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YuMe Launches New Standard in Pre-Roll; Incorporates Social and Interactivity to Increase Audience Engagement
Company Offers Portfolio of Interactive Ads for Engagement Across Online, Connected TV and Mobile Platforms REDWOOD CITY, CA – YuMe, the leading relevant video advertising technology company, today announced the availability of new product offerings focused on increasing brand engagement impact of video ads. The new initiative, YuMe Ads, consists of an entirely new base [...]
AOL Announces Partnership with VivaKi to Help Accelerate Online Video Ad Spend
Unique Collaboration Leverages VivaKi Research Initiative The Pool; Builds on ASq Success to Find Additional Video Ad Models to Support the Marketplace NEW YORK – AOL announced today that it has brokered a unique partnership with VivaKi, the strategic entity that combines the media and digital assets that sit inside of Publicis Groupe. This partnership [...]
Jivox Introduces “Plug-n-Play” In-Stream Video Ads, Reporting for Display Ads and Performance Tracking Features
In-stream video ad serving opens premium inventory to local advertisers; View-through tracking and aggregated ad reporting provide accurate, single reporting source for all ad formats San Mateo, California – Jivox, the leading online video advertising and marketing platform for local businesses and publishers, today announced significant enhancements to its online video ad creation, management, and [...]
Videoplaza Signs First UK Clients
Incisive Media, Factory Media first UK sites to use video dedicated ad server to monetise time London, June 4th, 2009 – VIDEOPLAZA, announces its first UK clients for its ‘built for video’ ad server platform – Monetizer. Factory Media and Incisive Media will both launch online video advertising services, through Videoplaza, to capitalise on the [...]
Akoo Launches Advanced Interactive Entertainment Platform in the Digital Out-of-Home Marketplace
490 million annual viewers across 150 leading malls empowered to activate music videos from all four majors on HD LCD-TV screens using their mobile phones like remote controls; platform provides advertisers with engaged national audiences and greater measurability of marketing impact and ROI CHICAGO – Akoo International Inc. announced the national launch of the most [...]
ARTISTdirect Signs With Traffic Marketplace For Exclusive Ad Representation
Distribution Arrangement Creates New Opportunities in Online Advertising for Consumer Brands and Agencies LOS ANGELES – Traffic Marketplace, the leading independent online advertising network, announced a new strategic distribution agreement with ARTISTdirect Internet Group, Inc. (“ADIG”), making Traffic Marketplace the exclusive advertising and sponsorship sales agency for ARTISTdirect.com and the ARTISTdirect Internet Group Network. With [...]
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