DoubleVerify, the world leader in online media verification, announced the appointment of Wayne Gattinella to the position of CEO and Director.
Tag Archives: oren netzer
DoubleVerify, the pioneer and worldwide leader in online media verification, releases AdView today, reinforcing its commitment to campaign measurement and analytics. AdView is a technology solution that takes viewability of ad impressions to the next level by offering the most comprehensive brand exposure monitoring data. According to the IAB and Making Measurement Make Sense (3MS) guidelines, an ad is considered “viewed” only if at least 50 percent of the ad has been rendered within a user’s browser window for at least one second. AdView not only complies with these standards but also exceeds these baseline parameters by measuring brand exposure duration in multiple increments of five seconds, allowing a thorough analysis of data that impacts campaign effectiveness.
DoubleVerify Report Shines Spotlight on Compliance in Online Advertising and Identifies Areas of Improvement
DoubleVerify, the pioneer and worldwide leader in online media verification and real-time decisioning, today published its 2H 2011 Trust Index. The report highlights the positive impact that verification has had on the ad-serving industry in increasing accountability, transparency and insertion order compliance. It shows how campaign compliance is further strengthened when combined with blocking and remediation.
DoubleVerify, the pioneer and worldwide leader in online media verification and real-time decisioning, today announced its newly inked partnerships with twelve ad networks and platforms. These partners join DoubleVerify in continuing its industry mission to create more trust, transparency and accountability in the online advertising industry by utilizing its verification, brand safety and page quality targeting and decisioning services.
We are focused on our real-time bidding environment solutions. With this integration, our clients have the ability to utilize our pre-bid decisioning solution. Additionally, we are developing a solution that will evaluate and tie many different measurement metrics to provide practical and actionable guidance for the ad buyer and seller.
DoubleVerify Powers Brand Safety Targeting at Scale for Advertisers in Real-Time Bidding Environments
DoubleVerify, the pioneer and worldwide leader in online media verification and real-timedecisioning, today announced the availability of its brand-safety targeting and advertiser brand profiles for real-time bidding (RTB) exchange environments. The company’s technology brings more transparency and accountability for RTB impressions, providing ad buyers with increased protection and improvedtargeting in ad exchanges. CPX and Dedicated Media are the first to benefit from this differentiator through AppNexus, the world leader in real-time advertising technology.
DoubleVerify Report Shows that Media Verification Improves Compliance for Online Advertising Industry
Trust Index Recognizes Best Performing Ad Companies – Ad Networks are Proving to Be Brand Safe, and Advertisers are Finding Value in Top Platforms NEW YORK – DoubleVerify, the pioneer…
Prestigious Global Award Recognizes DoubleVerify’s Innovation in Bringing More Trust, Compliance and Accountability in Online Advertising NEW YORK – DoubleVerify, the pioneer and worldwide leader in online media verification and…
DoubleVerify Adds $33 Million in Funding from Private Equity Powerhouses JMI Equity and Institutional Venture Partners
Series C Funding Round Entrenches DoubleVerify as the Global Standard for Online Media Verification and Compliance New York – DoubleVerify (www.doubleverify.com), the pioneer and worldwide leader in online media verification…
Interview: Oren Netzer (Co-Founder, CEO DoubleVerify) Explains Navigator, DoubleVerify’s Ad Monitoring and Reporting Solution
Following DoubleVerify’s launch of Navigator earlier this week, I had a Q&A session with Oren Netzer, the company’s CEO, who explained the product in more detail.
18 February, 2013
18 February, 2013
18 February, 2013