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Ad Ops Daily Briefs: February 23 2009

Otilia Otlacan | February 23, 2009 | 0 Comments

- Google Executive David DiNucci Joins Infuse Creative to Focus on Entertainment Infuse Creative is pleased to announce that former Google Executive David DiNucci is the new Senior Vice President of Infuse Creative’s entertainment division business development. DiNucci’s extensive Google search and marketing experience for Google entertainment customers gives him a unique perspective on entertainment [...]

Ad Ops Daily Briefs: February 20 2009

Otilia Otlacan | February 20, 2009 | 0 Comments

- ValueClick Announces Fourth Quarter 2008 Results ValueClick, Inc. (Nasdaq: VCLK) reported financial results for the fourth quarter and fiscal year ended December 31, 2008. Revenue and adjusted-EBITDA1 were above their respective previously-issued guidance ranges. “While macroeconomic headwinds clearly impacted the quarter, ValueClick’s focus on execution allowed us to exceed our revenue and adjusted-EBITDA guidance [...]

Ad Ops Daily Briefs: February 19 2009

Otilia Otlacan | February 19, 2009 | 0 Comments

- Lijit Networks, Inc. Enables Anyone to Create and Manage Content Networks Lijit Networks, Inc., a company that provides search-powered applications for individual online publishers and publisher networks, announced the launch of Lijit Content Networks, which are sites built to support self-organized groups of bloggers that write about a common area of interest. Much the [...]

Ad Ops Daily Briefs: February 18 2009

Otilia Otlacan | February 18, 2009 | 0 Comments

- Rubicon Project: Now Optimizing Over 1 Billion Ads / Day Big congrat to Frank Addante & co: an earlier update on Frank’ Twitter reads: “We broke the 1 billion ad transactions per day mark (30BN/month) at the Rubicon Project yesterday! That’s more than half volume of NASDAQ.“ – Google to Present at the Goldman [...]

Ad Ops Daily Briefs: February 17 2009

Otilia Otlacan | February 17, 2009 | 0 Comments

- infoGROUP Reports 4th Quarter and FY2008 Results * Record Revenue of $738.3 Million for the Fiscal Year 2008 – up 7% * Fourth Quarter Revenue of $178.1 Million – down 4% * Debt Reduced from $313 Million to $301 Million * Dividend Eliminated for 2009 to Ensure Accelerated Debt Pay Down * Solid Cash [...]

Ad Ops Daily Briefs: February 13 2009

Otilia Otlacan | February 13, 2009 | 0 Comments

- Graceland Unveils 2009 Tourism Ad Campaign Ads Use Humor and a Contemporary Design to Remind Travel Consumers Graceland is a Destination That is Fun for the Whole Family Elvis Presley Enterprises, Inc. (EPE) unveiled a new advertising campaign today for the 2009 tourism season that will highlight Elvis Presley’s Graceland mansion, a National Historic [...]

Ad Ops Daily Briefs: February 12 2009

Otilia Otlacan | February 12, 2009 | 1 Comment

- Superbowl-ads.com Names the “Top 10 Super Bowl 2009 Commercials” and Makes Them Available for TV Viewing A new Superbowl-ads.com poll identifies the top 10 ads for Super Bowl 2009, with “Free Doritos” at #1. A special partnership using the GridCast TV service lets viewers watch all the Super Bowl ads on their TVs, using [...]

Ad Ops Daily Briefs: February 11 2009

Otilia Otlacan | February 11, 2009 | 0 Comments

- Focus on Commercials During Nielsen Sweeps As Hollywood studios enter the nail-biting sweeps season once again, producers are asking what they can do to capture and hold the attention of TV watchers across the country. According to a recent NYU Stern study, commercial breaks can be a key ingredient to enhancing the TV watching [...]

Ad Ops Daily Briefs: February 10 2009

Otilia Otlacan | February 10, 2009 | 0 Comments

- Introducing Google Earth 5.0 Google Inc. (NASDAQ:GOOG) announced the launch of ocean in Google Earth, a new feature that enables users of Google Earth to dive beneath the water surface, explore 3D underwater terrain and browse ocean-related content contributed by leaders in ocean science and advocacy. The new version of Google Earth also introduces [...]

Ad Ops Daily Briefs: February 9 2009

Otilia Otlacan | February 9, 2009 | 1 Comment

- The New York Times Launches New Online Syndication Marketplace The New York Times Syndication Sales announced the re-launch of nytsyn.com. The Web site now features an online syndication marketplace that allows users to purchase the latest news articles, features, images and multimedia from The New York Times and more than 100 of its content [...]

Ad Ops Daily Briefs: February 6 2009

Otilia Otlacan | February 6, 2009 | 2 Comments

- Demandbase Wins AlwaysOn OnMedia 100 Award Demandbase, a leading provider of B2B customer acquisition solutions, today announced that it has been named a 2009 OnMedia 100 winner in the technology enabler category. The OnMedia 100 Award is given to private, emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. Demandbase [...]

Ad Ops Daily Briefs: February 5 2009

Otilia Otlacan | February 5, 2009 | 2 Comments

- Report Reveals One in Six Ads During Football Broadcasts Inappropriate for Kids “…I wasn’t too happy with ads for erectile-dysfunction drugs popping up every 15 minutes whenever I watched a football game with my daughters in the room.” –– Barack Obama, The Audacity of Hope, 2006 After listening to complaints from scores of fed-up [...]