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Platform-A Launches in Canada
Platform-A Offers Canadian Advertisers and Agencies a Full Suite of Marketing Solutions Powered by the Web’s Most Advanced Advertising Technologies TORONTO – AOL announced the launch of Platform-A in Canada, offering advertisers access to one of the largest online advertising networks with the most comprehensive suite of marketing solutions and the Web’s best ad technologies. [...]
AOL’s Platform-A Launches Broad-Based Strategic Relationship with FreeCreditReport.com
New Multi-Faceted Deal Expands to Include Multiple Digital Solutions NEW YORK – AOL’s Platform-A announced a multi-faceted strategic relationship with FreeCreditReport.com®, the leading provider for online consumer credit reports, scores and monitoring. The partnership will fully leverage Platform-A’s diverse slate of advertising solutions, including deep customized content integration within AOL’s properties and a variety of [...]
Tremor Media Selects ADTECH for Ad Serving Solutions
NEW YORK – ADTECH announced that it will provide ad serving for Tremor Media, http://www.tremormedia.com, the leading online video advertising network, and provider of the Acudeo Video Monetization Platform. ADTECH, http://www.adtechus.com, a leading provider of ad serving technology, is an independently operated unit within AOL’s Platform-A digital advertising business, http://www.platform-a.com. Tremor Media’s Acudeo technology is [...]
Platform-A Launching Next-Generation Advertiser Marketplace Exchange
New “BidPlace” Will Provide Advertisers Unprecedented Transparency, Real-Time Bidding to Maximize Campaign Results NEW YORK – Platform-A announced plans during Advertising Week V to launch BidPlace, a self-service marketplace exchange that will give advertisers unprecedented control in managing display advertising campaigns. BidPlace, which will let advertisers dynamically bid on and manage display inventory across Platform-A’s [...]
Publicis Groupe Creates First Open-Source Audience On Demand Network
The folks at Publicis and Vivaki seem unstoppable when it comes of creating new revenue streams in the online advertising world. They’re equal opportunity money-makers and work with all of the big 3: Microsoft, Google and Yahoo to build what they call an Audience on Demand Network, through the newly launched Vivaki Nerve Center. What’s [...]
AOL’s Platform-A Integrates Goowy Into Widget Ad Offering
NEW YORK, NY – July 23, 2008 – AOL’s Platform-A announced that it will offer Goowy’s widget creation and management services as part of its widget distribution offering for advertisers. Goowy enables the creation, syndication and measurement of widget-based campaigns as a free, value-added service across Platform-A’s properties and networks. Platform-A, www.platform-a.com, is AOL’s digital [...]
AOL Expands Platform-A to Europe
Advertising Group Aligns AOL’s Existing Ad Operations, Offering Full Suite of Branding and Performance Solutions, Reaching 125 Million Online Consumers Across Europe London, UK and New York, NY, 6 June, 2008 – AOL announced the expansion of Platform-A in Europe, which aligns AOL’s existing advertising operations and offers advertisers and publishers a full suite of [...]









