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Digital Media Dominates As Publications Negotiate Advertising Slump
New International Study by Oriella PR Network Finds Journalists Generally Happy with Their Jobs and Positive about the Impact of Digital Media on News-Gathering, Despite Uncertainty around “Offline” Media Paid Content is Gaining Ground: One Fifth of Journalists Confirm Publications Are Researching Paid Content Models Including Apps and Micropayments
Top online advertiser Scottrade increases TV ad presence; Grounds helicopter with new creative launch
Online investing firm launches new integrated marketing campaign with new tagline, logo and advertising creative to tap into trend of empowered, independent investors ST. LOUIS – Scottrade, the online investing firm that has attracted do-it-yourself investors through its trademark $7 online stock trades and commercials featuring its founder and CEO flying a purple helicopter, is [...]
Experts to Debate Future of Traditional Media and the Rise of Social Networks and Other New Media
15 Companies at ROTH Capital Conference to Provide Insights into Rise of New Media ROTH Media/Tech Investor Event 2009 NEW YORK – A panel featuring the president of Media Link and two new media chief executives with decades of experience in traditional advertising will debate the evolution of traditional media and the rise of social [...]
New Advertising Solutions Now Available Through A.M. Best
OLDWICK, N.J. – A.M. Best Co. has just released its 2010 Advertising Solutions Kit, which provides detailed information about the multimedia advertising opportunities available in the company’s award-winning news publications and services: Best’s Review®, BestWeek®, BestDay® and BestWire®. A.M. Best Co. has added several new advertising options for 2010, including the Best’s Review Webcast Series [...]
Compared to Last Year, Advertisers Rely Less on Print Ads and More on Internet and Digital
Consumers are frustrated with many characteristics of Internet advertising ROCHESTER, N.Y. – Advertisers continue to rely on a mix of media types, although print is clearly suffering, partly at the expense of Internet and digital advertising. These are some of the results of a new LinkedIn Research Network/Harris Poll® of 1,015 advertisers from agencies or [...]
Carat revises global ad spend growth forecasts for 2008 & 2009
August 27, 2008 – Carat, the leading independent media communications agency, today issued revised forecasts for global advertising expenditure in 2008 and 2009. The worldwide prediction for 2008 is revised downwards by just over a percentage point from 6.0% to 4.9%. 2009 is also very slightly reduced, from 4.9% growth to 4.8%.
Ad Ops Daily Briefs: August 27 2008
- blinkx named ”Star Performer” by Speech Technology magazine blinkx has been named a winner of Speech Technology magazine’s 2008 Speech Industry Awards in the “Star Performers” category. Awards are presented to individuals and companies for extraordinary efforts made to increase benefits, acceptance and adoption of speech technologies and for outstanding accomplishments in bringing new [...]
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