Tag Archives: performance display advertising

Marin Software and Criteo Partner in Japan to Provide Unified Search and Performance Display Advertising
Ad & Media Strategies
October 4, 2012 posted by Otilia Otlacan

Marin Software and Criteo Partner in Japan to Provide Unified Search and Performance Display Advertising

Marin Software, provider of the leading digital ad management platform for advertisers and agencies, today announced a partnership with Criteo, the global leader in performance display advertising. Through the partnership, joint customers in Japan will be able to utilize Marin Retargeting, a complete workflow, analysis, and optimization solution for advertisers and agencies seeking to manage retargeting as part of their online advertising program.

Criteo Chooses DoubleVerify to Provide Worldwide Solution For Brand-Safe Performance Display Advertising
Ad & Media Strategies
April 23, 2012 posted by Otilia Otlacan

Criteo Chooses DoubleVerify to Provide Worldwide Solution For Brand-Safe Performance Display Advertising

Criteo (www.criteo.com), the global leader in performance display advertising, announced a strategic partnership with DoubleVerify (www.doubleverify.com), the worldwide leader in online media verification and decisioning. The global deal will enable Criteo to take their stringent “brand safety” requirements to the next level. By implementing DoubleVerify’s proprietary technology within its real-time buying environment, Criteo will ensure that their performance display ads will not appear on inappropriate or fraudulent sites.