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Magnetic Bolsters Executive Team by Adding Mike Peralta as COO
Former North American Sales Lead for Platform A at AOL to Spread Adoption of Search Re-Targeting Among Advertisers NEW YORK, NY – Magnetic (www.magnetic.is), the leading search data marketplace, today announced the addition of Mike Peralta, who joins the company as Chief Operations Officer. Peralta was formerly the senior vice president of North American Advertiser [...]
[x+1] Hires Former Sears Media Holdings, Media6Degrees Execs to Meet Growing Demand in its Client Solutions Group and Expand its Chicago Presence
Digital platform targeting company also promotes former Advertising.com account executive to Senior Manager, Client Services NEW YORK – In order to meet growing demand from its Fortune 500 client base, online platform targeting leader [x+1] announced the hiring of Christopher Black as Vice President, Client Solutions; Lewis Steckler as Director of Client Strategy; and the [...]
TRAFFIQ Adds Advertising Technology Veteran To Board of Advisors
Former SVP and CIO of AOL’s Platform A Joins TRAFFIQ’s Advisory Board NEW YORK – TRAFFIQ’s Chief Executive Officer, Mark Kahn, announced that Tom Iler, the former SVP and Chief Information Officer for AOL’s Platform A, has agreed to join TRAFFIQ’s Board of Advisors.
comScore Releases April 2009 U.S. Ranking of Top 25 Ad Networks
AOL’s Platform-A Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking showed that AOL’s Platform-A remains the [...]
AOL UK Launches AOL.com with E-mail and Social Networking Aggregation
AOL’s MediaGlow Publishing Unit Introduces New Portal That Offers Easy Access to Multiple Services from One Convenient Location NEW YORK – AOL UK announced the beta launch of its new homepage available at http://www.aol.co.uk/newhomepage that will let consumers access multiple e-mail accounts and social networking services from a single online destination. The new AOL.com homepage [...]
comScore Media Metrix Ranks Top 50 U.S. Web Properties for April 2009
Swine Flu Concerns Cause Surge in Visitation to CDC.gov Social Networking Category Has Record Month Led by Gains at Twitter and Facebook RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. consumer activity at the top online properties for April 2009 based on data [...]
Tumri Adds Former Platform-A Executive Michael Peralta to Growing Management Team
Global sales and marketing leader brings extensive track record for success to Tumri as Chief Revenue Officer MOUNTAIN VIEW, Calif. – Tumri, the leading provider of dynamic and intelligent display advertising solutions, announced Michael Peralta will join the company as chief revenue officer. On the heels of Tumri’s recent hire of former Yahoo! executive, Jeff [...]
Platform-A and IRI Release New Research on Couponing Trends
From clipping to clicking: consumer penny-pinching, generational shifts, and decline of newspapers open the door for online coupons NEW YORK – Platform-A’s Business Intelligence organization, in partnership with Information Resources, Inc. (IRI), has released the results of a new study on trends in consumer couponing with interesting results. Based on input from more than 36,000 [...]
Adsolutions Reseller of ADTECH’s Ad Management Solution
Powerful ad management system makes online marketing faster, cheaper and more conveniently organized. Online marketing and advertising specialist Adsolutions has acquired the rights of ADTECH’s ad management system. With this, Adsolutions has become the official reseller for it in the Netherlands. ADTECH is a powerful ad management system for online publishers, agencies and advertisers; serving [...]
Platform-A Launches in Spain
Platform-A Offers Spanish Advertisers and Agencies a Full Suite of Marketing Solutions Powered by the Web’s Most Advanced Advertising Technologies MADRID – AOL announced the launch of Platform-A in Spain, http://www.platform-a.es, offering advertisers access to the leading online advertising network according to those tracked by Nielsen NetRatings*, with the most comprehensive suite of marketing solutions [...]
AOL’s MediaGlow Sites Continue to Grow in February
AOL.com Up 6% in Unique Visitors; Top Online Site for Time Spent; 26 Blogs Ranked in Technorati Top 100 NEW YORK – AOL’s MediaGlow publishing division, http://www.mediaglow.com, continued its upward growth pattern by achieving record traffic in February 1, with page views climbing 21% year over year to reach 5.7 billion and total minutes increasing [...]
Platform-A’s Milestone Transformation to ADTECH Allows Marketers to Deliver Ad Campaigns with Increased Speed and Flexibility
Migration from DoubleClick Ad Serving System Delivers Significant Cost Savings ADTECH Head Dirk Freytag Promoted to Platform-A Senior Vice President NEW YORK – AOL’s Platform-A, the leading advertising platform in the U.S. with a 91% reach across the Internet*, announced that it will now offer advertisers the full-service benefits of ADTECH’s ad serving system for [...]
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