- Latino Advertising Pioneer, Victor Ornelas, Allies with Matador Marketing Group
Victor Ornelas, founder of Ornelas & Associates and a pioneer in Hispanic advertising, has joined forces with Matador Marketing Group, a Latino marketing and advertising firm located in Fort Worth, Texas, it was announced today by Luis Caballero, president of Matador. The alliance reunites Ornelas and Caballero 18 years after Caballero launched his career as an intern at the renowned Dallas agency.
“We have recruited one of the industry’s champion matadors,” said Caballero. “Victor is a mentor, coach, sage and dynamo for our firm as we seek to engage national clients interested in tapping the fast-growing Latino marketplace in a more meaningful and profitable way.”
Read the full story

- Global Traffic Network Announces Closing of Its Purchase of the Unique Broadcasting Company Limited from UBC Media Group
Global Traffic Network, Inc. (Nasdaq: GNET), a leading provider of custom traffic and news reports to radio and television stations outside the United States, today announced that its United Kingdom subsidiary, Global Traffic Network (UK) Limited, has completed its acquisition of the commercial division of UBC Media Group plc (LSE: UBC.L), which supplies traffic and travel information to approximately 230 radio stations and entertainment news information to approximately 120 radio stations in the United Kingdom in exchange for commercial airtime inventory that is then sold to advertisers. The acquisition was effected through a purchase of the entire share capital of The Unique Broadcasting Company Limited, the UBC subsidiary that housed the commercial division operations. UBC’s commercial division has approximately 700,000 radio commercials available for sale on an annual basis. In addition to the radio networks, The Unique Broadcasting Company has approximately £3 million pounds of tax losses that Global Traffic Network expects to be able to utilize against future earnings of its U.K. operations.
Read the full story

- telecomsmarketresearch.com: Research portal says Mobile Messaging, MVNOs and Mobile Data are on the up
Often the first things businesses cut back on in a recession are advertising and market research budgets. But this recession is different, and one market research portal reckons that market research is bucking the trend.
Says Keith Wallace, Managing Director of www.telecomsmarketresearch.com : “This is the fourth major recession we have endured in over 20 years of trading. In all the previous ones we have seen a sharp decline in business clients buying market research reports and studies, but we are seeing sales actually holding their own or increasing.”

- Silverpop Positioned to Usher in a New Age of Engagement Marketing
Silverpop, a leading provider of online marketing solutions, underscored its leadership position in the new age of engagement marketing as it rolled out its new brand and Web site that features resources outlining how B2B and B2C marketers can more fully engage with customers and prospects.
“The concepts behind engagement marketing have been in place for many years, but only recently have marketers begun to realize─and grow concerned about─the true, fundamental shift occurring in the marketplace,” said Bill Nussey, CEO of Silverpop. “Marketing has always been about relevance and relationships, but engagement marketing takes this one giant step further into a world where customers assert more control over the brand and fully expect companies to participate in dialogues with them.”
Read the full story

- Advertising, Branding and Interactive Agency The UXB® Unveils New Swatfame Corporate Website
The UXB, an award-winning advertising, branding, and interactive agency, and apparel manufacturer Swatfame, Inc., announced the launch of Swatfame’s new corporate website at www.Swatfame.com. Designed to showcase the company’s new corporate brand identity and top apparel brands, the site utilizes strong black and white and color imagery combined with crisp, clean graphics to embody the character and soul of the new Swatfame brand.
Read the full story

- Jupitermedia Announces Completion of Sale of Jupiterimages to Getty Images and Change of Jupitermedia Name to WebMediaBrands
Jupitermedia Corporation announced that it has completed the previously announced sale of Jupiterimages Corporation (“Jupiterimages”), a wholly-owned subsidiary of Jupitermedia, to Getty Images, Inc. (“Getty Images”) for $96 million in cash, subject to certain post-closing adjustments (the “Sale”).

In connection with the Sale, Jupitermedia terminated its Credit Agreement with KeyBank National Association (“KeyBank) and applied approximately $82 million of the proceeds from the Sale to repay all outstanding indebtedness. Jupitermedia’s existing interest rate swap arrangement with KeyBank will remain outstanding.
Read the full story

- Merkle Releases 2009 ‘View from the Inbox’ Email Marketing Trends Report
Merkle (www.merkleinc.com), one of the nation’s largest and fastest growing database marketing agencies, today released its 2009 ‘View from the Inbox’™ email marketing report. This report highlights the results of Merkle’s annual study, which is conducted in conjunction with the national survey research firm Harris Interactive. The study sets out to measure the attitudes and behaviors regarding permission-based email among U.S. consumers. Permission-based or “opt-in” email marketing is a marketing approach used to reach consumers who voluntarily sign-up to receive updates, offers and information from select organizations.
Read the full story

- The New York Times Company Board of Directors Suspends Dividend
The New York Times Company’s Board of Directors voted to suspend the quarterly dividend on the Company’s Class A and Class B common stock. In November 2008, the Company reduced the payout level of its fourth-quarter dividend to $.06 per from $.23 per share in the third quarter of 2008.

“Today’s decision provides the Company with additional financial flexibility given the current economic environment and the uncertain business outlook,” said Arthur Sulzberger, Jr., chairman of the Company. “We have taken decisive steps to reduce capital spending, lower operating costs and re-evaluate our assets. Last month we announced a private financing transaction for $250 million in senior unsecured notes and warrants. We also recently announced that we are exploring the possible sale of our ownership interest in New England Sports Ventures, LLC. We expect the suspension of the dividend, coupled with our other actions, will help us decrease debt and improve the liquidity of the Company, a difficult but prudent measure in this operating environment.”
Read the full story