Expanded QAG 2.0 Program to Provide Brands Safety & Strengthen Trust Across the Digital Advertising Ecosystem NEW YORK - To foster brand safety and transparency in the digital advertising supply chain…
The IAB’s Network and Exchange Committee launched the Quality Assurance Guidelines (QAG) compliance program on April 4, 2011. This program provides brand safety assurances to advertisers that their ads will not appear next to inappropriate content. Today, at its annual MIXX Conference & Expo in New York, the Interactive Advertising Bureau (IAB) announced that it is building upon the program’s success and expanding QAG beyond networks and exchanges to include marketers, agencies, DSPs, SSPs and trading desks to establish greater marketplace trust on all sides.
Spotlighting a sector of the digital advertising economy that offers great financial opportunity, but has yet to be fully embraced, the Interactive Advertising Bureau (IAB) and the Local Search Association (LSA) today released an in-depth whitepaper entitled “Co-Op Advertising: Digital’s Lost Opportunity?” The report looks at digital entryways for the traditional advertising practice of splitting costs between manufacturers and retailers when an advertisement benefits both parties. Outlining co-op advertising’s potential rewards for the interactive ecosystem, the paper also highlights challenges that would need to be overcome in order to take advantage of its merits.
Advanced techniques for attributing value to digital media channels, based on specific campaign goals and detailed data analysis are replacing simplistic first and last click measures, to become the basis of publisher compensation. Lack of consensus on the “right” new approach, however, is causing confusion in the marketplace. The “Digital Attribution Comes Of Age,” a new commissioned study released by the Interactive Advertising Bureau (IAB), analyzes the drivers of this shift and reveals several trends that are shaping the practice of digital attribution.
Until now, the digital advertising field has lacked professional benchmarks such as the legal world’s Bar Exam and Wall Street’s Series 7. That situation changes with the announcement by the Interactive Advertising Bureau (IAB) establishing the first-ever educational standard for digital media sales forces with the launch of the “IAB Digital Media Sales Certification.”
The Interactive Advertising Bureau (IAB) announced the launch of the IAB Advertising Technology Council, a new IAB body to coalesce the burgeoning, but fragmented, advertising technology sector toward the goal of developing technical standards and operating best practices.
The Interactive Advertising Bureau (IAB) has launched “Data Driven Advertising” (www.iab.net/data), a web site designed to be the definitive resource for advertising professionals on how data is used to serve ads to consumers.
Early adopters leverage cutting-edge opportunities in marketing data, but barriers remain to broader use of new practices. Survey of Nearly 200 Advertising and Marketing Industry Thought Leaders Showcases Emerging Data…
Council Announced at IAB’s Annual Leadership Meeting “The People vs. Data,” Underscoring the Importance of Establishing Standards for a Data-Driven Ecosystem PALM SPRINGS, Calif. – The Interactive Advertising Bureau (IAB)…
First Installment of Annual Benchmarking Survey Reveals 25% Aren’t Comfortable Articulating Full Value of Interactive Platforms PALM SPRINGS, Calif. – A new study reveals a significant gap between the level…
