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Advertise.com Launches Powerful Local Search Platform for Small Business
Quickly Matches Searchers Turning to Big Engines with Local Service and Product Providers SHERMAN OAKS, Calif. – To broaden local advertisers’ opportunities while delivering the most targeted audience available, Advertise.com, a premier platform for search and display advertising, announced it now offers fully managed local search marketing on the web’s large search engines. This new [...]
Trada Raises $2.2 Million from Foundry Group and Angel Investors to Boost Search Ad Results in Google and Yahoo
BOULDER, Colo. – Trada commercially launched the first online marketplace allowing small and medium businesses and agencies to leverage the skills of hundreds of paid search experts, who in turn earn money by generating low-cost clicks and conversions for advertisers. Trada entered private beta in January 2009 and has more than 70 advertisers and 280 [...]
Omniture SearchCenter Automates Keyword Discovery to Reduce SEM Costs and Increase Conversion
SAN JOSE, Calif. – Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, announced the newest version of Omniture SearchCenter, providing deeper insight into how consumers are engaging with paid search links across all supported search engines. SearchCenter, through an enhanced integration with Omniture SiteCatalyst, now provides search query data [...]
Marchex to Present on Small Businesses Marketing Opportunities and Reputation Management
Borrell’s Local Online Advertising 2010 Conference SEATTLE – Marchex, Inc. (NASDAQ:MCHX), a leading performance marketing company, announced that Matthew Berk, Executive Vice President of Product Engineering, will participate on two panels at Borrell’s Local Online Advertising: The ‘Business of Making Money’ 2010 Conference, Feb. 8-9, 2010 at the Grand Hyatt in New York City.
Bing Shows Little Impact on Paid Search Advertising in Q2
SearchIgnite issues quarterly report evaluating state of paid search landscape and performance of the top engines ATLANTA – The launch of Microsoft’s new search engine, Bing, showed little impact on the company’s share of the U.S. paid search advertising market in Q2 09. While Microsoft’s share of spend remained flat, Yahoo! lost share to Google, [...]
WPP Agencies to Explore Connection Between Search and Brand Building
WPP agencies to conduct research with assistance of Microsoft Advertising LONDON – WPP announced a research project that is intended to explore the dynamics between search engine marketing and brand building. WPP agencies will work on the project with help from Microsoft Advertising.
Adlucent and Bazaarvoice Partner to Help Retailers Attract Buyers
Combining Voice of the Customer with Search Marketing Brings More Buyers to Online Retailers SCOTTSDALE, Ariz. – At the Shop.org Online Marketing Workshop, Adlucent, the leader in retail Search Engine Marketing (SEM), and Bazaarvoice, the leader in hosted social commerce applications that drive sales, announced a partnership aimed at helping retailers leverage the voice of [...]
E-Trade, Frosted Flakes, Cash4Gold.com Score Integrated Marketing Touchdowns During the Super Bowl
Reprise Media Releases 5th Annual Super Bowl Search Marketing Scorecard, Measures Integration of TV Commercials with Search & Social Media Marketing NEW YORK – Super Bowl XLIII is officially sports history, with the Pittsburgh Steelers taking home the coveted Lombardi trophy in one of the most exciting games yet. For advertisers, however, the excitement isn’t [...]
Mark Your Calendars: Search Engine Strategies (SES) Returns to New York City
Attendees to learn strategies for growing online businesses SES New York 2009 NEW YORK – If bringing more relevant traffic and qualified visitors to your company’s web site is on your plate for 2009, listen up: Popular search marketing conference Search Engine Strategies New York is the place you want to be. The event is [...]
U.S. Search Market Continues to Buck Broader Economic Trends in Q3
SearchIgnite issues Q3 report evaluating state of search landscape and performance of the top engines ATLANTA – U.S. search marketing spend showed strong growth in the third quarter of 2008, up almost 27% compared with Q3 2007. The findings come from a new quarterly study released today from SearchIgnite, a leading provider of search management [...]
Avenue A | Razorfish Shortens Name to Razorfish
Avenue A | Razorfish announced today that the agency has shortened its name to Razorfish and launched its new website — www.razorfish.com. ‘For four years we have operated as a single agency with integrated capabilities in the global marketplace, and we don’t need two names anymore,’ Razorfish CEO Clark Kokich said. ‘Although both Avenue A [...]
LookSmart AdCenter Named “Best Search Engine Ad Platform” by Search Engine Strategies
SAN FRANCISCO–(BUSINESS WIRE)–LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) Search Advertising Network and technology solutions provider, was named “Best Search Engine Ad Platform” today by Search Engine Strategies (SES) in its inaugural SES awards program. SES is the leading global conference and expo series dedicated to search advertising. SES presented the award at a keynote address [...]
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