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Leading Marketers, Agencies and Publishers Agree on Ground-Breaking Guiding Principles of Digital Measurement
NEW YORK, NY — The ANA (Association of National Advertisers), the IAB (Interactive Advertising Bureau), and the 4A’s (American Association of Advertising Agencies) announced the release of Guiding Principles of Digital Measurement. These five principles are the foundation of Making Measurement Make Sense, an ecosystem-wide initiative independently facilitated by the management consulting firm Bain & [...]
OPA Releases Findings of New Tablet Study and Implications for the Online Advertising Industry
12% of the total U.S. population own or use a tablet, Expected to rise to 23% by early 2012 New York, NY − The Online Publishers Association (OPA) released a new study, “A Portrait of Today’s Tablet User,” that was commissioned to learn about consumer usage of tablets, content consumption preferences, and implications for advertising [...]
Online Publishers Association New Ad Units Go Live
Bank of America, Cleveland Clinic, CNA, Frito-Lay, and Mercedes-Benz Leveraging New Formats to Achieve Online Marketing Goals NEW YORK, NY – The Online Publishers Association (OPA) announced a group of leading brands implementing the new ad units across OPA member sites. The units, which were originally announced in March, are designed to help marketers deliver [...]
Online Publishers Association Study Shows Consumers Exposed to Display Advertising Are More Engaged and Spend More Money Online
NEW YORK, NY – The Online Publisher’s Association (OPA) released a new research study, “The Silent Click: Building Brands Online,” which will be unveiled during the “Eyes on the Internet” tour kicking off in San Francisco on June 18th. Throughout the tour, the OPA will address the findings and host panel discussions with senior agency [...]
Online Media in South Africa 2009
DUBLIN – Research and Markets has announced the addition of the “Online Media in South Africa 2009” report to their offering. Online advertising in South Africa grew at the fastest rate of all countries in the English-language world in 2008, and is likely to repeat this performance in 2009.
Online Publishers Association Members Announce New Display Advertising Units
Inspiring a Renaissance of Creative Advertising on the Web NEW YORK, NY – The Online Publishers Association (OPA) announced a new initiative designed to help stimulate a renaissance of creative advertising on the Internet that meets the needs of marketers by better integrating their messages into the fabric of the Web. As part of the [...]
Online Publishers Association Announces Ten New Member Companies
OPA Sites Now Engage 79% of U.S. Internet Audience New York, NY – October 21, 2008 – Nearly eight out of ten Americans who use the Internet visit an Online Publishers Association (OPA) site, according to new comScore data for August. The OPA also announced today it has recently added ten new Members and six [...]
OPA Expands its Internet Activity Index with ‘Community’ Category
New York, NY – March 3, 2008 – The Online Publishers Association (OPA) today announced it has added a Community category to its Internet Activity Index (IAI). The OPA also released new IAI data for the month of January. The exclusive Index, which the OPA launched over four years ago, measures the amount of time [...]
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