels. This will allow publishers to find new ways of selling existing inventory and improve the value of the inventory sold by their direct sales force.

“PubMatic has consistently surpassed its growth objectives and has a fast growing roster of ComScore top 250 publishers,” says Ashish Gupta, Managing Director of Helion Advisors. “With portals, ad networks and Demand Side Platforms evolving to maximize advertiser ROI, we are very excited about PubMatic’s singular focus on building the most advanced Sell Side Platform for publishers in the market.”

“We pride ourselves on our innovation and scale at PubMatic. No other company has come to market with so many tools to make certain premium publishers earn the most revenue while ensuring control over their brand, which has allowed us to grow revenue over 700% since a year ago,” says Rajeev Goel, Co-founder and CEO of PubMatic. “This new injection of capital will accelerate the pace of adoption and development of revenue maximizing and brand control tools for publishers.”

Helion Venture Partners (www.helionvc.com ) is a multi-stage venture fund with $350 million under management. The fund invests in businesses that are either technology-powered or catering to the consumer services space. The focus sectors of investment include – outsourcing, internet, mobile, technology products, retail services, education and financial services. The fund’s investors are well-respected global institutions including top tier university endowment funds, foundations and family offices.

PubMatic’s (http://www.PubMatic.com) and management technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including IAC, The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

Privately held PubMatic, backed by funding from Helion Ventures, Draper Fisher Jurvetson, and Nexus Venture Partners, has seven offices around the world in the US, Europe, and Asia.

NEW YORK – Solbright, delivering solutions that drive the business of digital advertising, announced that it has partnered with PubMatic, a provider of the technology and full-service solutions to manage and monetize non-guaranteed ad inventory, to provide clients of both companies with real-time digital ad performance data.

As part of Solbright’s ongoing strategy to deliver overall visibility into clients’ digital advertising operations, PubMatic will integrate its direct and secondary ad sales and performance data into Solbright’s digital ad management solution. Joint customers will be able to review the information via a direct feed on a single user interface, with access to impressions, CPM rates and reporting information they can use to maximize their ad campaigns and deliver the best ROI.

“PubMatic’s optimization technology integrated with Solbright’s solution provides users with a critical tool for enhancing the effectiveness of their ad inventory as part of a complete ad operations management solution,” said Rajeev Goel, co-founder and CEO, PubMatic. “We believe in an open ecosystem that allows publishers to utilize the systems they have as well as new systems. Companies using Solbright are looking for a combined offering that provides them with the best of both worlds: the most advanced optimization tools for non-guaranteed inventory, with information from these tools delivered via the comprehensive ad operations management solution they use every day.”

Ad operations have become extremely complex as the demand for performance, transparency and real-time analytics has increased. In order to derive the most value from vast amounts of digital ad inventory, publishers require real-time insight into ad price prediction, quality control, reporting and analytics. To do this, publishers rely on both primary and secondary channels to deliver deeper, more accurate visibility into the effectiveness and ROI of online campaigns.

“Our partnership with PubMatic represents a significant step toward the integration of our Solbright solution with other leading digital advertising technologies on the market,” said Thomas Pace, CEO, Solbright. “This step will simplify the management of digital advertising for premium publishers by providing a single Solbright interface into critical third party systems, thereby empowering them to take complete control of their ad operations and make timely decisions that will grow their businesses.”

The Solbright solution leveraging PubMatic data is available immediately.

About PubMatic:

PubMatic’s ad monetization and management solution combines impression-level ad auction technology, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s premium publishers the most control over their revenue and brand.

PubMatic has seven offices around the world in the US, Europe, and Asia.

Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, ATT, IAC, and the majority of the comScore Top 10. http://www.PubMatic.com

About Solbright

Solbright delivers solutions that drive the business of digital advertising. The company provides the tools to help more than 4,000 leading Web sites manage the entire spectrum of their online advertising operations, from proposals and insertion orders to real-time inventory management, ad trafficking, billing and reporting. Solbright delivers a simplified – not simplistic – solution to their most daunting business challenges, enabling them to take control of their digital advertising revenue and build a proven, results-oriented plan for the future. More information is available at www.solbright.com.

NEW YORK – ContextWeb, Inc., operator of the ADSDAQ Ad Exchange, the leading independent ad exchange, announced a new partnership that enables PubMatic’s clients to sell ad inventory on the ADSDAQ Ad Exchange in real time. The new agreement enables all publishers that leverage PubMatic’s yield optimization solution to sell ad inventory on the ADSDAQ Ad Exchange via real-time bidding.

PubMatic sellers such as TVGuide.com, The Huffington Post and Fast Company now gain access to all of the quality advertisers that buy ad inventory on the ADSDAQ Ad Exchange. In turn, buyers on the ADSDAQ exchange gain access to a greater range of quality inventory at market-driven prices.

“Our clients demand quality advertisers,” said PubMatic CEO Rajeev Goel. “That’s what the ADSDAQ Ad Exchange gives them. We’re pleased to offer our publishers real-time access to ADSDAQ’s buyers, and to the increased revenues and control that will result from that greater pool.”

“Our partnership with PubMatic underscores the continued growth of the ADSDAQ Ad Exchange’s ecosystem of more than 12,000 integrated buyers, sellers and targeting partners,” said Jay Sears, EVP of the ADSDAQ Ad Exchange. “Our exchange matches, in real-time, quality advertisers with ad sellers from PubMatic to deliver highly targeted and contextual relevant ads to consumers.”

PubMatic’s Ad Revenue Optimization solution combines real-time ad decision technology with local service around the world to provide global publishers a holistic ad monetization platform. By integrating to the ADSDAQ Ad Exchange, PubMatic ad sellers now have real-time access to more ad buyers than ever before.

About PubMatic

PubMatic’s ad monetization and management solution combines impression-level ad auction technology, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s premium publishers the most control over their revenue and brand.

PubMatic has seven offices around the world in the US, Europe, and Asia.

Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10. http://www.PubMatic.com

About ContextWeb, Inc.

ContextWeb operates the ADSDAQ Ad Exchange—the only online ad exchange where advertisers and publishers both enjoy complete control. The ADSDAQ Ad Exchange places every kind of interactive ad unit for more than 12,000 buyers and sellers every day. Using page-level, contextual technology the ADSDAQ Ad Exchange delivers category-specific, brand-safe inventory along with extensive in-category reach, all with a purchase comparable to a site or portal buy. The ADSDAQ Ad Exchange ranks among the top 15 ad-supported properties, according to comScore, reaching 143 million monthly unique visitors. ContextWeb, Inc.’s investors include leading venture capital firms Draper Fisher Jurvetson (“DFJ”), DFJ Gotham Ventures, DFJ New England, Updata Partners and Investor Growth Capital. For more information, please visit: www.contextweb.com.

“By allowing campaigns to be bought through Real-Time Bidding, publishers are able to provide better performance and transparency to the agencies and ad networks they work with,” said Rajeev Goel, CEO of PubMatic. “However, publishers should be cautious because there are multiple business issues to account for to make RTB work for the sell-side in online advertising. This is the fastest growing segment of U.S. online advertising, and it’s imperative that publishers understand the landscape and how to successfully harness the rapidly growing RTB ad dollars to their benefit.”

PubMatic is a sell side platform that works with publishers to increase their advertising revenue and help manage ad inventory. Its Ad Auction EngineTM accepts real-time bids on behalf of the publisher, finding the highest possible price for each ad impression across non-RTB ad networks, publisher-sold campaigns, and RTB-based ad networks.

PubMatic’s RTB white paper provides a guide to:

Best practices to lift eCPMs through RTB
Best practices to protect publisher brands in an RTB environment
RTB implementations and examples
Entities capable of buying on an RTB-basis (agency buying desks, demand-side platforms, ad networks, ad exchanges)
In 2009, less than 1% of online ads were purchased via Real-Time Bidding. This is expected to grow to 3-5% in 2010. Advertising experts have predicted that RTB will fundamentally change the course of online advertising.

The PubMatic white paper can be downloaded at: www.PubMatic.com/real-time-bidding.

About PubMatic:

PubMatic’s Ad Revenue Optimization solution combines real-time ad decision technology with local service around the world to provide global publishers a holistic ad monetization platform. PubMatic’s real-time bidding (RTB) and Ad Auction Engine™ technology ensures that online publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression.

Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the ComScore Top 10. www.PubMatic.com

This announcement comes at a time when an increasing number of agency executives are contemplating buy-side networks for the financial benefit of capturing a larger share of advertising dollars. These organizations invariably need to seek out a platform provider with the necessary technology that will allow them to manage their campaigns more effectively, improve their current margins, and gain an edge over their competition. ADvisor DSP is available as a managed service so that LucidMedia hosts the software and provides the agency platform team with a secure login and the guidance they need during the transition. The platform uses an advanced, proprietary ad server designed specifically to support critical DSP features like universal frequency capping, robust auditing, content filtering, and targeting to pages as well as users. Discrepancy management and reconciliation, Atlas Universal Action Tag (UAT) compliance, and intrinsic support for engaging rich media technologies are also core capabilities of the platform.

“We began testing ADvisor DSP internally in January of 2009, effectively making it the online advertising industry’s first production RTB-enabled demand-side platform,” said Ajay Sravanapudi, Founder and CEO of LucidMedia Networks, Inc. “We have processed more than 100 billion impressions and delivered hundreds of successful campaigns in preparation for today’s launch. ADvisor DSP allows agencies to bring the full benefits of our optimized network in-house as they transition into a buy-side network. ADvisor DSP leverages our robust contextual analysis, page-level targeting engine, 14,000 micro-segmented categories, and precise brand-safe filters in a single interface under agency control.”

About LucidMedia

LucidMedia Networks, Inc. (www.lucidmedia.com) is a targeting network and ad management platform focused on delivering optimized performance and branding display advertising campaigns at the page-level for interactive agencies. Network capabilities are accessible through a hosted demand-side platform (DSP) with real-time bidding (RTB) called ADvisor DSP available to agencies as a managed service. LucidMedia and ADvisor DSP use intelligent, multi-source RTB strategies across the Internet’s largest repositories creating an unprecedented 45B impression-per-month potential that reaches 95% of the U.S. online population. Formally known as Entrieva, the company was founded in 1999 and today processes more than ten thousands ad requests every second for hundreds of major brand advertisers.

PALO ALTO, Calif. – PubMatic (www.PubMatic.com), the pioneer of Ad Revenue Optimization technology and full-service ad operations support for premium online publishers, announced the results of the 2009 Year-End Ad Price Index. The research brief indicates that 2009 proved to be a rebound year where ad pricing increased significantly and steadily. PubMatic, which has been providing public ad pricing data since early 2008, has the longest running ad pricing report in the digital display advertising industry. The latest report is a key indicator that rapid innovation of targeting technology from publisher vendors is helping unlock greater value of publishers’ ad space.

The recession hit online publishers the hardest in 2008 with ad prices falling to new lows, but each quarter since the beginning of the year saw big gains in premium publisher ad pricing, ending with a surge that raised December 2009 prices even higher than pre-recession prices:

Sequential Changes in Ad Pricing for Non-Guaranteed Inventory:

Q1 2009 – Q2 2009: 57% increase
Q2 2009 – Q3 2009: 31% increase
Q3 2009 – Q4 2009: 42% increase

Year on Year Changes in Ad Pricing for Non-Guaranteed Inventory:

Q4 2008 – Q4 2009: 111% increase

“Online publishers were hoping that 2009 would be a rebound year for ad pricing, but few predicted a comeback this strong,” said Rajeev Goel, PubMatic Co-Founder and CEO. “2010 is off to a promising start as well with new opportunities available to help publishers unlock the true value of their audience, including broader adoption of real-time bidding, increased abilities to better monetize audiences, and extending ad network optimization to the publishers’ mobile platform.”

The 2009 Year-End Ad Price Index can be downloaded at: http://www.pubmatic.com/adpriceindex.

*according to PubMatic data

About The Ad Price Index

PubMatic collects data from a large number of premium publishers that is then analyzed by our independent statisticians, and from which an aggregate monthly price index is produced. The 100 index reflects pricing from Q1 2008.

About The Ad Price Data Methodology

The PubMatic ad price data used in this brief is comprised of premium publishers using PubMatic. The data is prepared by leading independent statisticians and industry experts: Albert Madansky, Ph.D., H.G.B. Alexander Professor Emeritus of Business Administration at the University of Chicago Graduate School of Business and recipient of the 2005 American Statistical Association Founders Award, and Michele Madansky, Ph.D., a media and market research consultant and former VP of Global Market Research for Yahoo!

The pricing data reflects net publisher monetization for non-guaranteed ad inventory via ad networks and excludes ad networks’ share of ad spend as well as inventory sold directly by publishers to ad agencies or advertisers.

The pricing data is not representative of the performance of any particular ad network.

About PubMatic:

PubMatic’s Ad Revenue Optimization solution combines real-time ad decision technology with local service around the world to provide global publishers a holistic ad monetization platform. PubMatic’s real-time bidding (RTB) and Ad Price Prediction™ technology ensures that online publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression.

Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the ComScore top 10. www.PubMatic.com

PALO ALTO, Calif. – PubMatic (www.PubMatic.com), the pioneer of Ad Revenue Optimization technology and full-service ad operations support for premium online publishers, announced a new solution that leverages real-time optimization technology to help publishers maximize revenue from their mobile ad inventory. PubMatic works with premium publishers to increase their ad network and exchange revenue by 30-100% and simplify operations, and will extend those benefits to publishers’ mobile ad inventory via an integrated solution.

“While the consumption of mobile content has grown exponentially, particularly with the iPhone and Android platforms, the ability to monetize the mobile web has become increasingly difficult for premium publishers,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “Our integrated mobile solution gives publishers the ability to take full advantage of their highly lucrative mobile ad inventory by simplifying the process by which they manage and select the most effective ads for their mobile web sites and applications.”

Publisher benefits Include:

Ad Network Representation: PubMatic will help publishers connect to the optimal mix of mobile ad networks according to publishers’ content, audience, and brand safety requirements
Real-Time Decision Making: PubMatic will decide in real-time which mobile ad network can best monetize each impression and select the highest paying ad network every time
Brand Control: The same comprehensive brand control capabilities that protect PubMatic’s Web publishers from unwanted ads, channel conflict, and ad latency issues will also extend to the mobile platform
Audience Insight: Mobile-specific data points such as device, user location, and user demographics are considered as part of the ad network and exchange selection process to maximize publisher revenue
One Consolidated Management Dashboard (Web & Mobile): Publishers will be able to manage and review comprehensive reporting and analytics from one consolidated dashboard that tracks both their Web based ad sales and mobile ad sales.
Publishers interested in participating in the mobile platform launch can contact Andrew Rutledge, VP Sales. Andrew.Rutledge@PubMatic.com

About PubMatic:

PubMatic’s Ad Revenue Optimization solution combines real-time ad decision technology with local service around the world to provide global publishers a holistic ad monetization platform. PubMatic’s real-time bidding (RTB) and Ad Price PredictionTM technology ensures that online publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the ComScore top 10. www.PubMatic.com

PALO ALTO, Calif. – PubMatic (www.PubMatic.com), a global company that provides premium online publishers technology and a full service solution to manage and monetize non-guaranteed ad inventory, announced that another top-tier publisher has implemented their solution. TVGuide.com, a one-stop entertainment destination for breaking news, online video and TV listings, has chosen PubMatic to manage multiple remnant networks across its site.

“PubMatic has significantly decreased the operational burden of managing multiple ad networks and simultaneously helped us eliminate inefficiencies in our remnant advertising pricing”

“PubMatic has significantly decreased the operational burden of managing multiple ad networks and simultaneously helped us eliminate inefficiencies in our remnant advertising pricing,” said Ian Wallin, Vice President, Online Ad Sales, TVGuide.com. “We’ve enjoyed working with them.”

Reaching 21 million unique users per month, TVGuide.com has differentiated itself from the competition by offering online video, news, community and TV listings in a single location. TVGuide.com’s Online Video Guide allows users to watch virtually any and every available full-length TV episode from all the major broadcast and cable television networks. TVGuide.com’s “user engagement” rankings are the highest in its competitive set. The site is currently ranked #1 by comScore’s “TV and Entertainment” category for attracting the most engaged users who average five visits per month, 13 minutes per visit and 18 page views per person.

PubMatic uses real-time technology to decide what ad network or ad exchange can best monetize every ad impression for the web’s biggest publishers and then dynamically routes those impressions to the highest paying entity. TV Guide has been able to leverage PubMatic’s platform to work with a wide range of ad networks and exchanges while simplifying the process of working with them.

“As the economy rebounds, publishers are increasingly focused on premium sponsorship opportunities and looking for a trusted partner to manage their non-guaranteed inventory,” said Rajeev Goel, PubMatic Co-Founder and CEO. “We built PubMatic to serve the needs of publishers, and as a result we’re increasing revenue for the world’s largest publishers including TVGuide.com, Huffington Post, eBay, and many more.”

About PubMatic

PubMatic is a global Ad Revenue Optimization company that provides premier online publishers with a full service solution to manage and monetize non-guaranteed ad inventory. PubMatic’s real-time Ad Price Prediction technology ensures that premium publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression. (www.PubMatic.com)

PALO ALTO, Calif. – PubMatic (www.PubMatic.com), a global company that provides premium online publishers technology and a full service solution to manage and monetize non-guaranteed ad inventory, announced the achievement of significant milestones with its Version 3.0 real-time bidding technology. Ad networks that are leveraging PubMatic’s ability to bid on and buy user impressions in real-time are seeing ROI improvements of over 100%.

PubMatic’s real-time bidding technology, first introduced in early 2009, has reached critical mass:

- Ad networks now have access to an audience of 250 million global unique users via the real-time bidding API
- Advanced Version 3.0 targeting capabilities including language, screen resolution, and relative position of the ads within a page
- Improved contextual analysis at page level to provide the most appropriate ad based on the page content
- Ad campaigns from ad networks are seeing ROI improvements of over 100% compared to advertising campaigns that are not using PubMatic’s technology

PubMatic’s real-time bidding technology allows ad networks to uniquely value each ad impression. By finding the right combination of context and audience, ad networks and their clients are able to uniquely value each ad impression, improving the publisher’s revenue, increasing the advertiser’s campaign ROI, and improving the web surfer’s experience with better targeted advertisements.

“LucidMedia saw the need for non-guaranteed real-time bidding (RTB) on the demand-side last year and set out to aggressively partner and plug into the new breed of emerging optimizers,” said Ajay Sravanapudi, President and CEO of LucidMedia Networks, Inc. “Working with PubMatic has enabled us to take advantage of real-time bidding and improve campaign performance for our customers.”

“PubMatic recognized early on that the future of media buying will be centered around real-time technologies, which is why PubMatic was the first publisher-focused optimization service to come to market with real-time bidding and why we’ve reached such massive scale so early on,” said Jeanne Houweling, PubMatic’s VP of Ad Network Solutions. “We’re now extending our technology lead of one year by releasing 2nd generation capabilities that will enable us to significantly improve publisher monetization and our ad network partners’ ad campaign ROI.”

About PubMatic

PubMatic is a global Ad Revenue Optimization company that provides premium online publishers with a full service solution to manage and monetize non-guaranteed ad inventory. PubMatic’s real-time Ad Price PredictionTM technology ensures that premium publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression.

Redwood City, Calif., — Turn Inc., the smart platform for digital advertising, today announced that the company is fully integrated with the Real-Time Bidding capabilities of leading inventory platforms AdMeld and PubMatic.

The integration expands Turn’s ability to perform targeting and bid price optimization in real-time, which dramatically improves the effectiveness and efficiency of display advertising campaigns. It also brings a large amount of verifiable, “brand-safe” inventory under Turn’s purview, so that brand marketers can leverage Turn’s technology to bid with confidence on high quality ad inventory across these platforms.

“The launch of Real-Time Bidding by companies like AdMeld and PubMatic is transformational for the entire digital advertising ecosystem.  Media buyers and publishers alike will benefit tremendously from a highly efficient market where the most valuable advertising can be placed in front of the most valuable users – all at the right time and at the right value,” said Bill Demas, President and CEO of Turn.

Turn’s targeting technology analyzes thousands of demographic, behavioral and website content variables and adapts to changes it sees in publisher inventory and campaign performance patterns within milliseconds, enabling Turn to leverage all of its data assets and predictive algorithms in real-time for each impression. This dramatically improves reach for custom audience targeting, enables universal frequency capping across each of the Real-Time Bidding inventory platforms, and empowers the predictive algorithms to optimize the price for each impression.

Initial results from campaigns run over the past seventeen days on AdMeld and PubMatic have validated the potential for Real-Time Bidding, demonstrating significant improvements in click-through rates (up to 135% improvement), conversion rates (up to 150% improvement) and effective cost per action (up to 145% improvement) versus non-Real-Time Bidding inventory.

“Real-Time Bidding represents the next evolution of display advertising, and unlocking its true potential requires sophisticated technologies on both sides of the transaction,” said Michael Barrett, CEO of AdMeld.  “Turn is a leader in this space, and our work together is proving the power of Real Time Bidding in delivering superior performance for ad buyers and the premium publishers we serve at AdMeld. We are pleased to align with Turn in driving the adoption of this game-changing technology.”

“Turn is an industry leader that has embraced real-time bidding on behalf of its agency and advertiser clients, and they are achieving outstanding results with PubMatic,” said Rajeev Goel, PubMatic Co-Founder and CEO.  “Turn’s platform can help extract the maximum benefit from inventory that has been bid on in real time, which is great for advertisers, our publishers, and the industry overall.”

About Turn Inc.

Turn is the smart platform for digital advertising. Through its demand-side platform, Turn delivers media buying cost efficiency, exceptional performance, targeted audience reach and powerful insights to global agencies and premium advertisers.  Turn combines predictive targeting, custom behavioral modeling, and deep analytics to power the exchange trading desks and private networks of leading global agencies as well as the Turn Network.  Turn is a leader in digital advertising, serving targeted advertising to over 150 million domestic unique users. The company is based in Silicon Valley with locations in New York City, Chicago, San Francisco, Los Angeles and Charlotte. For more information, visit http://www.turn.com.

About AdMeld

AdMeld (www.admeld.com) helps the world’s premium online publishers maximize revenue from ad networks and exchanges, reduce operating costs and protect their brands from unwanted ads.  AdMeld’s real time optimization technology generates the highest possible yield from each ad impression, and its suite of tools and services enhance publishers’ understanding and control of their discretionary ad inventories.  Current AdMeld customers include IAC, Discovery Communications, Pandora, FOX News, World Wrestling Entertainment and more than 85 others worldwide. Founded in 2007, the company is headquartered in New York City with offices in San Francisco and London.

About PubMatic

PubMatic (www.PubMatic.com) is a global Ad Revenue Optimization company that provides premium online publishers with a full service solution to manage and monetize non-guaranteed ad inventory. PubMatic’s real-time Ad Price PredictionTM technology ensures that premium publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression.

PALO ALTO, Calif. – PubMatic, (www.PubMatic.com), a global ad revenue optimization company that works with thousands of premier online publishers and hundreds of ad networks, unveiled The 2nd Channel Ecosystem (http://www.PubMatic.com/AdRevenue2009), a detailed report and analysis of the primary segments that are driving up the value of premium online publisher ad inventory. The report defines the 2nd Channel as inventory sold through intermediaries such as ad networks and ad exchanges and reveals that in 3 years the 2nd Channel is estimated to make up 34% of all publisher ad revenue.

PubMatic worked with digital media consultant Bennett Zucker to conduct a series of interviews with online advertising executives in order to make the report a collaborative effort. The report was unveiled at PubMatic’s Ad Revenue 2009 conference to help premium online publishers better navigate the segments and companies within the 2nd Channel ecosystem as objectively as possible. The analysis is part of PubMatic’s annual report available via http://www.PubMatic.com/AdRevenue2009.

“With the vast amount of ad inventory going unsold and with confusion between the hundreds of networks, publishers and advertisers, there was clearly a need to help publishers understand all of their monetization options,” said PubMatic CEO, Rajeev Goel. “There may no longer be a useful distinction between the buy side and the sell side in online advertising, especially in the vast 2nd Channel. But there is a continuous need for innovation from every segment until we wring out all the inefficiency inherent in this complex business.”

The 2nd Channel Ecosystem is comprised of nine primary segments that are driving up the value of premium online publisher ad inventory including:

• Media Buying Platforms: Also sometimes referred to as “buy side optimization platforms,” this new segment within online display advertising works directly with ad agencies to improve efficiencies of working with ad networks and ad exchanges, including more precise audience targeting and improved campaign analytics.
• Dynamic Ad Creative Technologies: The companies in this segment have technology that changes an advertiser’s message to change depending on the user that is viewing it, allowing the messaging to be more personalized, and therefore improving campaign performance.
• Data Exchanges & Platforms: Marketplaces designed specifically to buy and sell data allow advertisers to buy specific audiences and publishers to earn revenue from data sales in this marketplace. While still in its relative infancy, this segment is trailblazing the way data is commoditized.
• Ad Networks & Targeting Platforms: The largest and most established of the segments within the 2nd Channel ecosystem, ad networks sell inventory that a publisher cannot sell themselves largely due to an excess of advertising inventory. There are several types of ad networks including vertical, behavioral, contextual, rich media, video, and more.
• Ad Exchanges: This segment is largely responsible for the evolution of how media is bought and sold. Ad exchanges offer publishers the ability to turn tough-to-monetize ad impressions into revenue by bringing market liquidity in the form of demand equal to the abundance of supply.
• Ad Servers: While not a new segment, ad servers are mission critical for publishers. Virtually every ad served is a result of multiple ad servers that work together in order to deliver and track ads in milliseconds.
• Ad Revenue Optimizers: Sometimes called ad network optimizers, this segment allows publishers to work with a large number of ad networks at one time. The segment also works with premium publishers to increase ad revenue leveraging various technologies, while also helping to protect the publisher’s brand by keeping unwanted advertisements off of their sites.
• Site Inventory & Sales Management Tools: Companies in this segment are often used to help online publishers package, price, and sell their inventory based on a number of complex variables including price forecasting and yield management.
• Measurement & Analytics: This segment is comprised of several smaller sub-segments including companies that check ad effectiveness through surveys, companies that verify campaigns to ensure the reporting is as accurate as possible, and analytical companies that help publishers to plan for future campaigns.

About PubMatic

PubMatic provides online publishers with a full service solution to manage and monetize unsold ad inventory. PubMatic’s real-time ad price prediction technology and dedicated team service drive significantly higher revenues and simplify ad network management for more than 5500 large and medium publishers.

PALO ALTO, Calif. – PubMatic (www.PubMatic.com), a global company that provides premium online publishers with a full service solution to manage and monetize non-guaranteed inventory, announced that The Huffington Post (www.huffingtonpost.com) will use its technology for ad revenue management and brand protection.

PubMatic lifts publisher revenue by uniquely optimizing each ad impression in real-time sold through secondary ad channels such as ad networks and exchanges. PubMatic was selected by The Huffington Post as a partner after the site conducted a trial of PubMatic’s technology.

PubMatic benefits online publishers through:

•Increased Revenue: more revenue from ad networks and ad exchanges through the use of PubMatic’s Ad Price PredictionTM technology
•Brand Protection: managing channel conflict between The Huffington Post’s growing sales force and ad networks, and providing tools to manage advertiser blocklists, creative policies and immediately eliminate unwanted creative
•Management and Efficiency: streamlining ad operations processes with support for managing ad network relationships and an integrated reporting dashboard
“PubMatic is excited to bring our platform for publisher monetization to a leading online news brand such as The Huffington Post. Our strong track record of delivering improved monetization and management capabilities for the Internet’s top properties shows how we’ve been pioneers and innovators in optimizing ad revenue for premium online publishers,” said Rajeev Goel, Co-Founder and CEO of PubMatic.

“The Huffington Post looks forward to tapping PubMatic to help monetize its large audience,” said Eric Ashman, Chief Financial Officer of The Huffington Post. “PubMatic will help HuffPost use technology to automate and optimize our non-guaranteed inventory. This will help us strengthen our position in direct channel sales and deliver more comprehensive packages to advertisers.”

According to Nielsen Online, The Huffington Post is one of the fastest growing news sites and it is continuing to expand in other mediums such as mobile. PubMatic’s technology will enable The Huffington Post to expand its revenue optimization.

About PubMatic

PubMatic is a global Ad Revenue Optimization company that provides premier online publishers with a full service solution to manage and monetize non-guaranteed ad inventory. PubMatic’s real-time Ad Price PredictionTM technology ensures that premium publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression. PubMatic is headquartered in Palo Alto with offices across the US, Europe, and Asia. (www.PubMatic.com)

Ad Revenue 2009
PALO ALTO, Calif. – PubMatic (www.PubMatic.com), a global company that provides premium online publishers technology and a full service solution to manage and monetize non-guaranteed ad inventory, announced an expanded lineup of speakers and the upcoming release of the comprehensive Ad Revenue Report that will be made available to all Ad Revenue 2009 attendees (www.AdRevenueConference.com).

The report will cover premium publisher trends and data and will include a comprehensive guide to the online display advertising ecosystem. Sponsors including AudienceScience, CPX Interactive, eXelate, MediaMath, Pulse 360, and premier sponsor interCLICK will join forces with PubMatic to discuss how to drive more revenue for online publishers.

Ad Revenue 2009 Lineup Includes:

9:00 am Opening Keynote: Amar Goel, Founder & Chairman, PubMatic
10:00 am Panel: The Blurring Lines of Ad Exchanges, Ad Marketplaces, and Ad Networks

Moderated by Michael Learmonth, Reporter, Digital Media & Advertising, Advertising Age

Panelists:

Jay Sears, Strategic Products & Business Development, ContextWeb
Jed Nahum, Director of Network Planning and Strategy, AdECN
Philip Smolin, GM, Platform Solutions, Turn
Rob Rasko, President and COO, CPX Interactive
Tom Sipple, VP, IAC/Dictionary.com

11:05 am Presentation: Ad Effectiveness: A Closer Look at Ad Networks for Branding Campaigns

Michele Madansky, Michele Madansky Consulting

11:30 am Panel: Standardization, Innovation, & Monetization: How New Ad Units Are Impacting Publishers

Moderated by Joe Mandese, Editor-In-Chief, MediaPost

Panelists:

Tom Bowman, VP, Strategy and Operations, Global Advertising Sales, BBC Worldwide
Kirsten Rasanen, VP, Product Development, TV Guide
Jeremy Fain, VP Industry Services, IAB
Ryan Whittington, VP, General Manager, bizjournals

1:30 pm Presentation: Turning Your Ad Operations Into A Revenue Center

Rob Beeler, VP Content & Media, AdMonsters

1:55 pm Panel: The Evolution of Media Buying and What That Means for Publishers

Moderated by John Ebbert, Managing Editor, AdExchanger

Panelists:

Andrew Kraft, VP Technology Solutions, Collective Media
Darren Herman, Founder & President, Varick Media Management
Joe Zawadzki, CEO, MediaMath
Matthew Greitzer, VP Search Marketing and Head of ATOM Systems, Razorfish
Sean Kegelman, SVP, Partnerships, VivaKi Nerve Center

2:55 pm Presentation: Government Regulation & Internet Advertising: Everything Publishers Need to Know, and Nothing They Don’t

Alan Chapell, President, Chapell & Associates

3:20 pm Panel: The New Economics And Revenue Opportunities of Data

Moderated by Greg Stuart, Digital Media Advisor

Panelists:

Antony Taylor, VP, Head of Display Platforms, Yahoo! Inc.
Eric Hippeau, CEO, Huffington Post
Jeanne Houweling, VP Ad Network Solutions Group, PubMatic
Jeff Hirsch, President & CEO, AudienceScience
Mark Zagorski, CRO, eXelate

4:00 pm Closing Keynote: Jack Flanagan, Executive Vice President, comScore

4:25 pm: Happy Hour & Networking presented by interCLICK

In addition to the conference panels and presentations, attendees will receive the Ad Revenue Report. The Ad Revenue Report is a collaborative effort made possible by many interviews with the brightest minds in online advertising, including:

Jon Aizen, COO, Dapper
Larry Allen, President, Yieldex
Joe Apprendi, CEO, Collective Media
Pascal Bensoussan, VP Products & Marketing, Aggregate Knowledge
Alex Hooshmand, VP Client Services, BlueKai
Randy Nicolau, CEO, Demdex
Brian O’Kelley, CEO, AppNexus
Andrew Pancer, COO, Media6 Degrees
Nathan Woodman, Managing Director, Adnetik (Havas Digital)
Nat Turner, President, Invite Media
Randy Nicolau, CEO, Demdex
Brian O’Kelley, CEO, AppNexus
Andrew Pancer, COO, Media6 Degrees
Calvin Lui, CEO, Tumri
Howard Manus, VP Marketing & Operations, CNNMoney.com

To learn more about Ad Revenue 2009 or to request an invitation, please visit: www.adrevenueconference.com

About PubMatic

PubMatic is a global Ad Revenue Optimization company that provides premier online publishers with a full service solution to manage and monetize non-guaranteed ad inventory. PubMatic’s real-time Ad Price Prediction technology ensures that premium publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression.

PALO ALTO, Calif. -PubMatic (www.PubMatic.com), a global company that provides premium online publishers with a full service solution to manage and monetize non-guaranteed ad inventory, announces new offices and technology created to meet the local needs of global publishers. The continued European expansion with partner Improve Digital (www.ImproveDigital.com), along with the rollout of the industry’s first fully globalized revenue optimization platform, underscores PubMatic’s commitment to ensuring premium publishers from all markets get best-in-class local service from advanced ad network optimization technology.

With PubMatic’s new global platform and expanded presence across Europe, US publishers – who typically have 20% to 40% of their audience coming from Europe – can also significantly improve their monetization.

New international developments include:

Offices in four European countries, the US and Asia Pacific

* London, UK / England
* Paris, France
* Hamburg, Germany
* Amsterdam, The Netherlands

Launch of automated multiple currency optimization and reporting

* Direct integration with European ad networks that report revenue in non-USD currencies such as British Pound, Euro, Swiss Franc, and more
* Ability to convert currencies in real time to optimize across global ad networks to find the best monetization opportunities for publishers
* Flexible reporting interface to translate daily and monthly reports into the publisher’s currency of choice

“Optimizing and central reporting across multiple currencies and markets in an automated way is a key feature to our business,” states Rogier van den Heuvel, VP Worldwide Sales eBuddy, the world’s largest and fastest growing independent web and mobile instant messaging (IM) service headquartered in Amsterdam. eBuddy enables more than 21 million unique monthly visitors to chat free of charge across all major IM networks in 30 languages. “Managing and optimizing multiple currencies in real-time and having central control and insight are of true value to us.”

“PubMatic’s advanced technology, coupled with Improve Digital’s local understanding and best-in-class service, creates a winning combination for international premium publishers that are looking to significantly increase their ad revenue,” said PubMatic Co-Founder and CEO, Rajeev Goel. “We’re committed to being the best ad revenue optimization solution in Europe and the US, and we will continue to pioneer service and technology innovation to meet the needs of premium publishers.”

About PubMatic

PubMatic is a global Ad Revenue Optimization company that provides premier online publishers with a full service solution to manage and monetize non-guaranteed ad inventory. PubMatic’s real-time Ad Price Prediction technology ensures that premium publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression. www.PubMatic.com

About Improve Digital

Improve Digital represents PubMatic’s ad revenue optimizer in Europe, ensuring European Publishers the best local support and local market knowledge adding to the best in class technology of PubMatic. Improve Digital is known for their holistic approach to yield optimization, considering and over viewing multiple sources of revenue and how these are related to each other. 90% of Improve Digitals clients are in the top segment of the publishing market. Find out more at www.improvedigital.com

Visit http://www.AdRevenueConference.com for details about the event.

Sample List of Speakers for Ad Revenue 2009:

• Andrew Kraft, VP Technology Solutions, Collective Media
• Bill Wise GM, Global Exchange, Yahoo!
• Darren Herman, Founder & President, Varick Media Management
• Eric Hippeau, CEO, Huffington Post
• Greg Stuart, Digital Media Advisor
• Ian Wallin, VP National Digital Ad Sales, TV Guide
• Jay Sears, EVP, Strategic Products & Business Development, ContextWeb
• Jeanne Houweling, VP Ad Network Solutions Group, PubMatic
• Jeff Green, COO, AdECN/Microsoft
• Jeff Hirsch, President & CEO, Audience Science
• Jeremy Fain, VP Industry Services, IAB
• Joe Mandese, Editor In Chief, MediaPost
• Joe Zawadzki, CEO, MediaMath
• John Ebbert, Managing Editor, AdExchanger.com
• Mark Zagorski, CRO, eXelate
• Michael Learmonth, Reporter, Digital Media & Advertising, Ad Age
• Michele Madansky, Michele Madansky Consulting
• Philip Smolin, GM, Platform Solutions, Turn
• Rob Beeler, Vice President, Content & Media, AdMonsters
• Rob Rasko, President and COO, CPX Interactive
• Sean Kegelman, SVP, Partnerships at VivaKi Nerve Center
• Tom Sipple, VP, IAC
• Matthew Greitzer, VP Search Marketing, Razorfish
• Ryan Whittington, VP, General Manager, bizjournals

More speakers still to come! Last year’s event sold out early on, and it’s expected the same for this year. See you there!

http://www.AdRevenueConference.com

PALO ALTO, Calif. – PubMatic (www.PubMatic.com), a global company that provides premium online publishers technology and a full service solution to manage and monetize non-guaranteed ad inventory, announced the sponsor and speaker lineup for Ad Revenue 2009 (http://www.AdRevenueConference.com). The second annual Ad Revenue conference, a follow up to last year’s sold out event, will be held on October 8th at New World Stages in New York City. The event will bring together hundreds of thought leaders in the online display advertising industry and will focus on increasing the revenue made by publishers from non-guaranteed inventory.

This event is happening with the generous support of InterCLICK, Audience Science, CPX Interactive, eXelate, MediaMath, and Pulse360.

Ad Revenue 2009’s industry expert speakers will focus on the ecosystem that drives revenue for premium publishers’ 2nd Ad Sales Channel, or inventory not sold through their direct sales force. The 2nd Channel ecosystem is vast and complex, made up of ad networks, ad exchanges, data exchanges, and many other segments. Ad Revenue 2009 will bring clarity to the ecosystem for premium publishers so that they can develop the best strategies to increase their advertising revenue in the immediate future and for years to come.

“The Ad Revenue conference is the only conference dedicated entirely to helping premium publishers develop strategies to increase the value of their non-guaranteed inventory,” said Rajeev Goel, PubMatic Co-founder and CEO. “Hundreds of companies are driving innovation that can help significantly raise their bottom line, and the publishers that understand the ecosystem the best stand to gain the most from it. If there is one conference that premium publishers need to attend every year, this is it.”

The caliber of companies involved with Ad Revenue 2009 is unprecedented. The Ad Revenue 2009 speaker lineup includes:

Jeff Hirsch, President & CEO, Audience Science
Joe Zawadzki, CEO, MediaMath
Mark Zagorski, CRO, eXelate
Rob Rasko, President and COO, CPX Interactive
Amar Goel, Founder & President, PubMatic
Andrew Kraft, VP Technology Solutions, Collective Media
Bill Wise GM, Global Exchange, Yahoo!
Darren Herman, Founder & President, Varick Media Management
Eric Hippeau, CEO, Huffington Post
Greg Stuart, Digital Media Advisor & Former CEO of the IAB
Ian Wallin, VP National Digital Ad Sales, TV Guide
Jay Sears, EVP, Strategic Products & Business Development, ContextWeb
Jeanne Houweling, VP Ad Network Solutions Group, PubMatic
Jeff Green, COO, AdECN/Microsoft
Jeremy Fain, VP Industry Services, IAB
Joe Mandese, Editor-In-Chief, MediaPost
John Ebbert, Managing Editor, AdExchanger.com
Kurt Unkel, SVP, Director at VivaKi Nerve Center
Michele Madansky, Michele Madansky Consulting
Philip Smolin, GM, Platform Solutions, Turn
Rob Beeler, Vice President, Content & Media, AdMonsters

Ad Revenue 2008, held in San Francisco, was oversubscribed by more than 50%. Ad Revenue 2009 is nearing full capacity. To learn more about Ad Revenue 2009 or to request an invitation, please visit: www.AdRevenueConference.com.

About PubMatic

PubMatic is a global Ad Revenue Optimization company that provides premier online publishers with a full service solution to manage and monetize non-guaranteed ad inventory. PubMatic’s real-time Ad Price Prediction technology ensures that premium publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression.

PALO ALTO, Calif. – PubMatic (www.pubmatic.com), the pioneer of ad revenue optimization technology for premium online publishers, announced that it has added two senior members to its management team: Andrew Rutledge, formerly of Google/DoubleClick and Josh Wetzel, formerly of eBay/Shopping.com. Both vice presidents will play a key role in driving PubMatic’s sales and dedicated team service among the premier publisher community, while expanding the company’s international presence.

Andrew Rutledge joins the PubMatic team as Vice President of Publisher Sales and head of its expanding New York office. Andrew is a nine year interactive media veteran in the U.S. and Europe, coming from Google where he was Director of DoubleClick’s agency and advertisers sales, responsible for 300+ agency and marketer clients and $75 million in technology revenue. Over Andrew’s tenure at DoubleClick, he held several management roles including, Vice President, National Marketer Sales and Regional Director of UK and Northern Europe overseeing all agency and publisher relationships. As PubMatic’s Vice President of Publisher Sales, Andrew will oversee all global sales initiatives with large-scale, premium publishers.

Josh Wetzel has been appointed to Vice President of Publisher Services. Josh has over twelve years of experience building distributed content and commerce businesses in the online arena. In his previous role at eBay, Josh was responsible for building the distributed commerce business for Shopping.com into its primary revenue stream with strategic partners including Amazon, AOL, CNET, IAC, and MSN. At PubMatic, Josh will be responsible for scaling the services team that supports the needs of the world’s largest online publishers.

“Andrew is one of the most respected veterans in online display advertising and he will be a great asset to PubMatic and the premier publishers we work with,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “Josh will continue to make working with PubMatic a great experience for publishers that need to increase revenue, protect their brands, and simplify ad network management in this volatile economic environment. These two key executives truly take PubMatic to the next level.”

About PubMatic

PubMatic is a global Ad Revenue Optimization company that provides premier online publishers with a full service solution to manage and monetize non-guaranteed ad inventory. PubMatic’s real-time Ad Price Prediction technology ensures that premium publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression.

PALO ALTO, Calif. – PubMatic (www.pubmatic.com), the pioneer of ad revenue optimization technology for large online publishers, revealed that industry ad pricing levels have increased 35% since the start of 2009. Pricing for ad inventory sold through indirect channels such as ad networks and ad exchanges has steadily increased every month, gaining 47% since the end of January (see chart). The sustained growth is explained in a research brief which shows that online ad pricing may be on the path to recovery (www.pubmatic.com/adpricebrief).

While 2008 experienced record lows in online ad pricing, 2009 has shown consecutive ad price growth for every month since the start of the year. PubMatic found that each month has had steady percentage growth over the previous month, ranging from 3% to as much as 15%. PubMatic will be publishing a more comprehensive report on this data at its Second Annual Ad Revenue 2009 Conference (www.adrevenueconference.com) on October 8th in New York.

“Although ad pricing has not returned to year-ago levels, the industry has gone up consistently every month since January 2009. The worst may be behind us,” said Rajeev Goel, PubMatic Co-Founder and CEO. “There is more hope that Fall online ad spending may reach near-normal levels. This brings more urgency for our Ad Revenue 2009 Conference, where publishers can learn how to take advantage of new technology and a growing ecosystem to secure more share of ad spending.”

Ad Revenue 2009 will help large publishers capitalize on this upward ad price trend, outlining the concept of the 2nd ad sales channel, a major contributor to the improving ad pricing now and in the coming years. With online advertising experiencing rejuvenation, PubMatic is hosting this event to bring together industry thought leaders that represent many segments of the ecosystem to discuss how publishers can better monetize their ad space. Topics for the conference will include:
The Evolution of Media Buying and What That Means for Publishers
The New Economics And Revenue Opportunities of Data
How New Ad Units Are Impacting Publishers
Leveraging Measurement and Analytics to Increase Ad Revenue
The Blurring Lines of Ad Exchanges, Ad Marketplaces, and Ad Networks

About The Ad Price Data Methodology

The PubMatic ad price data used in this brief is comprised of over 6,000 websites, approximately 85% of which are based in the US. The data is prepared by a leading independent statistician and industry expert:

Albert Madansky, Ph.D., H.G.B. Alexander Professor Emeritus of Business Administration at the University of Chicago Graduate School of Business and recipient of the 2005 American Statistical Association Founders Award.

About PubMatic

PubMatic is a global Ad Revenue Optimization company that provides online publishers with a full service solution to manage and monetize non-guaranteed ad inventory. PubMatic’s real-time ad price prediction technology ensures that online publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression.

PALO ALTO, Calif. – PubMatic (www.pubmatic.com), the pioneer of ad revenue optimization technology and full-service ad operations support for large online publishers, announced that it has been added to the 2009 AlwaysOn Global 250 List. The AlwaysOn Global 250 Award is given to private, emerging technology companies creating new business opportunities in high-growth markets. PubMatic was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction.

“It’s a privilege for our company to be recognized by AlwaysOn for two years in a row as a pioneer, innovator and leader in ad revenue optimization for premier online publishers,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “It has been a remarkable year where we’ve been able to significantly improve ad revenues for premium publishers all over the world.”

PubMatic and the other AlwaysOn Global 250 Winners will be recognized at the AlwaysOn & STVP Summit at Stanford, taking place at Stanford University in Palo Alto, CA, on July 28-30. This two-and-a-half day executive conference is co-presented by the Stanford Technology Ventures Program will highlighting the significant economic, political and commercial trends affecting the global technology industries.

“It’s no secret that technology and innovation are vital to bringing our country out of economic recession,” said Tony Perkins, founder and editor of AlwaysOn. “The companies on this year’s list have not only created innovative technologies that solve real business problems, but have stimulated economic growth through the generation of new jobs. I congratulate every winner selected for this year’s award and wish them all tremendous success in the future.”

The AlwaysOn Global 250 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2009 list.

A full list of all the AlwaysOn Global 250 winners can be found on the AlwaysOn website at http://alwayson.goingon.com/permalink/post/32719

About PubMatic

PubMatic is a global ad revenue optimization company that provides online publishers with a full service solution to manage and monetize non-guaranteed ad inventory. PubMatic’s real-time ad price prediction technology ensures that online publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression.

PubMatic is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures.

About AlwaysOn

ALWAYSON ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, ALWAYSON continued to lead the media industry in innovation by introducing a social network where members can connect and engage. ALWAYSON is also revolutionizing the media business by applying its open-media principles to its executive event series (Summit at Stanford, OnMedia, OnHollywood, OnDC, GoingGreen East and West, Venture Summit East and West) and quarterly print “blogozine” by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, ALWAYSON is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.

PALO ALTO, Calif. – PubMatic (www.pubmatic.com), the pioneer of ad revenue optimization technology and full-service ad operations support for large online publishers, unveiled Ad Price Prediction as a key component to its second generation optimization platform. Ad Price Prediction is the world’s only real-time publisher optimization solution and includes dynamic pricing from ad networks.

Online publishers can now match the optimal ad network or exchange with every single ad impression in real-time with increased precision. This has enabled PubMatic Premier customers – global publishers with more than $5 million in annual online revenue – to lift revenue by up to an additional 70%.

Ad Price Prediction lifts publisher revenue by optimizing how each impression is sold through secondary ad channels such as ad networks and exchanges. Publishers now have deeper insight into how much their non-guaranteed ad inventory is valued by the different targeting technology and tactics used by secondary channels. For example, PubMatic can compare the price difference between behavioral targeting and contextual targeting on a single ad impression, and then serve the higher paying ad. A new white paper detailing the technology is now available for download at www.pubmatic.com/technology/whitepapers.

“PubMatic’s real-time optimization means that more ad networks are competing for every impression,” said Joe Luna, Director of Digital Advertising Operations at Mansueto Ventures (publisher of Inc.com, Fast Company). “In this climate, with a limited ad operations staff, getting the most money for every ad impression vs. daily optimization makes a big difference.”

Ad Price Prediction is a culmination of various learnings and innovations at PubMatic in the past three years. The company processes more than 100,000 data transactions per second through ads served for 6,000 publishing customers, and applies the data points through a machine learning process to significantly improve its algorithms. Furthermore, PubMatic’s APIs, released in January 2009, have enabled ad networks and exchanges to enter precise real-time bids on non-guaranteed inventory from publisher customers.

“Similar to how Google has developed a technology algorithm to predict clicks, PubMatic’s algorithm predicts ad pricing in real-time on behalf of the publisher,” said Rajeev Goel, co-founder and CEO of PubMatic. “Our technology can optimize every single ad impression automatically, which is a significant improvement over manual optimization that relies simply on best practices.”

About PubMatic:

PubMatic is a global Ad Revenue Optimization company that provides online publishers with a full service solution to manage and monetize non-guaranteed ad inventory. PubMatic’s real-time ad price prediction technology ensures that online publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression.

There are currently over 6,000 large and medium publishers working with PubMatic. PubMatic is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures.

PALO ALTO, Calif. – (June 3, 2009) – PubMatic (www.pubmatic.com), a provider of ad revenue optimization technology for global online publishers, today released a new application to help publishers analyze and evaluate all ads served on their Web sites. PubMatic Ad Inspector identifies improper, faulty or malicious ads and their source, empowering ad operations professionals to make timely adjustments to protect their publishers’ brands.

PubMatic Ad Inspector (http://www.pubmatic.com/AdInspector/) provides publishers with deep forensic information on all ads served on their Web pages. It instantly identifies which ad network or exchange served a particular ad and any ad networks that defaulted in the process. PubMatic Ad Inspector is available to all PubMatic Premier customers ‐ global media publishers with more than $5 million in annual online revenue.

“Online ad sales is getting more complicated for ad operations professionals among large publishers. Tracking down where an ad comes from and stopping the inappropriate ones does not have to be a difficult task,” said PubMatic Co‐Founder & CEO, Rajeev Goel. “Ad Inspector alleviates the burden on ad operations by providing quick analysis on ads that may not be appropriate for the publisher.”

“Ad Inspector saves our team time by showing us exactly where any unwanted ads are coming from, which saves us money because now we don’t need to pull every ad network down until we find where the ad is coming from. We can resolve the issue quickly and precisely,” said Maggie Kinsky of Kiplinger.com.

Benefits of PubMatic Ad Inspector:

1. Instant analysis of ad‐tags with the click of a button
2. Rapid PubMatic response to accelerate time to resolution
3. One application for gathering information on all text, image and video ads on publishers’ pages

PubMatic Ad Inspector, available as a FireFox add‐on, is geared for ad operations professionals in large publishers who manage complex environments with numerous sites, multiple ad networks and multiple ad units. Information from ads on their sites can be captured in a snapshot through the Ad Inspector application.

About PubMatic:
PubMatic is an Ad Revenue Optimization service. PubMatic provides more than 5,500 web publishers real‐time ad optimization, which significantly increases revenue while simplifying ad network management. PubMatic works with hundreds of ad networks and has created thousands of new publisher/ad network relationships. PubMatic is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at http://www.pubmatic.com.

PALO ALTO, Calif. – PubMatic (www.pubmatic.com), a global ad revenue optimization company that works with over 5,500 online publishers, unveiled a strategic European expansion that will dramatically increase ad revenue for both European and U.S. based online publishers. Through a partnership with Europe’s Improve Digital, PubMatic now provides localized sales, service and support in the United Kingdom, the Netherlands, Germany, France, Spain and Italy, whose publishers cover 90% of Western European Web usage.

PubMatic’s patent-pending algorithms ensure that large online publishers generate the most money from their advertising space by predicting and deciding in real-time the ad network that can best monetize each impression. The expansion allows PubMatic to instantly provide a top-tier local sales and service team for European-based publishers and ad networks.

“Europe is the next frontier for ad revenue optimization. There are a lot of European publishers leaving a ton of potential ad revenue on the table at a time when improving monetization is so important,” said PubMatic Co-Founder and CEO, Rajeev Goel. “Just as we were first to unveil a publisher-focused optimization solution in the US, we are also first in providing the same opportunities to European publishers.”

U.S. based publishers and ad networks will also experience significant gains from PubMatic’s European presence. PubMatic has seen that, on average, 20-40% of total traffic to large U.S. based publishers comes from European visitors. PubMatic’s expansion will produce an even larger and stronger base of international ad networks that will provide noticeable ad revenue lift from ads served to European visitors. Similarly, U.S. ad networks that work with PubMatic will have more opportunities to secure publishing customers in European countries.

“Improve Digital has a built-in base of European publishers and ad networks, so our partnership with PubMatic makes absolute sense,” added Janneke Niessen, Co-Founder and COO of Improve Digital. “We’re creating a real opportunity to help a huge stable of publishers increase revenue and efficiency by combining high level service, local knowledge and revenue optimization technology.”

About PubMatic

PubMatic is a global ad revenue optimization company that provides online publishers with a full service solution to manage and monetize non-premium ad inventory. PubMatic’s patent-pending algorithms ensure that online publishers get the most money from their advertising space by deciding in real-time which ad networks will pay the most for every impression. There are currently over 5,500 large and medium publishers working with PubMatic. Find out more at www.pubmatic.com

About Improve Digital

Improve Digital helps premium publishers to realise their revenue potential through innovative solutions for unsold inventory and revenue management. Their holistic yield platform helps publishers and networks to boost revenues and efficiencies. Find out more at www.improvedigital.com

PubMatic (www.PubMatic.com), a global ad revenue optimization company that works with thousands of premier online publishers and hundreds of ad networks, announced AdRevenue 09 (www.AdRevenue09.com) — a conference that will focus squarely on the changing economics that are driving the online display advertising industry and how large online publishers can increase their advertising revenue by leveraging the latest trends and technology.

AdRevenue 09 is accepting speaking request submissions until May 29th, 2009. Details can be found at www.AdRevenue09.com.

What: AdRevenue 09 – The Economics of Online Display Advertising
When: Thursday, October 8, 2009
Where: New World Stages, 340 W. 50th St., NYC
Who: Large Online Publishers, Ad Networks, Ad Exchanges, Data Exchanges, And Other Companies in the Online Display Advertising Ecosystem

Last year’s sold out AdRevenue 08 event in San Francisco brought together over 300 advertising professionals that shared ideas on how to increase revenue from publisher’s unsold ad inventory. Speakers included senior executives from Google, Yahoo!, Microsoft, Quantcast, Razorfish, Havas Digital, ValueClick, Federated Media, and more. While this year’s speakers are not yet announced, the same caliber of speakers will share their insight and offer new strategies for large online publishers to better monetize their advertising inventory.

“What makes the AdRevenue conference unique is that its goal is to offer large online media companies the most effective strategies to increase their ad revenue,” said PubMatic CEO, Rajeev Goel. “We created the AdRevenue conference series because we’ve seen a lot of conferences that focus on user and advertiser needs, which are important, but there hasn’t been enough discussion on increasing the bottom line for publishers. If you work for a large online publisher and you’re directly managing the ad revenue, you should be at this event.”

About PubMatic

PubMatic provides online publishers with a full service solution to manage and monetize unsold ad inventory. PubMatic’s real-time ad price prediction technology and dedicated team service drive significantly higher revenues and simplify ad network management for more than 5500 large and medium publishers. www.PubMatic.com