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Ad Ops Daily Briefs: January 12 2009


- Lance Trebesch, CEO of TicketPrinting.com Joins the Board of the Better Business Bureau
Lance Trebesch, CEO of TicketPrinting.com has joined the Board of the Better Business Bureau, serving Eastern Washington, North Idaho & Montana. TicketPrinting.com has been an avid supporter and member of the Better Business Bureau and considers its accreditation in the BBB vital to its online business.
“We serve over 40,000 customers across North America, and even some in Europe, said Lance Trebesch, CEO of TicketPrinting.com. “Customers need to know they can trust an online business like ours; especially with their important events and ticket printing. As a new Board Member I will bring ecommerce and online trust experience to the Better Business Bureau.”

- Marchex Participated in the 19th Annual Citigroup Global Entertainment, Media and Telecommunications Conference
The live audio Webcast and archived version of the Marchex presentation is available by visiting Events in the Investor Relations section of the Marchex Web site (http://www.marchex.com/investors/events.html).

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Posted in Ad Ops: Daily Bits, EventsComments (0)

Dynamic Logic Announces Second Annual Top Online Advertising Campaigns in the U.S.


Best Campaigns Combine Strong Creative with Effective Media Placement for Optimal Impact

NEW YORK – Dynamic Logic, a Millward Brown company, announces the most effective online U.S. brand advertising campaigns for the second year. The top campaigns overall were compared to U.S. campaigns that were measured by Dynamic Logic last year. Campaigns are listed in alphabetical order by brand:

Brand Advertised: Kenmore Pro
Parent Company: Sears
Research Commissioned by: NBC Universal/Bravo.com

Brand Advertised: Olay Regenerist
Parent Company: Procter & Gamble
Media Agency: MediaVest
Research Commissioned by: Wild Tangent
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Posted in Ad Creatives Showcase, Internet Marketing Services, Internet StrategyComments (0)

The Arts Ad Network Selects adConductor to Power New Vertical Ad Network


Technology Serves as Operating Platform for the World’s Premier Ad Network for Fine and Performing Arts Web Sites

BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, announced the signing of The Arts Ad Network as a new client of its adConductor ad management technology and services. The Arts Ad Network has recently formed the world’s premier vertical content network serving fine and performing arts sites. adConductor will provide ad serving and ad management support across this network.

The Arts Ad Network offers brand advertisers an efficient way to reach an affluent, educated audience online, and offers web publishers the opportunity to monetize their ad inventory with high quality targeted advertising. adConductor will allow The Arts Ad Network to coordinate in a single system the various aspects of ad sales, delivery and campaign management. It will also enable the Network to target and optimize ad campaigns to its highly engaged, affluent and educated visitors while minimizing advertising waste.
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Posted in Ad Networks and Platforms, Burst Media, Internet StrategyComments (0)

Search Engine Strategies (SES) Training Provides Intensive SEO, SEM Training for Chicago Marketers


CHICAGO – Learning new search engine marketing (SEM) and search engine optimization (SEO) techniques that are cost-effective is at the heart of Search Engine Strategies Training (http://www.SearchEngineStrategies.com/chicago/training.html) slated for December 12, 2008, at the Chicago Hilton. The day of thorough, hands-on training with six sessions to choose from is designed to put theory into practice in a highly interactive environment. The SEM/SEO training immediately follows the Search Engine Strategies (SES) Chicago conference, running December 8-11, 2008, also at the Hilton.

Aimed at consultants, site designers, website owners, in-house marketing professionals, among others, this in-depth training occurs in a small class setting so that instructors are readily accessible for informal one-on-one or small group discussions.

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Posted in Ad Networks and Platforms, Digital Marketing, Events, Google AdWords, Internet Marketing Services, Internet Strategy, Search Engine Strategies, Search Marketing (SEM)Comments (0)

MIVA Renews Private Label Pay-Per-Click Agreement with Eniro


Two year, $1.4mm agreement to cover the Nordic region

NEW YORK – MIVA, Inc., (NASDAQ:MIVA), a global digital media company, today announced the signing of a two year, €960,000 (approximately $1.4mm) Pay-Per-Click agreement with leading Nordic search and directory company, Eniro. The new agreement renews an agreement originally signed between the two companies in 2005.

Under the terms of the new agreement, it is expected that Eniro will continue to utilize MIVA’s technology platform in the Nordic region to offer an Eniro branded Pay-Per-Click product to advertisers looking to reach targeted online audiences and publishers looking to generate Pay-Per-Click revenue from their web properties.
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Posted in Ad Networks and Platforms, Ads by Pricing, Advertising Industry Deals, CPC, MivaComments (2)

Reed Business Information Renews Contract for AdConductor Ad Management Platform


AdConductor Continues to Drive Advertising Delivery for RBI’s Extensive Business Publication Network

Burlington, MA-July 08, 2008- Burst Media, a leading provider of advertising representation, services and technology to independent web publishers, today announced that Reed Business Information (RBI) has renewed its contract for AdConductor, Burst’s online advertising management solution. AdConductor offers an integrated ad operations technology platform, and management services that enable web publishers and media companies to power online advertising operations. RBI has renewed with AdConductor to continue the success they have had with the growth of their online ad sales.

Reed Business Information provides a range of communication and information channels including magazines, online media, and marketing services around the globe. In 2006, RBI turned to AdConductor for a technology and service solution to manage ad operations for their various online publications. AdConductor’s well-tested and highly scalable inventory forecasting, campaign management, reporting, targeting and billing tools help Reed Business Information deliver the advertising they sell across their network of B2B web sites.

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Posted in Ad Networks and Platforms, Ad Operations, Ad Serving, AdConductor, Burst MediaComments (0)

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