Tag: paid search
LookSmart AdCenter Named Finalist for “Best Search Engine Ad Platform” by Search Engine Strategies
PPC Advertising Veteran to Present as Part of SES’s Search Ad Network Panel SAN FRANCISCO, Aug 11, 2008 – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) Search Advertising Network and technology solutions provider, announced today that LookSmart’s AdCenter has been named a finalist for the first annual SES Awards in the category of “Best Search Engine [...]
Mediaplex Research Reveals 70% of Conversion Events Influenced by Multiple Channels Prior to Converting
WESTLAKE VILLAGE, Calif.–(BUSINESS WIRE)–June 11, 2008–ValueClick, Inc.’s (Nasdaq: VCLK) technology division, Mediaplex, today announced that its Path to Conversion findings show the significant influence of channels such as display, email and search in driving overall conversions. In analyzing aggregated results from campaigns conducted for clients over the past seven months, Mediaplex found that 70% of [...]
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