PALO ALTO, Calif. – PubMatic (http://www.PubMatic.com), the pioneer of Ad Revenue Optimization technology and full-service ad operations support for premium online publishers, published the industry’s first white paper exclusively focused on Real-Time Bidding (RTB) (http://www.PubMatic.com/real-time-bidding). Because RTB is one of the fastest growing segments of US online advertising, it’s imperative that publishers understand the RTB landscape and how to successfully harness RTB ad dollars to their benefit.
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RESTON, Va. – LucidMedia (www.lucidmedia.com), an optimized display ad network and scalable targeting platform, announced that its pioneering demand-side platform (DSP) with integrated real-time bidding (RTB) is available to interactive advertising agencies. LucidMedia ADvisor DSP™ is designed for interactive agencies that need to control their campaigns, extend their reach into the online community, and streamline the complex process of acquiring inventory. The scalable platform uses intelligent real-time bidding strategies on the Internet’s largest repositories including Yahoo’s RightMedia Exchange and the Google Ad Exchange as well as numerous aggregators including PubMatic, AdMeld, and the Rubicon Project giving the platform an unprecedented 45 billion impression-per-month potential and 95% reach into the U.S. online population.
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2009 A Major Rebound Year For Publishers As CPMs Surge Past Pre-Recession Numbers

PALO ALTO, Calif. – PubMatic (www.PubMatic.com), the pioneer of Ad Revenue Optimization technology and full-service ad operations support for premium online publishers, announced the results of the 2009 Year-End Ad Price Index. The research brief indicates that 2009 proved to be a rebound year where ad pricing increased significantly and steadily. PubMatic, which has been providing public ad pricing data since early 2008, has the longest running ad pricing report in the digital display advertising industry. The latest report is a key indicator that rapid innovation of targeting technology from publisher vendors is helping unlock greater value of publishers’ ad space.
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PubMatic Will Increase Ad Revenue Made From Publishers’ Mobile Web Sites and Applications

PALO ALTO, Calif. – PubMatic (www.PubMatic.com), the pioneer of Ad Revenue Optimization technology and full-service ad operations support for premium online publishers, announced a new solution that leverages real-time optimization technology to help publishers maximize revenue from their mobile ad inventory. PubMatic works with premium publishers to increase their ad network and exchange revenue by 30-100% and simplify operations, and will extend those benefits to publishers’ mobile ad inventory via an integrated solution.
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PubMatic’s Best-in-Class Ad Revenue Acceleration Technology Continues To Provide The Most Significant Results To The Web’s Top Publishers

PALO ALTO, Calif. – PubMatic (www.PubMatic.com), a global company that provides premium online publishers technology and a full service solution to manage and monetize non-guaranteed ad inventory, announced that another top-tier publisher has implemented their solution. TVGuide.com, a one-stop entertainment destination for breaking news, online video and TV listings, has chosen PubMatic to manage multiple remnant networks across its site.
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Real-Time Bidding Capabilities Improve Ad Network Campaign ROI by Over 100%; PubMatic Adds 80+ Buyer and Facilitates Billions of Impressions Representing Several Hundred Campaigns Monthly

PALO ALTO, Calif. – PubMatic (www.PubMatic.com), a global company that provides premium online publishers technology and a full service solution to manage and monetize non-guaranteed ad inventory, announced the achievement of significant milestones with its Version 3.0 real-time bidding technology. Ad networks that are leveraging PubMatic’s ability to bid on and buy user impressions in real-time are seeing ROI improvements of over 100%.
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Full Integration with AdMeld and PubMatic Real-Time Bidding Programs Drives Significantly Improved Performance for Brand and Performance Marketers

Redwood City, Calif., — Turn Inc., the smart platform for digital advertising, today announced that the company is fully integrated with the Real-Time Bidding capabilities of leading inventory platforms AdMeld and PubMatic.
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Ad Revenue Report Breaks Down Online Display Advertising Ecosystem Into Nine Primary Segments That Help Premium Publishers Increase Revenue

PALO ALTO, Calif. – PubMatic, (www.PubMatic.com), a global ad revenue optimization company that works with thousands of premier online publishers and hundreds of ad networks, unveiled The 2nd Channel Ecosystem (http://www.PubMatic.com/AdRevenue2009), a detailed report and analysis of the primary segments that are driving up the value of premium online publisher ad inventory. The report defines the 2nd Channel as inventory sold through intermediaries such as ad networks and ad exchanges and reveals that in 3 years the 2nd Channel is estimated to make up 34% of all publisher ad revenue.
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