Tag Archives: oren netzer

DoubleVerify Creates Ad Viewability Measurement Technology to Improve Campaign Effectiveness
Ad & Media Strategies
May 22, 2012 posted by Otilia Otlacan

DoubleVerify Creates Ad Viewability Measurement Technology to Improve Campaign Effectiveness

DoubleVerify, the pioneer and worldwide leader in online media verification, releases AdView today, reinforcing its commitment to campaign measurement and analytics. AdView is a technology solution that takes viewability of ad impressions to the next level by offering the most comprehensive brand exposure monitoring data. According to the IAB and Making Measurement Make Sense (3MS) guidelines, an ad is considered “viewed” only if at least 50 percent of the ad has been rendered within a user’s browser window for at least one second. AdView not only complies with these standards but also exceeds these baseline parameters by measuring brand exposure duration in multiple increments of five seconds, allowing a thorough analysis of data that impacts campaign effectiveness.

DoubleVerify Report Shines Spotlight on Compliance in Online Advertising and Identifies Areas of Improvement
Ad & Media Strategies
April 3, 2012 posted by Otilia Otlacan

DoubleVerify Report Shines Spotlight on Compliance in Online Advertising and Identifies Areas of Improvement

DoubleVerify, the pioneer and worldwide leader in online media verification and real-time decisioning, today published its 2H 2011 Trust Index. The report highlights the positive impact that verification has had on the ad-serving industry in increasing accountability, transparency and insertion order compliance. It shows how campaign compliance is further strengthened when combined with blocking and remediation.

DoubleVerify Continues Mission of Trust and Transparency with 12 New Partnerships
Ad & Media Strategies
March 19, 2012 posted by Otilia Otlacan

DoubleVerify Continues Mission of Trust and Transparency with 12 New Partnerships

DoubleVerify, the pioneer and worldwide leader in online media verification and real-time decisioning, today announced its newly inked partnerships with twelve ad networks and platforms. These partners join DoubleVerify in continuing its industry mission to create more trust, transparency and accountability in the online advertising industry by utilizing its verification, brand safety and page quality targeting and decisioning services.

DoubleVerify Powers Brand Safety Targeting at Scale for Advertisers in Real-Time Bidding Environments
Ad & Media Strategies
March 5, 2012 posted by Otilia Otlacan

DoubleVerify Powers Brand Safety Targeting at Scale for Advertisers in Real-Time Bidding Environments

DoubleVerify, the pioneer and worldwide leader in online media verification and real-timedecisioning, today announced the availability of its brand-safety targeting and advertiser brand profiles for real-time bidding (RTB) exchange environments. The company’s technology brings more transparency and accountability for RTB impressions, providing ad buyers with increased protection and improvedtargeting in ad exchanges. CPX and Dedicated Media are the first to benefit from this differentiator through AppNexus, the world leader in real-time advertising technology.