Tag Archives: peter daboll

iPhone 5 Ads Perform Exceptionally Well with Consumers
Ad & Media Strategies
October 5, 2012 posted by Otilia Otlacan

iPhone 5 Ads Perform Exceptionally Well with Consumers

Ace Metrix®, the new standard in analytics for television and video advertisers, today revealed that the new ads for the iPhone 5 performed extremely well among U.S. TV viewers. The top two iPhone ads – one that portrays the new panoramic photo feature and another that reveals the new headphones – ranked among the top three mobile phone ads year-to-date. Those ads out-performed their two counterparts from Samsung which mixed Galaxy S III features with a playful spoof of the Apple fanboy lines.

2012 Back-to-School Advertising Themes Vary from Value to Philanthropy and Are Less Tech-Dominant Than in 2011, According to Ace Metrix
Ad & Media Strategies
September 2, 2012 posted by Otilia Otlacan

2012 Back-to-School Advertising Themes Vary from Value to Philanthropy and Are Less Tech-Dominant Than in 2011, According to Ace Metrix

Ace Metrix®, the new standard in analytics for television and video advertisers, today announced the top back-to-school advertisers, a list led by ads for Best Buy (Ace Score: 622), Lysol hand soap and wipes (Ace Score: 603) and kids’ haircuts at JC Penney (Ace Score: 600). The breadth of themes in this year’s back-to-school ads is an interesting juxtaposition against last year’s heavily technology-themed list led by a Microsoft ad touting a free Xbox with the purchase of a Windows 7 PC.

Ace Metrix Announces Most Effective Advertisers of the Olympics
Ad & Media Strategies
August 16, 2012 posted by Otilia Otlacan

Ace Metrix Announces Most Effective Advertisers of the Olympics

Ace Metrix®, the new standard in analytics for television and video advertisers, today announced the effectiveness of Olympic advertisers. Chobani and GE tied for the Gold earning an average Ace Score of 589 for ads debuting during the Olympics. Coca-Cola earns the silver (Average Ace Score: 580) and Visa earns the bronze (Average Ace Score: 573). Procter & Gamble dominates the most effective ads list with 3 of the top 10 spots. Nike’s campaign fell short overall, but their “Find Your Greatness” 60-second ad is the highest scoring Nike ad since 2010.