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French Online Video Audience Grows 16 Percent in the Past Year to 27 Million Viewers in January
YouTube Accounted for 31 Percent of the 2.5 Billion Videos Viewed Online in January PARIS, France, March 12, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service, indicating that 27.1 million French Internet users viewed a video online in January 2009, up [...]
Technological Partnership Between Smart AdServer and Alenty
Paris, 5 March 2009 – Smart AdServer, a leading player in Europe in adserving and digital marketing, announced the interfacing of its solution for the management and delivery of advertising banners with Alenty’s advertising visibility measurement tool. There is a dual objective: optimising the advertising inventory by refreshing adverts only once they have been seen, [...]
Search Engine Strategies London 2009 Profiles
LONDON – Search Engine Strategies London 2009 takes place February 17, 2009 – February 20, 2009 at the Business Design Centre in London. Business Wire is the official news wire for Search Engine Strategies London 2009. Breaking news releases, advisories, photos, and multimedia are available at Tradeshownews.com, Business Wire’s trade show, conference, and event news [...]
Leading Advertising Measurement Executive Andrea Mezzasalma Joins TRA Advisory Board
Former TNS Executive to Aid Further Strengthening of Company’s Expansion into New Markets and Initiatives NEW YORK – TRA (http://www.traglobal.com), developer of the only scalable advertising research system that creates intelligent media data by measuring and reporting true ROI accountability and transparency for advertising spend, announced the appointment of Andrea Mezzasalma to its Advisory Board. [...]
Web Analytics Association and eMetrics Marketing Optimization Summit Become Community Sponsors of Web Analytics Wednesday
Industry Leaders Join in Recognition of Web Analytics Wednesday’s Impact on the Global Web Analytics Professional Community Web Analytics Wednesday (WAW), the world’s largest social networking event for web analytics professionals, is proud to announce the addition of the Web Analytics Association and the eMetrics Marketing Optimization Summit as Community Sponsors. “Having the web analytics [...]
Advertising Director/Blue agency Co-Founder Christophe Lambert Keynotes at MIPTV 2009
PARIS – Christophe Lambert, advertising director and co-founder of the Blue agency with director/producer Luc Besson, will give the Creative Keynote at MIPTV 2009 on branded entertainment. The 46th MIPTV entertainment content market will take place in Cannes from 30 March to 3 April 2009. “MIPTV is the opportunity to demonstrate to the world’s television [...]
Dynamic Logic Announces Second Annual Top Online Advertising Campaigns in the U.S.
Best Campaigns Combine Strong Creative with Effective Media Placement for Optimal Impact NEW YORK – Dynamic Logic, a Millward Brown company, announces the most effective online U.S. brand advertising campaigns for the second year. The top campaigns overall were compared to U.S. campaigns that were measured by Dynamic Logic last year. Campaigns are listed in [...]
Ad Ops Daily Briefs: December 22 2008
- Gannett Co., Inc. Announces Expiration and Final Results of Cash Tender Offer for its Floating Rate Notes Due 2009 Gannett Co., Inc. (NYSE:GCI) announced the expiration and final results of its previously announced cash tender offer to purchase any and all of its outstanding Floating Rate Notes Due 2009 (CUSIP No. 364725AF8) (the “Securities”). [...]
Ad Ops Daily Briefs: December 18 2008
- Publicis Groupe: Fabrice Fries is Appointed President of Publicis Consultants | France Fabrice Fries, currently General Secretary of Publicis Groupe (Paris:PUB), has been appointed President of Publicis Consultants | France. He will report to Eric Giuily, President of Publicis Consultants | Worldwide. Furthermore, he is temporarily replacing Muriel Réus, who is leaving her post [...]
Vibrant Signs on to Deliver In-Text Solutions Across ITV Websites
LONDON – Vibrant, the world leader in in-text solutions, has signed a year-long deal with ITV, the biggest commercial television network in the UK, to provide in-text solutions across its portfolio of online properties including www.itv.com, www.friendsreunited.com and www.itv-f1.com. Vibrant In-Text Solutions offer both advertising revenue through Vibrant In-Text Advertising and editorial solutions through Vibrant [...]
Publicis Groupe Acquires W&K Communications Agency Further Strengthening Its Operations in China
PARIS – Regulatory News: Publicis Groupe (Paris:PUB) announced the acquisition of the Chinese full-service advertising agency W&K Communications. Effective immediately, the agency will be re-branded as Leo Burnett W&K Beijing Advertising Co. and will become part of Leo Burnett Greater China operations. W&K Communications will continue to be led by Mr. Guo Weijun, current Chairman, [...]
Video Interview : Publicis Groupe CEO Maurice Lévy Comments on 2008 Full-Year Results and 2009 Outlook
PARIS – Publicis Groupe (Paris:PUB), the world’s fourth largest advertising company, reports 2008 full-year results. Publicis Groupe CEO Maurice Lévy comments on earnings and outlook. Use these links to watch the video interview in the format of your choice: Windows Media Player: http://www.eurobusinessmedia.com/interviewWmp.php?id_article=407 Flash Player: http://www.eurobusinessmedia.com/interviewFlash.php?id_article=407 Use this link to read the interview transcript: http://www.eurobusinessmedia.com/transcript.php?id_article=407 [...]
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